Who are you calling powerful?.

Chapter 738: All People Follow the Drama, Red Investment Asia

As expected, the Red Shark in "Chi Le Chuan" swept the building playing games and dominated the Internet, attracting countless netizens.

Various jokes and gags emerged one after another, and some people made emoticons from the moments when Tang Yan, Wei Yang and others became popular, or screenshots of the characters in "Chi Le Chuan", and they became popular in the comment section.

There was also a group of Leeuwenhoek netizens who took screenshots of the live broadcast with magnifying glasses and found many wonderful details.

For example, Li Xin's fingers turned white from holding the phone, Boss Wei's mouth twitched many times, and the employees' pride and laughter when they tortured the boss, etc.

As a result, several employees with good performance also became famous, and each of them was given a nickname based on their characteristics, such as Brother Contempt, Brother Clenched Fist, Brother Secretly Happy, Brother Thirteen Kills, etc.

Especially the Thirteen Kills Brother, who was awarded the title of "No. 13 Monkey Brother in the National Server" for his record of single-handedly killing Boss Wei times.

The first place here does not refer to technology, but to rebelliousness. If you get the chance, you will really work hard to be the boss.

Everyone was curious whether this guy could keep his job. Red Shark simply joined in the fun and stirred up a lot of heat, making this Thirteen Killer Brother an Internet celebrity.

Then he was arranged to broadcast live on multiple platforms to play Red Shark games, and was considered an official promotional anchor.

Behind the lively fun, "Chi Le Chuan" and Red Shark are actually dominating the charts.

The TV series, games and even related artists and employees have received a lot of exposure and benefits, which is definitely an excellent marketing campaign.

Not to mention other things, just the data of Gao Huan hero, skins, krypton gold activities, etc. in "Honor of Kings" has grown explosively.

Those who laugh at Boss Wei for not being good at gaming probably wouldn't be able to laugh anymore if they knew the amount of money Boss Wei made directly and indirectly from PPTV and Red Shark.

Of course, it’s not that no one has seen the trick here.

For example, someone on Zhihu pointed out that this was a conscious and planned hype, and at worst it was just going with the flow and adding fuel to the fire.

You laugh at Boss Wei for not understanding games, Boss Wei laughs at you for not understanding marketing...

But then again, knowing how much Boss Wei earns might not make you laugh, but how many people want to know?

People prefer to watch what they want to watch, and most people just watch for fun, laugh and then forget about it. Not many people have the time to dig deeper.

Life becomes boring when people are too clear about it!

After Red Shark, Boss Wei went on to scan several platforms including PPTV, Sina, and Douyin. Although they were not as popular as Red Shark, they were also constantly searched.

The already popular "Chi Le Chuan" became even more popular with the added publicity and the climax of the plot.

Not only did it break PPTV's record of breaking 10 billion and 20 billion views on the platform in the shortest time, but many other data such as the number of barrages, new members, and online users also ranked among the best and even broke the website's records.

At the same time, the popularity of the entire Hualuo.com also achieved an astonishing achievement of breaking 20000 in a single day.

As I said before, if a drama has over 10,000 views, it is considered a hit.

Even many well-known hit dramas can only reach over 10,000 views during peak hours and certain periods of time. If we calculate the average views, many of them cannot maintain a daily average of over 10,000 views.

Those that can maintain a stable daily average popularity of over 12000 are basically big hits. Those that can maintain 15000+ are already annual hits, and + are huge hits, and there are only a few of them.

The 20000 views of "Chi Le Chuan" are peak data. Although it has refreshed the record, its value still needs to be determined by the daily average.

However, the average daily popularity of this drama is also amazing. It is currently over 14000. Looking at this trend, it should not be a problem to reach 15000 in the future. After that, it depends on luck.

Everyone is following the drama!

This is a word that many popular products use in marketing, but very few are truly worthy of the term.

In the past two years, there is only one drama that has this meaning, "Story of Yanxi Palace", and before that it was "People's Righteousness".

"All Is Well" became popular mainly because of its characters and topics. Although dramas such as "The Untamed", "Go Go Squid!" and "Ashes of Love" are popular enough, their audiences are relatively limited.

Boss Wei has experienced this word a lot. His early work "My Love from the Star" and his representative work "Joy of Life" trilogy can be said to have caused a sensation among the whole nation.

"The East Palace" and "Nirvana in Fire" are just barely passable, and can be put together, but they still feel a little lacking.

Among them, "Joy of Life" is the trilogy with increasingly cumulative influence, and only "My Love from the Star" was really a topic that was talked about all over the country. Thousands of people flocked to the streets to visit Gu Fan, and it was a hit across the country and even half of Asia.

"Chi Le Chuan" is also gaining popularity right now!

The ratings continued to rise, and netizens on all major online platforms were talking about Gao Huan's rise.

Boss Wei once again couldn't help but praise his own choice. The grassroots background of the character Gao Huan resonated very well with the audience. Combined with the various plot designs, it was easy for the audience to empathize with the character and be eager to see him succeed.

In the previous plot, Gao Huan wanted to kill the second boss Ge Rong, but after failing, he was hunted down and his situation was very miserable.

By the time he surrendered to Erzhu Rong, his entire family was so poor that they had to pawn their pants.

According to historical records, Gao Yang had just been born and his family had no money. Lou Zhaojun burned horse manure to cook, and the young lady herself made boots for Gao Huan.

When Gao Huan went to pay a visit to Erzhu Rong, Erzhu Rong despised him because he was poor and haggard.

The TV series, well, not only incorporated some details from history books, but also further aggravated the plight of Gao Huan's family for the sake of plot conflict, including having no money to treat illness, Gao Huan and Lou Zhaojun going out to borrow money to work and being looked down upon, etc.

Note that Lou Zhaojun was originally a young lady, and Gao Huan was no longer a poor boy standing guard at that time.

His two bosses all had certain power under them, some even held middle and senior management positions, otherwise they would not have the confidence to rebel.

The contrast between his previous glory and his current desolation not only stirs the audience's emotions and makes them look forward to subsequent developments, but also serves as a portrayal of Gao Huan.

It includes the mutual support and help between him and his family in difficult times, the unwavering relationship with Lou Zhaojun despite their poverty and humbleness, the tempering of his own character after experiencing ups and downs, and the deeper pursuit of success and power after enduring hardships.

To put it more bluntly, it is darkening and evolution!

In the past, He Liuhun just wanted to stand out, but now that Gao Huan has experienced power and loss, he has become a bit of a hero.

Although this period of the plot is the low point of the protagonist, the various plots did not discourage the audience. Instead, they were impressed by the unity between Gao Huan and his family, and looked forward to Gao Huan's subsequent actions.

The subsequent plot did not disappoint the audience. After a brief low point, it was immediately followed by a series of climaxes.

After a short period of dormancy, Gao Huan learned some of Erzhu Rong's thoughts through observation, and then tried to get someone to introduce him to him again. After performing brilliantly, he was successfully recruited by Erzhu Rong as his confidant and adviser. [＃高桓获取新优惠＃]

When this episode was aired, this topic topped the trending searches on multiple platforms including TikTok, Weibo, Zhihu, etc.

The audience and netizens were happier to see Gao Huan being appreciated, getting promoted and getting a raise, and starting to gain momentum than if they had found a job themselves.

Gao Huan's impassioned speech that moved Erzhu Rong became a clip imitated by many netizens, and various versions were subsequently derived.

The subsequent plot is a series of climaxes. Erzhu Rong took control of the power and held a diving competition. Gao Huan also rose with the tide. He made various contributions and his status rose steadily. He also made friends with a group of people and gained a lot of connections.

During this period, Gao Huan's popularity remained high and Erzhu Rong also emerged as a rising star.

General Tianzhu’s many domineering and famous scenes, coupled with Hu Jun’s wonderful performance, have attracted a lot of fans.

As mentioned before, the character of Erzhu Rong is so explosive that he can be regarded as one of the soul characters of the whole play. The fact that Hu Jun, an actor who is best at playing tough guy bosses, was invited to play the role makes the play even better.

In other words, Gao Huan himself is charming enough, and Boss Wei's acting skills are improving day by day, so if anyone else were in his place, they would be directly suppressed.

To be honest, Hu Jun has produced quite a few works over the years, but not many of them are truly memorable.

After all, he is best known for his roles as Qiao Feng in "The Demi-Gods and Semi-Devils" and Zhu Yuanzhang in "Zhu Yuanzhang".

This time, Erzhu Rong can definitely be regarded as a new masterpiece comparable to these two characters.

Hu Jun became popular again because of this. In just one week, his new personal Douyin account gained more than 10 million followers. He was interviewed by at least a dozen endorsement agents, including some well-known big brands.

It's not just Hu Jun. "Chi Le Chuan" has not even aired one-third of the time, but it has already made more than a dozen supporting actors famous.

There are also many supporting actors who are not that famous, but their popularity is also rising rapidly.

Many people use Tik Tok and Kuaishou, and post some behind-the-scenes videos related to "Chi Le Chuan" on them. Those that have certain topics and are a bit high-end have at least 50+ likes, and there are several that have exceeded million.

Among them, some smart people took the opportunity to start a live broadcast to chat about interesting things in the crew, and the number of online users was guaranteed to be 1 to 3.

There is an actor who plays a high-ranking official of the Northern Wei Dynasty. The plot is quite interesting and he is quite popular. He also has good eloquence and the number of people online in his several live broadcasts has reached over 10.

Not to mention the increase in followers, there were two people who claimed to be staff members, who also gained several thousand followers just by posting a few photos of the crew.

It can be said that now on the Internet, as long as you mention the three words "Chi Le Chuan", you will bring traffic.

At first, it was only the crew members who ate it, and later, the audience posted pictures of themselves or their families watching the show on Weibo and short videos. If they were lucky and had a connection with the show, it would become a small hit.

It can be seen from these videos that it is not an exaggeration at all that everyone is chasing the drama.

Many people watch the film with their families, young and old, sitting in front of the TV, following the emotional ups and downs of Gao Huan's life trajectory, and expressing their thoughts after watching the film.

Especially the gentlemen, they get so excited when talking about fighting and being an official, they talk all kinds of things, and they wish they could take over the world.

Many female viewers who were not very interested in historical themes were aroused by their men and started to follow the drama.

This time, I fell into a complete trap!
As mentioned before, although "Chi Le Chuan" is a historical theme, many scenes and plots have been carefully designed taking the viewing experience into consideration, and it has a very wide audience.

Even if you are not interested in the battle for supremacy, you can still enjoy watching many of the plots.

For example, many men watch it for the rise of a hero, but more viewers can also understand it as workplace + upgrade, and the essence is "cool".

...

Magic City, Yunhuafu
Wei Yang took his eldest son to video call Liu Shishi. The latter had almost finished filming her scenes abroad and was expected to come back to celebrate the Mid-Autumn Festival before the middle of next month.

Young Master Wei happily shared with his mother what he had done with his two younger brothers today. Perhaps because they were far away and had been away for a long time, Liu Shishi no longer found her son annoying and listened patiently, giving compliments from time to time.

But in the end, Boss Wei couldn't stand it anymore, and found an excuse to send the child away so that he could talk alone with Liu Shishi.

As they were talking, they mentioned "Chi Le Chuan", and Liu Shishi's face showed amazement.

"You know what? This drama is very popular in Southeast Asia right now. A lot of people are watching it. I went to a restaurant today and it was playing on TV."

Boss Wei was not surprised. The popularity of "Chi Le Chuan" before it was even aired meant that naturally, overseas companies had already approached him.

So this drama can be said to be launched simultaneously across Asia and even the world. In addition to the English version in Europe and the United States, there are also 3 to 4 small language versions.

Although they are released simultaneously, the domestic version is the first one, and the overseas version is one or two days later than the domestic version. The relevant data has been reported back to the country, and Wei Yang has a certain understanding of it.

After all, "Chi Le Chuan" is a historical theme, and it is not very popular in Europe and the United States, but it is still quite popular in the Chinese cultural circle.

The data for Southeast Asia can only be described as good, with Japan and South Korea being the most popular.

Especially in Japan, Gao Huan, a hero with a legendary experience but a tragic ending, simply hit their G-spot. Because of the popularity of the TV series and a lot of popular science, Gao Huan's popularity in Japan has exploded. Some Japanese netizens have even named him "Demon of the Northern Dynasty" and "Demon King of Six Towns" and so on.

It may sound a bit childish, but it did greatly increase Gao Huan's popularity, and the Northern and Southern Dynasties became a Chinese dynasty that many Japanese were interested in.

At this point, Boss Wei was quite curious about how these Japanese would feel when they saw that the costumes and makeup of the Northern and Southern Dynasties were similar to traditional Japanese costumes.

If it were Koreans, Boss Wei would not be curious, because they would directly assign the Northern and Southern Dynasties to them.

Boss Wei felt that this was not the first time his dramas had been exported overseas, and that this time the results were at most slightly better than before, so there was nothing to make a fuss about.

But Liu Shishi did not comment. After all, Boss Wei only looked at the report data and did not have a deep understanding.

They saw with their own eyes how a group of local Southeast Asians enthusiastically followed "Chi Le Chuan". It is said that some crew members were approached and after learning that they were Chinese, they asked about the plot or asked how to access the domestic Internet. They wanted to see the latest episode updates of "Chi Le Chuan".

It is really hard to describe the feeling of being in a foreign country and seeing the works of your own country, your own company, and your own people so popular.

Not long after Boss Wei and Liu Shishi finished their phone call, they received good news.

"Chi Le Chuan" officially topped the list among the dramas aired in Japan at the same time, and South Korea made it into the top five. Statistics for Southeast Asia are more complicated, but they are also at the forefront.

After becoming a nationwide hit, "Chi Le Chuan" has become a hit in Asia...

(End of this chapter)