I can see the commodity price curve

Chapter 151 Boss Zhang Instructs the Milk Tea Shop

Seeing Zhou Xueding looking at him with weird eyes, Zhang Yue quickly laughed.

You can't blame me!
I was humbled for a while, I didn't expect you to take it seriously.

He smiled and handed over the document in his hand:
"The plan is written on it, take a look."

Du Ancai and Zhou Xueding took it. After a long time, both of them looked shocked:
"You wrote this plan?"

Zhang Yue asked: "Why? No? I think it's pretty good!
Of course, it was not me who came up with the plan, but a newly recruited employee under me. "

Zhang Yue was talking about Yi Meiqin, of course.

Zhou Xueding said: "It's not only good, it's really good.

Xiao Zhang, I didn't expect that you are not only good at business operations, but also have a lot of talents under you. "

But Duane said doubtfully: "Wait a minute, I only learned about Charlie Sino's character in the past two days.

But what you said above is more detailed than what I know?How did you do it? "

Zhang Yue looked indifferent: "Professor Du, as a businessman, I naturally have my means.

If you can't even understand this little thing, what kind of business is there?
Go directly back to Weixian County and wait for the salary to be paid by the Food Supervision Committee. "

It's not that he doesn't want to tell the truth.

For a boss like Duancai, maintaining a certain sense of mystery in front of him can effectively improve his image in the other party's heart.

Zhang Yue got acquainted with him for the purpose of mutual benefit, not to become the younger brother who helped the other party run errands.

Sure enough, after hearing Zhang Yue's words, Du An directly gave a thumbs up: "That's amazing!
I believe that with your help this time, we will surely succeed. "

After speaking, he said to Zhou Xueding: "I think this first plan is quite good!"

Zhou Xueding also said: "Then follow this first, and treat the others as backup plans."

After reaching a consensus, Zhang Yue said: "Now there are no problems in other aspects, it is the source of this good breed..."

Zhou Xueding said with a smile: "Fine seeds are very simple, didn't someone in the seed cultivation base switch the good seeds and the original seeds?
Let's just use those good ones. "

Zhang Yue nodded to show his understanding.

Seeing that the discussion was almost done, Du An suddenly said to his son Du Zhijian:

"You have seen Xiao Zhang's skills, and your milk tea shop should also ask him for advice.

After investing so much money, if it goes bankrupt, what else can you do in the future? "

Zhang Yue turned to look at Du Zhijian.

When the two first met, the other party said that he wanted to ask himself something, but Duan stopped him.

Du Zhijian quickly laughed and said, "Brother Zhang, that's right.

My dad and I are different, he likes to do agricultural research, and I like to do business.

After graduating from university, I opened a milk tea shop.

Because through observation, I found that milk tea shops are very profitable.

For example, Michelle Water City has tens of thousands of chain stores across the country, especially recently listed.

So I imitated it and opened a similar one.

Not only that, I also improved the products of Michelle Water City.

For example, their fruit teas that cost three to five yuan a cup use fruit flavors.

In such a big store, I have never seen what the fruit looks like.

How does this work?
So I replaced all the fruit tea in my milk tea shop with real fruit.

Including the milk used for milk tea, it is also the best and freshest.

But the price is the same as the other side.

I thought that if we did this, the business would definitely be better than Michelle Water City.

Unexpectedly, after three months, there are a lot of people queuing up to go to Michelle next door, but there are very few people in my shop.

After another calculation, damn, I will pay hundreds of thousands. "

After finishing speaking, he looked depressed and couldn't figure out what was going on.

Zhang Yue pondered for a moment and said: "How about this, let's go to your milk tea shop some time.

Your account, while clear, may be somewhat one-sided.

Only by experiencing it yourself can you find the problem. "

"Then are you free now? If you are free, leave immediately."

Zhang Yue was taken aback: "Leave immediately? Where is your milk tea shop?"

Du Ancai and his son are from Gan Province. It takes four hours to take the high-speed train from Zhongzhou alone, and with transfers, it takes almost a day.

Unexpectedly, Du Zhijian said: "Oh, my milk tea shop has a branch in Zhongzhou, and it's only 20 minutes from here."

"There is a branch in Zhongzhou?" Zhang Yue instantly realized that the scale of Du Zhijian's milk tea shop should not be as simple as he imagined.

Sure enough, Du Zhijian explained: "It's not just Zhongzhou, Xingkong milk tea shop has 23 branches across the country.

Except for Beijing, Shanghai, Guangzhou, Shenzhen and the western region, it is distributed in other places. "

"Really? Then why not open in Beijing, Shanghai, Guangzhou and Shenzhen? Is the rent too expensive?"

Zhang Yue didn't understand.

"It's very simple, because my milk tea shop focuses on cost-effectiveness and takes a low-end route.

So we must start from a small place. This is called encircling the city from the countryside. "

Zhang Yue: "Uh..."

Xingkong milk tea shop is located on the commercial street of Daxue North Road.

The shop sign is set against the background of the starry sky, which is very artistic.

Zhang Yuecai settled Du Ancai, and Du Zhijian couldn't wait to pull him over. It can be seen that the problem of the Xingkong milk tea shop is definitely more serious than it appears on the surface.

Sure enough, from a long distance, Zhang Yue saw a long queue in Michelle Water City across the road, but the Xingkong milk tea shop was empty.

There was a beautiful girl with shofar braids, just stood at the door of the Xingkong shop and took a look, then left without looking back.

Zhang Yue thought for a while, and walked over to stop the beautiful girl: "Hello, classmate, are you a student at the Daxue Road Campus of Zhongzhou University?"

The pretty girl didn't expect that someone would take the initiative to strike up a conversation with her, so she couldn't help but look wary:
"What do you want to do?"

"Don't get me wrong, I'm the owner of the Xingkong Milk Tea Shop.

The business of the milk tea shop is not very good recently, and I am very anxious.

Just now I saw you just looked at the door of the store, but didn't buy it, can you tell me the reason? "

The beautiful girl suddenly said: "I see, you are actually wrong.

When I just arrived at the door of your store, I suddenly remembered something, so I stopped for a while. I didn't mean to drink milk tea. "

"Really? Then thank you..."

However, before Zhang Yue could finish speaking, the pretty girl said again, "But I know why your milk tea shop is not doing well."

"Really?" Zhang Yue quickly pretended to be excited, "Great!

Can you tell me about it?I buy you milk tea for free. "

"It's simple, your milk tea is too bad, especially the fruit tea.

Not to mention sour, it is still astringent, and the pulp is also strange, and it feels bad. "

When Du Zhijian heard the words, he immediately became unhappy: "Student, you can't talk nonsense.

What is sour and astringent?That's real fruit tea..."

Seeing Du Zhijian's angry look, the pretty girl subconsciously took two steps back.

Zhang Yue quickly pulled him, the smile on his face unchanged: "Beauty, don't get me wrong.

This is my partner, and Xingkong Milk Tea Shop has devoted all his efforts to it.

So it's a little emotional. "

The pretty girl is obviously more magnanimous, she waved her hand: "It's okay, I can understand.

Except for the first two weeks of opening, your starry sky milk tea shop has had a hard time doing business.

In addition, the rent here is expensive, so it must be a lot of money after a few months. "

"Thank you for understanding!" Zhang Yue said, "Let's go, let's go there together, order whatever you want to drink."

The three of them came to the door of the Xingkong milk tea shop. When the clerk saw Du Zhijian, he was taken aback for a moment, and hurried out to greet him: "Boss!"

Du Zhijian waved his hand: "Give this lady a cup of fruit milk tea, just the sign in our shop."

However, the beautiful girl quickly shook her head: "Don't, the worst thing you drink is what is called fruit.

I'd like a glass of lemon juice. "

After a pause, she emphasized: "Remember to add more sugar."

When the clerk went to prepare, Zhang Yue suddenly said: "Make two more cups of fruit milk tea."

Soon, three glasses of drinks came out, and Zhang Yue handed one of the fruit cups to Du Zhijian: "Try it."

After speaking, he also took a sip.

The next moment, his expression was inexplicable.

how to say……

In fact, it is not bad to talk about.

On the contrary, the fragrance of fruit and the strong aroma of milk in this cup of milk tea are well mixed together, which has a special flavor.

However, if you taste it carefully, it does have a little "rotten".

After thinking about it, he immediately looked at Du Zhijian.

Du Zhijian let out a sigh of relief for more than half of his breath, and then let out a satisfied sigh:
"Cool!

If I could drink this kind of fruit milk tea every day, I wouldn't even give it to a god! "

Zhang Yue: "Uh...you didn't taste anything unusual?"

"Strange?" Du Zhijian was puzzled.

"Yes, how to describe it, I'm not saying that this fruit milk tea is not good.

Rather, it seems to have added a little more...washing pot water while adding milk and fruit. "

Zhang Yue didn't know how to describe it, so he had to use the word "washing pot water".

In fact, he doesn't know what the real cooking water smells like.

But very image!

Du Zhijian laughed and said, "You said that!

No way, fresh fruit is like this.

Especially watermelon, this thing is very easy to oxidize, put it in the wall breaking machine and stir it, and it will look like it is now.

When I asked the clerk to make it, I specially asked them to add kiwi fruit with strong antioxidant capacity.

Otherwise, the smell would be stronger than it is now. "

The clerk also explained: "When we make juice, we always fill it up with water, so that the oxygen in it can be eliminated as much as possible.

Therefore, it cannot be fully explained from the aspect of easy oxidation.

It can only be said that this is the characteristic of the fruit! "

The pretty girl drinking lemon juice immediately said: "Okay, stop lying here.

The same fruit milk tea is very delicious in the Michelle Water City next door.

Even if the taste of your milk tea is only [-]% of that of the other party, there is still no one left. "

Du Zhijian was instantly unhappy: "Michelle Water City's is delicious? Don't you take a look, is there any fruit in their fruit milk tea?
Especially your favorite coconut pulp, full of spices, colors and gels. "

Unexpectedly, the pretty girl rolled her eyes: "Nonsense, this girl is studying food science and engineering, so I don't know what's inside?
Do you really think there is no real fruit in Michelle Water City drinks because of the high cost?

Big mistake!

The cost of fruit is not as expensive as you think, especially under the premise of wholesale.

Moreover, with Michelle Water City's business booming, there is no problem of unsalable fruit deterioration.

So there is only one answer:
Real fruit can't make the taste of fruit milk tea at all.

If you don't believe me, you can squeeze some juice out of kiwi and try it yourself. "

As soon as these words came out, Du Zhijian's face was full of frustration.

How could he, who was born in an agricultural family, not know about this situation?
Instead, he knows the properties of fresh fruit inside and out.

That's right, the taste of real fresh fruit can't compare with those hard work without adding any flavor.

But this is real fruit after all!
And in order to ensure the pure taste of the fruit itself, he even tried his best to control the amount of sugar, trying to balance the taste and health to the greatest extent.

result……

Looking at Du Zhijian's expression, Zhang Yue didn't understand what he was thinking?
Shaking his head, he was also a little helpless.

Such is the truth of the world.

Take a certain soy sauce that made a lot of noise some time ago, for example, a lot of "ingredients" are added in it.

Later, Zhang Yue changed to another 0-addition soy sauce when cooking, and then he found that 0-addition soy sauce was not as delicious as the original soy sauce.

Just as he was about to persuade Du Zhijian, Zhang Yue stared at the fruit milk tea in his hand out of the corner of his eye.

Then he froze.

[Fruit milk tea: it integrates the nutrition of fruit milk tea, rich in 235 kinds of amino acids and vitamins...

Long-term drinking has a good inhibitory effect on high blood pressure and high blood fat, and can also relieve fatigue and promote metabolism...

Really drink tea and drink health. 】

Ah this?

Zhang Yue never expected that the fruit milk tea made by Du Zhijian would have so many miraculous effects.

He hurriedly continued to look down, this time introducing the shortcomings of fruit milk tea.

[Fruit milk tea has too many types of fruits, resulting in deviations in taste.

If you want to change the taste, you need to remove plums, grapes..., reduce the amount of watermelon..., increase the amount of rock sugar by 467%...

Note: Although the improved fruit milk tea has the ultimate taste, drinking it for a long time will cause the body to gain weight.

Girls who have a strong need to lose weight should drink with caution. 】

After reading the whole content, Zhang Yue fell silent.

At this moment, the beautiful girl said, "This...bosses, thank you for the lemonade. If there is nothing else, I'll be leaving first."

"Please wait!"

Seeing what Zhang Yue said, the pretty girl was taken aback.

Zhang Yue asked with a smile: "When you girls drink milk tea, do you really only pay attention to the taste?
Don't blame me for not reminding you, most drinks with good taste are relatively high in sugar. "

The pretty girl disdains: "I know, although I pursue a slim figure.

But compared with a slim figure, I prefer good milk tea. "

"Really? Then wait a moment."

Zhang Yue smiled slightly, turned around and entered the Xingkong milk tea shop, and began to direct the clerk to operate.

Soon, a new cup of fruit milk tea came out.

Zhang Yue handed it over: "Try it!"

The pretty girl took it in doubt, and took a sip at Zhang Yue's gesture.

The next moment, her eyes lit up.

Then holding tons of fruit milk tea, I drank more than half of it in one go, and my face was full of intoxication and enjoyment:

"This milk tea is also delicious, right?

If I had known that you could prepare such a good thing, I would come here every day. "

The clerk behind him explained: "Beauty, the milk tea you drank just now is also made of fresh fruit milk, without any preservatives and flavors."

The pretty girl thought for a while, and took out her phone to scan the code.

Zhang Yue stopped her and said, "No, I specially invited you for this fruit milk tea.

for free! "

Unexpectedly, the pretty girl said: "I know!
But I'm going to buy four more glasses and treat some of my roommates to drink. "

With four cups of milk tea, the beautiful girl ran away happily.

Only then did Du Zhijian come to his senses, and he immediately said to the clerk, "Make me a cup too."

Five minutes later, Du Zhijian finished his milk tea and fell into deep thought.

It took him a long time to ask Zhang Yue: "How did you do it?"

Zhang Yue said with a smile: "It's very simple, don't forget, I also make food.

Although it now focuses on fried chicken and meatballs, the research and development of drinks has never stopped.

This fruit milk tea is one of them.

It's just that unlike your pursuit of absolute nutritional value, what I pursue is the taste.

The ultimate taste.

For this reason, I did not hesitate to add four times as much rock sugar. "

Du Zhijian suddenly asked, "Can you sell me the formula of your fruit milk tea?"

"Sell?" Zhang Yue was taken aback, "I have already told your clerk the recipe, you just use it."

However, Du Zhijian shook his head: "How can I do that?
I will give you money if I use your recipe, not to mention...do you really think I don't want to pursue the ultimate taste? "

"What do you mean?"

"It's very simple. In fact, when I first researched the formula, my purpose was to pursue the ultimate taste.

But no matter what I do, it's always a little bit off.

In desperation, I had no choice but to settle for the next best thing and start focusing on nutrition.

Until today I drank your milk tea. "

After a pause, he looked serious: "Your formula is worth at least 100 million!"

Zhang Yue was really stunned.

He didn't expect that a mediocre prescription shown by his own eyes could be so precious.

But soon he was relieved.

No matter Zaolin Medicinal Wine, Qingwen Yiqi San, or Juewei.

As long as the ability of one's own eyes appears, it seems to be a good thing.

Du Zhijian pondered for a moment: "I spent a total of 340 million before and after investing in the Xingkong milk tea shop, which is already all my savings.

Even if they want to pay you more, there is nothing they can do.

Otherwise, how about you invest in the shares with the formula at a price of 100 million, accounting for 23% of the shares?
Don't refuse, this ratio is already I took advantage of you. "

Zhang Yue thought for a while, nodded and said, "No problem, you can figure it out yourself."

The reason why he agreed was that his formula was indeed precious, and it would be a pity to give it away for no reason.

Second, and most important.

Taking the shares of the Xingkong milk tea shop by myself is equivalent to a deep bond with Du Zhijian.

This is tantamount to connecting with Du Ancai through Du Zhijian.

The two sides have common interests, and the relationship is definitely much better than just doing Duane a favor.

"awesome!"

Du Zhijian waved his fist excitedly in an instant, "With Brother Zhang joining us, especially your fruit milk tea recipe, our business will definitely get better and better.

Then you just wait to pick up the money! "

Zhang Yue coughed lightly: "Don't be too eager to be happy, a milk tea shop can't do well with just one recipe.

Especially when you have so many chain stores and plan to become a big brand like Michelle Water City. "

After what happened just now, Du Zhijian has already convinced Zhang Yue:

"Then what do you say I should do?"

Zhang Yuedao: "It's very simple, positioning!

To build a brand, the most important thing is to identify your own positioning, that is, to know who your target customers are.

For example, if you want to make real fruit tea and healthy milk tea, you must separate it from Michelle Water City.

After all, the opponent's main focus is cost performance, highlighting a cheap one.

But you are not.

You will definitely say, I use real fruit and milk, and it can be sold cheaper!
Anyway, people have the psychology of being greedy for small things and cheap things, and they prefer cheap things.

Big mistake!

It's true that everyone likes to be cheap, but there is another cognition in everyone's mind:
Cheap is not good quality.

If you set the price low, you are lowering your own value and degrading yourself.

Have you seen the movie "Crazy Stone"?

When Hua Tsai invested in "Crazy Stone", it was because he had shares in Baleno.

The director wanted to help him advertise, so he designed a line about Baleno for Brother Bo.

As a result, because "Crazy Stone" was too popular, the Baleno brand was directly abolished.

the reason is simple.

Baleno took the route of the upper class, but Bo Ge played a standard stupid dick in this movie.

Combined with the positioning of your milk tea shop, don't you think that when customers hear that you only sell a cup of fruit tea for three yuan, and you use real fruits.

He wouldn't suspect that the fruits you used were all rotten fruits that fell from the trees? "

Du Zhijian immediately retorted: "How is it possible? The fruits I use are all good!"

"It's useless for you to believe it yourself, you have to convince the customer.

And the way to believe it is very simple. I sell a cup of fruit tea for 16 yuan.

Needless to say, customers will think that I use good fruits.

Coupled with the ultimate taste, does the grade and taste come up immediately? "

"This..." Du Zhijian wanted to refute, but found that he couldn't say anything, "But 16 yuan a cup is too expensive, right?
The neighborhood is full of students, and students are notoriously poor. "

"The same sentence, positioning!
Remember, your target customers are not those poor students, but petty bourgeoisie white-collar workers, university teachers, and those lovers nearby.

I just saw that there are several good companies near this commercial street.

Employees at these companies are well-off, and you find a way to poll them.

Then provide targeted services according to their requirements, and the business will improve after a while. "

Hearing Zhang Yue's words, the clerk suddenly said, "Boss, I think Mr. Zhang is right.

I have been guarding the shop here for so long, and there are not many students who come to buy milk tea.

But it is frequented by a few women in business suits.

And they especially like our nutritious fruit milk tea. "

Du Zhijian's eyes lit up instantly: "Then change it as Brother Zhang said.

Now we have a new milk tea recipe, and if we adjust the positioning correctly, the business will definitely improve.

You use more snacks, then I will give you a raise in salary. "

"thank you boss!"

After the two of them finished speaking, Zhang Yue took the opportunity to say: "Since what you sell is milk tea, you must have ice cream.

October Food Factory has recently released a special cream with a dense and sweet taste, which is the best choice for summer desserts.

I'll send you some over there another day, it should sell well. "

As Zhang Yue said, he pointed out some deficiencies in details.

Du Zhijian hurriedly wrote down one by one, preparing to carry out all-round rectification.

Of course, these Zhang Yues are not talking nonsense.

During this period of time, he managed the October Food Factory and dealt with those stall owners a lot.

In addition, he had been in the Guoyue Grain Store since he was a child, so what he said were very practical things.

and……

Looking at the Xingkong milk tea shop in front of him, Zhang Yue suddenly had a wonderful idea in his heart.

He never forgot, the super centrifuge he bought for a big price, which was used to separate radioactive elements.

All the butter produced by October Food Factory is separated by this centrifuge.

Maybe I can make a fuss about it myself.

(End of this chapter)