I can see the commodity price curve

Chapter 235 Food Security Ignored by the Public

Yi Meiqin stood in front of Zhang Yue and took out a document:
"Boss, this is the situation of those nine Guoyue supermarkets.

The decoration is all unified and standardized, and the positioning is as you said before, completely matching the online shopping.

It can be said that as long as it is a product in our supermarket, any item is cheaper than the same item on the Internet. "

Zhang Yue nodded.

Facts have proved that low price is definitely a super killer.

Any product, once sold cheap enough, is definitely the undisputed king of sales.

In fact, when Zhang Yue promised Yuyao to open a chain store of Guoyue Supermarket in Zhongzhou, he was thinking about how to ensure that all products were at the lowest price.

In fact, there are three reasons why the price of goods in physical stores is higher than online.

The first is rent, the second is labor, and the third is middlemen.

And these three items are not insoluble.

Yuyao sold the nine properties to Zhang Yue at a relatively low price.

Because Zhang Yue has a lot of funds in his hands, he directly bought all the money.

Although it cost a lot of money, it did not cause any loss to Zhang Yue.

Because the house is his, as long as Zhang Yue is willing, he can sell it for cash at any time.

Another advantage of this is that Zhang Yue does not need to pay high monthly rent like other people.

This means that he has no rental cost.

Some people may say that although there is no need to pay rent, if the house is rented out, there will also be a sum of money in the account.

On the whole, it is still equal to losing money.

This is true, but businessmen's accounts are not calculated this way.

Paying rent every month is a fixed expense.

Once the money is not available, the store can only go out of business and close down.

And if there is no need to pay the money, then the store can continue to insist.

It's a question of whether a store can survive, live or die.

And as long as there is life, there is hope.

Second, artificial.

For other stores, especially those boutiques that take the high-end route, labor wages account for a very large proportion.

But Zhang Yue doesn't have to worry about this, because supermarkets require the least amount of labor.

Even less than online stores.

The third is the middlemen.

This is a better solution. Since there are ten supermarkets in hand, Zhang Yue chooses to directly connect with the manufacturers.

Coupled with the high demand, the prices are always the lowest.

The above conditions make Zhang Yue full of confidence in the other nine supermarkets.

After taking a look at Yi Meiqin, Zhang Yue nodded in satisfaction: "You did it beautifully!"

Yimeiqin is now in charge of these nine supermarkets.

In fact, Zhang Yue has considered for a long time the candidates for the person in charge of these nine supermarkets.

Originally, he thought that Zhu Yuehong from the main store of Guoyue Supermarket could do the job, after all, this girl still had abilities.

However, after Zhang Yue talked with the other party, he gave up this idea.

The reason is simple. Although Zhu Yuehong is capable, she only has a junior high school education.

It's not that Zhang Yue discriminates against academic qualifications, but that these ten supermarkets need to use a lot of advanced management knowledge if they want to manage them in an orderly manner.

Give the simplest example.

A supermarket has real data such as sales volume and turnover every day.

How to use these data to analyze the problems existing in the supermarket itself, and make corresponding adjustments according to the problems?

Is it a change in customer preferences, a price issue, or a change in the market environment?

The business is in good condition, do you need to continue to open branches?How many do you open?where?

The business situation is not good, should we reduce the number of stores?Do you want to lay off employees and streamline the organization?

Which one should be abolished, if necessary?How can organizations be streamlined?

There are university questions in it.

Just when Zhang Yue didn't know who to turn to, Yi Meiqin submitted a supermarket business plan to him.

The above not only includes Yimeiqin's unique understanding of supermarket management, but also her views on the future of supermarkets in the context of the online shopping market.

For example, Yimeiqin proposed that a transfer station could be established in Zhongzhou like those e-commerce giants.

This transfer station can not only be used to store some best-selling products, but also to ensure the supply of products in supermarkets.

It can also provide home delivery services like e-commerce.

In other words, customers place orders online in the morning and get the goods in the afternoon.

Place an order in the afternoon or evening, and the items will be delivered to your door on time the next morning.

In fact, Zhang Yue did not agree with this plan when he first heard about it.

Regardless of whether it is Goudong, Xiaomi, or other high-end e-commerce companies, it can be delivered the next day.

This strategy has no advantage in itself. After all, for customers, if they want to shop online, they can just buy it directly on Goudong.

Not only fast, but also guaranteed quality.

However, Yimeiqin only said one sentence: All the products of Goudong that arrive in the next day are expensive.

Zhang Yue's eyes lit up instantly.

Although the service provided by Guoyue Supermarket is similar to Goudong, but the positioning of its own supermarket is to fight Xixi!
Shopping at Pinxixi, almost no products can be delivered the next day.

So Zhang Yue immediately decided that Yimeiqin would be the general manager of these ten Guoyue supermarkets, and take care of everything.

At the same time, I feel in my heart that a top student is a top student.

Regardless of theoretical knowledge, personal ability, or vision, they are not comparable to ordinary people.

After thinking about it, he asked Yi Meiqin again: "Are there any difficulties in the supermarket that need to be solved now?

If there is something to say directly, it will be too late to find any problems after opening. "

Hearing Zhang Yue's question, Yi Meiqin hesitated: "Others are fine.

All personnel have undergone pre-job training, and the placement of goods has also been uniformly planned according to the original Guoyue Supermarket.

The only thing that is a little troublesome is the fruit and vegetable area. "

"Fruit and vegetable area?" Zhang Yue was taken aback.

Yi Meiqin nodded: "Yes, mainly the prices of fruits and vegetables.

The purchase agreement you signed with those farmers in Zhuangtou Township can guarantee that the vegetables in Guoyue Supermarket are not only cheap but also fresh.

But the vegetables produced by those lands can only supply at most two large supermarkets.

Now directly from one to ten, if these ten supermarkets are equally popular, they will definitely not be able to supply them.

In order to ensure a stable supply of vegetables, it is necessary to go to Wanbang to purchase in bulk.

In this way, the price is not a big problem, but the quality of vegetables may be worse. "

After finishing speaking, Yi Meiqin took a look at Zhang Yue: "Actually, it's nothing, the fruits in our supermarket are also purchased from Wanbang Uniformly.

So far, consumer feedback has been good. "

Zhang Yue suddenly looked at her indifferently: "Manager Yi, I recruited you with a high salary because I had to negotiate with Charlie about hybrid rice.

Later, when Charlie returned to China, you also transferred to other positions. I didn't lower your salary, did I? "

Yi Meiqin shook her head quickly: "Of course not. Not only did you not cut my salary, but you increased my salary twice."

The reason why she took the initiative to apply to be the general manager of Shijia Guoyue Supermarket is because of this.

After all, the boss doesn't support idlers. Although Zhang Yue hasn't deducted his salary now, no one will be sure of it after a long time.

Therefore, if you want to ensure that the treatment remains the same or improve to a higher level, you have to fully prove your ability and let the boss understand that you are indispensable.

It's just that she didn't understand why Zhang Yue said this suddenly.

Zhang Yue smiled slightly: "Look, I'm so honest with you, but why do you only say half of what you said?"

"What? I only said half? You are..."

Zhang Yue said: "Isn't it right?

There must be other problems in the fruit and vegetable section of the ten Guoyue supermarkets.

Otherwise, with your personality, it is impossible to raise it alone.

Don't worry, I'm different from other bosses in that I never speak out.

If you have any concerns, just speak up. "

Yi Meiqin's face turned red instantly: "How do you know...

It's not that I'm not telling the truth, it's just that I don't know if this is a problem or not.

This matter is very important in the beautiful country and Japan, but no one pays attention to it in our country. "

Zhang Yue was helpless: "What's the problem, can you tell me directly?"

Yi Meiqin said: "It's food safety."

Zhang Yue was stunned: "What? Food safety? Who said our country doesn't pay attention to food safety?
Did you forget the star ice cream?
It was because of food safety that I fought a beautiful turnaround! "

Yi Meiqin shook his head and said, "The food safety I'm talking about is agricultural food safety.

Industrial food safety is mainly based on various fake materials and various food additives.

These can be easily distinguished by looking at the ingredient list and the price of the food.

But food security in agriculture is different.

For example, the excessive use of pesticides and chemical fertilizers. Taking grapes as an example, do you know how many times the grapes grown by those farmers have to be sprayed from germination to harvest?

24 times!

And these 24 times, not one less time.

One less time, some grapes will be red and some will not be red.

If there are two fewer times, the size of the grapes produced will be different.

……

Of course, grapes are just an extreme example, and other fruits are similar.

Vegetables have a similar problem.

Underground crops such as radishes, sweet potatoes, potatoes, peanuts, etc., in order to ensure production, will use at least five times more pesticides to irrigate the roots.

......"

Zhang Yue frowned more and more: "Is what you said true?"

However, Yi Meiqin looked at him in surprise: "Don't you know?
This kind of thing is very common in rural areas.

For example, in my own home, my dad grows some peanuts for himself to eat, and he always uses 3911 to irrigate the roots.

Otherwise, the yield of peanuts will be reduced by at least one-third. "

Zhang Yue was a little embarrassed: "I'm different from you. Although my hometown is also in a remote county, I have a standard urban household registration. I grew up with snacks and commercial food."

Yi Meiqin coughed lightly: "Actually, farmers need pesticides and fertilizers to cultivate the land.

Moreover, the country has very strict requirements on the use of pesticides and chemical fertilizers in recent years.

Take pesticides as an example, many varieties with long residual period, high hazard and high fatality rate have been strictly banned.

The ones circulating in the market are all high-efficiency and low-toxicity products.

Therefore, proper use can completely help increase agricultural efficiency and production.

What I am referring to is the special phenomenon of excessive use of pesticides in pursuit of high quality.

Taking grapes as an example, it is really too outrageous to apply medicine five or six times just because the grapes are of uniform size and bright red color. "

Zhang Yue stood up and walked back and forth in the office.

After a long time, he looked at Yi Meiqin: "What you said is very important.

The food safety of agricultural products is much more harmful than industrial food.

After all, we don’t need to eat or eat less industrial food, but we can’t eat less fruits and vegetables every day.

I don't care whether others value it or not, but in Guoyue Supermarket, all dishes must be guaranteed to be safe.

Do you have a good idea for this? "

Yimeiqin shook his head with a wry smile: "No, the only thing we can do for vegetables and fruits from all over the country is to strictly control the quality.

Exclude those that are particularly harmful.

But like grapes, because all grape growers do this, unless we don't sell them, there is really no way. "

However, Zhang Yue said: "Who said there is no way?
We can't buy good grapes in the market, so we can grow them ourselves.

I still don't believe it, the grapes we grow ourselves will also have problems. "

Yi Meiqin was taken aback: "What? Plant it yourself?"

She didn't quite understand Zhang Yue's thoughts.

If it is just to ensure that the fruits and vegetables provided by the supermarket are safe enough, it would be too outrageous to plant the land by yourself.

Zhang Yue looked relaxed: "Is this difficult?
Don't forget that I now have [-] mu of land in Xijiang and hundreds of workers.

Of course, because Xijiang is too far away from Zhongzhou, it is unrealistic to go there to farm and then transport the vegetables back.

But we can contract land near Zhongzhou.

It doesn't need much, and you can have everything if you build [-] to [-] mu. "

The more Zhang Yue thought about it, the more reliable he felt, and he immediately called Yan Zihui.

Although Yan Zihui's relationship with the nearby farmers is a bit stiff now, she has to say that she is still very authoritative in terms of land contracting.

Unexpectedly, after listening to Zhang Yue's narration, Yan Zihui said: "Your idea is very good, but you should give up, it is impossible!"

Zhang Yue was taken aback: "Why?
Using less pesticides and chemical fertilizers, although it will lead to reduced crop yields, I can completely accept this loss. "

Yan Zihui shook her head: "It's not a matter of production reduction, but a matter of land contracting.

Looking at the entire Henan Province, all land is contracted to households due to the household contract responsibility system.

On average, the land that a person can get is only one to two acres.

The situation of these people is also different, some as long as the price is right, it is indeed no problem for you to get it for you.

But some farmers will choose to plant their own land.

So even if you can get [-] mu of land, the land is scattered.

But your plan is to merge [-] mu of land together, which is more convenient for mechanized operations, thereby reducing farming costs.

The two are inherently in conflict. "

Zhang Yue was dumbfounded for a moment: "That's it!"

Although Yan Zihui only spoke roughly, Zhang Yue already knew that his idea was indeed unfeasible.

The reason is simple: it's hard to agree.

And there is another problem here. According to my own plan, these lands will be used for a long time.

But when signing contracts with farmers, although you can sign for a few more years, the rent is calculated on an annual basis.

In case I have already planned all the plots, and suddenly someone defaults on the planting, it will be even more troublesome.

He was a little helpless: "Is there no way?"

Yan Zihui suddenly said: "Maybe you can go to Shaanxi, Gansu and Ningxia to have a look."

Zhang Yue was taken aback: "Shaanxi, Gansu and Ningxia?"

"Yes, the key reason why the land issue in Yu Province is so complicated is because of the large population.

But there is no such situation in Shaanxi, Gansu and Ningxia.

In other words, although their land is also owned by individuals, the per capita area is very large.

And there are many mountains there, and all the mountainous land is contracted for hundreds of thousands of acres.

The most serious problem of agricultural food security is not vegetables, but fruits such as grapes, and these fruits can just be grown on mountains.

You go to investigate first, understand the situation, it may be easy to solve. "

Zhang Yue's eyes lit up.

If it is true as Yan Zihui said, this is really a solution.

The Shaanxi-Gansu-Ningxia region is not as far away as Xijiang, and the distance is nearly half less.

This greatly reduces the cost of transportation, especially by train, which is even lower than using a truck from Weixian to Zhongzhou.

Thinking in his heart, suddenly, Zhang Yue slapped his head.

How could I forget Duane?
You must know that this is the super boss of agriculture. As long as it is about agriculture, you can definitely ask him.

Thinking of this, he immediately called the other party.

After listening to Zhang Yue's words, Du An smiled slightly: "There are indeed a lot of land in Shaanxi, Gansu and Ningxia, especially mountainous areas.

If you want to contract, there is no problem at all. "

Zhang Yue's eyes lit up: "Really? Great, do you have a connection?
If you have any, please introduce it to me. I am not familiar with the place there, and my eyes are dark when I go there. "

Duan smiled and said, "You shouldn't ask me this question, but you should ask my son, who is much more familiar with me than I am over there."

Zhang Yue was taken aback: "You mean Du Zhijian?"

"Yes, maybe you don't know, my lover's hometown is over there.

In other words, when my son went to Shaanxi, Gansu and Ningxia, it was equivalent to returning to his grandma's house. "

Zhang Yue immediately called Du Zhijian.

Unexpectedly, Du Zhijian said with a bitter face: "There is no problem in contracting [-] mu of land, I am here now.

But you have to do me a favor. People from my grandma's house planted [-] mu of apples, but all of them were unsalable.

You have to be responsible for selling them all to me. "

(End of this chapter)