I can see the commodity price curve

Chapter 691 Success requires consideration of user experience

The assistant nodded: “Yes, this is not the most important thing.

Most importantly, the decline in user activity is becoming more and more serious.

In other words, 30 percent should not be the end.

This number will increase over time.”

After a pause, the assistant emphasized: "It has increased significantly."

Manager Ma was silent.

User activity is an important indicator to measure the commercial value of a software.

In the past, QQ was the undisputed leader in the field of chatting.

Later, with the advent of WeChat, QQ's user activity was halved, and now it is only 30% of its peak.

Although QQ and WeChat belong to the same company, that is only for shareholders.

When it comes to the staff, everyone still looks after themselves.

For example, Manager Ma’s performance bonus depends on QQ’s performance.

When QQ was at its peak, he earned tens of millions in bonuses a year, making him a typical working emperor.

But since QQ's performance declined, his year-end bonus has shrunk to a few million.

Nowadays, the young models in the club all order the lowest standard packages.

The most outrageous thing is that WeChat was able to take off thanks to QQ’s promotion.

In other words, Manager Ma was actually pushing his own performance out.

He was very reluctant at first, but this was the wish of the boss and all shareholders, so he had to do it.

Then his income dropped by 70%. Who can he turn to for justice?

Sitting in the office, Boss Ma frowned and thought.

Is it possible that WeChat has come up with something new again?

You can't blame him for thinking so.

One characteristic of instant messaging software is the uniqueness of its users.

A user will always use the software he is used to chatting with, or even only use this one account.

Moreover, when this chat software reaches a certain scale, it will automatically build its own moat.

If other chat software want to make a breakthrough, they can certainly attract some people who like to pursue novelty to try it out.

But if he went there alone, he would come back dejectedly soon.

Instant chat, no one, who are you chatting with?

Including Manager Ma himself, although he hates WeChat from the bottom of his heart, he still has to use this software.

Because his relatives and friends all send him messages through WeChat, he can't just reply on QQ, right?

So when the user activity of QQ decreased, the first thing he thought of was what new tricks WeChat had come up with.

The assistant quickly said: “After I got the data, I also suspected WeChat at the first moment.

So I carefully checked all the functions of WeChat.

The results yielded nothing new.

WeChat is still the same WeChat, no different from before."

Manager Ma pondered for a moment, then suddenly picked up the phone and dialed.

Soon, the call was connected: "Ah Long, I haven't seen you for a long time. Have you gained weight again?"

A helpless voice came from the other end of the phone: "Brother Ma, please stop making fun of me.

I am trying to lose weight, but the problem is that I can’t lose any more weight! ”

"Tsk, I told you you're fat and you're still panting?
Let me ask you, what’s going on with your WeChat?

I have proactively sent the users to you, but now you are still not satisfied and are frantically sucking blood from me again.

We can't be too conscienceless. After all, we should leave some room for each other so that we can meet again in the future.

If you continue to do this, believe it or not, I will come to your place, eat your food and drink your drinks, and never leave."

On the other end of the phone, Aaron was stunned: "Brother Ma, what do you mean?
What does it mean that you can’t eat in an ugly manner? You have to explain it to me clearly, and don’t wrongly accuse me.”

"You're asking even though you already know the answer, right? Okay, let me ask you.

What on earth did you do to reduce my QQ user activity by 30% again? "

Aaron's voice was full of grievance: "It's unfair, Brother Ma, the decline in your QQ user activity has nothing to do with me.

To be honest, my WeChat user activity has also decreased.

Although not as much as yours, it’s still 20 percent.”

"Are you telling the truth?"

"Why would I lie to you? If you don't believe me, you can just come to my place and look at the data."

"Then what happened?"

"I want to know too, aren't we arranging for someone to investigate?
And it would be fine if it only decreased by 20%, but the problem now is that the user activity on WeChat is still declining rapidly.

If this momentum continues, I will surpass you in a month at most."

After hanging up the phone, Manager Ma fell into deep thought.

Suddenly he heard "Ding", "Ding", "Ding".

Puzzled, he looked up at his assistant: "What's that sound?"

The assistant was startled, then said embarrassedly: "I'm sorry, it might be the homework assigned by the teacher to the child, and I forgot to turn it off."

She quickly took out her cell phone, fiddled with it twice, and was about to turn it off, but she was stunned and couldn't help but say:

“Are today’s parents too uneducated?
The cost of a group outing for the child is less than 200 yuan, and you still have a problem with that.”

The next moment, she realized that she had said the wrong thing and quickly turned off her phone.

"Manager Ma, I'm sorry. I was so excited that I couldn't help myself."

Although he is Manager Ma's assistant, the assistant knows Manager Ma's character, so the relationship between the two parties is not a strict superior-subordinate relationship.

Sometimes we joke with each other.

Sure enough, Manager Ma said, “Today’s students and parents do have a lot of things to do. They can argue for a long time over any small matter.

Wait, that’s still not right.

The sound just now didn’t seem to be a WeChat push message.

Besides, if there is no special setting, WeChat group push messages should be silent, right? "

The assistant nodded: "It's indeed not WeChat, but Wuji Changchat.

It was launched by Wuji System, a social software developed by themselves.

This social software is very convenient for teaching because of its unique functions, so now all schools use it. "

"The Wuji chat software of the Wuji system? When did they launch it?"

Manager Ma immediately noticed something was wrong.

Although he was not familiar with Wuji Chat, he was deeply impressed by the Wuji System.

Previously, the Wuji system split his QQ and set all its functions to uninstall mode.

For example, QQ space, QQ games, and even QQ membership recharge system can be uninstalled.

As a result, his QQ only had a simple chat function left.

As soon as this function was launched, QQ’s revenue dropped by eight percent.

Don’t underestimate this 8%. QQ is very large, and this 8% can amount to hundreds of millions in a year.

Especially since 8 percent is just the beginning, this number will continue to increase over time.

So Manager Ma acted decisively and, relying on the strong moat that QQ had built up over the years, forced the other party to compromise.

If Zhang Yue wasn't so high-ranking and hadn't held the patent for the superconductor.

He certainly won't let it go so easily.

Now the other party has also launched a chat software and snatched away WeChat’s customers?
Confused, he took out his cell phone.

Because the phone is not installed with the Wuji system, this software is not available on the phone.

But it's not a big problem.

Manager Ma quickly found the software in the system store of his mobile phone.

Download, install, open. The moment he saw this chat software, he was stunned.

Because this chat software is very simple, it has nothing but the main chat box, friend bar, and a few small tools.

Of course, simplicity does not mean simplicity.

On the contrary, Wuji Changliao obviously has a very strong art team.

This team optimized the Wuji Chat page very beautifully, giving people a simple yet extremely grand feeling.

This does not mean that the Wuji Chat page has surpassed QQ.

QQ’s art team is equally good, and the pages they produce are just as beautiful.

But the problem is that QQ’s art team has been established for many years.

The pictures we have now have been optimized after thousands of trials and tribulations.

But Wuji Changliao has just been launched and it has achieved this effect. Doesn’t this mean that all my accumulation over the years has been wasted?
He turned to his assistant and asked, "How can such a simple interface be more suitable for students? Isn't that a bit wrong?"

Although Manager Ma is not a teacher, he knows that for any software to be suitable for students and approved by teachers, it must be helpful to students' learning.

The assistant smiled and said, “Click on my homepage and there is a mini program on it.

You can find it by searching for students. This needs to be installed separately by yourself. "

Manager Ma followed her instructions, opened the homepage, and then he was stunned.

There are so many mini-programs at the bottom of the main page, there are no less than a hundred of them.

Why so many?
You know, WeChat is known for having the most mini-programs, but even so, there are only about fifty or sixty of them.

When he looked carefully, he found that although there were many small programs, the corresponding functions were actually all available in QQ.

It’s just that the other party has dismantled the functions in QQ.

For example, QQ space has become the infinite space.

The only difference is that QQ Space can be used directly, while Wuji Space needs to be installed.

There are also QQ short videos, QQ mailboxes, QQ documents, etc., all of which are corresponding mini-programs.

The most outrageous thing is that even the phone’s address book and search functions need to be re-downloaded.

Manager Ma did not directly download and learn the relevant software. He first downloaded the mobile phone address book and enabled the permission to add friends.

The next moment, beep beep ~
A lot of messages popped up, and the dense messages of adding friends directly filled the entire screen.

There is also a one-click agree to all function above.

He clicked to agree.

next moment:
"Hey, Manager Ma is here to play and chat too?"

"Manager Ma, long time no see."

"Manager Ma..."

There were a lot of voices greeting me, and someone invited me to join the group.

This is a fishing group, and the person who invited him was one of his fishing friends.

He clicked to agree.

"Ding ding, hey, Manager Ma is also playing free chat? I thought you wouldn't join in!"

"Yes, he is the person in charge of QQ after all. If the person in charge also throws himself into the arms of a competitor, then the nature of the matter is serious."

"But isn't Manager Ma here now?"

"It's different. Manager Ma is here in Cao's camp but his heart is with Han. He must be here as an undercover agent."

“There’s nothing wrong with this. As the saying goes, if you know yourself and your enemy, you can fight a hundred battles without danger.

It looks like QQ is about to make a big move."

"I feel the same way, so come on, Ma Ge, you can beat Wuji Changliao. You can do it."

"..."

Looking at the chat records of these people, Manager Ma was a little confused.

Because he found that these people were unusually active now.

The key is that this activity is not due to one's own arrival. There is an activity value at the position of their avatars.

The higher this number, the more you speak in the group.

Don’t ask Manager Ma how he knew this, this function was invented by QQ.

Moreover, the person who speaks most actively within a period of time will be given the title of Dragon King.

Looking at this group of people, each of them is of a high rank.

You know, these people used to chat in QQ groups, but even in QQ groups, they have never been so active?

what happened?

Manager Ma asked the question that was in his mind.

"Oh, you're talking about that. I don't know either. I just can't help but want to chat about it."

"Me too, we chat when we have nothing to do, it's so fun."

"..."

Manager Ma: “?”

What is this? You don't even know why you like chatting here?
"Ahem, I do know a little bit of the reason, but I'm afraid to tell it to you. Manager Ma, don't you want to hear it?"

Manager Ma quickly responded: “Go ahead, I’m not that narrow-minded.

No, I welcome everyone to give me active suggestions.

Not only that, but if you speak well, you will get a big red envelope.”

"Really? Then I'll tell you.

It’s actually very simple. There are many reasons why everyone is chatting here.”

"More?"

“Yes, to be precise, everyone has different reasons.

For example, I like simplicity, and even have a nearly pathological pursuit of it.

I will only keep the things I like and throw away the rest.

This is especially true with electronic devices such as computers and cell phones.

For example, on my computer, I will delete software that I rarely or almost never use.

The desktop will be tidy, except for a few necessary shortcuts, nothing else will be needed. "

Manager Ma nodded. He also had this habit.

“It’s similar with mobile phones. I used to like playing Kuaishou, but now I don’t play it that much.

The reason is simple. Kuaishou now has too many functions and it’s a mess.

Especially their push mechanism, which is full of various advertisements, it is very uncomfortable.

QQ is similar. Its chat function is very useful, but I have no use for its other functions at all.

I feel annoyed every time I see these functions, so I won’t choose to chat on it unless it is absolutely necessary.

uncomfortable.

But now Wuji Changliao has perfectly solved this problem.

I can just keep the chat feature and not install the rest.

Of course, I like fishing, and then I found that Wuji Changliao has launched a small program related to fishing.

I tried installing it and found it was actually pretty good.

Then when I have nothing to do, I come here to browse around, and if I find something that satisfies me, I will share it with everyone.

This is why our fishing groups have moved here.”

“Yes, I agree with this point of view.

The reason why Wuji Changliao is so popular is that it gives users a lot of freedom.

In fact, it has a variety of small programs, which are no less rich than Alipay, WeChat and Kuaishou.

But it does not add all these features, but lets users choose for themselves.

I usually like fishing and watching short videos, so I downloaded the short video function.

Now I don’t have to tremble anymore.” (End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like