I'm not just a director

In mid-September, the second part of the "Inception" documentary was released on time.

The main content of the next episode is about the production of special effects, but this part will not involve too much.

After all, the special effects of the film have not yet been completely completed, and some special effects production also involves Industrial Light and Magic's technical confidentiality agreement.

I can only see some effect display and model comparison.

Therefore, the excitement of the next episode is definitely not as good as the various big scene shooting and fighting in the previous episode.

However, as the so-called insiders know, the audience for the second episode of the documentary is almost entirely insiders.

Everyone knows that Director Jiang's new film is a visual effects team invited from Hollywood, which is world-class.

Those who engage in technology are either learning technology or using technology to pretend to be aggressive.

When those domestic people who came here because of the reputation and thought that the international special effects technology was only average, they were immediately given a beating by Industrial Light and Magic.

Then embark on the road of research and study.

Jiang Peian thinks this kind of atmosphere is quite good. At least now everyone knows their own shortcomings and is working hard to fill the gap.

Unlike some people in the later generations, who obviously have a gap there, they are still bragging and trying to cover up the gap with marketing...

In early October, the first trailer of "Inception" was released.

Since most of today's movies are literary films, and because of the limited media, everyone doesn't pay much attention to the promotion of trailers.

Some movies even don’t even have trailers. When they are released, they just go through a process and the audience buys tickets to watch the movie. It’s that simple.

Even if there is a trailer, most of the movie announcements have chosen the "MTV" trailer style.

This is also one of the words most commonly used to describe editing.

It actually refers to editing with many frames to the rhythm of the film music.

A large number of pictures appear one by one with the movement of the camera position and the rhythm of the music, and finally the music and the plot complement each other to impress the audience.

But this method is definitely not suitable for "Inception", and it is far from Jiang Pei'an's idea.

Under the brainwashing of movie trailers of later generations, Jiang Pei'an immediately gave orders to the trailer.

Fragmented and messy shots, brisk editing rhythm.

The combination of these two methods often creates a tense and illusory atmosphere for the audience.

And in such movie trailers, more emphasis is placed on the use of sound effects.

Among the sound effects used, Jiang Pei'an specially asked the staff in charge of sound effects to combine the illusory and metallic texture of "Inception" to produce sound effects.

Used to increase the mystery and surrealism of the film.

And with the soundtrack of the trailer, the camera clips are fragmented, and the method of skipping is adopted, which makes people have space and time confusion,

At the same time, in this trailer, Jiang Pei'an increased the use of special effects.

Add impact and movement to these movie trailers with a combination of special effects and sound effects.

These were edited according to Jiang Pei'an's ideas, so when the entire trailer was reviewed internally, everyone was shocked.

Is this still a movie we made?

The scene is, the actors are, and the service is the same, but why the texture is completely different.

This is too cool, too sassy, ​​too shocking!
After watching this trailer, Jiang Peian smiled with satisfaction.

That's right. If I can't see this kind of trailer, I always feel that it's not worth paying money to go to the cinema.

On the one hand, the delivery channel of the trailer is the online video platform.

At this time point in 2002, there were not many video platforms, and they were all small platforms.

Most of them enter the video platform to watch videos by posting links in various forums and jumping.

Another way is to advertise in theaters before the movie is played...

The first seven-day "Eleventh Golden Week" appeared in 99, and after that, the annual National Day holiday tourism boom swept the country.

Not only the tourism industry, but also the theater film industry is also ushering in an explosive period at this time.

From October onwards, movies will be released one after another, until the following winter vacation, New Year's Day, and Spring Festival are almost all the outbreak periods of the film industry.

On the first day of the National Day, if there is no plan to travel, most people will choose to go to the theater to watch a movie to start a wonderful holiday.

When people walk into a theater to watch a movie, either the theater plays local advertisements before waiting for the movie to play.

Gold and jewelry, shopping in stores, and even some unknown local milk tea shops will come to advertise.

In the eyes of some businesses, this advertising time before the broadcast is equivalent to the period before the news broadcast starts, which is considered prime time.

The rich spend a lot of money on advertising.

"It's so annoying, every time I watch a movie, I have to watch these boring advertisements, so what's better than Jinjian Jewelry Building.

The last time my best friend went to buy gold, it turned out to be a fake, and now I still have the face to advertise. "

"There is also the Chunhualou hypermarket. The items in it are all inferior products, expensive and rotten. No one in the area knows how bad his home is."

In the movie theater, a young couple sat on the seats, and the girl watched the advertisement on the big screen and kept complaining.

"Whoever asks others to spend money on advertisements, Renren will pass, and there is not much time."

The boy said calmly while eating popcorn.

Suddenly, the theater darkened suddenly, and a hollow, atmospheric music sounded.

"Is the movie about to start?"

Everyone subconsciously raised their buttocks, sat up straight and stared at the big screen.

"Boom!"

The speakers in the cinema produced a loud sound.

"In my dream, you have to follow my rules!"

After the big screen went dark for a while, a subtitle immediately appeared in the center of the screen, and the lines on the subtitle followed the human voice, and the scene was cut quickly.

Cheng Long's face immediately appeared on the big screen, he was fighting with people in the spinning space.

In the video, Cheng Long punches, kicks, and kicks with gorgeous movements.

Just when people exclaimed that Cheng Long's punch was at a tricky angle, the screen quickly switched, Li Lianjie retracted his fist, and the background was the white and majestic snow-capped mountains.

Then there was another Li Lianjie's fight scene.

Just when the audience was enjoying themselves, Jiang Pei'an, with his back combed and a suit and leather shoes, happened to appear on the streets of Paris.

The whole world is turned upside down in front of you, which looks very visually impactful.

"Damn it, is he so handsome?"

"This movie is really exciting, isn't it, are we going to watch this later?"

"Using Chenglong and Li Lianjie as a foreshadowing, who is the big back behind? Is he so famous?"

People in the movie theater talked a lot, and then Zhang Ziyi, Zhang Hanyu, Hu Jing and other characters appeared one after another.

There is a lot of information in the movie trailer of less than 2 minutes, which makes people dazzled.

""Inception""

"Jiang Peian's Works"

"Stay tuned!"

The trailer ends, and a few lines of large characters appear on the movie screen.

"Trailer? The editing is so dazzling that people can't understand it at all, but... it's quite interesting to watch. Please support me when the time comes."

"Jiang Pei'an, isn't this the one who filmed "Hurricane Rescue"? This trailer is good.

I've seen everything I need to see, I don't know anyone I need to know, the editor is a genius. "" This movie has a lot of scenes, and we have to take a good look at it when the time comes. It is already worth the ticket price for Cheng Long and Li Lianjie. "

Amidst the audience's discussion, the movie finally started.

This show is a literary movie, the picture is very exquisite, and the acting skills of the actors are also online.

But some people just can't stand it.

The dilapidated small mountain village, the self-improving village girl, all kinds of filthy things between the parents, and finally the ending sublimated, making people appreciate the power of love...

However, I always feel that the upside-down Paris, Chenglong Li Lianjie's fight, and the story of international escape seem to be more attractive.

Since it was the first day of the National Day Golden Week, reporters from some TV stations were already waiting outside for interviews.

"Hello, audience friends, today is the first day of the Golden Week holiday.

Let’s interview a few random passers-by to see how they plan to spend the Golden Week. "

The reporter held a microphone and conducted an interview at the entrance of the cinema.

"May I ask how you plan to spend this year's October Golden Week?"

"Uh... we just have a day off, just plan to watch a movie."

"Then what do you think of today's movie, what is the most impressive place?"

"The one that impressed you the most in the movie?"

A young man faced the camera, thought for a while, and finally shook his head, saying:
"There's nothing memorable about the movie, but I liked the commercials that ran before the movie."

"advertise?"

"To be precise, it should be a movie called "Inception".

Its trailer is very exciting. I have forgotten what the next movie is about. I have been thinking about the pictures in the trailer, which is particularly shocking. "

The reporter felt that he must have heard wrong.

Don't remember the plot of the movie, but only the trailer of a certain movie?
How much money do you have to go to the cinema to watch movie trailers?
Next, the reporter interviewed several viewers who came out of the cinema, and asked more than ten people the same question.

Most of the answers were quite satisfactory, but there were always three or four people talking about the trailer.

The reporter didn't understand, but was shocked.

It wasn't until she and the photographer came to the cinema to take pictures of the interior environment that she realized.

Oh my god, how can I not remember this deeply?

Cheng Long, Li Lianjie, Zhang Ziyi, Hu Jing...Jiang Pei'an, as well as fast-paced, fragmented shots of big scenes.

Whoever watches this kind of trailer will be confused.

It's just the home movie played after the trailer.

Comparing the two, everyone is focused on the trailer, who wants to watch boring and lengthy movies.

That's not all the reaction to the trailer...

"Anzi, are you going to let us colleagues live? You can do a lot of tricks with just a trailer. You are so awesome, you don't want to live anymore?"

While directing the post-editing of the second trailer, Jiang Pei'an received a call from Xiaogangpao.

"Haha, Director Feng, why are you anxious? You don't plan to participate in the New Year's Day and Spring Festival stalls this year."

Jiang Pei'an said with a smile.

Xiaogangpao is absent from the Lunar New Year file this year, and is preparing their work "Mobile Phone" with Liu Zhenyun, and studying the script of "A World Without Thieves".

Yes, that's right, the rights to adapt "A World Without Thieves" were acquired by Feng Xiaogang as early as the beginning of this year.

At that time, for this matter, Huayi also specially issued an announcement to publicize the upcoming cooperation between Feng Xiaogang and Zhou Xingchi, two comedians who have been friends for a long time.

Of course, everyone knew about it later.

When "A World Without Thieves" was filmed in 2004, Zhou Xingchi did not participate.

On the contrary, Feng Xiaogang went to the "Kung Fu" crew to become the black boss...

But although he has no film work, he has left an impressive tea advertisement for the advertising industry.

Not only is the quality of the advertisement very good, but also because this is the first collaboration between him and Zhou Xingchi.

On the set, the two met like old friends reunited.

Although the commercial is short, the chemical reaction between the two is wonderful.

Feng Xiaogang plays a hero who walks the rivers and lakes, and Zhou Xingchi transforms into a shop waiter.

Entering the store, Feng Xiaogang said "make a cup of tea" in a Beijing accent, while Zhou Xingchi brought seven cups of tea in one go.

In the era when homophonic stalks hadn't been played badly, the effect of this advertisement was remarkable.

And this is also the first collaboration between the two in the true sense. As for "Kung Fu", it will be two years later.

On the phone, upon hearing Jiang Pei'an's words, Feng Xiaogang smiled and sighed:

"Director Zhang doesn't make literary and artistic films, and now he's making commercial films, and he's not famous at all, and he's amazing when he makes a big hit, and suddenly he made such a big battle.

Director Chen went to Hollywood to catch up with international standards, and this is also planning to transfer to commercial films.

Not to mention you, you are almost squeezing me out of food, you are all very capable people. "

Hearing this, Jiang Pei'an smiled.

It turned out that Xiaogangpao began to consider himself comparable to Zhang Yimou and Chen Dadao from this time on.

The names of Feng, Chen, and Zhang probably came out shortly after this.

"That's why I'm the only one who has remained true to my original intention and insisted on taking the route of commercial films. Even you, Director Feng, are not as firm as I am."

Jiang Pei'an joked.

"Hey, I would be happy to film "A Sigh". You are still young and don't understand the pain of us middle-aged and elderly men."

Feng Xiaogang countered.

"So there may not be many middle-aged and old men in our country."

"You kid is sincerely trying to run on me, and you turned a corner and said that my box office is low."

"I didn't say anything. Director Feng, do you have anything else to do? If nothing else, I'll be busy first and leave it alone."

"Come on, Qingyun and I saved a script, give it a hug some other day, and treat it as if I'm treating you to a light meal."

Feng Xiaogang said slowly.

As soon as Jiang Pei'an heard the word Qingyun, he immediately thought of the movie "Mobile Phone".

This movie is more like the Lunar New Year version of "Sigh".

However, after the failure of "A Sigh", Feng Xiaogang obviously learned a lot of lessons.

So his humor is more restrained and more direct.

It can be said that it is a work that makes people feel chills after laughing and then think.

Of course, Feng Xiaogang received many criticisms about this film, the most famous of which was Xiao Cui's [-]D bombardment.

Hehe, Xiao Cui is about to appear.

More and more historical events continue to happen, and Jiang Pei'an feels that he is about to witness the times.

"Haha, okay, Director Feng, when the time comes, you will be the host and I will eat."

Jiang Pei'an said with a smile.

... (end of this chapter)