I'm not just a director

As a producer of TV series, the only way to recover capital is to sell the rights to broadcast the TV series, which is a big deal.

The cost of copyright sales is often related to the quality, subject matter, cast, etc. of the TV series.

For some high-quality, popular TV series, copyright fees can be very high, reaching millions or even tens of millions.

There are even some TV series that have received good response, and after market testing, the copyrights can be sold to other countries.

After the hit "Star You" in the previous life, it was successfully sold overseas and the copyright was sold to dozens of countries.

The producer made a lot of money.

Of course, when online video websites stand up later, they can be sold to these platforms to obtain one-time or long-term copyright fees.

Secondly, derivative products of TV series include novels, comics, games, peripheral products, etc.

These products are often based on the stories and characters of TV series and can attract more fans and consumers.

The sales of these derivative products will also bring a certain amount of income to the TV series producers.

There are also sponsorship fees, and some brands or companies may sponsor the production of TV series.

In exchange for exposure and publicity in the TV series, these sponsorship fees are also one of the sources of income for the TV series producers.

Of course, the Urshan version of "Star You" did not say hello to the brand during the early filming, so there was no way to talk about sponsorship.

However, "Star You" seems to be a success. If the ratings explode this time, brands will naturally line up to request sponsorship for all subsequent TV series produced by Star Fire.

The news on Jiang Peian's side was very fast, and Wuershan soon received a notice from Jiang Peian to hold a TV viewing party next Monday.

The so-called movie viewing party is not like the internal movie viewing party held by Jiang Pei'an before. It is more like the TV drama production direction intending to auction its own TV series to Satellite TV.

Publicize the relevant information and requirements of the TV series to attract interested buyers to participate in the competition. In the process, interested buyers will be invited to the site to participate in the auction.

Of course, this method requires a famous director or screenwriter to join, or a well-known TV series producer.

For example, Qiong Yao now, Yu Ma in later generations, and Sunshine at Noon.

Although everyone is criticizing Yu Ma's TV series for being bloody, plagiarized, and clichéd, they can't stand up to the fact that other people's TV series are so popular.

Everyone was grinning and cursing while watching the TV series with gusto.

Moreover, as soon as the news about the project of his TV series spread, major TV stations swarmed in like sharks smelling blood.

Jiang Peian also has appeal, but his appeal is focused on movies.

This aspect of the TV series is still the first time for a young girl to sit on a sedan chair. The specific results will depend on whether each major TV station buys it...

When the news spread that the TV series produced by Spark Entertainment was about to be auctioned, it quickly caused an uproar in public opinion.

"Xinghuo Entertainment? Isn't this Jiang Peian's company? They are also going to make a TV series?"

"The movies are doing well, so why should we switch to the TV drama market? If we can make TV dramas and movies, we can make money?"

"There is a big difference between TV series and movies. Don't let your brand get ruined if you don't get it right."

"Damn it, Jiang Pei'an is not the director of this TV series, but he has been assigned the position of screenwriter.

The director is a newcomer named Wuershan. Although the plot is guaranteed, I am not optimistic about the specific effects. "

"Director Jiang's movie fans said that I will watch the TV series after it starts airing, but I am still looking forward to Director Jiang's new movie. When will the new movie be released?"

There are mixed reviews on the Internet about Jiang Pei'an's filming of a TV series, but more people are not optimistic about Jiang Pei'an's filming of a TV series this time.

The reason is also very simple. Although movies and TV series both belong to the category of film and television dramas, the difference is huge.

There are not many movie directors who can make good TV series. Correspondingly, TV series directors dare not try to make movies easily.

What's more, the director of the TV series this time is not Jiang Peian, but a new director.

The audience can only have a big question mark in their hearts about the quality of the TV series.

No matter what the audience's reaction is, TV stations are still very hungry for Jiang Pei'an's fame.

The first one to bear the brunt was Jiang Peian’s hometown TV station, Xin’an TV Station.

At this stage, Xin'an TV Station is still very powerful. They started their career through TV series.

During this period, Xin'an TV's ratings hit record highs, and it even aired 23 episodes of a TV series in a single day.

From 2005 to 2008, Xin'an TV continued to rank among the top three provincial satellite TV stations.

But the good times did not last long. Xin'an TV's strategy of relying on dramas to make a living is somewhat of a gamble on luck.

Before 2013, Xin'an TV station was still ranked among the top five provincial satellite TV stations, but its decline was already obvious.

However, Xin'antai still seems not aware of the problem and still goes its own way, hoping to win with drama.

Xin'an TV is one of the earliest provincial TV stations established in China and the first TV station named after a province in China.

Having a good start but not seizing the opportunity is a bit of a lack of enterprising spirit.

In the later stage, they could only play crazy dramas such as Thai dramas and Indian dramas all day long.

Of course, these are all things for later. The current Xin'an TV station is in the first echelon of provincial TV stations.

Since Xin'an TV relies on TV series to win, we must come over immediately to see what happens.

Of course, externally, Xin'an Province still played the emotional card and supported the career of hometown star Jiang Pei'an.

Jiang Peian is well aware of this, but he also posted a message on his social media to thank his hometown TV station for its strong support.

The second company that has made some noise is Mango TV.

Mango Channel also attaches great importance to the introduction of TV series. As early as the late 90s, it spent money to jointly film the "Returning the Pearl" series with Qiong Yao.

This series can be said to have given Mango Channel a taste of the sweetness, and subsequently it increased investment in the production of TV series.

Of course, they are not as extreme as New Ontario, which puts all their eggs in one basket.

People have a two-step process of TV dramas and TV programs. This period can be called the golden age of Mango Channel channel operation and rapid brand development.

With the support of these two companies, seven or eight TV stations such as Blue TV, Modu TV, and Sichuan TV soon followed suit.

Don't ask, just ask to join in the fun, and you can't let your competitors miss you.

The TV series auction will be held at Spark Entertainment, and no media will be invited to the event.

According to the agreement, the eight TV station purchasers arrived at Xinghuo Entertainment one day in advance.

"Director Ma, long time no see. Is this a stranger to you? Your new recruit?"

"Haha, Mr. Liu, you have forgotten things. We met last time in Shanghai.

Speaking of which, it is also an occasion like today. This is Xiao Wang, a young man who has just joined the station and graduated from Nortel. "

"This is a top student... Hahaha, we are all here for Taili, otherwise who would have nothing to do and run around outside all day long.

These are a few young people who have just joined our station. This time we brought them here to see the world. "Hey, Jiangtai, it seems that your Sichuan Tai is bound to win this time, and even you are dispatched." "

Several "directors" responsible for purchasing TV series each brought people to the meeting to greet them.

They are all old acquaintances, and even had a "fight" at some TV drama auctions.

They are all veterans who are very familiar with each other's routines. Although they are all smiling and respectful to each other now, when it comes time to compete for TV series, one will definitely be more fierce than the other.

"Welcome all leaders to come from all over the country to participate in our TV series auction this time. On behalf of Spark Entertainment, I welcome everyone."

Jiang Peian walked to the stage and said with a smile.

"Haha, Mr. Jiang is too polite. We at Blue TV have great expectations for your new TV series."

Director Shi of the TV drama purchasing department of Lan TV said with a smile.

"Director Jiang, we are your natal family. After getting your invitation, we rushed over non-stop to help you!"

The director of Xin'an TV Station is Director Liu who just greeted other TV stations.

Director Liu is young, probably in his 30s. To be able to reach this point at this age is either because of his outstanding work ability or because of his toughness behind the scenes.

The leaders of the following TV stations greeted Jiang Pei'an one after another. After a few words of greeting, Jiang Pei'an brought the topic back:
"The purpose of inviting everyone here this time is also very simple. We at Xinghuo are filming and producing a TV series, and the relevant information and cast have been sent to everyone.

This is our first time at Xinghuo to hold a TV drama auction, and you are all experienced veterans.

If you have any suggestions or comments, please feel free to mention them, and we promise to make corrections in a timely manner.

For those who are interested in discussing cooperation, we will hold an auction here tomorrow.

Let's treat today as a warm-up before the auction. Let's watch the TV series first and discuss it carefully after we go back. "

In this auction, each house is led by the director, with two to three people remaining as assistants.

In the film and television industry, individuals are highly selective, and one person's opinion is not actually objective.

So when watching film auctions, we usually come in teams of three or four people.

Jiang Peian hosted on the stage, and director Wu Ershan was responsible for explaining the original intention of the play.

As well as the type, number of episodes, and outline of the TV series, although these are included in the invitation, it is still necessary to say it again on site.

"The above is the main outline of the TV series "Star You".

Next, we will play the first three episodes for everyone to watch. After the broadcast, it is meal time. We have also arranged food and accommodation for you. Thank you for your hard work, leaders. "

Wuershan said with a smile.

Next, it’s officially time to watch the show.

Jiang Pei'an has watched the TV series many times. He just sat in the side row and secretly observed the reactions of these people.

At the beginning, many people were still discussing in low voices, such as the singer of the opening song and the news about the heroine Chen Hao.

There are many elements that can make a TV series popular, such as a very popular theme song or a famous leading actor.

Chen Hao starred in the heartthrob role of "Pink Girl" in the first half of the year and was sought after by many people.

This role also became one of her classic screen images in the future.

So when Chen Hao showed up, many people nodded secretly.

Then when the TV series entered the main plot, the whispers became much less frequent.

Many people began to look thoughtful, some were watching the TV series with great interest, and of course, some yawned on the spot.

For example, the deputy director from Sichuan Province.

Jiang Pei'an took a closer look, and it seemed that the younger viewers were more fascinated when watching.

The yawning deputy director of Sichuan Province has gray hair and is estimated to be over 50 years old...

Three episodes are not too long and not too short, but in the relatively compact plot of "Star You", a lot of things are actually covered.

So much so that after three episodes were played, many people were still sitting in their seats waiting for the next episode.

"Huh? No, oh, it's already 11:30."

"This TV series is not bad. It is well-produced and has good actors. Some of the episodes are very timely and have the potential to become a hit."

"The quality of the TV series is very good, but I have to watch the specific episodes again."

After several leaders exchanged a few words with their respective teams, they were taken to the hotel for dinner by Xinghuo staff.

"Director Liu, how do you feel? I see that young people in your new province really like this TV series?"

During lunch, Director Shi from Landai walked to the table where several people from Xin'an were eating and said with a smile.

"Haha, it's okay. We have a lot of TV dramas in Xin'an Province. I can only say that Director Jiang's TV series is okay to watch now, but we have not yet reached an internal consensus on whether to get it or not. We will discuss it when the time comes, haha."

Director Liu said with a smile.

"Oh, what? I think so too. You guys eat slowly and we'll go back to the hotel to rest first."

Director Lan Taishi nodded and left with the people.

……

"Director, I think Director Liu means they don't seem to be competing for this TV series?"

On the way back to the room, a young man next to Shi Yugang said.

"No argument? Humph, I think they are confident this time, but don't be fooled by what that guy said. I'm sure he will call Taili to apply for the price when he returns to the room."

Shi Yugang's face didn't look good.

It seems that there are quite a few people vying for this TV series.

After testing during lunch, as far as he knows now, there are already four companies with ambiguous attitudes, and they seem to be competing for the right to broadcast "Star You" in one round.

Only one company made it clear that it would launch an auction, and that was the deputy director of Sichuan Province who yawned at the film screening.

"Is it so serious? Director, do we want to fight?"

The young man was startled, and then asked quickly.

"Fight? What are we fighting for? Xin'an TV has always been very wealthy when it comes to TV dramas. Our station has more than just TV dramas... Forget it, you go back first and I'll call the leader for instructions."

Shi Yugang waved his hands depressedly and said.

This situation is happening in various TV stations. Although during the communication, everyone said that the quality of the TV series was okay and not necessarily auctioned.

But whoever believes this is a fool.

Anyone with a discerning eye can see that Jiang Pei'an's idol drama definitely has the potential to become a hit... (End of this chapter)