I'm not just a director

They don't understand the meaning of online songs, but Jiang Peian knows the market.

The development of online songs has directly spawned a huge industrial chain.

Ringtone.

Regarding the matter of setting exclusive ringtones for mobile phones, people who have come from the era of feature phones should have the most say.

The back covers of popular magazines such as "Reader" and "Story Club" more than ten years ago had a full page of girls' faces and various song lists with numbered numbers.

However, due to layout and beautification design issues, how many people think it is a money scam?

From the perspective of future generations, it looks more like a pornographic advertisement.

In the era of crazy ringtones, it is a very elegant and decent thing to spend one or two yuan to download a song you like and then set it as the ringtone on your mobile phone.

But in the era when mobile phones just came out, the supporting ringtones were far less abundant, and they were basically dull electronic sounds.

The year before last, in 2002, the "Beijing Morning News" had such a report.

The reporter said that the trend of polyphonic ringtones had swept the mobile phone markets in South Korea and Japan at that time.

And gradually influenced China's fashionable young people. At that time, Motorola V680 was also selling particularly well because it was equipped with 16 polyphonic ringtones.

In 2003, Hong Kong telecom operator CSL launched the "original ringtone" service.

It allows users to directly select the works of popular singers at that time as their own mobile phone ringtones.

Record companies have also developed rapidly due to the arrival of the "original ringtone" era.

They can eliminate the need for middlemen (such as ringtone production companies or agency services).

Specific music content can be sold directly to operators or users so that musicians can obtain more royalties.

In fact, it has been proved that excellent mobile phone ringtones are essentially a kind of popular music.

What it tests is how the producer extracts the most representative and attractive tens of seconds from a two- to three-minute song, and it also has to be endless and lasting.

During this period, many popular items were born, such as the ring tones made from Daolang's "The First Snow in 2002".

Within half a year, it received more than 250 million clicks and downloads, generating more than 500 million yuan in revenue.

In 2005, the ring tones market ushered in a big explosion.

A survey on the domestic ring back tone business released by CCW Research, an authoritative domestic IT market research organization, shows that.

By the end of 2005, the number of users of Huaxia CRBT will exceed 6000 million, and its market size will exceed 20 billion.

Later, a number of particularly popular ringtone songs emerged, such as "Pig Song".

Many years later, this female singer named Xiangxiang released another highly popular song called: "Even Without If" (the interlude of "Three Lives Three Worlds Ten Miles of Peach Blossom").

She sang so gracefully, emotionally, and pathos that for a while I couldn't help but sing along with her:

"Pig! Your nose has two holes~" linked together.

There are also popular ringtone songs such as "Lonely Northern Hemisphere", "Wolf in Sheep's Clothing", "Poisonous Perfume", "Two Butterflies", "Love Business", "Can't afford to be hurt".

Xinghuo Entertainment has such a platform and a clear development idea. As long as someone does this, they can definitely take a bite of such a big piece of cake.

Jiang Peian did not stay in the music business department for too long. After explaining some things about online music, he left the conference room.

"Mr. Jiang, what you just said about creating online songs were you kidding them, right?"

Shen Yongge followed Jiang Peian and asked tentatively.

Hearing this, Jiang Peian looked back at him, smiled slightly, and said:

"Mr. Shen, do I often joke with others?"

Shen Yongge's expression froze and he laughed dryly:

"That's not true. It's just that what we mainly do is albums. Are online songs a bit too..."

Although he didn't say the word "price reduction", his expression was extremely clear.

Price drop?

Jiang Peian smiled slightly. The three earliest giants of Penguin Music all made their debut as online singers.

In fact, Internet songs or singers, to use a later word to describe them, are probably "Internet celebrities".

The Internet is not yet developed now and may not be reflected yet. It will not be until 10 years later when a large number of online singers are active on the platform that its true power will be revealed.

There is even a word to describe this phenomenon, "Internet celebrity economy".

For example, Xu Liang, one of the Big Three, started his career as a singer early in life, but later retired from the scene to become an online singer.

A large number of Internet celebrity songs are all written by him, such as "Fickle", "Once Upon a Time", "Late" and other songs.

Few people may have heard the names of these songs, but once the melody comes up, many people can hum a line or two.

You can say that these songs are nonsense and have no artistic value, and they are bad street songs, but they really make money.

Of course, Jiang Pei'an and Shen Yongge couldn't explain these words clearly, but he believed that Shen Yongge would definitely understand his thoughts.

Even if he is questioning it now, it doesn't matter. He will understand when he sees the explosion of ring tones and online songs this year.

To become the CEO of the giant Tianyu, Shen Yongge is definitely not a short-sighted person.

"Haha, Mr. Shen, there is no need to rush to exclude these. I suggest you first research the market of online songs and ring tones.

Talk to me again after you have new ideas. By the way, I was not kidding when I said I would form an online singer group. You should take it seriously. "

Hearing Jiang Pei'an's words, Shen Yongge nodded, although he was reluctant.

As long as the things ordered by the boss can be completed, it will be fine. Anyway, he has already put forward different opinions. If the boss insists on doing so, there is nothing he can do.

……

Early the next morning, Jiang Peian rushed to the CCTV studio in Beijing.

It is said that this time it is a pep rally for all the singers who have been confirmed.

The theme of this year's party is "Grand Party of the Grand Age".

There were more than 40 programs in the whole party, which gathered many artists and entertainers from the mainland, Hong Kong and Bay Provinces.

Therefore, the overall arrangement of the party was very majestic, and the program selection also strived to be meticulous and surprising.

Regarding the Spring Festival Gala in 05, the program that impressed Jiang Pei'an the most was probably the dance "Thousand-Hand Guanyin". When I watched it at the time, I felt indescribably shocked, and all the people in the performance team were disabled.

After watching the program, a desire and respect for life and living arose spontaneously.

Other than that, there is nothing worth remembering.

Regarding CCTV's music section, it is actually divided into several parts, including ethnic ones, medleys of songs, and singles inserted into the program.

Jiang Peian is a newcomer to the Spring Festival Gala, and was directly assigned to the pop-style part of the song medley.

There are a total of five songs in this session, and eight or nine people have been confirmed so far, which means that nearly half of the people who will be successful in the final round will be cut off.

After all, it is still in the initial drafting stage, so it is reasonable to have such an arrangement...

When Jiang Peian got his pass and entered the studio, three or four people were already inside.

Before he could see the situation clearly, someone immediately shouted to him enthusiastically.

"uncle!"

Hearing this voice, Jiang Peian thought the other person was calling someone else, and because of the lighting effects, he didn't see the other person's face clearly. He only felt that there was someone waving enthusiastically towards him.

And...does the word "uncle" really refer to him? He's not that old yet, is he?

When the man came closer, his appearance was revealed, and it turned out to be him.

"Hello, uncle, my name is Fang Zuming, and I am Cheng Long's son."

Fang Zuming said with a smile.

Only then did Jiang Peian realize that it was no wonder that this guy called him uncle. After all, he and the other party's father, Cheng Long, were of the same generation, so it was natural for the other party to call him uncle.

However, Jiang Pei'an didn't have much enthusiasm for this self-proclaimed "eldest nephew". Instead, he felt disgusted from the bottom of his heart.

After all, this guy is not a good guy. His son with Uncle Guoli is the most deceitful son in the entertainment industry.

In fact, this guy's starting point is not as high as usual. He just debuted last year and starred in his first movie "Qian Ji Huan 2: Huadu Wars".

Released his first album in 2004.

Next year, he was nominated for the Best New Actor at the 2th Hong Kong Film Awards for his role in "The Great War".

It can be said that the resources and connections of his father and friends have allowed him to reach the top when he debuted. If he does not commit suicide, with Chenglong's name, he will have a place in the entertainment industry in the future.

But he chose to seek death and wasted a great opportunity...

Jiang Peian nodded to him indifferently, ignored him, and walked towards the other two people.

Seeing these two people, Jiang Pei'an was filled with emotions. He also had his own idol, and his idol was the group in front of him.

Water and wood years.

These two were members of Shuimunianhua. At this time, Li Jian and Yao Yong had left the group to pursue solo careers.

The only two members who came to participate in the Spring Festival Gala this time were Lu Gengxu and Miao Gui.

More than 20 years ago, in the turbulent 1990s, Shuimunianhua was quietly born.

The founders at the time, Lu Gengxu and Li Jian, were both students at Tsinghua University.

Lu Gengxu taught himself guitar playing and singing, participated in campus music activities, and won many awards in campus song competitions.

Li Jian has the experience of winning a high school singing competition and has a soft spot for pop music.

They met on the campus of Tsinghua University and found that they had a musical resonance.

So I came up with the idea of ​​forming my own music group.

The group name "Shui Mu Nian Hua" expresses their deep affection for their alma mater "Shui Mu Tsinghua" and their nostalgia for their youthful years.

In 2001, Shuimunianhua made his official debut and released his first album "With You in My Life".

In this album, the band composed more than ten touching campus folk songs.

The reason why folk songs were able to occupy a place in rock and pop music at that time was mostly due to this group.

"With You" from the album of the same name is the most typical. This song describing youthful love is silent like spring breeze and rain, but it can directly touch people's hearts.

Expressing young people's expectations and pursuit of pure romantic love, it caused a sensation in the music scene at that time and made Shuimu Nianhua famous in one fell swoop.

In 2002, Li Jian left Shuimunianhua to pursue a solo career in music.

At this time, Yao Yong and Miao Kuai joined, and Shuimunianhua changed from the original duo to a trio.

In 2003, Yao Yong also left and continued to pursue personal development...

For the two people in front of him, Jiang Peian admired their persistence from the bottom of his heart.

Lu Gengxu and Miao Gui were not discouraged by the change of members, but chose to continue to cooperate and stick to Shuimunianhua's musical direction.

Despite constant changes in members, Shuimunianhua's musical line has never changed, and they have always maintained a fresh and natural campus folk style.

This is the first time this group has appeared on the Spring Festival Gala stage.

It was this success that made them become regular guests of the Spring Festival Gala, performing on the Spring Festival Gala stage for three consecutive years.

"Hello, Teacher Lu, Teacher Miao, I am Jiang Peian, and I am a fan of Shuimu Nianhua."

Jiang Peian took the initiative to greet the two of them.

"Hello, Director Jiang, hello, we are also your fans and we really like your movies."

Lu Gengxu and Miao Gui quickly stood up and held Jiang Peian's hand.

Shuimunianhua was somewhat famous in the early years, but compared to Jiang Peian now, he is still a little less famous.

Even if you don't know him, the name Jiang Peian is definitely familiar to your ears.

"Teachers are so polite. Please sit down. What are we waiting for?"

Jiang Peian asked with a smile.

"Oh, when the people from the program team come over, there are still two singers who haven't come over."

Lu Gengxu said with a smile.

"There are two more singers, who are they?"

Jiang Peian asked.

"One is Tsai Yiling from Taiwan Province, and teacher A'luo."

Hearing the names of these two people, Jiang Pei'an glanced at his second-generation ancestor who was watching him eagerly.

The Spring Festival Gala program team is really well balanced. There are all singers from Hong Kong, Bay Area, and Mainland China. No one can find fault.

"I see, what songs did you two prepare for this time? Haha, now you are blessed again."

Jiang Peitian did not notice the expression of his second ancestor, and continued to chat with Shuimunianhua.

"Haha, this time I come over and sing the previous song "With You in My Life"."

Miao Yao smiled.

"Well, this song is nice. I've listened to it a lot before."

"Director Jiang, what song did you bring this time?"

"Me? It's not decided yet. I just came here for a meeting this time, and I didn't have time to write a song. We'll decide what flavor the show team likes."

Jiang Peian shook his head and said.

Lu Gengxu and Miao Gui looked at each other. If ordinary people said this, they would definitely complain about bragging in their hearts.

Before you have time to write songs and customize songs according to the taste of the program team, you think you are the king!

But this is Jiang Pei'an. Apart from his status as a genius director, among the songs he has produced, which one is not a classic?

Anyway, in terms of song writing ability, Lu and Miao think they are not inferior to Jiang Pei'an, but in terms of singing ability, they are definitely not Jiang Pei'an's opponent.

Although Jiang Pei'an is not in the same track style as them, the popularity and audience's love does not matter whether you are a folk song or a pop singer, this represents the true strength of a singer!

Just as the three of them were chatting happily, the staff of the Spring Festival Gala singing program finally opened the door and walked in.

...(End of chapter)