I'm not just a director

How popular is "Painted Skin"?

The movie was released at midnight on the first day, and as a result, there were long queues in major theaters that night.

Because when I get off work this afternoon, the National Day holiday has already started.

Whether you are an office worker or a student party, you have basically started planning what to do during the holiday from tonight.

But since it is the day before a long holiday, few people will include today in their travel plans.

So people who have nothing to do after get off work plan to start the holiday by watching movies.

The promotional campaign of "Painted Skin" and the live broadcast of today's premiere have highlighted its power.

"Brother, I want to see "Painted Skin"."

"What's so good about the movie? Brother will take you to the hotel, hehe."

A couple clinging to each other on the street.

Hearing the boy's words, the girl suddenly leaned into the boy's ear with a nervous look on her face and secretly said:

"I haven't been here for a long time."

"Which one?"

The boy looked confused.

"It's my aunt, she hasn't come this month yet."

Hearing the girl's words, the boy quickly put away the obscene smile on his face, became nervous, and asked quickly:

"How long has it been since you've been here?"

The girl shook her head in confusion.

"Isn't it a hit?"

"What if you get hit?"

"If you win, you'll be in trouble. You haven't graduated from college yet."

"I'm kidding you, I just arrived today, so we can't go to the hotel..."

After hearing the girl's words, the expression on the boy's face immediately turned into surprise:

"It's okay. If I can't go, I won't go. Haha, let's go to a movie to celebrate and take a walk."

Tonight, just like this young couple, many couples chose to spend their time watching movies.

Mainland movie fans may have most of their knowledge of midnight screenings coming from Hong Kong.

Especially since the golden age of Hong Kong films, midnight screenings have always been an indelible feeling in the hearts of some mainland movie fans.

Midnight shows in Hong Kong generally start at 10 pm and end around 2 am.

There are relatively few audiences in theaters during this time, movie tickets are relatively cheaper, and there are almost no children.

Cinemas also often choose to show restricted films at midnight, which is undoubtedly a paradise for young people.

In the early morning, in the dark cinema, the noise on the screen next to the seats is free, ambiguous and erotic.

College students who are "night owls", couples on a date after dinner, and idlers are loyal audiences at midnight shows.

Midnight screenings are a grind for many directors and movies. If the movie doesn't look good, the audience won't buy it.

If you boo or even curse at the film crew present, the movie will not sell well.

Even director Xu Laoguai once said in an interview that he is most afraid of the audience at midnight shows in Hong Kong.

Of course, now, midnight shows have other meanings, and mainland theaters also have more early-morning premiere films.

The air is no longer as turbid and noisy as the midnight shows in the past.

Audiences who like to watch early morning movies have a simple motivation: to chase the premiere.

Movie premieres are now increasingly popular, especially for popular overseas blockbusters.

In later generations, the evolution has become even more exaggerated. Take "Avengers 19" released in 4 as an example.

As the final chapter, it will definitely arouse the pursuit of most fans, so early morning tickets for the premiere will become extremely cherished.

What's more, some people use early morning premiere tickets to sell and hype.

Of course the box office goes without saying.

Therefore, this part of the early morning audience is chasing the popularity and the first-hand fresh movie viewing experience.

Now that "Painted Skin" is released, this lively scene has been brought forward by more than ten years.

……

After Jiang Pei'an finished eating, his friends were all arranged to stay in the hotel.

"Director Jiang, when are we going to the cinema?"

Zhou Xun's face was red. It was obvious that she had drank a lot just now. However, these sisters had a large capacity for alcohol and they deliberately restrained their alcohol intake, so they did not drink too much.

Behind her were several other protagonists and assistant director Chang Xiaoyang.

Jiang Peian smiled and said:

"It's almost one o'clock in the morning now. By the time we get to the theater, the first show will be almost over. Then we'll show up at the theater again."

Yes, Jiang Pei'an plans to go to the nightclub to feel the atmosphere, which can be considered as adding a piece of news to tomorrow's report on "Painted Skin".

"Okay, I'm going to call store manager Liu right now. He heard that we are going to have a road show, and he has been waiting for us. He has been urging me since nine o'clock in the evening, haha."

Chang Xiaoyang said with a smile.

"Okay, first confirm the time and auditorium inside the theater with the theater. Also, remember to tighten security so nothing happens in the middle of the night."

Jiang Pei'an instructed.

"Don't worry about this. Manager Liu and his theater have held many road shows, but they haven't done much in nightclubs, but everything is definitely prepared."

After Chang Xiaoyang finished speaking, he ran to the side to make a phone call.

"The headlines on the front page tomorrow will probably be ours."

Zeng Li said with a smile.

Jiang Peian nodded and said:

"Taking advantage of the National Day holiday, we must have more publicity and exposure. Bernard just called me and said that the theaters are now fully booked.

This shows that our early publicity was not in vain. We will trouble you tomorrow and the next few days during the holidays. "

If a movie wants to maintain its popularity, it seems that in addition to online promotion, offline promotion cannot be small at all.

Nowadays, the Internet is not as developed as in later generations. I have been thinking about publicity since the beginning of filming, and I can watch it on short video platforms every day.

Lao Mouzi was posted on the short video platform and was shocked 800 times a day.

"Boss Jiang, you are being polite when you say this. This is what we should do."

For the promotion of "Painted Skin", Wu Jing also came back from Hong Kong to attend the premiere ceremony and subsequent road shows.

Jiang Pei'an had a chat with him before the dinner. Wu Jing was not having an easy time in Hong Kong at the moment.

Although he starred in a movie directed by Jiang Pei'an, this does not mean that he is accepted by the Hong Kong film and television industry.

Now he can only hope that "Painted Skin" will change the way people in the Hong Kong film and television circles view him after it is released.

Therefore, he did not drink at all tonight just for the road show later...

"Just in time, the clothes have been customized. Director Jiang, you can all change into your clothes later."

After Chang Xiaoyang finished the phone call, he brought several sets of T-shirts over.

A pure black T-shirt has the word "Painted Skin" printed on it.

"Okay, let's all share a share, put on some clothes and let's go."

Jiang Peian waved his hand and said.

……

Longhua Cinema.

Although it is not the largest in Beijing, it is a favorite place for movie fans.

There is no other reason. The equipment here, whether it is screens, tables, chairs, or services, is far better than other theaters.

Due to the above conditions, celebrities often come here for road shows.

Whenever a movie premieres, movie tickets at Longhua Cinema are basically hard to get.

After all, there are rumors that the crew is very likely to come here for a road show. Therefore, it is exaggerated to say that once tickets for Longhua movies are released, they are quickly snatched up by scalpers, who then resell them to ordinary movie fans at a higher price.

Scalpers are basically not worried about losing their tickets. After all, there are many people who are willing to spend a lot of money to buy tickets to get a chance to meet celebrities...

"Director Jiang, welcome to everyone. My surname is Liu, and I am the store manager of Longhua Cinema."

As soon as Jiang Peian and others entered the reception room of Longhua Cinema, a middle-aged man wearing a white shirt greeted them warmly.

"Hello, Mr. Liu, I'm really sorry to bother you so late because I'm so busy today."

Jiang Peian apologized.

"What are you talking about? Our Hailong is so busy tonight, but it's all thanks to you.

Don't tell me you have to wait for a while, even if you have to wait here all night, it's still worth it. "

Manager Liu said with a smile.

"Haha, no wonder Mr. Liu's business is so big and well-established!"

Jiang Peian gave him a thumbs up.

Manager Liu said happily:

"Director Jiang, you're welcome. The theater has been selected for you. I'll take you there later. It's still half an hour before the end of the first show. Let's go and prepare first?"

"Thank you."

"Easy to say, haha."

Following Manager Liu, Jiang Pei'an and others waited outside the cinema they had selected in advance. After a while, the movie came to an end.

"Wow, it looks really good."

"I didn't expect this ending, but I could have thought of it in advance."

"Ah, is it over now? Time flies so fast!"

"Don't hurry, let me finish listening to the theme song. I really love this theme song. I feel like listening to this song, the storyline of the movie is going through my mind again."

There were whispers or reluctant voices from the audience in the theater.

"Let's go, it's our turn."

Jiang Peian estimated the singing time of "Painting Heart" and said to the people around him.

"it is good."

When Zhang Liangying's voice gradually faded from the speaker, the lights in the theater suddenly turned on.

The sudden lights turned on, which made the audience who were familiar with the previous dark atmosphere a little uncomfortable.

But when they stood up to leave, their bodies froze involuntarily.

"Ah! My eyes are not blurry, Wang Sheng! Xiao Wei! Pei Rong!"

"Damn it, Director Jiang is here for a road show?!"

"This damn ticket is indeed a ticket I bought from a scalper at a higher price, and I actually got to meet the celebrity in person!"

The theater suddenly erupted with enthusiastic screams, and the audience was very excited after seeing Jiang Peian and others.

If there were no theater staff who quickly entered to appease the audience, they might all have rushed forward at this time.

"Haha, everyone, please don't be impatient. I'll take you a little time."

Jiang Peian took the microphone and said with a smile.

"Okay, no delay, no delay."

"Oh my god, it's really Director Jiang. It's like he suddenly walked out of the movie."

"Xiao Wei, marry me and stop having sex with Wang!"

"Pei Rong, I love you. I kicked Wang Sheng and come with me!"

The audience shouted to the stage.

Hearing the audience's shouting, Jiang Peian smiled and said:

"You just watch movies, why are you poaching?"

"Hahaha."

The audience was delighted.

"I want to ask everyone, is the movie good?"

"nice!"

The audience said in unison.

"As long as it looks good, I came here very suddenly. The main reason is to see what everyone thinks of "Painted Skin"."

Jiang Peian said with a smile.

"Director Jiang, I have a question!"

Suddenly an audience member stood up and said to the stage.

Jiang Peian motioned to the theater staff to hand the other microphone to the audience member, and then said with a smile:

"Excuse me."

The audience member held the microphone and said with a smile:

"In the movie, we see that Wang Sheng has been swinging back and forth between Pei Rong and Xiao Wei. As the actor who plays Wang Sheng, if you were asked to choose one of these two, how would you choose? No no answer !”

Upon hearing this question from the audience, the audience immediately burst into laughter:

"Oh, that's a great question."

"Hahaha, let's see what Director Jiang chooses. If he says something wrong, he will be beaten."

"You are devils. It's up to Director Jiang to choose. If you choose one, you will offend the other."

On the stage, Zhou Xun and Zeng Li also looked at Jiang Pei'an with smiles, looking expectantly at how he would choose.

Jiang Peian looked upright, took the microphone and said:

"The question is very pointed, but I can also give you an answer...

Only children can tell the difference between right and wrong, adults only see the pros and cons.

Likewise, only children make the choice, adults all want it! "

"Damn it, this answer is outrageous!"

"Hahaha, only children make choices, adults want them all. This is so interesting! As expected of Director Jiang!"

"It's so shameless. This answer is so shameless!"

"Bah, scumbag!"

Hearing Jiang Pei'an's answer, the audience was disdainful.

Jiang Peian spread his hands and said:

"You asked me to answer, but now you say I'm a scumbag, so let me put it another way."

After hearing Jiang Pei'an's words, the audience immediately looked at him again, and saw Jiang Pei'an on the stage smiling and saying:

"Perhaps every man has had two women like this, at least two.

Married to a red rose, over time, the red one turned into a smear of mosquito blood on the wall, while the white one remained "the bright moonlight in front of the bed."

Married to a white rose, the white one is like a rice stick on her clothes, but the red one is like a cinnabar mole on her heart.

Bai Yueguang was the girl he met when he first fell in love, and was his first love.

Bai Yueguang took him to experience unforgettable love, an unforgettable ending, and the pain of unwillingness.

Cinnabar Mole is the girl he still wants to marry and stay with for the rest of his life after seeing all the prosperity in the world.

For boys, cinnabar moles are needed by the body, resonate with the soul, and encourage each other in life.

Therefore, the person who has placed hope but cannot have it is called Bai Yueguang, and the person who has had it but can no longer embrace it is called Cinnabar Moles..."

"Crash!"

Jiang Pei'an's answer immediately made everyone present, especially the gay men, applaud enthusiastically.

"That's so good. Director Jiang's words really speak to people's hearts."

A middle-aged man wearing glasses said sincerely.

"Oh, really? Then who is your Bai Yueguang? Is it so unforgettable? Who makes you place your hope but cannot have it?"

A cold voice suddenly came from beside the middle-aged man.

"Uh...hehe, wife, are you kidding me? You are not only my white moonlight but also my cinnabar mole.

Haha, you also know that my favorite writer is Zhang Ailing..." (End of this chapter)