I'm not just a director

After Jiang Pei'an returned to Beijing, all kinds of things happened one after another, as if everything had nothing to do with him when he was not in the capital.

But as long as he appears in the capital, big and small things will come to him.

And these things are all important things after being screened by Su Qing.

For example, the release of singer Zhang Jie's new album, the auction of the screening rights of the TV series "Legend of Sword and Fairy", the meeting of Bernard Cinema Co., Ltd., etc.

Jiang Pei'an had said hello to Su Qing before about everything, but when everything happened to him, it immediately made him feel very heavy.

"It's hard to pass the test, forget it, let's do it step by step."

The first is the release of Zhang Jie's new album. Jiang Pei'an was previously worried about the actions of the music division, so he wanted to take care of this matter.

When releasing new songs, the main thing is to gain fame after releasing them.

For Jiang Peian, these things are already familiar.

After all, whether it was Zhou Peng or Zhang Liangying, he had done this before.

However, in this day and age, marketing is only the first step to success.

If there is no good content to fill it, the more famous you are, the more you will be criticized by the audience.

Just like Director Chen's "The Promise", at that time it was just a short film about "A Murderous Case Caused by a Steamed Bun", but it was nailed to the pillar of shame!

Therefore, the cowhide cannot be blown too much these days, otherwise it will be too easy to overturn.

However, Jiang Pei'an has no worries in this regard. After all, his songs have been tested by later generations of the market.

What's more, Zhang Jie's singing skills are also there. Although it sounds a bit immature now, it is more than enough to become famous.

Before the album was released, Jiang Peian went to Zhang Jie for some ideological mobilization.

"Mr. Jiang, I, I'm a little nervous."

Zhang Jie said nervously.

Today, he is very young. He has not experienced the harsh beatings of the draft, and he has not yet had the opportunity to work hard in the entertainment industry.

His whole body exuded the "clarity" of a college student.

Jiang Peian still admired him very much. In his previous life, this man had a strong interest in music since he was a child, and started learning piano with the support of his parents.

In high school, he began to be exposed to pop music and joined a campus band as the lead singer.

During his experience in the campus band, Zhang Jie developed his singing skills and performance abilities, and at the same time strengthened his determination to become a singer.

After graduation, Zhang Jie came to the capital and began his musical dream journey.

At first, he worked as a singer in a four-star hotel, and also participated in various music competitions and performances.

Due to his unique voice and excellent singing, he quickly won the favor of the audience and judges.

He participated in Hunan Satellite TV's "Super Boy" in 2004. Although he did not enter the top three in the competition, his outstanding performance attracted the attention of a large number of fans.

It was also during this program that he formed a bond with Xiangnan Satellite TV.

The EP "The Most Beautiful Sun" released subsequently won Amazon's annual record sales championship.

In 2007, Zhang Jie signed with Huayi Brothers as an artist and released his first album "Still".

This album also made him famous. The title song "Still Love You" once became popular all over the country, making him a first-line singer.

Subsequently, he successively released a number of excellent albums, including "Reverse War", "Imperfect World", etc.

And these albums have achieved great success and critical acclaim.

In 2008, he served as the torch bearer for the Beijing Olympic Games; in the same year, he released the album "After Tomorrow".

In 2010, he released the album "This Is Love" and won the Korean MAMA Asia Best Singer Award...

In addition to his achievements in music, what Jiang Pei'an appreciates most is his active participation in charity activities.

He has donated money and materials to disaster areas on many occasions, and also established his own charity foundation to provide help and support to those in need.

The fame of every star is not accidental and is always full of ups and downs, but success does not come with a rugged road and hard work.

Some people say that Zhang Jie's success is due to a certain female host on Xiangnan Satellite TV, but in fact, everyone recognizes Zhang Jie's singing skills.

Of course, not every talented singer can be popular.

Therefore, in the early days of Zhang Jie's fame, the female host did help him a lot.

The simple logic is that everyone cares more about Zhang Jie because of the female host.

Then Zhang Jie steadily rose with his own strength, so the two complemented each other.

Zhang Jie did not disappoint the female host. The two finally tied the knot and entered the palace of marriage together...

"What are you nervous about?"

Jiang Peian asked with a smile.

"I'm worried that the sales of the album might not be very good..."

Hearing this, Jiang Peian smiled and said:

"Are you doubting the quality of the album or your own singing skills?"

Zhang Jie said very straightforwardly:

"All."

Hearing this, Jiang Pei felt happy.

As we all know, several songs in Zhang Jie's upcoming album were written by Jiang Peian himself.

Zhang Jie's ability to say these words shows that this person is really upright.

"If you are worried about the quality of the album, you will understand after the sales come out. As for your singing skills, your singing skills are indeed flawed.

But in these songs on the album, you performed them perfectly. Since things have been done, there is no need to worry about things that have not happened yet.

After hard work, the rest of the results will be left to God... You also have to believe in Spark as a company. "

Hearing Jiang Peian's words, Zhang Jie was stunned for a moment, then nodded heavily and said:

"I understand, thank you Mr. Jiang."

"This is your first time releasing an album. Just wait until you release a few more albums in the future."

"I-can I still continue to release albums?"

Hearing this, Jiang Pei felt happy and said:

"It's so new. What's a singer doing if he doesn't release an album? The company will keep you for a living, hahaha."

"Haha, I thought... I won't talk about it until the results of this album come out."

Zhang Jie said happily.

"Okay, don't think too much, and let go of your mental baggage bit by bit."

After finishing speaking, Zhang Jie stood up and left.

An album usually goes through about 10 steps from scratch. They are to determine the album style, select a producer, select or invite songs, and arrange the songs.

The singer enters the studio to record, mixes the song, makes the master tape, registers the copyright, promotes the album, and puts the album on the shelves for sale...

Determining the style of the album is very simple. In the initial stage of the album, you must first determine the overall style of the new album.

In this way, you can write or select songs in a targeted way.

Jiang Pei'an and Shen Yongge had already decided on the first step, and they had to push it back several times.

When choosing the album's producer, Jiang Pei'an had no time to take care of things here, so Shen Yongge was in charge.

The work of a music producer includes controlling the schedule of recording projects, training and coaching singers, organizing and scheduling production budgets and resources, supervising the recording process, performing mixing and mastering post-production, etc.

Generally speaking, the producer often determines the final direction of a record.

To a certain extent, a music producer is like a film and television director. His task is to design and produce songs that fit the style of the entire album.

Choosing a music producer depends on the style of the album. As for whether it is necessary to hire a big-name producer to protect the record, professionals said:

It can vary from person to person.

“A big-name producer is stable and objective, but the music he produces may be a bit old-fashioned.

Sometimes the music produced by new producers is more creative. "

In fact, this can be referred to later generations of singer-songwriter Li Xiaoyan, who was the producer of Xue Zhizhuan before he debuted as a singer...

As for the latter part, it’s much simpler. After choosing a producer, the songs and styles that the singer will sing have basically been decided.

The only thing to do is to decide on the content of the song. There is an unwritten rule within Spark.

Although the head of the music business department is Shen Yongge, if the big boss Jiang Peian gets involved in the album work of a certain singer.

So what is basically certain is that this singer is about to usher in a career explosion!

Zhang Jie's album is of course no exception. Several songs in his album were written or finalized by Jiang Peian himself.

The next step is to process the album's songs, such as mixing and mastering.

When everything is ready, the album has taken shape at this time, but it cannot be launched to the market yet, and the more important step has not been completed yet.

That is, copyright registration.

Song copyright has always been a headache for countless singers and record companies.

This is divided into conflicts between the market, singers and record companies, as well as interest disputes between record companies and singers.

The former is a problem faced by the entire industry, while the latter is where singers truly collapse.

In fact, disputes over the ownership of music copyrights by musicians are a global phenomenon, but many singers can only silently endure the exploitation of capital.

For example, Cai Yiling, who had an encounter with Jiang Peian some time ago.

She switched to Warner Bros. in 2009 because she was in competition with her former company, Gold Medal Wind, and was sued in court.

The former company was dissatisfied that Tsai Yiling's last album "Exercises of Love" was an English cover album.

They believed that Tsai Yiling was perfunctory and did not complete the "three albums" contract, and demanded a compensation of 5400 million yuan.

However, in the end, the former company lost the lawsuit, and Cai Yiling narrowly escaped.

However, after losing the lawsuit, her former company had no intention of letting Tsai Yiling go.

When Tsai Yiling released the album "Butterfly", she was released by her former employer as a "new best album" "J Generation".

Different companies released "new albums" at the same time, deliberately letting this album affect Jolin's upcoming "Flower Butterfly" and frame the new company.

Gold Medal Dafeng wants to make a fortune from Tsai Yiling and weaken the sales of "Flower Butterfly".

The two companies used this method to fight each other, and also brought the artists themselves into the water.

In the music industry, stars may be just commodities to record companies.

Companies will always try their best to control artists through contract frameworks, exploit and exploit them as much as possible, and squeeze out economic value.

Therefore, many people choose to re-record albums after switching companies to resolve copyright issues and completely get rid of the control of their former company.

In theory, you can directly get the copyright back by releasing an identical version after the copyright expires. This is a very normal and common practice.

For example, Na Ying re-recorded her album in 2015.

However, re-recording here refers to re-recording with master tapes, so it doesn’t sound any different from the original version.

But the original name can no longer be used, for example, "Conquer" needs to be renamed "Conquer (Remastered)"

Therefore, the registration of copyright and the delivery of good copyright have always been the most important aspects for Jiang Peian.

Not only for music, but also for movies, TV series, etc., as long as there are controversial works, he will make an agreement in advance with the relevant singers, directors, etc. about the copyright ownership of the company, and then promote and distribute it.

When a singer under a record company releases an album, there are many legal and interest issues involved. The general content is as follows:

Register the copyright of the work to be distributed; submit the work for review and obtain distribution permission.

The tax authorities register and pay taxes; distribute the copyright and income from the distribution of works...

When all of this is done, we come to the most important part, marketing.

After approval is obtained after review, the issuer can appoint the media for publicity.

The release date and platform of the album were determined, and before then, the preview audio, title song, MV, etc. were put on radio, TV, magazines, newspapers, online media, etc. for promotion.

Of course, in order to increase the popularity of the album, promotion work must be done in the months before and just after the release.

Generally speaking, the methods of promoting an album include promoting the title song, MV, album cover posters, etc. on radio, television, newspapers, and the Internet.

Of course, it also includes cooperating with publicity to carry out various commercial performances or charity performances, fan meetings and fan club activities in various places, arranging entertainment program announcements, TV evening parties, large-scale programs, etc.

Of course, the above activities are aimed at singers who have already achieved a certain degree of fame.

An unknown 13th-tier singer like Zhang Jie doesn't need so many processes at all.

Therefore, Jiang Peian only arranged activities for Zhang Jie to promote the title song, MV, album cover posters and other activities on radio, television, newspapers, and the Internet.

After all, exclusive interviews and commercial performances are basically of no use to Zhang Jie today.

Therefore, Zhang Jie's album was produced in the second half of 2004 and the copyright was registered.

However, the publicity aspect was not started too early. I waited until after the new year to start work, and the publicity cycle was only about a month...

Regarding Zhang Jie's album, Jiang Pei'an no longer needs to personally handle the marketing aspect. After all, Xinghuo's marketing team has followed Jiang Pei'an for several years.

I also learned a lot about my boss’s marketing ideas and practices.

For example, you can post beautiful sentences from a song in the comment areas of hot posts in major communities.

For example, I edited some videos that seemed to record a good life and posted them online. The BGM used was a certain passage from Zhang Jie's new album preview audio.

Another example is to just pull the tiger's skin and promote music under the banner of Jiang Peian.

All these methods may seem outdated 20 years later, but in this era, their lethality is unexpectedly powerful! (End of chapter)