I'm not just a director

May 20th.

This day will be marketed as "520 Valentine's Day" by many businesses in later generations.

As long as they can make money, these businesses can do whatever they want.

Especially in later generations, brands have taken advantage of digital technology, star effect, cross-border linkage, personalized customization, pop-up mode and other methods to capture holiday consumer psychology.

In addition to conveying romantic and heart-warming signals, it further enhances the brand image in order to better attract consumers' attention and participation.

It is now 2005, and the term "520" has not yet been fully spread, so marketing is naturally out of the question.

Today is the launch ceremony of "Let the Bullets Fly".

The venue is set to be the Bernard Building.

The press conference has not yet started, but many celebrities and media have already entered the venue one after another.

Needless to say, starring actors such as Jiang Wen, Ge You, and Ni Dahong, and many of Jiang Peian's friends from the industry also came.

As the owner, Fatty Yu kept moving among the crowd, greeting the guests present.

"Haha, Mr. Li, you are here."

"Mr. Yu, congratulations on the launch of your new movie. We are very optimistic about this movie."

"Mr. Yu, Director Jiang is cooperating with you again on his new movie. When will he also bring along my artists?"

"Mr. Yu, I wish you smooth filming."

People kept saying hello to Fatty Yu.

Fatty Yu was very good at talking to people and Jiang Pei'an was very happy to see him like this.

But the media present would not let him go. They seized the opportunity and rushed towards him one by one.

"Director Jiang, this is your second time working with Bernard. All of your previous movies from Spark Entertainment have been except "Painted Skin".

It’s either a collaboration with China Film or an independent production. This is the second time you’ve chosen Bernard. What kind of agreement did you sign? "

"Director Jiang, when is "Let the Bullets Fly" expected to be released in theaters? Will it also be released during this year's Spring Festival?"

"Director Jiang, can you tell us more about the new movie?"

Jiang Pei'an was surrounded by reporters. Faced with their relentless questioning, Jiang Pei'an could only say helplessly:

"Everyone, what we are holding today is the opening ceremony. We will announce some details about the movie at the press conference later."

Regarding the promotion of the movie, Jiang Peian has actually already made plans.

The movie promotion at this point in time is actually pretty good, and everything that should be included is included.

It's just that limited by media communication, everyone has not completely shifted their focus to some new media methods.

For example, on the Internet, only a small number of film and television practitioners have noticed this rising giant.

It is even more incomparable to future generations.

For example, there is an over-marketed movie in later generations called "Hot and Spicy."

The topic of other people’s marketing is very impactful.

Director and heroine Jia Ling directly lost 100 pounds...

Jialing, who has been missing for a year and a half, has been hiding for so long, and her appearance is really shocking.

Just by looking at the silhouette, it has become a hot topic - two Carinas have become half Carinas.

Compared with the skipping pictures and AI composite pictures circulating on the Internet, Jia Ling is really unrecognizable after losing weight.

Later generations don't know how many people were attracted by Jia Ling's Weibo at that time and decided to go to the theater to watch "Hot and Spicy" during the Spring Festival.

In addition to Jia Ling's amazing perseverance, there is actually the announcement of this movie.

Looking at the various official announcements of "Hot and Spicy" on the short video platform, it's really an ups and downs.

The title is "Jia Ling loses 100 pounds", and a woman with a tight figure makes people mistake her for Jia Ling.

As a result, the other party turned around and it was Zhang Xiaofei: "Sister, you can do it yourself!"

It seems that Jia Ling is working hard to keep fit with the help of Lei Datou.

In fact, she didn't exert any force at all, and even took the time to wipe her nose with her hand. Lei Datou silently shouldered everything.

Marley came to visit Jia Ling, and the good sisters posed beautifully for a group photo.

As a result, in the next second, Jia Ling twisted her hips and was knocked two miles away by Marley...

When the movies of later generations were released, I didn't eat a few copies of O. Henry, so I was too embarrassed to come out and play the reverse.

It is no coincidence.

Another movie "Mr. Red Carpet" that belongs to the same Spring Festival period as "Hot and Spicy" can be said to be the big brother, don't laugh at the second brother, in terms of publicity.

Many people in later generations have seen a fragment from the movie:
Andy seemed to be at an awards ceremony when he was cued by the host and stood up thinking he had won the award.

The next second, he realized that he was being teased by the host. Wa Jai ​​could only smile and sit down awkwardly.

His eyes immediately changed from smiling to full of anger towards the host.

When the movie "Mr. Red Carpet" was released, I wanted to edit this clip into psychological profiles of 100 people.

Everyone's eyes at the scene were filled with amusement, just like a rustic short video, which made people want to stop watching.

First, he laughed at Hua Tsai's newcomers.

Before Andy sat down awkwardly, he caught a glimpse of a newcomer next to him with a big grin on his face, and he also laughed at himself.

Hua Zai's expression immediately became serious, and he stared at the newcomer closely after sitting down.

As we all know, this newcomer who doesn’t know how to manage expressions is destined to have a difficult career...

Andy Leung, Andy's old friend and "rival", was following the crowd to celebrate Andy one second, but the next second he sat down and his expression suddenly changed to look down on Andy:
"Are you worthy of winning the Best Actor Award?"

In the entertainment industry, there are no true friends, and no one is truly happy for their opponents.

There was also the famous "switching seats" incident.

The manager secretly moved the name tag of his artist to a higher position.

A small seat, but the back represents the star's status in the entertainment industry...

Just these clips, plus the copy announcing "999 Adaptations of True Events in the Entertainment Industry".

It is enough to attract the audience to buy tickets during the Spring Festival to experience this overt and covert struggle.

But the announcement of "Mr. Red Carpet" was obviously not satisfied with this.

The jokes that reveal the unspoken rules of the entertainment industry come one after another.

They really dare to film the chaos in the entertainment industry...

As for Lao Mouzi, he was shocked for a hundred years and was posted on the Internet, with irritating scenes specially edited and accompanied by music that would kill him.

Or the scene where the audience is laughing one second in the theater and crying the next second, etc.

These excessive marketing methods have become unbearable for netizens who have experienced the explosion of information in later generations, not to mention that today's Internet propaganda is not yet mature.

Therefore, before the movie was even produced, Jiang Pei'an had already formulated a series of promotional methods for "Let the Bullets Fly"... After the initial pleasantries, Jiang Pei'an finally took the stage to speak as director and host.

That's right, the host of this press conference is still Jiang Peian.

Almost all of the movies directed by Jiang Pei'an include him as the host, which has almost become Jiang Pei'an's label.

"First of all, thank you all for coming despite your busy schedule."

Jiang Peian stood on the stage and said with a smile.

The audience immediately burst into applause, and many fans even shouted Jiang Pei'an's name.

Jiang Peian greeted them, then took the microphone and said with a smile:
"Before going on stage, I was thinking about something to say to everyone. As you can see, I didn't prepare a cue card in my hand. I just said whatever came to my mind. Don't take offense."

The media in the audience immediately cheered up when they heard what Jiang Pei'an said.

As we all know, public figures often prepare prompt cards in advance for their public speeches.

This is not only to prevent public figures from forgetting their words, but also to remind them not to talk nonsense.

But Jiang Pei'an stated that he did not have a prompt card at the beginning. Does this mean that there will be some loopholes in his subsequent speech?
If there are loopholes, it means there is news!

The excitement of the fans was different. When Fatty Yu heard these words in the audience, he was secretly frightened.

Director Jiang won't do anything wrong, right?
Jiang Wen, on the other hand, looked like he was watching the fun and not taking it too seriously.

He also doesn't like preparing cue cards in advance. He always feels that those things prepared in advance will become high-sounding and false after they come out of his mouth.

No matter what the people in the audience thought, Jiang Peian had already picked up the microphone and continued:
"Let me tell you a common question, commercial films and art films."

Hearing this, the reporters present became even more excited.

Come, come, the troublemaker is here.

From the end of last year and the beginning of this year, there seems to be a popular saying in the film and television circles.

Jiang Peian can only make commercial films, not art films.

Then he wrote a lot about it, reducing commercial films to worthless.

Now Jiang Peian has brought this matter to the table at the press conference of his new movie. It is hard to say that it is not a response to this matter!

"Commercial films and art films are the most commonly used classification methods for movies by movie fans, and this often triggers a series of topics and debates.

Due to the strong performance of commercial films in the market, many movie fans often make misjudgments between the two.

For example, some people usually classify Spielberg's big-budget commercial films under the name of art films.

Although they essentially just add some artistic edge to their commercial films, such as "Schindler's List" and other works.

And some works are full of idealism and romanticism, such as "The Pianist on the Sea" and so on.

It is also far from a true art film.

So what is the difference between commercial films and art films? "

Jiang Peian paused slightly and looked at some of the audience in the audience who were deep in thought, while others still looked at him coldly.

If we make a simple distinction between artistic films and commercial films, it is that the former has stronger artistic attributes, while the latter has stronger commercial attributes.

The most intuitive feeling for the difference between the two is that most people think that art films are characterized by slow pace and many long shots.

Commercial films are fast-paced and have strong dramatic conflicts.

Some people also say that artistic films require small investments and small audiences.

Commercial films often involve large investments and have a wide audience of moviegoers.

And these statements are actually appearances.

“To put it in popular language, literary films are often the director’s personal experience, often with obvious personal style characteristics, and are some kind of expression of personal emotions.

The first principle of commercial films is to be good-looking, to make the audience enjoy watching, and to ensure box office revenue.

Directors of literary and artistic films tend to be auteurists, and their works strive to engage in some philosophical thinking and inner reflections of human nature, and are generally non-entertainment-oriented.

Commercial films regard movies as industrial production, and the audience’s purpose of watching movies is to entertain and relax, to enjoy sensory impact and instant happiness..."

"So, those people outside who say that I only know how to kneel down and lick the audience, and that I only know how to make commercial films, may also be scolding me privately that I have no brains and that I can't convey my own thoughts to the audience."

Jiang Pei'an's words were so sudden that everyone was still struggling with whether his statement about commercial films and art films was correct. When he suddenly heard these words about "kneel down and lick the audience", their brains were a little shut down.

This brother...you really dare to say it!

Jiang Peian seemed to be happy, and he continued:
“Commercial films are made for the audience, while artistic films are made for yourself.

Art directors will only pursue the world they like. No wonder most audiences can't understand it.

If you want to satisfy yourself, you have to make a movie that surprises you, or even make a movie that you don't even understand. How can the audience understand it?
Some people will scold: Why are you filming such a ghost thing?
Actually it makes no sense, I just want to take pictures. "

"So some people just can't figure it out and have no concept in their minds, so they attack the director...

In any case, if you like my movies, then I welcome you to watch them.

If you don't like it, don't force yourself to be a keyboard warrior online. Don't get involved. It's quite boring. "

Jiang Peian's tone was calm, without any explanation for his rudeness.

To be honest, he held it in for quite a long time.

After Jiang Pei'an said these words, fans felt very relieved, as if the big stone that was weighing on their hearts had been removed.

After all, if their favorite celebrity is scolded, they must feel uncomfortable.

After Jiang Peian's speech, he went on to introduce some overview of the movie and the starring team.

But no one was interested in listening anymore. After all, the biggest news of the day had already been released.

"Haha, everyone calm down first, I'm not as aggressive as Director Jiang.

From the appearance, you can also see that my figure is round and not aggressive.

Director Jiang is about 1.8 meters tall, with a thin build. He is a stone with all the edges and corners. Haha, let’s take a look next..."

Fatty Yu took Jiang Pei'an's microphone, first smoothed things over, and then officially entered the topic.

However, the reporters' minds were obviously not at the venue at this time, and their fingers were typing news headlines quickly on their laptop keyboards:

"Director Jiang Pei'an would like to remind everyone not to post cold arrows online. If you don't like watching his movies, you don't have to watch them!"

"Keyboard warrior? Jiang Pei'an created another new word at the press conference of his new movie, saying that if you don't like watching his movies, just get out!"

"The domineering side is leaking. Jiang Pei'an faces the rumors of kneeling and licking. If you don't want to see it, get out!"

And the press conference here has just ended, and the press releases about the launch ceremony are already flying all over the sky.

"Fuck, it's so fucking exciting. Director Jiang is so brave to say that."

"You're right. Watching movies is a very responsible thing, but there are still some people making trouble online."

"Well done!"

...(End of chapter)