China entertainment that year eighteen

Chapter 240 Released in Japan and South Korea (Two in One)

The outbreak of new things requires time, and of course movies cannot escape this category.

Why in the previous life, "Hero" released in 02 was groundbreaking and a milestone for the first commercial blockbuster?There is also the portal year of the Internet. Websites such as Sina and Sohu all started to make profits in the third quarter of 02?
These are of course related.

When the country has developed to a certain level, not only the economic level has risen, but also the Internet has begun to flourish under the attention of the country. Just last month, the network communication group and the telecommunications group were reorganized and established, marking a new leap forward for the Internet.

Another important event is the Uncle Long mentioned by Wang Yu before, and the team represented by him, after several years of unremitting negotiations, Huaxia officially joined the WTO (World Trade Organization) on New Year's Day this year.

So, there is a reason for the outbreak.

Of course, these reasons are external factors. The internal cause of the outbreak of "Heroes" is that Zhang Yimou seized the opportunity, and Jiang Zhiqiang insisted on it-Originally, Lao Mouzi planned "Heroes" as a literary film, just like Jiang Zhiqiang, the producer, producer and supervisor of his previous films, constantly analyzed and took him to watch those European and American blockbusters. Under his persuasion, Lao Mouzi also strengthened his determination: Do it!Make this one big!
Not only that, but at the beginning, only 300 million yuan of investment was obtained. When Jiang Zhiqiang took Lao Mouzi to find a Hollywood investor, the other party said that if you find Li Lianjie as the starring role, you can add more.Later, Lao Mouzi really found Li Lianjie, and added a 0 to the investment.

With the money, Lao Mouzi invited Liang Chaowei, Zhang Manyu, Zhang Ziyi and others. During the interview, the reporter mentioned that the audience thought that the role of Zhang Ziyi was dispensable. The screenwriter Wang Bin explained that inviting Zhang Ziyi Mainly because of her appeal abroad, her reputation abroad is actually much greater than that of Zhang Manyu and Liang Chaowei—again, when the quality of the movie is guaranteed, fame is a plus, but if the movie No, no one will use it.

The other Zhen Bullet is actually Li Lianjie's face. Originally, his role was played by a martial artist, but Li Lianjie changed him with one word, and added a scene because they used to be brothers of the Beijing martial arts team.

So, for such a blockbuster film, these big names gathered together... Zhang Yimou later recalled that lineup, and thought it was "a swan song".

It's just that no one expected at that time that not only overseas markets are popular, but the domestic commercial film market is also in a period of blowout.

When the film was released, the operating conditions of domestic theaters were very pessimistic.But after it was released, "Hero" swept movie theaters across the country and saved many theaters that were on the verge of bankruptcy.

Many movie theaters were about to close down, and it was the release of "Hero" that brought them back to life. At that time, a theater manager said to me excitedly: "We should erect a monument to Zhang Yimou."

Because it is very suitable for the audience to watch: shocking audio-visual effects, restored historical details, concise story content, a luxurious lineup of actors and backstage personnel, and, "Heroes" also expresses the heroic connotation of being a hero for the country and the people in Chinese traditional culture To the fullest.

Such works are not only popular with audiences who have a complex of Chinese chivalrous culture, but also attract many foreign audiences because of their unique oriental culture.

Compared with "Heroes", Lu Heng's "Red Cliff" does not have as many big names, but in fact, such big names are only limited to China, and in China, Lu Heng's reputation is not much inferior ——Just like when Lao Mouzi filmed "Golden Armor" in 06, he not only hired Jay Chou for a high salary, but also added a lot of scenes.

The current Lu Heng is much more popular than Zhou Jielun at that time.

As for foreign countries, besides Li Lianjie, only Zhang Ziyi is famous, but they are just extra points. In terms of quality, Lu Heng's film surpasses them in terms of plot, coolness, rhythm, and special effects, which is enough to offset their fame. It’s even more than that—when word-of-mouth has grown, fame can be fermented even without fame, and no big name is not a big name from the beginning, they all become popular through a certain blockbuster movie.

Because of this, after "Red Cliff" was released in China, the box office hit a high of 3000 million on the first day!

You must know that a few years ago, Han Ping also supported Feng Xiaogang's Lunar New Year trilogy, with a total box office of 4000 million, but at that time, Han Ping was already very excited. Not only did they save Beijing Film Studio, It also brought funds for Han Ping to invest in other films.It was because of these achievements that Han Ping was able to enter Huaying in the subsequent reorganization.

And now, only three years have passed since "Endless", the last part of Feng Xiaogang's Lunar New Year trilogy. At the beginning, the total box office was 500 million, ranking second among Mandarin films that year, but Lu Heng's "Red Cliff" Almost caught up on the first day.

It's no wonder that Han Ping was overjoyed and felt incredible for Lu Heng's calmness.

This is 3000 million yuan, not 3000 yuan!
Even if he knew something about Lu Heng's current net worth, he shouldn't be surprised by this amount, right?

What's more, it's not a flash in the pan brought about by some kind of gimmick, it's just a high start and a big dive in the follow-up. According to the feedback from those theaters, the audience's praise is very high, and word-of-mouth has been fermented everywhere, and the reviews are basically positive.

Obviously, the subsequent box office will not drop at least.

The important thing is that the day of the release is only Wednesday, what if it is a weekend?

Han Ping couldn't help but shivered, so why not rush for 5000 to [-] million?

Obediently...it's too scary!
But after the shock, joy spread, and Han Ping suffered from insomnia that night.

Sure enough, on the third day of the show, the data for the second day was more than 3000 million again!

In two days, the box office was more than 6000 million. Even last year, it surpassed the more than 4000 million of Feng Xiaogang's "Big Whistleblower"-and this movie was already the runner-up in the mainland box office last year. Over [-] million!

According to this rhythm, that is to say, in a maximum of four days, the mainland box office of last year's box office champion and Hollywood blockbuster "Pearl Harbor" can be broken!

surprise!ecstasy!The old man chatted and became ecstatically juvenile!
If we want to maintain this level all the time, wouldn't it be 30 days... the total box office will be close to one billion?Afterwards, Han Ping burst out laughing, shook his head and suppressed this not a wild fantasy, but a wishful thinking.

How many theaters and screens are there now?

Movie audiences don't skyrocket suddenly, there is a general pattern-in other words, if such a high level is maintained, it is estimated that a week will almost come to an end.

Because of the strong publicity at the beginning and the high quality of the film, countless people are eager to see it, and they will rush to watch it, which naturally boosts the box office in the first week, but there are only so many people, and everyone who should have seen it must watch it After that, no matter how good it is, very few people will watch it a second time, so when it reaches a certain level, the number of viewers will plummet.

Last year's "Pearl Harbor" had such a trend. It was very high in the first week, basically at 2000 million, and then dropped to several million after a week, and then stabilized until it was released.

Han Ping has too much data in his hands, and also has many years of experience. According to the model of these similar movies, Han Ping speculates that it is wishful thinking that "Red Cliff" exceeds [-] million, but [-] million...is still predictable.

After he told Lu Heng, Lu Heng smiled, almost at this level, after all, Lao Mouzi only had 2.5 million at the beginning.

Movie ticket prices in the Mainland rose very slowly from the 50s to the 80s. In 1990, the average price of a movie ticket was 2.5 yuan.With the rapid development of the 90s, the film has a substantial development, Xiangjiang film has laid a sky, and imported films also have a place, and the price of movie tickets has also risen accordingly. By 15, the average price of movie tickets had reached [-] Yuan.

When "Titanic" was released in 80, the ticket price in some theaters in Beijing was as high as 40 yuan, and even the lowest price of movie tickets after the peak was no less than 2002 yuan.When "Hero" was released in 50, the average ticket price soared to [-] yuan.

This is the effect of gimmicks and big names, coupled with not low quality. Although the income level is not high at this time, there are also many rich people.

Not to mention now, in the 90s, a Montagut POLO shirt was purchased from France at a price of just over 100, including tariffs, but under the packaging of Hong Kong merchants, the price in Guangdong was 800, and it was raised to 1200 in Beijing and Shanghai. 3000, to the Northeast... The highest time was [-]!You must know that the salary of an ordinary person at that time was only three or four hundred yuan.

In fact, it is just a POLO shirt woven with artificial nylon. The design and color are not outstanding, and the only thing worthy of praise is the feel.This process can make artificial nylon have a very silky feel. Many Chinese people who bought it for the first time were conquered by this silky feel. At that time, no nylon shirt in China could match it.Rich people who wear Montagut deified it in order to show their taste and choice.

The same goes for movie tickets. Ten years later, Lu Heng saw a piece of news from his hometown that was on the hot search. During the Spring Festival, movie tickets in his hometown’s third- and fourth-tier towns soared to more than 100. The highest price was 160. It was a publicity gimmick.

Therefore, hype has such a huge profit, and there are so many ordinary people who rely on hype to become famous, so it is no wonder that hype has endured for a long time.

Of course, Lu Heng’s path is more correct than hype. Just like Jiang Zhiqiang said, it is the kingly way to win with quality-polish the plot carefully, hire professional Cai Xiaoqing to direct the camera, and correct the details with the three-nation team and experts back then. Please Hollywood The No. [-] Special Effects Company was in the post-production stage, and there were also music from big names such as Sanbao and Tan Dun, plus Lu Heng's emphasis on publicity.

If it doesn't work, it's a joke.

In the following two days on the weekend, in just these two days, the box office hit more than 8000 million, and the total box office exceeded 1.8 million.

In fact, as early as when the box office exceeded [-] million yuan, the media began to spread the publicity. This no longer requires Lu Heng to invest money in publicity, but they are chasing hot spots spontaneously!
It's really exciting!

In the past, those mainland movies with a box office of over 1.2 million, like the movie "Life and Death" released the year before last, starring Wang Qingxiang and others, although the box office was [-] million, but those who know the business understand that there are many administrative factors in this movie, including unit organization and so on. Not exactly a market economy.

As for Lu Heng's film, each individual ticket sold for more than [-] million yuan, so the gold content is different.

When "Hero" had a box office of over 2.5 million, the media was so excited. In the end, the box office reached [-] million, which directly became a hot topic among the people.

However, Lu Heng's goal is not only his data, nor the 98 million that Han Ping said. In 3.6, "Titanic" hit [-] million. Why not "Red Cliff"?
The love between life and death is touching, exciting and blockbuster, and it is still based on the Red Cliff of the Three Kingdoms in China. There is no urine point in the whole process, and it is also possible in theory!

Watching a movie is to watch a visual enjoyment. If the audience is satisfied, they will recommend it for you spontaneously, not just relying on that gimmick.

Even if you haven't read it, then you are "outdated", and you have no topic to chat with everyone.

In the second week, although the box office fell on weekdays, it was basically maintained at around 2000 million, and it rose again on weekends, reaching 3000 million.

But as soon as the weekend was over, the box office immediately plummeted, falling below 3.4 million.But at this time, the total box office has exceeded 12 million, and the release time has only passed [-] days!
Even in accordance with the usual one month, if there are more than 18 million a day in the remaining 100 days, it is no pressure to exceed the 3.6 ​​million of "Titanic".

At this time, "Red Cliff" was launched in Japan and South Korea!
Lu Heng's self-directed and self-acted is one of the publicity points, as well as the history of the Three Kingdoms, etc., and the biggest subtitle, in the neon publicity, is "12 billion neon coins at the box office in China in 44 days", and it is similar in Korea. .

Originally, Lu Heng had a great reputation and appeal among them, and he had such a high box office, and the audience who had seen it also said it had a good reputation-the routine of Hollywood blockbusters was used by Lu Heng in movies, In fact, knowing the history of the Three Kingdoms does not affect viewing.

Focus on an audio-visual feast with cool, blockbuster movies and top special effects and sound effects!

This kind of movie basically can be eaten by the whole world, let alone the neon that is keen on the theme of the Three Kingdoms?
Therefore, the box office on the first day of Neon's release was an immediate hit. It exceeded 5000 million that day, which is nearly [-] million yuan, almost catching up with the total box office of "That Mountain, That Man, That Dog", which was once popular in Neon. .

Although it is the same neon in 02, it is different from the rapid development of China in 20 years. Their current economic level is not much different from the neon in 22. Even the movie ticket price has not changed for many years, and it is still the same. Qianjiu, more than 100 yuan a piece, even if there is a discount, it will be at least 20 or [-], which is similar to Huaxia [-] years later.

After being popular on the first day, it reached a new high on the second day, directly reaching 8 million... Then, "Red Cliff" topped Neon's single-week box office champion with a single-week box office of over 50 billion!
"Star Wars: Episode 2: Attack of the Clones", which was released in Magnesia before and received a lot of box office everywhere, although it was released in Neon at almost the same time as "Red Cliff", it still lost to the second place.

One reason is Lu Heng, and the other is the theme of the Three Kingdoms.

After this incident was reported, "Red Cliff" became even more popular in neon, and after it spread to Korea, it also pushed up the popularity of "Red Cliff".

Not only that, the news spread back to Magnesia, and even Europe, which made many viewers feel incredible: there is actually a movie that can beat "Star Wars"?
Although the report is only on Neon’s native land, it is Lucas’ masterpiece!

When it was released in Magnesia in May, the box office of Magnesia alone was more than 3000 million yuan, becoming the No.3 box office record in the history of Magnesia's first day of film at that time, which is enough to show the popularity.But two months later, when it was released in Neon, it lost to a Chinese movie, or a movie with a historical theme?
Did something go wrong?
As a result, many audiences in Europe and the United States also became interested in "Red Cliff".

(End of this chapter)