China entertainment that year eighteen

Chapter 276 Returning to China VS Graduation ([-]-in-[-])

After finishing the work, Lu Heng took back his sword and stretched his body. All the pressure of work was gone.

After shooting for several months, even if he was able to do it with ease, he couldn't say it was particularly easy.

Just like the emperor's golden pole, the joys and sorrows of human beings are not connected. Now Lu Heng's "not easy" does not mean it is not easy in everyone's sense. Compared with all social animals, Lu Heng's work in the past few months is of great significance to For them, it is easy. If you add in the salary, it will definitely be a fairy-like life.

Without staying on the set for long, Lu Heng said hello to some people and then turned to the dressing room to remove his makeup. There was still something waiting for him afterwards.

"Let's go." Jerry greeted Gore first, and then said to the assistant next to him:

"Go and tell Lu Heng and ask him to take off his makeup and go directly to my office."

More than an hour later, Lu Heng took off his makeup, put on his own clothes, and came to Jerry's office.

In addition to him, there were several people in the office, including director Gore, publicity director Anderson, and Disney's liaison officer on the set, Berti.

Seeing Anderson, Lu Heng guessed that it was for the following publicity.

Although the filming has just ended, and the post-production progress is estimated to be less than a quarter, there are only seven or eight months until release.

As expected, Jerry hoped that Lu Heng could cooperate with some publicity and mention "Pirates of the Caribbean" more on some occasions outside of promotional activities.

"Of course there is no problem with this. I will do it even if you don't mention it. After all... I personally hope that the box office will be as high as possible." Lu Heng shrugged and smiled, as if it was a matter of course.

"Haha." Jerry understood that Lu Heng was referring to his investment. After laughing, Jerry nodded and said:
"I know, so I just simply remind you, the next thing is business."

Lu Heng made a gesture of invitation.

Jerry said: "What are your thoughts on publicity?"

Lu Heng has really thought about this aspect. As I said just now, Lu Heng has investment. Workers don't have to worry about it, but the boss has to.

"The current channels of publicity are nothing more than TV, newspapers, outdoors, and the Internet that has become popular over the years."

The popularity Lu Heng mentioned is not that the Internet has just started to develop now, but the use of the Internet for publicity.

Although there is a big gap between China and the United States in technology and even computers, in fact, the gap is not that big in terms of the Internet.

Google was only established in 98, Baidu was established two years later, and Alibaba was only established 4 years later than Amazon.

In the late 90s, even the Internet in China was very slow to download pictures. But now, China is not much slower than the United States on the Internet. This is the reason why the development and spread of technology are getting faster and faster. Of course, it is also the same as China. related to vigorous development.

Just like now, Lu Heng's Tianya is actually leading the world in terms of model alone. Facebook, which is similar to Tencent, was founded six years later than Tencent and was only founded next year.

Twitter, which is similar to Sina Weibo, is eight years later than Sina. Of course, Sina is still in a portal state and does not even have a blog. Although it is older than Twitter, Weibo still imitates Twitter. Founded.

Because of this situation, even the resolution of the pictures is very low, and the viewing is slow. Videos can be uploaded, but the clarity... I am afraid it is not promoting the movie, but recruiting evil.

Therefore, promoting movies through the Internet, whether in China or elsewhere, is not the first choice for the time being.

The most common ways are still TV and outdoor, followed by newspapers.

"These are all methods of publicity, just like tools. The real core is the key." Lu Heng commented on these publicity.

What impressed Lu Heng deeply was the marketing before and during the release of "The Da Vinci Code" in his previous life.

This is a movie adapted from a best-selling novel. Due to the length of the movie, it is impossible to tell everything. Naturally, if you have not read the original work, the viewing effect will be greatly reduced.Moreover, this is a slightly obscure suspense genre, which can easily confuse some viewers who don’t like to think so much.

In addition, because of the obscure and even gloomy description of religion in the book, after the movie is made, it will make the style dull and affect the viewing.

In order to sell movies, producers and distribution companies do not simply promote movies at this time, but... promote novels, and even focus on the latter.

The book is definitely more detailed than the movie, and you can think quietly while reading it. After reading the book, if a movie happens to be released, you will want to watch it no matter what.

And with the original work as the foundation, when you watch the movie, you will have a very high sense of immersion and experience - the movie is basically a restoration of the novel, with very few changes.

The movie was also made to a high standard, and it also hired Tom Hanks, the veteran actor who starred in "Forrest Gump" and won two Oscars and Golden Globes.

The final result was that such an obscure religious suspense film became a hit all over the world, ranking second at the global box office in 06.

It is worth mentioning that the global box office champion that year was "Caribbean 2", with a box office of nearly 11 billion yuan, more than 3 million yuan higher than the runner-up Da Vinci.

In China, "The Da Vinci Code" ranked third at the box office, with 1.05 million, second only to "The City" with 2.5 million, and "The Banquet" with 1.3 million.

If the graphics of "Caribbean 2" hadn't been too uncomfortable and it hadn't been in China, I don't know which one of them would have been stronger or weaker.

However, Da Vinci has the original work, but Pirates does not. It is impossible to ask the screenwriter to write another book now. It is also too late in terms of critical time. It will take a while just to write it, and there are also the operations of the publishing house.And this is only the English version. If it is translated into other languages, it will be even slower.

Learning that method is like learning to walk in Handan, but you can still refer to it for ideas.

So when facing the surprised looks from Jerry and the others, Lu Heng said:
"Why don't we do cultural marketing? For example, first release an animated promotional video about pirates? It talks about the historical origins of pirates. Disney is very good at this and puts it on TV platforms in various countries. For short films, several One month should be enough."

Lu Heng paused and added: "Of course, I'm just talking about a possibility, not a method. The specific method still needs to be discussed by everyone."

Facing Lu Heng's words, Jerry and the others looked at each other, their eyes lit up slightly, and they listened carefully.

Lu Heng continued: "In the past, everyone's impression of pirates was that they were evil and committed all kinds of crimes including burning, killing and looting. But this time the movie we made, although the protagonist is a pirate, in terms of presentation, he did not do these things, but instead What a victim of this evil yearns for is freedom and unrestraint."

Lu Heng said earnestly and seductively: "In other words, Captain Jack has subverted the traditional image of pirates. If we publicize this well, it will definitely arouse everyone's interest." After taking a sip of water, Lu Heng thought for a while and said: "Again One thing that runs through the whole story is the negotiation within the pirate code. A weak woman like Elizabeth can negotiate through such a rule. This is a rule and courage. It can also be promoted, just like the original Hua Mulan."

After hearing what Lu Heng said, the publicity manager Anderson, who originally wanted to refute, had to shut up again when he heard Lu Heng said, "This is just an inspiration and not a specific plan."

Hearing what Lu Heng said next, he was startled, and his eyes flickered, and he probably knew what was going on.

Not only him, but Jerry and the others were also fascinated by it and started thinking along Lu Heng's train of thought.

"It seems that this proposal is not bad?" When Jerry said, he looked at Berti.

Berti is a liaison officer for Disney, where he serves as studio executive.

After thinking for a moment, he nodded slightly: "It's great. It's indeed a good idea. However, whether it will be done as an animation, or implemented through a live-action promotional video, or some kind of copywriting, we will need to hold another meeting to discuss it, and we will also need to solicit advice. Opinion."

After saying that, he looked at Lu Heng, with an inexplicable meaning in his eyes, and said after careful consideration:

"I sent the samples to the senior management two days ago, and their reaction was very, very...well, very calm."

Lu Heng was not surprised by Berti's statement. Jerry and the others looked at each other with a look of surprise.

Facing such a "charming" protagonist, I am afraid that everyone except Lu Heng was at a loss.

For some film companies, it may be more acceptable, such as New Line Cinema, which produced "The Lord of the Rings"——

Back then, Peter Jack, the director of "The Lord of the Rings", went to the six major Hollywood companies, and he was kicked out because they had a "green light" committee within the company, which was similar to a script review organization, but not like China's radio and television. , but are rules and regulations formulated by their company based on business rules that have been summarized over a long period of time. Movies that do not comply with these rules may lose money and must be rejected.Many people criticize the Hollywood system for being rigid, and this is also the reason.

Because of this, "Lord of the Rings" was rejected by them because of its unpopular genre, too few plot points, too long time, etc.Later, Peter Jackson found New Line Cinema. Their company did not have a "green light committee". The company's boss liked the Lord of the Rings project and decided to invest, and then the matter was settled——

Although New Line was acquired by Warner as early as 93, the company still enjoys independent operating rights and is only financially responsible.

And this decision also allowed Warner to make a lot of money.

Of course, the "Green Light Committee" caused the six major Hollywood companies to miss out on flagship projects such as "The Lord of the Rings", but most of the time, it is still relatively effective.

Once upon a time, MGM closed the Green Light Membership for a director, gave him special privileges, and did not allow the Green Light Committee to give him any advice. This person... was John Woo.

Although several of his previous films were successful, "Windtalker" failed miserably at the box office, which made MGM, which was already not wealthy, even worse and almost fell into financial crisis. Therefore, since then, MGM has not dared to make any more films. Shut down the green light committee.

And this "Windtalkers" was released last year. Not only did it not win any awards, but it also failed to win at the box office... It cost about the same as "Caribbean 1", but the box office was only one-tenth of Pirates, just over 7000 million magnesium dollars!

After returning home in defeat, John Woo returned to his country.

But now, because of Jerry's ability and Disney's own pirate ship project, the previous project was approved because they thought it could drive amusement park tourism.

But... In the past, Disney's protagonists all conformed to the public's sense of identity. For example, the princess was beautiful and kind, the prince was handsome and brave, the knight was brave and good at fighting, etc.

But this time when we are working on a live-action movie, there is such a freak, and the jump is too big.

"It's been filmed anyway, so we can't overturn it and start over again." Lu Heng smiled: "Let us quietly wait for a miracle to happen. Maybe we will create a new history?"

Jerry and the others looked at each other, dumbfounded.

Indeed, it has already been filmed anyway, so it is useless to think too much. They can only try to find the right rhythm for editing, grasp the explosive points, and make the post-production more detailed in the subsequent post-production. This is what they need to pursue.

As for Lu Heng, after finishing his work here, he made an appointment with Kayla to go to a place for a two-day vacation, which made her happy for two days. After two days of peak life, Lu Heng also went back home.

When the plane stopped steadily at the Beijing International Airport, Lu Heng saw the familiar sun—even though it was the same sun in the same world, he felt that this sun was bigger and rounder.

As for before returning to China, Lu Heng filtered out all the diss and dissatisfaction Disney executives had against him after seeing the film.

I panic only when I don’t know what to do in my heart. Am I panicking?
Next time we meet, you all have to give me a big hug.

If it can bring them benefits, the sow can also compete with Diao Chan. It has been tried and tested everywhere.

When he returned to China this time, Lu Heng didn't say anything to anyone, including Han Ping and Lin Yilun, just to avoid another big fight at the airport.

But after arriving at the company, Lu Heng found that everyone came out to greet him!

Surprised, Lu Heng asked them and found out that they saw the online news just now - an entertainment reporter photographed Lu Heng at the airport.

Upon hearing the news, Lu Heng, who had been in Magnesium Country for half a year, felt a little dazed for a moment.

Real-time news, want to start?
Before the rise of the Internet, news required taking photos or videos and publishing them on TV or newspapers. In the past two years, it was done and uploaded, but now it can be uploaded in real time.

However, Lu Heng was thinking about another thing. From now on, he would have to be more careful when bringing girls to a public place.

At this moment, Lu Heng's cell phone rang, that of Han Ping and his friends, and that of Lin Yilun and other friends.

Lu Heng was stunned when he finally saw a number.

Because it belongs to his class teacher Xu Xiaodan, I thought to myself, why are you here to join in the fun? You can’t still try to catch me and go back to class. Is that necessary?

But after the call was connected, Lu Heng still smiled and said, "Hello, teacher."

"If you come to school, I'll be fine." Xu Xiaodan said in a tense tone, but before he finished speaking, he laughed out loud, and then said:
"You're all about to graduate. You can't stop coming back, right? There's also a graduation drama, so you have to show up, right?"

(End of this chapter)