China entertainment that year eighteen

Chapter 284: Returning favors VS exciting each other (two-in-one)

Lu Heng didn't care about the back-and-forth of Hunan Province and Taiwan. If they thought they could beat "Golden Fen Family", they would be wrong.

If it was still the previous lineup of "Golden Dust" and the two dramas were broadcast at the same time, "Golden Dust" would definitely be bombed by "Return of the Pearl Part [-]" at the beginning. After all, the former is a new drama, and "Returning the Pearl" has already been popular twice. , although the characters have been changed in the third part, but whether it is good or not, you have to watch it to know.

Therefore, "Returning the Pearl III" must have attracted a lot of attention at the beginning, and the ratings were good.

Of course, by the mid-to-late stage, "Golden Dust", with its reputation and reputation, will definitely be able to overtake "Return of the Pearl III".

But this life is different, because Jin Yanxi is played by Lu Heng.

This is probably equivalent to Jay Chou, Hu Ge, Zhang Yimou + Cheng Long in their peak period participating in a TV series at the same time. What do you think of "Returning the Pearl III"?Even life is not enough...

There were no celebrities like Lu Heng back then, and "Golden Dust" became very popular in the middle and later stages. The only thing missing was the initial ratings and attention.

But now it is made up by Lu Heng's fame.

Obviously Hunan Province and Taiwan also know this gap, so they only moved it two days ahead of time instead of putting it on the same day. It would be too obvious and 100% defeated.

"Golden Dust" airs two days before it is broadcast, and it can still accumulate a group of viewers through two days of plots. By then, one will have watched four episodes in two days, and the other will be new. Even if it cannot be beaten, the gap will not be too big. It seems So shameful.

Besides, it’s not like big names participating in the film will definitely make it a hit. Even Hollywood’s top stars can’t guarantee it.

What if... "Returning the Pearl III" can surpass the ratings of "Golden Dust"?
It's not like "Returning the Pearl" didn't win over CCTV back then. We were the only one in the provincial satellite TV sector!

The rise of Hunan Satellite TV is indispensable to "Returning the Pearl", and they also believe that they can create brilliance this time.

When Lu Heng saw the news, his heart didn't fluctuate much.

However, Lu Heng thought of one thing - obviously the broadcast of "Returning the Pearl" was confirmed from the beginning, so... if they win "Golden Dust", will they win "Hero" at a premium compared to Mira Company in the previous life? Same, not because you are particularly optimistic about it, but because you want to avoid affecting your two movies?
Since "Returning the Pearl III" is confirmed to be broadcast on Hunan Channel, and Lu Heng's "Golden Dust" is too strong, if they are put together, Mars will definitely hit the earth, but if they win it, at least it will not be put in the same period, and wait for " "Returning the Pearl III" will be broadcast again and again, and it can continue to reach its peak.

However, because of Lu Heng's concerns about Hunan TV and his relationship with CCTV for many years, Hunan TV's wishful thinking failed. Therefore, after CCTV confirmed the broadcast time of "Golden Dust", they immediately adjusted "Returning the Pearl III" The broadcast time - Qiong Yao is not a fuel-efficient lamp, and it is impossible for them to postpone their drama.

Of course Lu Heng is not afraid, but what he finds interesting... is that Kou Zhenhai and Xu Lu in "Golden Dust" both became famous through Qiong Yao's "Love is Deep and Rainy", which is equivalent to cultivating the characters themselves, and then If they "attack" themselves again, whether it is Qiong Yao or Xiang Province Taiwan, they will probably be a little depressed when they think about this.

Subsequently, the propaganda of Hunan Province TV station really started the process of tit-for-tat against Maimang. Although Lu Heng did not regard them as opponents, he could not resist them. They were like a formidable enemy of "Golden Dust". Whatever they did here, they would feel that there was something profound about it, and then they followed Hype.

As a result, not only "Return of the Pearl III" is becoming more and more popular, but the popularity of "Golden Dust" is also high. On the one hand, there are big IPs that have made two movies in a row, and on the other hand, there are super popular top celebrities, all of whom have their own competitiveness.

And in fact, this is not only a competition between the two dramas, but also a competition between Hunan Satellite TV and CCTV.

Before returning the pearl, no TV station dared to challenge the authority of CCTV, and never thought that the ratings could overwhelm CCTV, but after the pearl was returned, Hunan Satellite TV saw the light, and other satellite TVs saw hope.

Over the years, Hunan Province TV has always been at the forefront of the country in terms of entertainment, and with its success, it is naturally not afraid of CCTV, not to mention "Returning the Pearl", which has been a hit twice in a row, and the promotion is in full swing and with great momentum.

On the other hand, CCTV's eight channels, which had not planned to promote "Golden Dust" too much, were also put up. Not only did they add broadcast previews to their own channels, other channels also began to have broadcast previews.

The media smells fishy, ​​and of course they will not miss this kind of thing. Not only did they follow up the report, but they also started to make predictions from all sides, which also made more and more people aware of this matter.

On the Internet, Tianya also created a column to summarize and publish these news.

Not only that, Tianya also made a vote, which one he thinks will win.

Although Tianya is Lu Heng's base camp, and Lu Heng's followers in Tianya have already exceeded one million, the performance of "Returning the Pearl" is too strong. Although most of the leading actors have been changed, many people are still looking forward to it, and they're sensible After thinking about it, I also voted for "Returning the Pearl".

"Lu Heng is indeed well-known and has good acting skills, but after all, he is a new drama. I heard that he is still following the trend of the Republic of China drama "Love in the Rain", and "Returning the Pearl" has already been proven by two dramas. It is really difficult to choose. …”

Obviously, saying that "Golden Dust" followed the trend of "Love Deeply" is probably the argument put forward by Hunan TV station. In fact, apart from the fact that they are both from the Republic of China, there is basically nothing similar, not to mention that the original work of "Golden Dust" is earlier than Qiong Yao, and the film and television The film was released earlier in 41, and at that time...how old was Qiong Yao?

Lu Heng’s fans also came out to support:

"Bah! Throughout Lu Heng's journey, which drama has he failed to make? Which one is not a hit? Even a literary film can be as popular as neon, not to mention "Red Cliff", which is also internationally popular. Big sales. Miracles need to be created, and Lu Heng is the creator of miracles."

"The one upstairs has completely lost his mind, you can hypnotize yourself, and when you see the result, you will kneel on the ground and sing conquest."

The debate rages, and within that debate, the votes keep breaking out.

From the beginning of [-] to [-], within a day or two, the number of both votes exceeded [-], and it is still increasing, even attracting many newcomers to register and vote.

Ever since, with the heated voting and debate, Tianya’s registered users have once again reached a peak, and the total number of registered users now has already reached tens of millions. Of course, how many of the tens of millions of accounts correspond to them? People, I don’t know, but there are at least a few million.

In addition, Tianya's summary and voting also attracted the attention of the media, especially the voting, more and more media citations made Tianya's name widely appear in entertainment news on various TV and print media , It also brings the attention and registration of curious people, and then votes and discussions.

It can be said that Tianya took advantage of this hot spot to draw a wave of blood for himself once again.

Of course, this was not what Lu Heng asked them to do, but Tianya's operations team, which already had such a keen sense of smell.

After several years of operation, Tianya has not known how many times it has operated on hot spots. With rich experience, it is only a routine operation now.

And this time, in the voting, although "Golden Fencer Family" was on top most of the time, due to the call of the fan team and the hype of Hunan TV, the number of votes was actually surpassed by "Return of the Pearl III" several times.

Xing Ming even called Lu Heng and asked if he wanted to operate it?
Lu Heng was speechless: No, don't dig a hole for me.

Don't say that Lu Heng has the confidence to win. Even if he doesn't, he doesn't want to leave a black mark. Although Tianya has taken a stake, the internal affairs are not monolithic, and some people inside are closely related to Buzhu. If they are exposed, the gain will outweigh the losses. .

"We'll see what happens next. You'll know when it's actually aired." Lu Heng told Xing Ming. "It seems you are very confident." Xing Ming said in surprise.

"Haha." Lu Heng was too lazy to explain to him.

In the past two days, Lu Heng also received calls from CCTV and partners, asking him to lead the crew to promote the show.

No problem at all.

On the way there, Huo Siyan was still calculating the profits of the TV series for Lu Heng in the car. The more he calculated, the bigger his mouth opened.

The price of an episode is 100 million, and now it is estimated that only a few channels such as CCTV and Hunan Province can afford it. Of course, this is also because it contains Lu Heng, a genuine international superstar.

And forty episodes, that’s 4000 million!
Although compared with Lu Heng's current net worth and the speed of making money, even a net profit of 4000 million would not be able to make much difference in Lu Heng's assets, but Huo Siyan still enjoys it.

Because the investment in this show is... very little.

Wan Qian, the heroine, is still a student. So far she has only filmed an unknown TV series, playing the female lead. Even if Lu Heng thought she was good, he would not be able to give her a certain height according to the rules.

Perhaps the one with the highest salary is Kou Zhenhai, but although he is famous, his salary is not much higher. As for Xu Lu and Wang Bozhao, although they are also famous, they don't have many roles.Others, a large number of handsome men and beautiful women are basically newcomers.

Therefore, the salary ratio of the entire drama is extremely low.

Moreover, there are many ways for Jinfen to save money. Unlike the previous "Swordsman", it had to travel to many places and there were no special effects.

As for the venue, it is basically free - Lu Heng's connections and reputation are there, and the main scenes are in several schools in Jincheng, so coordination is very convenient, and the school is also happy to have someone like Lu Heng to promote it.

Furthermore, as Lu Heng, who has a clear plot in his mind, he also controls the script and shooting very accurately, which can avoid a lot of waste.

In addition, Lu Heng Company has rich experience in film and television, the process is fast and concise, and the overall cost control is only a few million. At this price, in terms of net profit ratio, the data is indeed very beautiful!

In terms of Lu Heng Company's film and television production, it is lower than "Red Cliff". After all, it takes the global box office.

Of course, the TV series will not only be sold this time, but will also be sold to satellite TV, local satellite TV, etc., as well as DVDs, Hong Kong, Macao and Taiwan, etc., and even starring Lu Heng, it can be sold in Japan, South Korea and even Southeast Asia.

In other words, with a cost of several million, it can be sold for hundreds of millions.

On the other hand, the Hunan TV station was not idle either. When Qiong Yao came to promote, they interviewed her. She didn't mention "Golden Dust" much, but mainly talked about her own "Return of the Pearl III".

I picked out the exciting parts and told the general story, and praised the actors and staff for their seriousness and hard work. Of course, I also talked about some highlights, and the atmosphere was harmonious.

Finally, she said in a slightly serious tone:

"On average, our cost per episode is as high as RMB 70 million. This is a level of ambition that no TV series has achieved in the past except for Three Kingdoms and Water Margin. To be honest, when we sell it to Hunan TV, the price of one episode is not less than RMB [-] million." If it reaches one million, if you deduct taxes, there will be basically no profit, but I still have to do it.”

"why?"

She was beginning to be an actress at this time, and her expression revealed a certain holy radiance:
"What we want is to give everyone a good viewing effect as much as possible, not only to meet the standards of "Returning the Pearl", but also to exceed it. Although some actors have indeed been changed, we new actors are also very suitable. It's a superb performance. When the time comes, everyone will not be disappointed if they watch it."

Of course, she couldn't hold it back in the end and said:
"Although our love is also the main line, this is only a small part of the story. Through this small point, while enjoying art, we can more intuitively understand the imprisonment and shackles of that era, meet history, and then think about our lives. "

After a pause, a bewildered smile appeared on her face: "And this is far from just a drama about falling in love, wearing Republic of China clothes, finding some Republic of China buildings, and blending it into a pot of love chowder. Besides, when I filmed When working on "Deep Love", he was far more attentive than them, and even the father of his protagonist was our Black Panther, Lu Zhenhua, the father of our protagonist. What does this mean?"

She didn't say anything more after that, as if she left an open-ended question, but it was actually self-evident, that is to say, Lu Heng and the others were learning from others, following suit, and thus raising her status.

During lunch, the entertainment news happened to be broadcasting this interview.

Seeing this scene, Zhu Jun and Zhou Tao, who were interviewing Lu Heng today, were stunned. They quickly glanced at Lu Heng and found that Lu Heng had a smile on his face.

Two people: "???"

Don't care if you are confident?

Or pretend to be profound and maintain demeanor?
Noticing the look in the eyes of the two, and the subsequent confusion, knowing what they wanted to say but being too embarrassed to say it, he smiled:

"What does this look look at me for? I'm not that fragile."

"As for the cost she said, just listen to her. Squeeze it, and there will be a lot of moisture."

Lu Heng knocked on the table and said thoughtfully: "Of course, she did put some effort into the landscaping and props, but to say six to seven million is too high considering the current prices."

Lu Hengzheng knew the situation on Huanzhu's side, so although he didn't believe the so-called single episode cost of 70 million, 40 should still be available.

After all, in the third part, not only Zhou Jie and Wang Yan's salaries have gone up, but also the newcomers Gu Juji, Huang Yi and others, as well as Ti Lung, who replaced Zhang Tonglin as the emperor, will not have low salaries.

And coincidentally, they are no more, no less, forty episodes.

If you calculate it this way, even after tax is deducted, you can earn 40 for one episode, and 2000 million for [-] episodes, which is quite a lot for a TV series.

　thanks for your support.

　　
　
(End of this chapter)