China Entertainment started from Nortel 96
Chapter 13 First Album Release
Chapter 13 First Album Release
December 1996th, 12 was a Friday, and four days later, it would be the release date of "Too Soft Heart" in Wanwan.
Qi Wei's first album "Shengtian Banzi" was released on Saturday, the 21st, which is very close to the release time of "The Heart Is Too Soft".
Of course, Qi Wei is not worried about a head-to-head confrontation with "The Heart Is Too Soft", because "The Heart Is Too Soft" was introduced to the mainland by a mainland publisher in January, and its popularity will start after January next year.
Qi Wei's homeroom teacher Cui Xinqin has already helped him apply for a two-week vacation from Nortel, starting this Saturday.
On Friday, after Qi Wei finished class a little absent-mindedly, after class, getting rid of his "enthusiastic" classmates, Qi Wei went straight to Boss Wu's bar.
In Boss Wu's private box, after pouring a glass of wine for Qi Wei, Boss Wu said with a smile:
"Your first album, I asked the distributor to help you burn 30 copies, including 5000 CDs, which have been fully shipped. All major audio-visual stores and shopping malls have already distributed the goods, and they will be sold tomorrow."
"Thank you, Young Master Wu, for your care."
Qi Wei happily touched the wine glass that Boss Wu extended over.
Generally speaking, the division of the record is calculated like this.
The share of records, the general channel terminal, that is, audio-visual stores and shopping malls, takes about 30%, the producer gets 7% to 9%, and the lyrics and composition get 5%. After subtracting, publishing houses and music production associations get about 5%. After the 50% share, the remaining [-]% is divided between the singer and the record company.
Singers get less, record companies get more.
Record companies have to make albums, release promotions, etc., which are costly and laborious. Under normal circumstances, they will not give singers more than 10% of the share.
For example, Michael, the world's pop king, cooperates with Sony, and can get the industry's highest 20% share, which also includes the producer's share, and even a sum of money to make publicity and so on.
Those well-known singers have the right to bargain, and some singers or newcomers even get less than 1%....
Some singers and companies advertise how much the singer gets, not to mention the kind of share that is linked to sales performance, and some signings are directly profit sharing.
There is a lot of trouble in profit sharing!Profit sharing refers to the record company's share of profits after deducting costs.
Whether it is profitable or not, the record company has the final say.
Records don’t sell well, and if they lose money, singers can’t get any money. If the record sells well, record companies also have ways to account for losses, and singers can’t get money either.
How much to distribute to singers depends on how conscientious the record company is.
Generally speaking, singers signed by domestic record companies don't expect to make money from their records.
Commercial performances, program announcements, commercial endorsements, and concerts are the big ones.
So if Qi Wei signed a contract with those record companies to become their singer, even if he took over the lyrics, music, production and singer of an album, it would be difficult for the record share to exceed 20%.
Being an independent musician is different.
After deducting the necessary share from offline channels and publishing houses, independent musicians can enjoy about 65% of the remaining share when releasing records.
That's a lot more than what the record company gives.
This is why many mainland singers and bands now follow the route of independent musicians.
Of course, large record companies have a lot of resources, which can help you solve your worries, and can also help you make the cake bigger. It may be possible to get more after a small share.
In addition, as an independent musician, the 65% share may be divided with publishers.
Under normal circumstances, an independent musician finds a publisher, and the publisher releases the record for you, or how many records you give him, and the publisher earns a fixed distribution fee, and the risk of loss is entirely borne by the independent musician.
Either the publisher shares the record share with you, and the risk of loss is borne by the publisher.
If your record is likely to sell well, then the publisher will definitely share with you.
No one will complain about earning more money,
If you want to share with the publisher, in general, the publisher's share can be 20% to 35%.
The stronger the publisher's strength, the greater the required share.
Qi Wei wanted something from others, and at the same time, he wanted to sell Boss Wu a favor.
The share of the agreement between the two parties is half of each.
In other words, Qi Wei can get about 32% of the share.
Selling a 10-yuan tape, Qi Wei can get 3 2, and selling a 50-yuan CD, Qi Wei can get 16.
If Qi Wei's 30 records are all sold out, Qi Wei will get over one million pre-tax income from the share!
Of course, Boss Wu will also earn a lot.
Boss Wu is very optimistic about Qi Wei's first album. The publisher he is looking for is to pay a fixed distribution fee, and what he gets from Qi Wei is a share.
The higher the number of records released, the lower the cost per record.
The cost of issuing and burning a CD is within one dollar.
So Boss Wu paid out nearly 30 for the distribution fee.
If all the 30 records are sold out, Boss Wu can earn more than 70.
It seems that Boss Wu earns less than Qi Wei from the records, but this is not the case in reality.
In general, distributors and the like will definitely make some gray income, such as selling the master tapes to pirates or piracy themselves.
Otherwise, why would domestic piracy be rampant?How did those pirates get HD audio?
There must be "inner thieves"!
Of course, Qi Wei definitely has nothing to do with it.
Doing business is all about one point. Boss Wu also took the risk of losing money by doing this. He really made more money than himself, so Qi Wei didn't care.
Anyway, it is enough to earn by yourself.
Selling more than [-] copies, Qi Wei can earn back the production cost.
Of course, Qi Wei's goal is definitely not limited to this.
"Do you think you can buy all these 30 copies?" Boss Wu asked with a smile and narrowed his eyes.
"I can! And I think Wu Shao, you are still a bit conservative." Qi Wei replied confidently.
"Oh? So how many copies do you think you can sell?"
"This number." Qi Wei put down his wine glass, smiled and extended a finger towards Boss Wu.
Boss Wu was slightly surprised, and opened his squinted eyes slightly.
Of course, the eyes are small, and it doesn't make much difference whether they open them or not.
Said: "There are not many people in China who can sell this amount, but you are very confident."
"This is the confidence you gave me, Young Master Wu." Qi Wei complimented.
"Really? It looks like I have to prepare another distribution fee and let the factory burn another batch."
"You won't let Wu Shao down"
"Then I wish your first album a big hit."
In this private room, the 82-year-old Lafite poured over the curvaceous and sexy girl, making her look even more charming and enchanting. Amidst the cups and cups interlacing and laughing, Qi Wei looked forward to the prospect of the first album release while enjoying it.
looking forward.
And in a video store.
"Another broken album by some unknown singer!"
A batch of goods had just been delivered, and the owner of the audio-visual store was making complaints while counting them.
Soon, he discovered Qi Wei's album.
""Sheng Tian Ban Zi"? The title of the album is quite crazy!"
The boss froze for a moment, then sneered disdainfully.
But soon when he counted that the publisher had sent him a total of 200 copies, he felt something unusual.
When he saw the handsome appearance of the lead singer on the album cover, he was silent.
Can't help but get curious.
He took apart a tape, took out the tape of Zhang Xueyou's "Kiss Goodbye" from the tape recorder, and put this tape in for playback.
He was ready to go on and start counting.
But when he heard Qi Wei's singing, he stopped suddenly.
Although I don't understand music, I don't know how to feel it.
It was too much for his appetite.
With a certain market sense, he immediately made a decision.
Immediately called publisher sales.
""Sheng Tian Ban Zi"! Yes, yes! It is this record, I want two hundred copies, no, um. I want five hundred copies!"
In various places, more than one video store has a similar situation.
(End of this chapter)
December 1996th, 12 was a Friday, and four days later, it would be the release date of "Too Soft Heart" in Wanwan.
Qi Wei's first album "Shengtian Banzi" was released on Saturday, the 21st, which is very close to the release time of "The Heart Is Too Soft".
Of course, Qi Wei is not worried about a head-to-head confrontation with "The Heart Is Too Soft", because "The Heart Is Too Soft" was introduced to the mainland by a mainland publisher in January, and its popularity will start after January next year.
Qi Wei's homeroom teacher Cui Xinqin has already helped him apply for a two-week vacation from Nortel, starting this Saturday.
On Friday, after Qi Wei finished class a little absent-mindedly, after class, getting rid of his "enthusiastic" classmates, Qi Wei went straight to Boss Wu's bar.
In Boss Wu's private box, after pouring a glass of wine for Qi Wei, Boss Wu said with a smile:
"Your first album, I asked the distributor to help you burn 30 copies, including 5000 CDs, which have been fully shipped. All major audio-visual stores and shopping malls have already distributed the goods, and they will be sold tomorrow."
"Thank you, Young Master Wu, for your care."
Qi Wei happily touched the wine glass that Boss Wu extended over.
Generally speaking, the division of the record is calculated like this.
The share of records, the general channel terminal, that is, audio-visual stores and shopping malls, takes about 30%, the producer gets 7% to 9%, and the lyrics and composition get 5%. After subtracting, publishing houses and music production associations get about 5%. After the 50% share, the remaining [-]% is divided between the singer and the record company.
Singers get less, record companies get more.
Record companies have to make albums, release promotions, etc., which are costly and laborious. Under normal circumstances, they will not give singers more than 10% of the share.
For example, Michael, the world's pop king, cooperates with Sony, and can get the industry's highest 20% share, which also includes the producer's share, and even a sum of money to make publicity and so on.
Those well-known singers have the right to bargain, and some singers or newcomers even get less than 1%....
Some singers and companies advertise how much the singer gets, not to mention the kind of share that is linked to sales performance, and some signings are directly profit sharing.
There is a lot of trouble in profit sharing!Profit sharing refers to the record company's share of profits after deducting costs.
Whether it is profitable or not, the record company has the final say.
Records don’t sell well, and if they lose money, singers can’t get any money. If the record sells well, record companies also have ways to account for losses, and singers can’t get money either.
How much to distribute to singers depends on how conscientious the record company is.
Generally speaking, singers signed by domestic record companies don't expect to make money from their records.
Commercial performances, program announcements, commercial endorsements, and concerts are the big ones.
So if Qi Wei signed a contract with those record companies to become their singer, even if he took over the lyrics, music, production and singer of an album, it would be difficult for the record share to exceed 20%.
Being an independent musician is different.
After deducting the necessary share from offline channels and publishing houses, independent musicians can enjoy about 65% of the remaining share when releasing records.
That's a lot more than what the record company gives.
This is why many mainland singers and bands now follow the route of independent musicians.
Of course, large record companies have a lot of resources, which can help you solve your worries, and can also help you make the cake bigger. It may be possible to get more after a small share.
In addition, as an independent musician, the 65% share may be divided with publishers.
Under normal circumstances, an independent musician finds a publisher, and the publisher releases the record for you, or how many records you give him, and the publisher earns a fixed distribution fee, and the risk of loss is entirely borne by the independent musician.
Either the publisher shares the record share with you, and the risk of loss is borne by the publisher.
If your record is likely to sell well, then the publisher will definitely share with you.
No one will complain about earning more money,
If you want to share with the publisher, in general, the publisher's share can be 20% to 35%.
The stronger the publisher's strength, the greater the required share.
Qi Wei wanted something from others, and at the same time, he wanted to sell Boss Wu a favor.
The share of the agreement between the two parties is half of each.
In other words, Qi Wei can get about 32% of the share.
Selling a 10-yuan tape, Qi Wei can get 3 2, and selling a 50-yuan CD, Qi Wei can get 16.
If Qi Wei's 30 records are all sold out, Qi Wei will get over one million pre-tax income from the share!
Of course, Boss Wu will also earn a lot.
Boss Wu is very optimistic about Qi Wei's first album. The publisher he is looking for is to pay a fixed distribution fee, and what he gets from Qi Wei is a share.
The higher the number of records released, the lower the cost per record.
The cost of issuing and burning a CD is within one dollar.
So Boss Wu paid out nearly 30 for the distribution fee.
If all the 30 records are sold out, Boss Wu can earn more than 70.
It seems that Boss Wu earns less than Qi Wei from the records, but this is not the case in reality.
In general, distributors and the like will definitely make some gray income, such as selling the master tapes to pirates or piracy themselves.
Otherwise, why would domestic piracy be rampant?How did those pirates get HD audio?
There must be "inner thieves"!
Of course, Qi Wei definitely has nothing to do with it.
Doing business is all about one point. Boss Wu also took the risk of losing money by doing this. He really made more money than himself, so Qi Wei didn't care.
Anyway, it is enough to earn by yourself.
Selling more than [-] copies, Qi Wei can earn back the production cost.
Of course, Qi Wei's goal is definitely not limited to this.
"Do you think you can buy all these 30 copies?" Boss Wu asked with a smile and narrowed his eyes.
"I can! And I think Wu Shao, you are still a bit conservative." Qi Wei replied confidently.
"Oh? So how many copies do you think you can sell?"
"This number." Qi Wei put down his wine glass, smiled and extended a finger towards Boss Wu.
Boss Wu was slightly surprised, and opened his squinted eyes slightly.
Of course, the eyes are small, and it doesn't make much difference whether they open them or not.
Said: "There are not many people in China who can sell this amount, but you are very confident."
"This is the confidence you gave me, Young Master Wu." Qi Wei complimented.
"Really? It looks like I have to prepare another distribution fee and let the factory burn another batch."
"You won't let Wu Shao down"
"Then I wish your first album a big hit."
In this private room, the 82-year-old Lafite poured over the curvaceous and sexy girl, making her look even more charming and enchanting. Amidst the cups and cups interlacing and laughing, Qi Wei looked forward to the prospect of the first album release while enjoying it.
looking forward.
And in a video store.
"Another broken album by some unknown singer!"
A batch of goods had just been delivered, and the owner of the audio-visual store was making complaints while counting them.
Soon, he discovered Qi Wei's album.
""Sheng Tian Ban Zi"? The title of the album is quite crazy!"
The boss froze for a moment, then sneered disdainfully.
But soon when he counted that the publisher had sent him a total of 200 copies, he felt something unusual.
When he saw the handsome appearance of the lead singer on the album cover, he was silent.
Can't help but get curious.
He took apart a tape, took out the tape of Zhang Xueyou's "Kiss Goodbye" from the tape recorder, and put this tape in for playback.
He was ready to go on and start counting.
But when he heard Qi Wei's singing, he stopped suddenly.
Although I don't understand music, I don't know how to feel it.
It was too much for his appetite.
With a certain market sense, he immediately made a decision.
Immediately called publisher sales.
""Sheng Tian Ban Zi"! Yes, yes! It is this record, I want two hundred copies, no, um. I want five hundred copies!"
In various places, more than one video store has a similar situation.
(End of this chapter)
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