China Entertainment started from Nortel 96

Chapter 384 The Huayi Brothers jumped into the pit and the stimulated Xu Qing

"Theatre?"

Qi Wei did not expect that there would be an unexpected surprise, and quickly responded: "I am very interested in opening a theater chain."

Before this, the country only regarded movies as a way of cultural export, and did not fully develop movies as an industry.

However, with the development of the market economy brought about by reform and opening up, this backward treatment method has failed to keep up with the times, seriously affecting the development and even survival of the film industry.

Market reforms must be carried out again to thoroughly industrialize the film industry.

This is also the purpose of this film market reform. Han Sanping will integrate the mainland's film market resources and conduct unified planning and management.

The most important one is the theater chain.

Although some private capital was allowed to participate in film distribution at this time, the distribution model was still the traditional hierarchical distribution model based on administrative regions.

It is divided by region and issued layer by layer from province to city to county.

In order to arrange the film, the producer must cut the meat, and sometimes even cutting the meat is not possible.

In addition, hierarchical distribution will lead to more distribution links. To put it simply, there will be more people sharing the cake, and the movie theaters and producers will get less.

Even being squeezed out and suppressed is not impossible.

The producer's share will also increase to 38%. Some blockbuster producers' share can even reach over 40%.

Even if you can make money, it will only be for a few years.

As the name suggests, the theater chain system is a distribution model dominated by theater chains. This model will reduce some unnecessary distribution links and increase the share ratio between cinemas and producers.

Han Sanping said: "When we carry out the reform of the cinema chain system, we are crossing the river by feeling the stones. We can only go step by step. There is currently no policy that allows private capital to participate in the establishment of cinema chains. Of course, there are no policies at the top but there are countermeasures at the bottom. If If you are interested in opening a theater chain, I can help you open a back door, and you can link the theater chain to China Film Group Corporation."

It doesn't matter how big or small it is, it just depends on whether you have it or not.

It can also make more money for movie theaters and producers.

Under this distribution model, cinemas do not have the right to select movies. You can only show whatever movies are released on it.

No matter how much you lose money when opening a cinema or establishing a theater chain, it is crucial for an ambitious film company.

The phenomenon of smuggling films, cheating on box office, and pirated optical discs will continue to emerge one after another.

The film market reform led by Han Sanping this time is to change the hierarchical distribution model based on administrative regions that has been used for more than 50 years and change it to a theater system.

The movies shown in the cinema may not necessarily be the movies that the audience likes, which makes it difficult to attract the audience to the cinema.

One of the criteria for measuring whether a film company is big is whether it has a theater chain.

But after the cinema chain system, cinemas have the right to select films independently, and movie scheduling is in the hands of the cinema chain.

Movie theaters earn a small share of the profits. When the movie market is in recession, survival problems will arise. In order to survive, movie theaters can only damage the interests of the producers.

No one would jump into a pit by themselves.

In fact, when it reaches a certain stage, no matter what kind of bad movie it is, it can fool a group of viewers into entering the cinema. At that time, the producer will become completely passive.

Just like in the past two years, it has reached the point where it cannot be broken or established.

In addition, theater chains will have the right to select films and can independently arrange and release films that audiences like, which can attract more audiences to the theaters.

At this time, all theater chains were owned by provincial film companies and were publicly owned. Now that the film market is sluggish, the number of theaters and screens is still barely enough. For the time being, there is no need for private capital to participate, and private capital cannot obtain theater chain licenses.

Almost all well-known film companies in later generations have their own theater chains.

If you don’t have a theater chain and are not one of their own, you won’t have an advantage in arranging films.

After changing to a theater chain system, cinemas’ share is expected to reach 46%, and the share for domestic films can reach up to 50%.

Scheduling is crucial to a movie's box office. Without a good schedule, a movie that wants to get a high box office is just wishful thinking.

A theater chain is a must-have. Of course, with the current film market conditions and the opening of theater chain licenses, there don't seem to be many people who are interested in opening a theater chain.

This can greatly increase the survival rate of movie theaters and the enthusiasm of producers.

Not everyone is qualified to be patriotic, and not everyone is qualified to obtain a theater license.

If you open a movie theater now, you will lose money. In fact, even in future generations, most movie theaters will not make much money, and they will basically lose money and make money.

At this stage, the cinema’s share is only 40%, and the producer’s share is even less, less than one-third.

Nowadays, the movie market is sluggish and piracy is rampant. When watching movies, viewers can choose to go to a video hall or buy a pirated disc to watch at home. It is still high-definition and there is no need to go to the cinema at all.

The key to the theater chain system is the theater chain, that is, the cinema.

When the film market gets better year by year and the growth in the number of cinemas and screens is not enough to cope with the market, there will be policies to allow private capital to participate.

Of course, in order to survive, there are also many cinemas that secretly show other movies.

The next generation is after 05.

It’s not like this situation has never happened before in later generations.

This is tantamount to killing the goose that lays the golden egg, further worsening the situation and making the sluggish film market even more sluggish.

There are a lot of movie theaters that have gone bankrupt.

Another point is that publicity and distribution are crucial to movies. The theater chain system can be regarded as completely opening up the distribution rights of movies. Producers will be more enthusiastic about the publicity and distribution of movies.

But in fact, Han Sanping did not intend to deceive Qi Wei when he mentioned the theater.

He continued: "In this film market reform, in order to encourage the development of the film industry, some policies will be introduced. One of them is to return all the collected special film funds to newly built cinemas."

Qi Wei couldn't help but open his eyes when he heard the policy revealed by Han Sanping.

This excitement is incredible!

Part of the movie box office will be paid into the special film fund, about 5%.

Last year, 99, was the most sluggish year for the film market, with the annual box office totaling just over 8 million.

The situation has improved this year. After all, there is "Life and Death", a movie worth over 9 million, but the annual box office will not exceed million.

And 9% of 5 million is 4500 million, and it will only be more every year in the future.

And all this money will be returned to the market.

There will not be too many new cinemas in the past few years. The newly built cinemas can return hundreds of thousands a year. With revenue, the capital can be recovered in a few years.

If you enter now, it is equivalent to getting a movie theater, and your profits can be maximized.

After a few years when private capital is allowed to participate in the establishment of cinema chains, there will be more cinemas added in a year, and there will not be much money left on average.

This kind of stimulus policy cannot be implemented forever, and there will not be much benefit by then.

"That's really great. Thank you so much, Mr. Han, for your support."

Qi Wei thanked him and said that allowing him to open a theater was indeed a support for him.

Of course, Qi Wei's company will open theaters, which will also strengthen Han Sanping's strength.

After all, after market reform and theater chain integration, whoever owns more theater chains will have more say.

It costs at least several million to open a cinema. Although China Film Group is the largest film company in the country, at this stage, the funds that can be invested in new cinemas are extremely limited.

It just so happened that Qi Wei had extra funds on hand.

If we squeeze out tens of millions and open a few cinemas every year, it can still be done.

Good for both parties.

A few days later, the time came to September, and the box office of "Suspect" during its first week in Hong Kong was released.

Inside Huayi Brothers Film and Television Company.

"Second brother, you are back."

As the saying goes, if you know yourself and your enemy, you will be victorious in any battle, so the king went to the port city for a business trip.

"Follow me." The king glanced at his brother and then walked towards his office.

It seemed that the situation was not good, Xiao Wang couldn't help but frowned and followed. After arriving in his office, the king threw a document on the table and said, "The weekly box office of "Suspect" has been released."

"Oh? How much?" He also knew that the box office of "Suspect" was good a few days before its release, but after all, it is a literary film, so how high could the box office be?

But when I opened the file and took a look, my eyes widened.

"1312 million!" This box office result is much higher than Xiao Wang expected.

"The final box office of "Suspect" will be at least 3000 million." The king said in a low voice.

"3000 million! Second brother, didn't you see the joke? There are several literary and artistic films in Hong Kong that have received 3000 million at the box office." Xiao Wang felt a little unconfident.

"This is not what I said, this is what experts analyzed."

As soon as the king said this, Xiao Wang immediately became silent.

After a long while, he said: "Maybe when this movie is released in the mainland, it will encounter acclimatization."

After all, "Suspect" is a literary and artistic film, and the Mainland is in short supply of literary and artistic films, and the audience has long been tired of it.

But those who have watched "Suspect" know that "Suspect" is not a purely artistic film, and this film has also achieved commercial balance.

Besides, if "Suspect" gets 3000 million at the box office in Hong Kong, it will be impossible for the mainland box office to be low.

This is undoubtedly a strong enemy.

But now that the promotional campaign for "A Sigh" has already started, it is impossible to change the schedule.

The king said: "If the box office of "A Sigh" does not reach 30 million, we can no longer let Feng Xiaogang be willful and let him just make his comedy."

Although there are no big names in "A Sigh" and the production cost is not as high as "The Suspect", it still cost 10 million.

Coupled with the publicity and distribution, the investment is quite a lot.

If the box office of "A Sigh" does not reach 30 million, it will most likely lose money.

After all, "A Sigh" cannot be released in Hong Kong and Taiwan, and it will be difficult to sell it overseas.

This is the gap between Feng Xiaogang and international directors such as Lao Mouzi Chen Dao.

"I understand, second brother." Xiao Wang nodded and replied. In fact, he also hoped that Feng Xiaogang would make a comedy.

The king thought of something and suddenly said: "You should have Director Chen's contact information there. Please help me contact him again to see if he has any good projects there. Maybe we can still cooperate with him. .”

Hearing this, Xiao Wang couldn't help but look at his second brother.

Huayi Brothers had previously invested in Director Chen's "Jing Ke Assassins the King of Qin".

However, "Jing Ke Assassins the King of Qin" failed miserably at the domestic box office, causing domestic investors including Huayi Brothers to lose a lot of money.

Then Director Chen was temporarily blacklisted by domestic investors, and Huayi Brothers did not contact Director Chen again.

Xiao Wang also didn't understand the second brother's operation, and couldn't help but said: "Second brother, don't forget the lessons learned from "Jing Ke Assassins the King of Qin"."

"The movie "Jing Ke Assassins the King of Qin" really lost money."

The bulk of the funding for "Jing Ke Assassins the King of Qin" came from Japan. The movie received a good response after it was released in Japan, and it actually made the Japanese investors a small profit.

On the whole, there is no loss in investment, but the domestic investors have lost money.

Xiao Wang actually knew this, but he always tended to ignore this.

He heard the king continue: "Also, don't forget that the producer of "Suspect" is also Director Chen."

Your Majesty watched the movie "Suspect" in Hong Kong.

The overall style of this movie gives him a "Farewell My Concubine" feel.

Not entirely though.

This made the king subconsciously feel that the success of "Suspect" was mostly due to Director Chen.

Although this is a work that Zhang Guorong directed and acted in, he didn't quite believe that Zhang Guorong could have such skills as a director for the first time.

Not everyone is a Jiang Wen, and the transition from actor to director can be so smooth.

Moreover, when Jiang Wen directed a film for the first time in "Sunny Days," he was unable to fully control it, and the budget went over a lot.

Leslie Cheung is in a much better situation and seems to have more talent as a director.

But the king doesn't really believe in this talent. He believes more in the credit of Director Chen.

Xiao Wang understood what the king meant, then took out his phone book and found Director Chen's number, and called him immediately.

"Hello, Director Chen, I am Xiao Wang from Huayi Brothers."

Dozens of minutes later, Xiao Wang came back from the phone call and said, "Director Chen's wife is pregnant. He has no plans to make a movie this year."

The king nodded. He knew who Director Chen's wife was. She had collaborated with Qi Wei on "Daming Palace Ci".

"Then what?" the king asked.

"Director Chen also wrote a movie script, which sounds quite interesting, called "The Promise."

"Huh?" The king glanced at Xiao Wang, and after a brief silence, he said: "Invite him out to meet you when you have time, and let's talk about this movie."

The butterfly flapped its wings quietly. Qi Wei did not dig a hole for Huayi Brothers, but Huayi Brothers wanted to jump into it when they saw a hole.

Things are just so interesting sometimes.

On the other side, the crew of "Swordsman".

After filming today, Xu Qing sneaked into Qi Wei's RV.

"This is the herbal tea I made for you, just chilled."

Xu Qing was holding a pot of tea, twisting her body and sitting on Qi Wei like a beautiful snake.

"To be courteous without anything to do is to be a traitor or a thief. Tell me, what's the matter?" Sensing that his senior sister was different from usual, Qi Wei looked at Xu Qing and couldn't help but laugh.

"Can't I be nice to you?" Xu Qing asked with a pout, pretending to be a little girl.

"This is not your style, senior sister." Qi Wei looked at her and shook his head.

"Well, I just want to try to learn from her, maybe I can be more favored by you."

"Who should I learn from?" Seeing Xu Qing's slightly coquettish look, Qi Wei understood instantly, "You should be talking about Yu Feihong, right?"

Among the women in Qi Wei, only Yu Feihong made Xu Qing care so much.

Xu Qing nodded, looked into Qi Wei's eyes and asked, "Is there anything I can't do as well as her? I can improve."

"Huh? Senior sister, why do you say that?"

"Then why did you ask her to play Suspect instead of me?"

"Suspect" was such a hit at the box office in Hong Kong that Xu Qing could not ignore it. Anyone with a discerning eye could see that Yu Feihong would skyrocket.

"Senior sister, are you jealous?" Qi Wei couldn't help but hug Xu Qing tighter, "Of the two of you, I still like you more, senior sister."

Seeing Xu Qing's disbelief, Qi Wei continued: "Sister, you are enchanting and sexy, and you exude charm in your bones. These are things she doesn't have. The role in "Suspect" is not suitable for you, so I I didn’t recommend you to audition.”

"Just because my image doesn't match my image doesn't mean I can't act well. As an actor, sometimes you have to accept challenges and break through your own image."

"Then we can only wait until next time."

"I don't care, you have to make it up to me."

"Ok?"

Before Qi Wei could say what kind of compensation he wanted, Xu Qing put her arms around Qi Wei's neck and kissed her.

Then she took a pot and poured water from her neck.

She was dripping wet and said, "It's very thirst-quenching!"

Become extremely proactive.

Another woman who was stimulated.

(End of this chapter)