China Entertainment started from Nortel 96

Chapter 45 Cooperation with PolyGram

Qi Wei came to Boss Wu's bar by car and walked into his private room.

There were cries and panting sounds, and the sexy figure was swaying under the red and dark light, graceful and graceful, still familiar laughter and fun, and there was a blurred atmosphere in the air.

As soon as the door was opened, a young and beautiful girl in a piece of wig greeted her. Qi Wei skillfully took the wine glass she handed over, and skillfully walked in with his arm around her waist.

"Say Cao Cao, and Cao Cao will arrive."

Seeing Qi Wei, Boss Wu laughed loudly, stretched out his hand and said loudly:

"Qi Wei, you are here, come, come, let me introduce you, this is Mr. Zheng Donghan, President of Polygram Asia."

Qi Wei immediately became serious.

Ordinary viewers may not know who Zheng Donghan is. As everyone knows, he is the old bean of another ex-husband in the twins group who played photography with Photographer Chen.

In the Chinese music scene, he is a veritable bigwig.

He has a senior entertainment background. He was once a smash hit guitarist in Hong Kong City, and the band he rented with Teddy Robin was once a smash hit.

After turning to behind-the-scenes development, he took over Polygram Records at a young age, and single-handedly became popular with music superstars such as Deng Lijun, Xu Guanjie, Zhang Guorong, Tan Yonglin, Zhang Xueyou, Beyond, Wang Hao, Li Ming, and Liu Dehua.

Zheng Donghan is also the first Chinese who can be the president of the Far East region of an international record company.

At this time, his hair was a little gray, he was wearing black-rimmed glasses, and he always kept a harmless smile on his face.

He looked like an amiable middle-aged man.

But Qi Wei didn't dare to be careless, this is a very cunning and ambitious person, not so easy to get along with.

This time I came to meet myself in person, I must have come prepared.

Qi Wei quickly got up and shook his hand with a smile on his face, saying:
"Hello, Mr. Zheng Donghan. I'm Qi Wei. Nice to meet you. I'm so embarrassed to travel all the way from Hong Kong City. If you have anything to do, you can call me to say hello..."

After shaking hands, Zheng Donghan smiled and said:

"It's nothing. It depends on whether it's worth it. Obviously, you are worth my trip."

After sitting down in front of him and exchanging a few polite words, Qi Wei said straight to the point:

"Before you came, many record companies had contacted me to poach me, and even your other high-level executives from Polygram. If you came here for this purpose, then you may be disappointed."

"I really want to lure you to Polygram, but from what I know about you, you may not be willing, and I won't embarrass you. I will settle for the next best thing. The purpose is to cooperate with you."

"Oh, how to cooperate?"

"I, Polygram, want to obtain the Hong Kong, Taiwan and overseas distribution rights of your company's records, and develop Hong Kong, Taiwan and overseas markets with you."

It is still at the peak of the Chinese music scene, and Chinese records can be sold in Southeast Asia. Overseas markets such as Hong Kong, Taiwan and Southeast Asia are far larger than the mainland market.

In fact, with the high quality of Qi Wei's "Shengtian Banzi" album, if there are Hong Kong, Taiwan and overseas publicity channels, if the publicity is proper, it can even create tens of millions of profits.

It's a pity that Qi Wei's album was released without Hong Kong, Taiwan or overseas distributors.

A large piece of fat was lost in vain, and in the end it was cheaper for those pirates.

Qi Wei heard that the pirated version of his record sold well in Hong Kong and Taiwan.

This is also an important reason why Rolling Stone Records wanted to get Qi Wei at all costs.

However, setting up Hong Kong, Taiwan and overseas publicity and distribution channels is very troublesome and not worth it. After Zhou Fatzi established his own record company on his own, he also handed over the distribution rights to Sony Records.

If possible, Qi Wei would choose to cooperate with a large record company.

This is tantamount to giving a pillow when sleepy comes, Qi Wei has always planned to cooperate.

It's a pity that those big record companies have their own arrogance, just like Rolling Stone Records, insisting on demanding the dominance of Qi Wei Records.

If Zheng Donghan can express enough goodwill on behalf of Polygram, Qi Wei is very willing to cooperate with him.

But in order to strive for greater benefits, Qi Wei shook his head and pretended to say:

"Your sincerity in coming here in person touched me, but I am dissatisfied with you saying that you are not the only Polygram family who want to cooperate with me. Rolling Stone, Warner, and other major record companies have contacted me before, and they are also full of sincerity. .

In Business Talk, I want to know what benefits I can get if I cooperate with you? "

PolyGram, as one of the six largest record companies in the world, also has many problems of big companies.

There are many factions in the company and constant internal fighting. The previous business expansion was too aggressive, which caused the company to be in a state of loss all year round.

Of course, this is also related to the current global record business downturn.

The main reason is piracy, which has caused the record business in Europe and the United States to not be as good as before.

Today, PolyGram is being acquired and merged by Universal Music, which is also one of the top six, which involves dozens or even tens of billions of dollars in funds, which can be described as huge.

Qi Wei knew that acquisitions were inevitable in order to survive, and PolyGram would probably be acquired by Universal in 99.

And Zheng Donghan is a member of PolyGram. After PolyGram was acquired and merged, he was an emperor and a courtier. When he came to Universal, he was at risk of being abandoned.

If he wants to still occupy an important position in the world, have the right to speak or even go to a higher level, he needs to show more achievements and hold more cards.

Nowadays, the rapid development of the domestic economy has led to the rapid expansion of the mainland music market. Major record companies have already set their sights on this piece of fat, and have entered the mainland to seize the market.

And Qi Wei's sudden birth, sales of over one million records, and the ability to make other people popular by just writing a song fully proved his super high market value.

If he can win the top spot among many record companies, it will definitely be regarded as a merit.

Even if Qi Wei cannot be recruited to the banner, the next best thing is to win the distribution rights of Qi Wei Records outside the mainland, as long as it is run properly, an album record can bring millions or even top dollar to PolyGram. tens of millions of profits.

This is also a merit.

This is why Zheng Donghan went to the capital to meet Qi Wei in person.

Both parties have something to ask for from each other, but Polygram is not the only record company that wants to win Qi Wei's distribution rights outside the mainland.

Qi Wei has more options.

After understanding this point, Qi Wei is full of confidence, and Zheng Donghan needs to show more sincerity to impress himself.

Seeing that Qi Wei didn't seem to be very interested, Zheng Donghan was calm and said slowly:

"If you are in this industry, you must know something about the Chinese music scene. In terms of Chinese music, there are only three record companies with strong strength, Polygram, Rolling Stones and UFO."

Qi Wei does not deny this point in his heart. Before the millennium, most of the famous Chinese singers came from or were related to these three record companies.

Qi Wei was unmoved, shook his head with a smile, and said:

"Being strong now doesn't mean it will be strong in the future. International record companies including Warner and Sony have already entered the mainland, and Warner even bought UFO Records."

Zheng Donghan said with a smile: "An international record company like Sony still needs to adapt to the Chinese-speaking market, establish a mature system, and even catch up with us. It will take time.

Although Warner has acquired the flying saucer, it is overwhelmed by internal fighting and cannot provide you with the best guarantee.

As for Rolling Stone Records, their singer Ren Xianqi has become popular in the mainland. The sales of the record have proved its market value in the mainland, and it is actually a competitive relationship with you. Even if you choose to cooperate with them, they will give more to you in terms of resources. My own people are inclined, not you, a mainlander.

The rest of the companies must not be within your consideration, so in general, Polygram is your best choice
We, Polygram, also need a new generation of singers against the flag."

Seeing that Qi Wei was lost in thought, Zheng Donghan paused for a while, then continued:

"Among the two brightest rising stars in the Chinese music scene this year, one is you and the other is Ren Xianqi. Compared to Ren Xianqi, I admire you more.

With your extraordinary creative ability, you can even produce an excellent album independently. You are an all-around musician, while he is just a singer.

The songs on your album are excellent and popular, as evidenced by the sales of your album.

He is just because of "The Heart Is Too Soft", which is a drool song.

As the saying goes, two fists are hard to beat with four hands, and a tiger is no match for a pack of wolves. You are obviously stronger than him in terms of strength, but your reputation is much different. Have you ever thought about the reason for this?
You have to know that your record was sold earlier than his.

The main reason is that you lack the means of public relations like his. "

Qi Wei's public opinion and public relations are currently mainly relying on the mainland media found by Boss Wu, and he has not actually done any public opinion public relations.

Behind Ren Xianqi is Rolling Stone Records, relying on the Hong Kong and Taiwan media who are good at public relations, Qi Wei is far behind in this respect.

But in terms of public relations and public relations, this person in front of him is an expert.

You must know that Tan Yonglin and Zhang Guorong used to be members of Polygram, Tan Zhang Zhengba, and even the four kings of Hong Kong City behind him were all planned by him.

There are countless singers he has made popular through public relations.

Seeing Qi Wei nodded, Zheng Donghan said with a smile:

"We at PolyGram have many friends in the media field. Public relations is what I'm good at. If you cooperated with us before the release of the first album, I can guarantee that at least you and Ren Xianqi are now neck and neck.....
It's a pity now, but it's not too late..."

Whether it is Hong Kong, Taiwan and overseas publicity channels or public relations capabilities, this is what Qi Wei needs.

Judging from Zheng Donghan's words and Qi Wei's understanding, it is indeed a very good choice to cooperate with Polygram.

And if there is no accident, after Polygram is acquired by Universal, Universal will surpass Sony Warner and become the world's largest record company, and Zheng Donghan will continue to serve as the president of Universal Music Asia.

Cooperating with him is also cooperating with Universal in the future.

And now is the time when he urgently needs performance. If he cooperates with him to give him this performance, when he becomes the president of Universal Music Asia in the future, he will reciprocate and give himself more resources.

Thinking of this, Qi Wei also has plans to cooperate with Zheng Donghan, but he still wants to see if he can win more benefits.

So Qi Wei thought for a while, organized his language, and said very calmly:
"I am currently preparing to make a solo album, I believe this one will be more successful than the last one, and every future album will be successful, I am quite confident in this.

Give you the distribution rights in Hong Kong, Taiwan and overseas. From each album I release, you will easily get at least millions or even tens of millions of profits. What about cooperation? "

"Boss Wu has already shown me the sample of your new album. It is indeed of high quality, and it will be more successful than your last album without accident.
But as the saying goes, everyone gathers firewood, and the fire is high. If we cooperate with Polygram, we can make the cake the biggest, so you can also get a bigger piece of cake. Of course, I will also express our Polygram sincerity to you.... "

Zheng Donghan continued: "I know you are a student of Nortel Acting, and you are very interested in filming, and I know a lot of friends in the Hong Kong circle, and I am a little thin-skinned. If you cooperate with me, I will help you get a role..."

Compared with singer-songwriters with their own song resources, actors need film and television resources to support them, so the competition among actors will be more intense.

But now that Hong Kong movies are in the sunset, even Hong Kong actors don’t have much resources and opportunities, so how could they be willing to distribute them to a mainland actor?

Actresses are better. As for male actors, Xiao Bailong is the epitome.

Judging from the information learned by later generations, Qi Wei doesn't have much affection for the Hong Kong film and television industry.

Qi Wei is even planning to make money and experience by himself, so that he can make film and television capital by himself.

So for this big cake painted by Zheng Donghan, Qi Wei showed no interest in scoffing at it.

Seeing this, Zheng Donghan took out other chips that had already been prepared.

"I don't know if you know that Wahaha is looking for a spokesperson for its pure water brand. They have decided to cooperate with Polygram. If you are willing to cooperate with us, this spokesperson is yours."

Can you become the spokesperson of Wahaha?
Qi Wei was so excited!

There are not too many benefits to be the spokesperson of a well-known national large enterprise like Wahaha!
Wahaha is now a leading enterprise in the domestic beverage industry. It spends a lot of money to promote its products, and its advertisements can be seen everywhere on TV, newspapers and even roadsides.

In China, there may still be many people who haven't heard Qi Wei's songs and don't know who Qi Wei is.

But definitely know wow haha.

It is the father of many TV stations and radio stations.

There will be resource support in publicity, and fame is easier to spread. Even if someone has never heard Qi Wei's song in the future, as long as someone who has drunk Wahaha purified water will recognize Qi Wei when they hear Qi Wei's name.

He even said the last sentence "It turned out to be the pure water boy".

Endorsing Wahaha will make Qi Wei break the circle directly.

The brand spokesperson is the image of the brand. After becoming the spokesperson of Wahaha, Wahaha will give Qi Wei a certain degree of support. As long as you don’t engage in tax evasion, pyramid schemes, minors and other illegal things in the future, don’t let the person next to you sleep with Thor Generally speaking, Wahaha will find a way to help you publicize scandals.

After all, there are many people who are popular, and troubles are inevitable. With Wahaha's protection, there will be fewer problems.

Seeing that Qi Wei's eyes were shining brightly, Zheng Donghan laughed and continued to raise his stake.

"If you are willing to increase your bargaining chip with our Polygram, I can help you get it if you want to do it with any singer under my Polygram, including the princess."

Princess Wang is the most popular Chinese female singer nowadays, bar none.

Qi Wei was a little surprised, and asked: "I read the news, the princess seems to be very close to EMI, and EMI is even willing to pay 6000 million to dig her out"

Wang Hao's former employer was Xinyibao Records, a record company jointly established by PolyGram and local forces in Hong Kong City. It can be said to be PolyGram's "secondary unit".

Xinyibao records can only be distributed in Hong Kong City. The distribution of Wang Hao's records in Wanwan is handed over to Fumao Records, and PolyGram acquired Fumao Records as early as 92.

So Polygram is the real old club of the princess.

But at present, the contract between Wang Hao and Xinyibao Records has expired, and she has become the target of competition from many record companies.

Zheng Donghan explained with a smile: "Princess, she is willing to continue to cooperate with us. We Polygram have already signed a contract with her for five records."

"So this is ah."

"If you choose to cooperate with PolyGram, I can give you a cooperation signing fee on behalf of PolyGram..."

"How much?" Qi Wei became a little interested.

Zheng Donghan smiled and held out a finger.

"1000 million!"

This made Qi Wei even more excited.

Compared with the acquisition of 1000% shares of Qiwei Records by Rolling Stones for 50 million yuan and the dominance of Qiwei Records, Polygram is willing to give 1000 million yuan to Qiwei Records as long as it has Hong Kong, Taiwan and overseas distribution rights. with honesty.

Qi Wei didn't really believe that other record companies would match this price.

With so many chips, Qi Wei was completely convinced.

"Is it 1000 million Hong Kong dollars?"

Qi Wei asked with a smile, Hong Kong dollars are more valuable at this time.

"It's not US dollars." Zheng Donghan replied with a smile.

"Then your sincerity has completely moved me, and I am willing to cooperate with you Polygram."

(End of this chapter)