China Entertainment started from Nortel 96

Chapter 9 Independent Musicians

After returning to the rental house from the bar, Qi Wei put down his things and threw himself on the bed.

The tape recorder on the bedside table was playing the songs he had recorded. With his head resting on his hands and looking at the ceiling, Qi Wei couldn't hide the excitement on his face as he listened to his singing.

"I finally took the key step to success!"

Combining the memories of the original body and conducting investigations, Qi Wei found that he wanted to be as easy and successful as Charlotte, but it was not as easy as in the movie.

In recent years, the Chinese record market has been booming.

Although piracy is rampant in the Mainland, music capitals from Hong Kong and Taiwan are beginning to pay attention to the growing music market demand in the Mainland along with economic development.

It has already been deployed in the mainland.

Wanwan Rolling Stone Records established Magic Eye Records in Beijing, and Hong Kong Zhengda Variety also established a joint venture with Mainland China Zhengda International Records in Beijing.

There are countless other similar examples.

Hong Kong and Taiwan Music Capital vigorously explored underground music in the Mainland, and directly planned the "Chinese Rock Music Force" concert held at the Hung Hom Stadium in Hong Kong City in [-].

It was a sensation.

Of course, due to the relatively late commercialization of music in the mainland, the music market in the mainland is relatively immature and has not yet demonstrated sufficient strength.

At present, Wanwan is still the largest market for Chinese music.

However, if the mainland music market has not shown its strength, it does not mean that its strength will not work.

When Ren Xianqi's album "The Heart Is Too Soft" is introduced to the mainland at the end of the year, and after millions of copies are sold in the mainland next year, people will be surprised to find that the mainland market has already surpassed the Wanwan market to become the largest market for Chinese music.

It's still the kind that has been dumped several streets!
After all, "Kiss Goodbye" by song god Zhang Xueyou is the highest-selling original album in Wanwan.

How much did you sell? 136 million copies only.

Compared with the sales volume of "Too Soft Heart" in the mainland, this is completely incomparable.

But now, it is obvious that Bay Bay is the number one market for Chinese music, which has also led to major record companies still focusing on Hong Kong and Taiwan.

Although some record companies have entered the mainland, they are still in the stage of staking.

There is competition but not enough.

In other words, there are no industry rules for mainland music.

This also gave Qi Wei an opportunity to take advantage of.

Entering the venue now will definitely get a big piece of cake.

At present, if he wants to become famous by becoming a singer and releasing records, Qi Wei has two options before him.

One is to sign a contract with a record company, and the other is to follow the route of an independent musician.

These two paths have their own advantages and disadvantages.

First of all, let’s talk about cooperating with a record company and becoming a signed singer.

Generally speaking, if a singer releases an album and wants to sell well, in addition to the excellent quality of the record, the more important thing is to publicize it.

In later generations, if you release a song, as long as it is of high quality, fermented by the Internet and spread layer by layer, it can easily become popular without too much publicity.

But now there are limited publicity channels, and most of the channels are in the hands of those record companies. Publicity also requires a lot of resources, which is time-consuming, laborious and expensive.

The record company controls the resources and channels, the packaging of the singer, the production, distribution, promotion of the record, etc., almost completely rely on the record company.

Whether a singer can be popular, and whether he can be popular for a long time, largely depends on the record company.

Therefore, between most record companies and singers, the record company is absolutely dominant.

Famous singers are okay, the proportion of publicity investment in generating income is small, and the record company is friendly to make money, and they dare not squeeze it too much, and even try their best to win over for the sake of preventing their opponents from poaching.

If it's a rookie singer, the record company won't be so polite.

The contract given by the record company to newcomers is almost the same as a contract of sale.

Older rookie singers are signed for no less than five years, and young singers with potential are often more than ten years or even longer.

Signing a contract is also beneficial to the record company.

If you are worthless, they can discard you like garbage at any time.

If you have a little value, they will try their best to squeeze out your value. If you are a little dissatisfied, they can hide you at any time.

you want to leave?Then you will be severely scratched, and you may not even be able to do what you want.

unfair?Everything is done according to the contract, who told you to sign the contract in the first place.

Singers who are newbie record share income can basically only get 1%-5%, and even use various means to deduct it. It is basically impossible to get a satisfactory income from record share.

If you want to make money, you basically have to rely on various announcements such as commercial performances, but the record company earns most of the money that newcomers sign singers earn.

The signing contracts of many record companies are based on packaging training, and they do not specify exactly when they will produce and release albums for singers.

More importantly, the copyright of the songs created belongs to the company, and the company will only share a buyout fee after the company adopts it, and it will be given priority to the company's famous singers.

Take Fatty Zhou for example, after being signed to the company by Wu Zongxian, he could only obediently write songs for Wu Zongxian.

The contracts offered by record companies are full of pitfalls.

For example, the signing of the contract is based on packaging training, and the contract does not specify exactly when the album will be produced and released for the singer, but this is just to hold you at the critical moment when you release the album, so that you will obediently obey.

There are also some smaller record companies. These record companies basically do not have the ability to independently package singers, and cannot provide the channel resources that new singers need to become famous.

Therefore, it is basically impossible to hold a singer popular.

Signing newcomers is nothing more than scratching the lottery ticket. If the lottery ticket is famous, it will only be offered to other big record companies.

There are also some leather bag companies that operate under the banner of a record company, without any resources, and basically just do it with one vote.

Fudge singers signed the contract just to get cheap labor, or pay for the termination fee after signing the contract.

Many newcomers are fooled by the eloquent people of these companies and finally give up their dreams.

Of course, if you want to become a singer, apart from signing a contract with a record company, there are also independent musicians who don't sign a contract.

Independent musicians are also divided into two situations.

One of the independent musicians is the long-established singers at the level of kings and queens. They already have their own independent label and have enough resources, and the resources provided by the record company can no longer help them. He sucked blood, so he set up his own company to become independent.

But independent musicians have to work hard on everything. Record companies can provide one-stop service, solve all the worries of singers, and provide precious song resources to singers, so there are very few independent musicians like this.

More independent musicians are actually unable to sign contracts with record companies due to various reasons. It is also a helpless move to become an independent musician, and they can only follow the road of independent musicians.

This road is extremely difficult, requiring a lot of exposure, high-intensity performances to accumulate popularity, and then to accumulate savings and contacts. It may take several years or even longer to release an album.

Just like Wang Toutiao, he formed a band called "No. 43 Baojia Street" at the beginning of his debut. After hesitating for more than two years touring around, he was lucky enough to find a record publishing company after accumulating and successfully released his first album. .

But more independent musicians are not so lucky. Albums released with all their efforts often lack publicity and sell poorly and are greatly discounted.

In the end, it disappeared from everyone's sight due to serious losses.

Professionals do professional things, and record companies and singers complement each other.

At the beginning, Qi Wei planned to see if he could sign a contract with a record company.

But combined with his own situation, after thinking about it again and again, Qi Wei found that he was more suitable to take the route of an independent musician.

You should take the route of independent musicians!
(End of this chapter)