this narration is wrong
Chapter 270 The scam of high-end restaurants
Chapter 270 The scam of high-end restaurants
The restaurant Guo Yuan in the Omakase model feels pretty good.
When he was in the island country, he didn't know what to eat, so he chose to go to Omakase.
Generally speaking, a meal is about [-] to [-] island national currency, and the food is quite rich. The few times Guo Yuan went, it was worth the money.
So I still have some expectations for the domestic high-end Omakase restaurant that Lin Yumo ordered this time.
Guo Yuan drove to this restaurant at 6:[-].
When Guo Yuan and Lin Yumo entered the restaurant, a waiter greeted them.
Lin Yumo reported her name, and the waiter heard that there was an appointment, and led the two of them to the box.
The waiter on the way also introduced his restaurant by the way: "Two distinguished guests, our restaurant adopts the Omakase model, and only six groups of customers are served in one night, and the meal is served on time at 06:30 in the afternoon. Please try not to leave during the meal, because the dishes served are I won’t make up any more, please forgive me.”
Guo Yuan frowned when he heard this, why is this different from the Omakase restaurant he has been to!
But this was just the beginning. After Guo Yuan and Lin Yumo sat down, the waiter brought the menu.
Now Guo Yuan is even more confused, isn't it Omakase?Why is there a menu?
Guo Yuan picked up the menu and looked at it, and laughed out of anger.
It turns out that the so-called Omakase is based on gender!
The truth of this restaurant is that the traffic password was manipulated, and the menu was directly differentiated between men and women.
On the men's menu, you can see the prices of the dishes, but on the women's menu, there are all gaudy introductions without prices. Isn't this just robbing customers?
Seeing that Guo Yuan seemed dissatisfied, the restaurant waiter quickly said: "Sir, this is the gentlemen culture in Europe, fine dining is like this, the combination of Omakase and gentlemen is the main feature of our restaurant."
"Guo Yuanlai is here, let's talk after eating! Maybe the food tastes good!" Lin Yumo said.
After thinking about it, Guo Yuan felt right. Although there are many rules in this restaurant, as long as the taste of the food and the atmosphere of the meal are good, it is acceptable, as long as you get what you pay for.
As a result, as the dishes started to be served, not only Guo Yuan, but also Lin Yumo's face turned ugly this time.
The first dish is two green cabbage hearts with the so-called Iberian black lard residue, then a spoonful of mapo tofu, a whole crispy duck with imperial concubine, no imperial concubine and no duck, just a small piece of crispy skin, steak A small piece, and finally came a bowl of eel rice, which is Lin Yumo's Omakase set meal, priced at 1999 yuan, and a 10% service charge of 199 yuan will be charged at the checkout.
The quality of this dish, in Guo Yuan's opinion, is not as good as the ten yuan northeast box lunch.
As for Guo Yuan's dishes, he probably knew what they were before they were served.
Half-cooked Kobe veal with pearl sweet rice, commonly known as beef rice bowl; there is also French cabbage slightly sweet soup, commonly known as cabbage soup; French sweet and sour tomato slices with buttered eggs, that is, tomato scrambled eggs; set price 1999 , The restaurant also gave a free dessert, slightly baked golden sweets, commonly known as pumpkin pie, which also has a 199 service charge.
Although Guo Yuan and Lin Yumo were dissatisfied, they didn't quarrel directly. The big brother in the box next to them started a quarrel, and even the chef and the boss scolded them together.
After cursing a few words, the chef in charge of their box just turned his face away and left.
This wave of customers has to take full responsibility, the money cannot be refunded, and there is no food to eat.
"Tsk tsk, Yumo, this restaurant is so close to putting the letters PUA on the restaurant signboard.
No wonder this restaurant only accepts six parties a day!If there are too many, I am afraid that the restaurant owner will not be able to beat it! "
Lin Yumo's expression was a little embarrassed. She chose this restaurant, and she was stuck in time to grab a seat every day. Thinking about it, she was like a fool.
The waiters on the side were even more embarrassed. Although Guo Yuan and Lin Yumo didn't scold their restaurant directly, what they said was not polite at all.
"Miss, how much does your restaurant make for this meal?" Guo Yuan asked with interest.
"Sir, we can't do this"
"Pa~" Lin Yumo took 200 yuan and put it on the table.
The waiter hesitated for a moment and quickly picked up the money and put it in his pocket.
The 10% service fee charged by the restaurant should belong to their waiters according to foreign rules, but in China, the waiters generally only get 20% to 30% of the final service fee.
That's why the waiter was bought by the 200 yuan.
"Ahem, you may not believe what you two said. Our boss complains to us every day, saying that our store is not making money." The waitress said in a low voice.
"You don't make money with this dish and the price?" Lin Yumo asked, frowning.
"The turnover ceiling of our restaurant last month was 60 yuan. After deducting the cost of food materials, staff wages, rent, water and electricity, etc., the net profit margin is only about 10 yuan. There are other expenses we I don’t know, but I really don’t make money.”
"10? That means the net profit rate is 16%, not much different from the Yang Guofu Mala Tang downstairs in my house!" Guo Yuan said.
"You two may not believe what you two said, but most high-end restaurants, especially Chinese-style restaurants, are like this. The unit price per customer seems to be quite bluffing, but in fact the profit is not high.
And since everyone is familiar with the cost of Chinese food, the criticisms are well-founded. We can't say anything, but in fact our profit statement is not that high. "
After listening to the waitress's words, Guo Yuan shook his head.
Judging from his ups and downs in the business world during this period of time, there are three reasons for lowering these profits.
The first is that sales are fixed. In order to maintain a sense of luxury, high-end restaurants set a limit on the number of diners, which leads to a ceiling in turnover.
Unlike hotpot restaurants like Haidilao, which may arrange 100 tables or 200 tables during peak seasons, once sales are fixed, it will be difficult to maintain the routine, and it is even more difficult to break through the upper limit.
The second is that the cost is indeed high now. Rent, raw materials and labor have shown a trend of 343, that is, rent accounts for 30%, raw materials 40% and labor 30%.
However, high-end restaurants are basically located in the CBDs of major cities. There is not much room for downgrading raw materials, and the service must be in place. The cost pressure will only be high or low.
The third is the repurchase rate. Most people in this kind of place won’t come for the second time if they are cheated once?Anyway, Guo Yuan didn't want to come a second time.
Lin Yumo also thought of something similar. In her opinion, the form of catering is determined by consumers. The Huaxia catering industry has grown rapidly in 45 years, and the market size has increased by 850 times.
Lin Yumo admits that high-end restaurants have their reasons for their existence. As long as consumption levels continue to increase, high-end restaurants will not disappear.
But no matter how high-end a restaurant is, at least what you pay for is what you get. Like today's restaurant, it is purely slaughtered by people. Lin Yumo, who has always been good-tempered, also feels very upset.
This is the author's real experience last month. I went to a so-called high-end Omakase restaurant after discussing engagement with my girlfriend's family. I didn't want to cheat. I just wrote a part of it. Originally, my dad thought about it I booked this restaurant to show how much I valued the woman. After eating, my dad felt like a clown, humiliated by the woman.
(End of this chapter)
The restaurant Guo Yuan in the Omakase model feels pretty good.
When he was in the island country, he didn't know what to eat, so he chose to go to Omakase.
Generally speaking, a meal is about [-] to [-] island national currency, and the food is quite rich. The few times Guo Yuan went, it was worth the money.
So I still have some expectations for the domestic high-end Omakase restaurant that Lin Yumo ordered this time.
Guo Yuan drove to this restaurant at 6:[-].
When Guo Yuan and Lin Yumo entered the restaurant, a waiter greeted them.
Lin Yumo reported her name, and the waiter heard that there was an appointment, and led the two of them to the box.
The waiter on the way also introduced his restaurant by the way: "Two distinguished guests, our restaurant adopts the Omakase model, and only six groups of customers are served in one night, and the meal is served on time at 06:30 in the afternoon. Please try not to leave during the meal, because the dishes served are I won’t make up any more, please forgive me.”
Guo Yuan frowned when he heard this, why is this different from the Omakase restaurant he has been to!
But this was just the beginning. After Guo Yuan and Lin Yumo sat down, the waiter brought the menu.
Now Guo Yuan is even more confused, isn't it Omakase?Why is there a menu?
Guo Yuan picked up the menu and looked at it, and laughed out of anger.
It turns out that the so-called Omakase is based on gender!
The truth of this restaurant is that the traffic password was manipulated, and the menu was directly differentiated between men and women.
On the men's menu, you can see the prices of the dishes, but on the women's menu, there are all gaudy introductions without prices. Isn't this just robbing customers?
Seeing that Guo Yuan seemed dissatisfied, the restaurant waiter quickly said: "Sir, this is the gentlemen culture in Europe, fine dining is like this, the combination of Omakase and gentlemen is the main feature of our restaurant."
"Guo Yuanlai is here, let's talk after eating! Maybe the food tastes good!" Lin Yumo said.
After thinking about it, Guo Yuan felt right. Although there are many rules in this restaurant, as long as the taste of the food and the atmosphere of the meal are good, it is acceptable, as long as you get what you pay for.
As a result, as the dishes started to be served, not only Guo Yuan, but also Lin Yumo's face turned ugly this time.
The first dish is two green cabbage hearts with the so-called Iberian black lard residue, then a spoonful of mapo tofu, a whole crispy duck with imperial concubine, no imperial concubine and no duck, just a small piece of crispy skin, steak A small piece, and finally came a bowl of eel rice, which is Lin Yumo's Omakase set meal, priced at 1999 yuan, and a 10% service charge of 199 yuan will be charged at the checkout.
The quality of this dish, in Guo Yuan's opinion, is not as good as the ten yuan northeast box lunch.
As for Guo Yuan's dishes, he probably knew what they were before they were served.
Half-cooked Kobe veal with pearl sweet rice, commonly known as beef rice bowl; there is also French cabbage slightly sweet soup, commonly known as cabbage soup; French sweet and sour tomato slices with buttered eggs, that is, tomato scrambled eggs; set price 1999 , The restaurant also gave a free dessert, slightly baked golden sweets, commonly known as pumpkin pie, which also has a 199 service charge.
Although Guo Yuan and Lin Yumo were dissatisfied, they didn't quarrel directly. The big brother in the box next to them started a quarrel, and even the chef and the boss scolded them together.
After cursing a few words, the chef in charge of their box just turned his face away and left.
This wave of customers has to take full responsibility, the money cannot be refunded, and there is no food to eat.
"Tsk tsk, Yumo, this restaurant is so close to putting the letters PUA on the restaurant signboard.
No wonder this restaurant only accepts six parties a day!If there are too many, I am afraid that the restaurant owner will not be able to beat it! "
Lin Yumo's expression was a little embarrassed. She chose this restaurant, and she was stuck in time to grab a seat every day. Thinking about it, she was like a fool.
The waiters on the side were even more embarrassed. Although Guo Yuan and Lin Yumo didn't scold their restaurant directly, what they said was not polite at all.
"Miss, how much does your restaurant make for this meal?" Guo Yuan asked with interest.
"Sir, we can't do this"
"Pa~" Lin Yumo took 200 yuan and put it on the table.
The waiter hesitated for a moment and quickly picked up the money and put it in his pocket.
The 10% service fee charged by the restaurant should belong to their waiters according to foreign rules, but in China, the waiters generally only get 20% to 30% of the final service fee.
That's why the waiter was bought by the 200 yuan.
"Ahem, you may not believe what you two said. Our boss complains to us every day, saying that our store is not making money." The waitress said in a low voice.
"You don't make money with this dish and the price?" Lin Yumo asked, frowning.
"The turnover ceiling of our restaurant last month was 60 yuan. After deducting the cost of food materials, staff wages, rent, water and electricity, etc., the net profit margin is only about 10 yuan. There are other expenses we I don’t know, but I really don’t make money.”
"10? That means the net profit rate is 16%, not much different from the Yang Guofu Mala Tang downstairs in my house!" Guo Yuan said.
"You two may not believe what you two said, but most high-end restaurants, especially Chinese-style restaurants, are like this. The unit price per customer seems to be quite bluffing, but in fact the profit is not high.
And since everyone is familiar with the cost of Chinese food, the criticisms are well-founded. We can't say anything, but in fact our profit statement is not that high. "
After listening to the waitress's words, Guo Yuan shook his head.
Judging from his ups and downs in the business world during this period of time, there are three reasons for lowering these profits.
The first is that sales are fixed. In order to maintain a sense of luxury, high-end restaurants set a limit on the number of diners, which leads to a ceiling in turnover.
Unlike hotpot restaurants like Haidilao, which may arrange 100 tables or 200 tables during peak seasons, once sales are fixed, it will be difficult to maintain the routine, and it is even more difficult to break through the upper limit.
The second is that the cost is indeed high now. Rent, raw materials and labor have shown a trend of 343, that is, rent accounts for 30%, raw materials 40% and labor 30%.
However, high-end restaurants are basically located in the CBDs of major cities. There is not much room for downgrading raw materials, and the service must be in place. The cost pressure will only be high or low.
The third is the repurchase rate. Most people in this kind of place won’t come for the second time if they are cheated once?Anyway, Guo Yuan didn't want to come a second time.
Lin Yumo also thought of something similar. In her opinion, the form of catering is determined by consumers. The Huaxia catering industry has grown rapidly in 45 years, and the market size has increased by 850 times.
Lin Yumo admits that high-end restaurants have their reasons for their existence. As long as consumption levels continue to increase, high-end restaurants will not disappear.
But no matter how high-end a restaurant is, at least what you pay for is what you get. Like today's restaurant, it is purely slaughtered by people. Lin Yumo, who has always been good-tempered, also feels very upset.
This is the author's real experience last month. I went to a so-called high-end Omakase restaurant after discussing engagement with my girlfriend's family. I didn't want to cheat. I just wrote a part of it. Originally, my dad thought about it I booked this restaurant to show how much I valued the woman. After eating, my dad felt like a clown, humiliated by the woman.
(End of this chapter)
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