1993 My China Entertainment Age

Chapter 100 The value of records has soared, the first ten million endorsement!

July 9, afternoon.

Jiang Xiaofeng took his concert team to the Shanghai stock market.

After holding 3 concerts in a row on the big stage in Shanghai stock market, Jiang Xiaofeng didn't stop, and rushed back to Xiangjiang to promote the new Cantonese album "The More Kissed, the More Sad".

May 9st, morning.

Jiang Xiaofeng's fifth personal album, the second Cantonese album "The More Kiss the More Sad", was officially released in Xiangjiang.

Due to the popularity of pre-sales, "The More Kiss the More Sad" was released on the first day, it sold 3 copies in Xiangjiang, and directly reached the gold record achievement.

On the second day after the release of "The More You Kiss, the More Sad", Jiang Xiaofeng's Xiangjiang fans continued to exert their strength, which triggered another hot sale, selling 2 copies and reaching the platinum record achievement, which made all Xiangjiang singers jealous.

On the third day of release, the purchasing power of Jiang Xiaofeng's Xiangjiang fans began to drop sharply, but they also sold 1 copies, ranking first in the same period for three consecutive days, and sold 2 more copies than No.2.

Objectively speaking, most of the sales in the first three days of "The More Kissed the More Sad" were bought by Jiang Xiaofeng's old fans in Xiangjiang, and there were hardly any new fans who bought this record.

On the fourth day, the single-day sales of "The Kiss Gets Sad" fell again, falling below 1 copies for the first time, and only 8500 copies were sold, but it still beat all competitors in the same period.

On the fifth day, the single-day sales of "The More Kiss the More Sad" dropped sharply again, with only 4500 copies sold.

If the quality of "The Kiss Gets Sad" is mediocre, then the sales of this album will also plummet, and the sales volume in a single day may drop below 3000 copies.

However, on the sixth day of its release, with the word-of-mouth fermenting of the album "The More Kissed the More Sad" and the spread of songs such as "The More Kissed and the Sadder" and "Under Mount Fuji", the single-day sales once again surged to 5000 copies.

On the seventh day of its release, the sales volume declined slightly, but it still won 4600 copies again by virtue of several hit songs in the album "The Kiss Gets Sad".

And Jiang Xiaofeng's new Cantonese album "The More Kiss the More Sad", this week's total sales have also reached a terrifying 8 copies.

Although the sales volume of "The More Kiss More Sad" in the first week of its release did not break through the 10 mark, it is already the best result of the first week of a Cantonese album released by a Hong Kong singer since 1996.

Other singers, including Zhang Xueyou, Andy Lau, etc., released their new Cantonese albums in the first week, and the best ones were less than 5 copies.

In addition to Jiang Xiaofeng's "The More Kiss the More Sad", Jacky Cheung's "Love and Symphony" released in March, the results of the first week of release are only 4 copies. So far, the total sales volume is 8 months. Only 6.

However, although Zhang Xueyou's Cantonese album "Love and Symphony" only sold 18 copies, even less than a fraction of the sales of his own Mandarin album, his sales performance is enough to stand out from the crowd. It is only inferior to Jiang Xiaofeng's "Cross Era".

There is no way, in front of Jiang Xiaofeng's masterpiece "Cross-Era", all singers and kings have to stand aside.

You know, Jiang Xiaofeng's "Cross Era" album, so far, has not only exceeded 23 copies in Xiangjiang, but also sold a terrifying 480 million copies in Asia.

Especially the song "The Heart Is Too Soft", after the two sides of the strait and the three places became popular, the total sales volume of "Cross Era" has reached a new level, and it has already gone straight to 500 million copies.

However, Jiang Xiaofeng did not stop because of the huge sales of the "Cross Era" record, because his standard for being an artist is that he can remain popular for many years like Zhang Xueyou and Andy Lau.

Before that, there were not no singers as popular as Jiang Xiaofeng is now, but the only one who can stay at the peak of his singing career for a long time is the "God of Songs" Jacky Cheung.

Singers like Adu and Daolang were also smash hits, but they basically reached their peak when they debuted. After a year or two of popularity, they became past singers.

As for the "God of Songs" Zhang Xueyou, since his debut for more than ten years, he has been making steady progress, and he has been popular for almost ten years.

Of course Andy Lau is also very popular, and his popularity is higher than that of Zhang Xueyou, but his popularity is not as pure as Zhang Xueyou, because Zhang Xueyou's popularity is all due to his singing skills and singing career.

As for Andy Lau's popularity, in addition to his popularity in singing, he also has fame in movies, his appearance and temperament, and his popularity as a star.

To put it bluntly, Andy Lau's box office appeal in the Hong Kong film industry in the 90s was more than twice as powerful as the three heavenly kings Zhang Xueyou, Li Ming, and Guo Fucheng combined.

Zhang Xueyou himself said that in the movie with Andy Lau, he can only play a supporting role, playing the younger brother.

As for Guo Fucheng, in the Hong Kong film industry in the 90s, he could only play Andy Lau's son.

……

All in all, in the fast-changing Vanity Fair like the entertainment industry, there are many people who used to be popular and purple, but most of them are fleeting like shooting stars.

If a singer and an actor want to be at the pinnacle of their careers for a long time, in addition to the right time, place and people, they also need personal and persistent efforts.

Not to mention anything else, let's just talk about Li Ming, one of the four heavenly kings. In the 90s, he was indeed a superstar who called the wind and rain.

But later, after Li Ming announced his withdrawal from the music awards ceremony in 1999, his popularity declined year by year. Later, he became so cool that he went to act in TV dramas and went to remote mountainous areas.

On the contrary, Aaron Kwok, as always, combined work and rest, he should work, he should meet girls, he also plays with cars, and his manager Xiaomei, a good housemate, helps him with work and family affairs.

Jiang Xiaofeng dare not imagine that he can be popular for more than 30 years, because he is not a workaholic, and it is impossible for him to work hard for 30 years like Zhang Xueyou and Andy Lau, but he still needs to be popular for more than 10 years. Also have confidence.

Therefore, one week after the release of the album "The More Kissed, the More Sad" was released in Xiangjiang, Jiang Xiaofeng was still not idle, and went to Singapore, Malaysia and other places to hold his own Asian tour concert.

Wherever Jiang Xiaofeng's concerts go, it can be said that it is almost the focus of attention, tickets are hard to find, screams and cheers are endless, in the Asian Chinese area, he is definitely a superstar doing his part.

March 10th, late.

After finishing her 26 Asian concert tour, Jiang Xiaofeng returned to Xiangjiang, and ate and chatted with her manager Chen Jiaying in a high-end restaurant owned by her friend.

Chen Jiaying said with a smile: "Fengzi, I have good news for you. When you were holding a concert in Singapore, PepsiCo approached me to discuss cooperation. They wanted you to be the spokesperson for the Asian region. What do you think?"

After hearing Chen Jiaying's words, Jiang Xiaofeng was also a little moved. After all, those who can be the spokesperson of Pepsi are all popular fried chicken, which is a symbol of popularity, status, and fashion.

It is worth mentioning that, so far, PepsiCo has only signed two Huaguo stars as their spokespersons.

Leslie Cheung is a Chinese artist, and even among all Asian artists, the first star to endorse Pepsi. The cooperation time was from 1988 to 1992. At that time, the spokesperson for Europe and the United States was Michael Jackson.

And Andy Lau is the second spokesperson for Pepsi in Huaguo, and the cooperation time is from 1993 to 1995.

If the cooperation between Jiang Xiaofeng and Pepsi can be achieved this time, then he will become the third Chinese star to endorse Pepsi.

Thinking of this, Jiang Xiaofeng asked curiously: "Sister Katie, how do they want to cooperate with us?"

Chen Jiaying said calmly: "The time limit is two years, the endorsement fee is 1000 million, 500 million a year."

"The benefits of cooperating with Pepsi are not only tens of millions of endorsement fees, they will also give you enough exposure and sponsorship..."

After listening to Chen Jiaying chattering and analyzing the pros and cons, Jiang Xiaofeng became more and more moved as he listened.

After the meal, with the encouragement of his manager Chen Jiaying, Jiang Xiaofeng finally decided to cooperate with Pepsi.

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(End of this chapter)