1993 My China Entertainment Age

Chapter 191 Let's give our baby a name, old wine in new bottle!
What Jiang Xiaofeng meant was to reach a long-term cooperation with Anta, not to pursue short-term interests.

Prior to this, Li Ning also approached Jiang Xiaofeng to discuss cooperation matters.

But Jiang Xiaofeng doesn't have a good impression of the Li-Ning brand, but he still appreciates the Anta brand and has a bigger picture.

Although Ding's father and son would like to invite sports stars to endorse the Anta brand, they are also very grateful to Jiang Xiaofeng for his endorsement, because Jiang Xiaofeng's endorsement has brought real economic benefits to Anta.

In 1998, Anta's revenue was only 2000 million, but in 1999, Anta's revenue directly increased to 1.5 million, and it had a net profit of 4000 million.

Ding's father and son also didn't want to give up a cash cow like Jiang Xiaofeng, worried that without Jiang Xiaofeng's blessing, Anta would return to the pre-liberation overnight.

Moreover, Jiang Xiaofeng's influence is not limited to the mainland, but the entire Asian region, and even some European and American Chinese, especially like to listen to Jiang Xiaofeng's pop songs.

After several discussions, Anta finally decided to sign a ten-year contract with Jiang Xiaofeng with an endorsement fee of 1 million yuan (paid annually, 1000 million yuan per year), and promised to take out 1.5% of the profit every year as a reward for Jiang Xiaofeng .

According to the current situation, the annual profit is only 4000 million yuan, and Ding and his son feel that the 1.5% profit share is only 60 yuan, which is not a big amount.

In fact, Jiang Xiaofeng knew very well that Anta's goal, like most companies, is to become a listed company. If Anta grows bigger and stronger, the stock will be their most valuable thing.

After Ding's father and son understood Jiang Xiaofeng's thoughts, in order to keep Jiang Xiaofeng who is in full swing, they also promised in the contract that if Anta was able to go public one day, they would get 200 million original shares.

After reaching an agreement with Ding's father and son, Jiang Xiaofeng finally signed a 1-year 10 million contract with Anta, becoming Anta's most important spokesperson for the next ten years, which can be said to be a long-term strategic cooperation.

In order to make the event grand, Anta held a signing conference in Yanjing in order to use Jiang Xiaofeng's star power to promote Anta's reputation again.

Because of this decision, Anta's internal quarrel became a pot of porridge, but Ding Shizhong said: "Are there more people who know Anta, or more people who know Jiang Xiaofeng?"

Obviously, Jiang Xiaofeng is the top player in Huaguo's entertainment circle, and he has a good influence throughout Asia.

And Ding Shizhong's "gamble" has also become the focus of people's attention.

After the signing ceremony, Jiang Xiaofeng also accepted interviews from the media from both sides of the Taiwan Strait.

Reporter: "Why did you choose to sign a 10-year contract with an unknown domestic brand like Anta?"

Jiang Xiaofeng: "I think Anta is a very promising company. The purpose of the company, Anta, is the same as its name, which makes people feel very at ease."

Reporter: "In the next ten years, what kind of strategic cooperation will you carry out with Anta? Can you briefly disclose it?"

Jiang Xiaofeng said calmly: "In the future, Anta will mainly focus on two categories, one is sports, and the other is leisure. The products in the sports category are mainly for cooperation with sports stars, and the leisure products are mainly for me."

"Although I'm not a sports star, I can also endorse some sports products. Similarly, I'm not the only one for leisure products. In the future, I will invite many celebrities from the literary and art circles to promote..."

Since Anta was so sincere, Jiang Xiaofeng did not disappoint Anta. Almost every time he appeared in some suitable public places, he would wear Anta's clothes, pants, shoes, hats and so on.

Of course, Jiang Xiaofeng doesn't wear Anta for every occasion, like some more formal award ceremonies, he still mainly wears suits and leather shoes, depending on the specific situation.

Because of the busy end of the year, Jiang Xiaofeng declined the invitation from the director team of the Spring Festival Gala, but he also used his contacts and funds to push Tan Jing and Yu Quan to the stage of this year's Spring Festival Gala.

May 1st, morning.

Century Records, recording studio.

Although before this, Tan Jing has become a well-known female singer with songs such as "Invisible Wings" and "Happy Breakup", but in order to make Tan Jing's singing career to a higher level, Jiang Xiaofeng specially for Tan Jing, Created a new song.

"When I was a ignorant girl
meet love don't know love
From the past to the present
until he leaves too
leave me wandering in the sea of ​​clouds

......"

The new song Jiang Xiaofeng composed for Tan Jing is called "Girl Waving Wings", and the previous song "Invisible Wings", it can be called a sister song, with the same song but the same effect.

After recording the song "Girl Waving Wings", Tan Jing still smiled and asked Jiang Xiaofeng: "Master, do I really have wings? Why did the two songs you wrote for me have something to do with wings?"

Jiang Xiaofeng also smiled and asked back: "Xiao Tan, just tell me whether you like this song or not? If you don't like it, I can ask your senior sister to sing it."

Tan Jing hurriedly said with a smile: "Farewell Master, I like this song, thank you Master for writing this good song for me again, Master has worked hard."

After recording the song "Girl Waving Wings" by Tan Jing, Jiang Xiaofeng instructed Yuquan Group to record the song "Cold to the End".

In fact, Jiang Xiaofeng released the song "Cruel to the End" five or six years ago, but because there were too many good songs in his album, the song "Cold to the End" never became a big hit.

Another very important reason is Jiang Xiaofeng's timbre problem. Although his singing voice can be very high-pitched or very affectionate, compared with Chen Yufan of the Yuquan group, he is still a bit weaker in terms of treble, not as good as his voice. penetration.

Jiang Xiaofeng wanted the Yuquan group to re-arrange the old song "Cruel to the End", and then sing it again on the stage of the Spring Festival Gala, to see if they could make the song "Cruel to the End" popular and become another of Yuquan's masterpiece.

"I'd rather you be cold to the end

let me die to forget
I would rather you be unfeeling to the end
let me give up completely

......"

After listening to Chen Yufan and Hu Haiquan's "Cold to the End" chorus like a high mountain and flowing water, Jiang Xiaofeng couldn't help admiring in his heart, their combination is really a match made in heaven.

That night.

After recording the song "Cold to the End" with the Yuquan Group, Jiang Xiaofeng dragged his tired body back to the courtyard in Houzhai Hutong.

Not long after sitting down, Tao Hong told him: "Sister Chen Hong called you."

Jiang Xiaofeng asked anxiously, "Did she say anything?"

Looking at Jiang Xiaofeng with a guilty face, Tao Hong secretly thought it was funny, but she didn't tell the truth, and replied with a smile: "I didn't say anything, I just let you come back and give her a call."

"Oh alright."

After the call was connected, the two chatted for a while, and Chen Hong on the other end of the phone asked him in a whiny voice: "Feng, our baby is about to be born, let's give our baby a name."

Jiang Xiaofeng said angrily and amusedly: "Sister Chen Hong, please stop making trouble, I don't know if it's mine."

In fact, Chen Hong herself was not sure, but she still asked him coquettishly: "Just take one, what if it's yours?"

Jiang Xiaofeng really didn't want to entangle Chen Hong with this topic, so he casually replied, "Then call me Arthur."

(End of this chapter)