1993 My China Entertainment Age

Chapter 397: On the eve of the launch, I met the most beautiful woman in Goryeo for the first time!

May 11st, morning.

Century Group, Chairman's Office.

Accompanied by staff and translators, Jiang Xiaofeng met with Kim Hee Sun, a popular star from a high-end country, and signed a contract for the drama "Myth" with an income of 160 million US dollars and a 2% box office share.

In addition to signing contracts, Kim Hee Sun's visit to China this time was also at the invitation of the Chinese brand to attend events and make money.

Because of the language barrier, the entire communication between Jiang Xiaofeng and Jin Xishan was translated on the spot by an interpreter.

Kim Hee-sun is indeed the "most beautiful woman in Korea". She is indeed much prettier than ordinary female stars, and she has an exotic aura that Chinese female stars don't have.

When Jin Xishan saw Jiang Xiaofeng so young and handsome, he was overjoyed and couldn't hide the smile on his face.

It’s not that Kim Hee-sun can’t speak a word of Chinese. For example, she can still say a few simple Chinese words such as “hello” and “thank you”.

As for Jiang Xiaofeng, although he had watched many Korean dramas in his previous life, he could only speak one or two sentences in Korean at most.

However, to be honest, Jiang Xiaofeng is actually more inclined to cooperate with Son Yejin and is more greedy for her body. However, Jiang Xiaofeng has to admit that Jin Heishan's costume appearance is much better than that of Son Yejin, and Jin Heishan's image and temperament are also more suitable. The character of Princess Yushu.

Of course, in terms of modern clothing, Son Ye-jin is a level better than Kim Hee-sun.

As the saying goes, it is a joy to have friends from far away. Jin Xishan finally made a trip to China. As the host, Jiang Xiaofeng also came forward in person to entertain the friend.

Jin Xishan felt that it was troublesome to communicate through translation. He originally wanted to use English to communicate with Jiang Xiaofeng, but Jiang Xiaofeng was too patriotic and knew nothing about English, so he had no choice but to give up.

During the meal, Jiang Xiaofeng behaved like a gentleman and won Jin Xishan's favor.

Jin Xishan was a little reserved at first, but seeing that Jiang Xiaofeng was gentle and considerate, and not the kind of rich man who likes to take advantage of others, he gradually let down his guard.

Although Jiang Xiaofeng and Jin Xishan have never been able to communicate directly, you know, their eyes can't deceive, and both of them have a favorable impression of the person in front of them.

but.Because Century Century Group has been planning to go public in the past two months, the movie "Myth" will not start filming immediately, but will be scheduled for mid-January 2007.

In the preparation process of Century Group's listing, the most eye-catching thing is Century Group's unique employment mechanism: artist stock ownership.

The current equity structure of Century is mainly held by individuals. There are no large institutions or consortiums, and there is no PE or VC at all.

In addition to Chairman Jiang Xiaofeng, who holds a large share as the original shareholder, the group has also attracted entrepreneurs such as Ma Huateng, Ding Shizhong, and Zhang Lei as strategic investors, and many directors and artists contracted by the company also hold part of the equity.

Different from traditional industries that use fixed assets such as factories and equipment as evaluation objects, the cultural industry in which Century Group operates has a special "production line" and its core resources are "people" including producers, directors, and actors. Success and influence are also based on producers, directors and big-name actors.

The film and television production company only has a "commercial to commercial" brand, and its influence is mainly on downstream distribution, theaters and TV stations, and does not directly have box office appeal.Moreover, China's entertainment market is still immature. Stars often have contract disputes with companies, and artists frequently change jobs, which is detrimental to company development.

Regarding the uncontrollability of people, Huayi Brothers, a competitor of Century Group, had a keen experience as early as 2005. That year, gold medal manager Wang Jinghua left, which almost emptied Huayi's artist reserves.

Because of the Huayi Brothers' experience, Century Group also reformed its brokerage team internally in order not to follow the Huayi Brothers' path. Jiang Xiaofeng even personally controlled Century Group's brokerage business and reformed the team system. The core of which is Distribution stars, service stars, and income have nothing to do with the agent.

In order to break through the tight siege, Jiang Xiaofeng finally made the decision that each studio should be responsible for its own profits and losses. The big agents of the studio must be responsible for the company, for the income, for the input-output and for efficiency improvement.

Doing so will undoubtedly have two benefits: increasing transparent management and preventing the emergence of top brokers like Wang Jinghua.

This reform has advantages and disadvantages. The good thing is that more people are more powerful. After each studio is responsible for its own profits and losses, the subjective initiative of agents has become stronger. Therefore, Huayi has become a "star-making" machine in the past two years, with more movies and TV series produced every year. , and even the commercials they filmed have greatly promoted Century Group's star-making operations again and again.

Subsequently, the mobility of its artists has also become greater. Usually, an actor is signed for 10 years, and the company packages him in the first few years. After he becomes popular, he can leave at any time, even if he files a lawsuit. There are too many variables.

Century Group's solution is to directly turn its "core resources" into shareholders, and use equity incentives to manage and tie artists. This will avoid the recurrence of history, and secondly, it can better demonstrate its competitiveness in investment. in front of the person.

Thus, the star shareholder emerged.

In contrast, China Film Group, which has laid out the entire industry chain, does not need "star shareholders" to prove its strength, because state-owned enterprises have shown their unique advantages in terms of production bases, distribution channels, and theater networks.

Polybona, which focuses on distribution capabilities, and Enlight Media, which has accumulated program brands for many years, have encountered less obstacles on the "people" issue than Century, which has film and television creation as its core business and human-based production. group.

In the early stages of development of American film and television production companies, they also experienced a period of dependence on directors and stars. Film and television companies often regarded long-term contracts with directors and stars as part of their core competitiveness.

However, after the introduction of the "Paramount Act" against industry monopoly, artist agencies gradually evolved into an independent industry, while the competitiveness of film and television companies mainly focused on copyright and marketing influence.

For example, when Time Warner went public, the capital market mainly evaluated its film library, studios and the brand value of Time Warner itself.

However, compared with film and television companies such as China Film, Enlight, Bona, and Huayi, Century Group also has its own advantages, that is, Ranfeng Records, a subsidiary of Century Group, is currently the most profitable record company in China. It not only owns Jiang Xiaofeng , Zhou Jilun, two top-tier singers, as well as two diva singers, Tan Jing and Xu Huaiyu, as well as many popular singers such as Yu Quan and Xu Wei.

Looking at the entire Chinese music scene, Ranfeng Records is one of the best in attracting money. Jiang Xiaofeng aside, Zhou Jielun's annual income alone is more than that of many record companies.

Of course, Century Group is outstanding. Century Group not only has Zhou Jielun, but also Jiang Xiaofeng and Fan Bingbing, all of whom are particularly profitable. In comparison, the Huayi brothers are obviously too dependent on Feng Xiaogang.

To put it bluntly, if Huayi Brothers did not have Feng Xiaogang, or if Feng Xiaogang left Huayi now, it is still unknown whether Huayi Brothers could be listed in the future.

Moreover, in addition to the film and television company and singing company, Century Group also has Qidian Chinese Network and Maple Leaf Music Network, which are part of the lead among other companies.

(End of this chapter)