The Millennium Semiconductor Survival Guide.

Chapter 161 The penguin who was taken off track (6K)

Cai Chongxin has been thinking about Zhou Xin's remarks about how e-commerce can provide more value-added services.

He has been engaged in the financial industry for many years and has his own understanding of the nature of finance.

As he thought more deeply, he had a new understanding of the true value of NewPay, and also wanted to understand why Zhou Xin only accepted the A/B share structure when NewPay was the only company that accepted external investment.

After the success of Quora, every company under Zhou Xin's name has received widespread attention in the industry, and NewPay is no exception. Cai Chongxin worked in a private equity fund in Lion City before joining Alibaba this year.

At that time, after the news of NewPay's external financing came out, it spread from Wall Street to Lion City in a very short period of time.

When Cai Chongxin heard about the adoption of the A/B share structure, he just lamented Zhou Xin's emphasis on NewPay.

His understanding of electronic payment at that time was only the payment itself, which is the extension of the bank in the online world.

"The problem is that the greater the value of NewPay, the harder it is for Newman to keep control of NewPay. What is he going to do?" Cai Chongxin's only doubt is here.

During the pony horse watching contract, Zhou Xin met with the founders of Sohu, Netease and Sina respectively.

It is very difficult for a company to succeed in one era, but it can span two eras. Zhou Xin, an Internet company in Huaguo, only has Tencent and Ali in his impression.

Baidu relies on the wealth accumulated in the Internet 1.0 era to support it.

When he saw the representative of Sina, Zhou Xin realized that there is still Sina, and Sina has also been active from the 1.0 era to the 2.0 era by relying on Weibo.

Compared with Sina, which can only be regarded as a second-tier company 20 years later, Sina is now a well-deserved top player in the Internet industry in Huaguo.

This year, it has received a total of US$8000 million in financing from domestic and overseas investment institutions such as Goldman Sachs.When Alibaba can only get US$500 million and Tencent can't even get US$220 million, it can get 8000 million.

The only thing that disappointed Zhou Xin was that the chairman of Sina who came to see him didn't have much thought on the Internet itself, most of his thoughts were on how to run the company and go public.

It is also interesting to say that the predecessor of Sina was Sitong Lifang, and Sina.com was established after merging with Huayuan Consulting.That is to say, Sina.com is only one of the sections of Sina.com, so the founder of Sina.com is not the chairman of Sina.com.

The person who came to see Zhou Xin was neither the chairman of Sina nor the founder of Sina.com, but the chief operating officer of Sina.

Of course, this person is also very good. He became the CEO of Sina not long after. After marrying the daughter of a certain big shot, he quickly resigned from the position of CEO and completely disappeared from public view.

Because Sina is now bent on operating the company to go public, the result is that the market value of Nasdaq has plummeted.Even if Goldman Sachs is behind them, Goldman Sachs has no confidence in their operation and listing.

Therefore, the overseas investment institutions behind Sina hope that everyone will contribute a little share to Zhou Xin at a price lower than the valuation at the time of financing, and use Zhou Xin's reputation to help them endorse.

When the Nasdaq goes public, new investors (leeks) can be found to help them take over.

Zhou Xin knew what was going on as soon as he heard this kind of thing. The people from Goldman Sachs Asia wanted to use his fame to end the mess made by them.

8000 million US dollars was invested in Sina, which was no problem during the Internet bubble period, but now, it is increasingly showing a tendency to be unfinished.

Most of the 8000 million miles were invested by Goldman Sachs Asia.

After chatting with Sina, Zhou Xin didn't accept the other party's proposal. To put it bluntly, he didn't like the money, and he didn't think Sina had much long-term investment value.

Both Sohu and NetEase have similar ideas. NetEase's current business is very complicated, and it is almost a one-to-one comparison with Yahoo. What Yahoo has, they have what Yahoo has.

Sohu is similar. Anyway, everyone who makes a portal website learns from Yahoo's business model.

Of course Zhou Xin's Internet company, Quora and Riot Games also copied them.

It’s just that the domestic concept of genuine is limited, and pirated resources are too easy to obtain, and video game stores have not done these two.

"Newman, I envy you and even admire you a little bit. Although you are much younger than me, many of the things I want to do are what I want to do, or some things I should do, but I was done first.

Not only on the Internet, but a product like quora, when I saw it for the first time, I thought it was perfect.

At the same time, both business and academic aspects are taken into account. Quora's academic attributes are not so strong, but at least it plays a good role in popularizing science.Later, when I was doing suspicion in Huaguo, I realized that it is very difficult to take care of these two points at the same time.

If the threshold is set too high, the number of users will be small, and the content cannot be guaranteed if the number of users is small, which will form a vicious circle.If the threshold is set too low, the quality of the entire community cannot be guaranteed.

So only Quora can make it into the current form, and all the latecomers who imitate will have no chance.Even Huaguo does not have similar products, but there are countless Internet companies in Huaguo crowded to make similar products.

Suspicion has Sohu's advantages, and we can't relax a little bit, because once you relax, your competitors will surpass you.

I am very envious of Quora. Being able to do this ensures the high quality of community members.In my opinion, it is a bit like the model of ancient Rome. Didn't ancient Rome only have the right to vote for citizens, and the common people did not have the right to vote?

Quora's official users are citizens, and ordinary users are civilians. "

After Zhou Xin met Zhang Chaoyang, he felt that he was very casual, not like a physics student, but like an art student, and his emotional color was much higher than his rational color.

Zhang Chaoyang’s tirade has not yet finished: “When I learned that Time Warner had acquired Quora, I wondered if there would be a chance to acquire Quora from Time Warner after Sohu went public.

I thought about it again, you have made quora so perfect, what should I do to optimize it more perfectly if I acquire it?I have never thought of a plan. Even if Sohu has the strength to acquire Quora in the future, I should think of how to optimize Quora before acquiring it.

In addition, I am also a member of CAAS, and I specially brought the badge of CAAS. After Zhang Chaoyang finished speaking, Zhou Xin noticed that there was a CAAS badge on the chest of his white suit.

After the establishment of CAAS, a physical badge was launched. The basic badge can be purchased for $19.99. This price is also to commemorate the establishment of CAAS.

More advanced badges can only be upgraded through membership, and after reaching a certain level, CAAS will present it to you.The basic version is a copper badge with the word CAAS encircled by snakes.

"I went to MIT to study abroad because I got the CUSPEA project established by Mr. Li Zhengdao.

So the scholarship program you donated to CAAS or the scholarship program you donated to the Committee of [-] makes me admire. When I make Sohu public, I will also donate a scholarship program to CAAS. "

Zhou Xin didn't care if Zhang Chaoyang's words were true or false, but the other party was wearing a CAAS badge, which made Zhou Xin feel good about him and was willing to invest some money in Sohu.

Why he was unwilling to vote for Sina? Sina’s operating officer didn’t impress him when he came to see him. Another reason was that his previous Weibo experience was extremely poor.

Of course, if only from a functional point of view, the user experience of Weibo is much stronger than that of Twitter.Twitter doesn't care much about what Jian Zhong and his group say.

After chatting with the three major portals, Zhou Xin invested US$200 million in Sohu for 10% of the shares, and US$200 million for NetEase in exchange for 10% of the shares.

In terms of market capitalization, Sohu and Netease are far more than 2000 million US dollars. In addition to the 200 million US dollars invested by Zhou Xin, he also has his reputation.

Fame is something that cannot be measured by money.

Especially at this point in time, with Zhou Xin's reputation, only investors bought it when he went to the Wall Street Roadshow.

This is also the fundamental reason why Zhang Chaoyang and Ding Lei are willing to accept this valuation.

After chatting with the three major portals respectively, Pony Ma walked into the conference hall where Zhou Xin was after signing the financing contract.

After confirming that he got the money and Tencent got rid of the most urgent life-and-death crisis, Pony seemed much more relaxed.

"pony, sit down, I want to hear what you think about how QQ achieves profitability?"

Pony smiled wryly and shook his head, "I really don't know, after we made this product, the number of users grew faster than we imagined.

After we made QQ, we hung it on the Huajun Software Park.Once launched, qq quickly became the most downloaded application in Huajun Software Park.

After about half a year, our server at Pengcheng Telecom couldn't bear the explosive growth in the number of users.

QQ was officially launched to the market in February last year. Two months after the launch, my founders and I realized that we cannot support this product by ourselves.

So we have been thinking about how to achieve profitability, but it is really difficult.

Still going back to the essence of the Internet, if you want to make a profit, users will go to other instant messaging software.

QQ has the best user experience and the largest number of users on the market, but once we charge, users will abandon QQ mercilessly. "

After talking with Zhou Xin, Pony Ma realized that Zhou Xin had an extraordinary understanding of Tencent when he came down to sign the contract.

Because the official name of qq at this time is OICQ, qq is just a nickname given to it by users for convenience. Except for qq users, Zhou Xin, as a person who has just returned to China, only knows qq very well, so he will call out qq very familiarly. Nick name.

Therefore, Pony Ma guessed that Zhou Xin discovered a huge value from QQ, a value that they could not discover.

Even with this speculation, Pony Ma still chose to sign the contract and did not raise the price, because he couldn't afford to gamble, and he didn't have the capital to negotiate with Zhou Xin.

Zhou Xin said: "That's right, Internet services all face the same problem, that is, once payment is involved, users will subconsciously reject it.

So have you considered value-added services? I have considered two ways for qq.

The first way is to provide value-added services for individual customers, and the use of QQ chat by users is only a basic service.

You can provide the user with additional avatars, you see, the left side is the chat box, and the right side is the user's personal avatar.

We set up free avatars for him, and then he wants to have more and better-looking avatars, so he needs to pay. "

Zhou Xin drew a picture for Pony Ma to see, and the other party wondered: "Is this really possible?
Would anyone really want to pay for an avatar? "

Zhou Xin nodded: "There must be, the same is clothes, as long as there are clothes to wear, why would someone pay a high price for luxury goods?
Richer and better-looking avatars are like clothes in the virtual world. "

Out of trust in Zhou Xin, Pony Ma took this idea down and said, "I'll go back and try.

The question is how does the user's money come to us?There is no electronic payment in Huaguo yet. "

This is a new problem, and one that no company currently offers a solution for.

The thing Zhou Xin was talking about had a very familiar name called QQ Show.

The qq show was originally not launched until January 2003, but there were already q coins in May 1 before the qq show.

At that time, there was also no electronic payment, so how could users recharge Q coins?With the one-card, the legend that was launched in 2001 made the one-card spread all over the country.

Under the influence of Legend, Jun.com, a company specializing in point card recharge, was also established in 2001. Shanda One Card initially only included Shanda’s games, and then gradually accepted the recharge business of other Internet companies.

From the very beginning, Junwang has aimed at the point card recharge of all Internet companies, cooperated with hundreds of ISPs, IDCs and major telecom operators, and directly promoted it to retailers, newsstands, Internet cafes, supermarkets and even convenience stores in front of schools. and bookstores.

So when the qq show was launched in 2003, there was no need to worry that users could not find a place to recharge.

But it's different now.

The legend has not been seen yet, and there may be point card recharge, but this thing is not popular enough, basically only in big cities.

Zhou Xin said: "You can learn about game cards and how to recharge Miracles.

As for how to promote it to more cities and regions, it is up to you to think about it yourself. "

Pony Ma silently wrote down these things. Miraculously, he had vaguely heard of a recently popular online game.

Zhou Xin continued: "The other way is to do enterprise QQ.

Specially provide services for enterprises, and customize and develop qq for them.

Let me just give a few examples. QQ is one-to-one communication. Have you ever thought about launching a multi-person chat service?

That is to build a group. In this group, many people can chat in it, and then there are several administrators who can control everyone's speaking authority. "

The pony horse quickly understood: "Similar to an online chat room?"

Zhou Xin said: "Yes, but some online chat rooms are anonymous, and some are authenticated logins.

As for the group chat function of qq, you can develop it specifically for enterprises, then sell services to enterprises and help them deploy locally.

I can tell you my thoughts, simply speaking, it is enterprise A, you sell them internal instant messaging software, which can support one-on-one chat, and also support group building, group building by department, and at the same time There is a dedicated leadership group.

There can even be a dedicated group for some critical tasks.

Then the most critical function in the middle is to send files. They can share files in the group or send files one-on-one.

At the same time, add some check-in functions. For example, after he arrives at the company, he can log in to the enterprise QQ to check in.

Because it involves file transfer, you need to occupy a lot of bandwidth resources, so it’s good to help them deploy locally, and then log in only locally, so if employees use enterprise QQ to check in, they can only check in at the company.

You first make mature enterprise QQ, and then sell them to those big companies. Their demand for this product must be very high.

Compared with email, qq's message reply frequency is much higher.

You can even add a read function to the messages sent by the leader. For example, I sent you a message through QQ. You just need to click to read it, and a read message will appear next to the message, which can be seen by both parties.

You have shifted from the business of to C to the business of both to C and to B. The business of to C is profitable by selling avatars, and the business of to B is profitable by selling services.

And the enterprise qq I mentioned is a product that is not available in foreign countries. If you try it well in China, you can promote it abroad.

In my opinion, you can start with Neon, as Neon’s companies have a very high demand for this aspect. "

The enterprise QQ mentioned by Zhou Xin is a simplified version, which is deployed locally on DingTalk.

In this era, companies that can afford enterprise qq and have machine room deployment must be companies of a certain scale.

Regarding the QQ show that Zhou Xin mentioned before, what pony horse thought was it possible?He is suspicious.

But for the enterprise QQ that Zhou Xin is talking about now, his eyes are shining, especially when it comes to the read.

Pony Ma was developing it himself in the early days, and he knew that the read function could be made, and it would definitely be favored by leaders.

Zhou Xin continued: "You can sell it very flexibly, for example, the basic version, the enterprise QQ with only group chat function is sold at a price.

Then the enterprise QQ with the punch-in function is another price, and the enterprise QQ with the read function is another price.

另外关于建群都可以玩出花来，比如1000元最多建10个群，10000元是100个群。然后基础版每个群最多10个人，进阶版每个群最多100个人。”

The pony horse was completely convinced, "Newman, I'm sorry, what you said is too valuable, I have to write it down one by one."

Talking to Zhou Xin again this time, Pony Ma specially bought a notebook and a pen from the surrounding area and brought them in.

Now he was glad that he had brought a pen.

Zhou Xin nodded: "The more complicated the pricing rules, the easier it is for companies to buy more expensive versions.

Or you sell features in tandem, where the features the business wants are packaged with the features the business doesn’t want, and you have to buy two at a time.

These are just business strategies, and you can think about it slowly after you go back.

Specifically how to do it. "

Pony Ma said: "Really, this is a route we have never thought about. From the founder to the employees we recruited later, no one thought that QQ could be applied to this occasion.

I'm sure there must be a market for this, and many companies will be willing to buy our services.

I also thought of some problems, that is, the development of instant messaging software is not very difficult, so our price should not be too high.

If it's too high, they'd rather choose to develop it in-house. "

Zhou Xin said: "So you need to think about where to start to make this software more technical, and the cost of their internal development will become higher and higher.

In my opinion, the more perfect you design the function, the less likely it is for the enterprise to develop it by itself.

What I just said is just superficial, to B business, its threshold or barrier lies in industry experience.

To put it bluntly, anyone can do technology, the needs of the enterprise, and the experience you have accumulated in the process of doing it, which cannot be copied casually by the enterprise.

For example, the read function I just mentioned, if people who have not used enterprise QQ, can they think of doing this function?
In addition, I will give you another idea, which is to break through the barriers between enterprise qq and qq.

For example, customer A is engaged in foreign trade, and their company's employees use enterprise QQ. When communicating with customers through QQ, they can use enterprise QQ to add customer A's QQ.

Then after the employee leaves, all his customer relationships can be handed over to other employees, and the qq of customer A is automatically moved from the employee's enterprise-type qq contact list to the enterprise-type qq contact list of employees who are still on the job.

The more such functions, the higher the irreplaceability of enterprise QQ. "

Pony feels that his hands are about to get sore from writing, because he has done too much work.

He found that when Zhou Xin was talking about products, he was obviously more interested in talking than when talking about other things.

When we were talking about Tencent’s valuation and how much money to invest, Zhou Xin only asked the reason before agreeing.

Instead, talking about the product itself, Zhou Xin can't wait to tell you how to design it.

After chatting about enterprise qq for a while, at the end, pony asked: "Newman, have you used qq before?

It seems to me that you know a lot about our products. "

Zhou Xin said: "I have never used your current products, mainly Mr. Wu, who has been sharing some domestic Internet trends with me.

Once before, he accidentally went to an Internet cafe with his friends, and found that almost everyone in the Internet cafe was using QQ, and your Didi sound spread all over the Internet cafe.

He was very curious about this product and wanted to know what kind of product could win unanimous praise from netizens.

At that time, he asked those people in the Internet cafe, and later he wrote a detailed report on your product and company to me.

So I know a little bit about your products.

Including ICQ, which was acquired by AOL at the end of last year, is also very famous, so I have always been very interested in instant messaging software.

The electronic community of Riot Games also has the nature of instant messaging, but it is a web version of instant messaging, and it is not made into a program. "

Zhou Xin didn't know if his idea for pony would lead QQ astray.

Under his influence, will qq no longer be the overlord in the field of instant messaging, but will develop in the direction of enterprise management software.Thinking of this, Zhou Xin couldn't help but have more expectations for the future world line he changed.

After talking with Zhou Xin, Pony Ma returned to the hotel, looked at his notebook, and shared what Zhou Xin said just now with Tencent's founder team one by one.

Everyone has a feeling that the world view has been reshaped.

　The qq show is estimated to be guessed by everyone. Has anyone guessed the localized deployment of enterprise qq?

　　In addition, I would like to talk about why two chapters have been combined into one chapter recently, because it is almost 3000 recently, so I want to get the boutique badge as soon as possible, but I haven't gotten it yet.

　　After getting the boutique badge, it will still be issued in a chapter of 3-4000 words.

　　
　
(End of this chapter)