The Millennium Semiconductor Survival Guide.

Chapter 233 Mphone Launched in China
"4999 yuan"

When the price hit the curtain behind Lei Jun, there was polite applause from the audience, because the price was completely within the expectations of the fans, and there were no surprises or surprises.

Lei Jun said: "Before Mphone entered the Huaguo market, Simo, the president of Matrix, once talked with me about the price. He asked me what kind of price should be set in the Huaguo market, because the first 30 years of my life I have been living in Huaguo, and I was born in a small county below Hubei Province.

Then I studied in Jiangcheng and then came to work in Yanjing. The span of my life experience covers cities of different classes in Huaguo. Ximo may think that I have a better say in pricing.

If I follow what I want, I naturally hope to fight for benefits for consumers in Huaguo, and hope that the price will be directly hit 2999 yuan, which can be affordable by most consumers.

But this price is already lower than the cost price of the Mphone. Not to mention that Simo would not agree to this price, Mr. Xin probably would not agree to it either.

In the end, after our intense discussions, Huaguo’s pricing is still consistent with other countries around the world, and the price of US$599 is converted according to the local currency exchange rate.

But I have also won certain benefits for Huaguo consumers, that is, the lock-in benefits. From today to before the official release, users who pre-order Mphone on the Mphone Huaguo official website can purchase coupons worth 100 yuan to 1000 yuan.

That is to say, the pre-order price is now 4099 yuan. "

The audience in the audience immediately burst into sincere and much warmer applause, and the price really moved their hearts.

For Matrix, the second-generation Mphone will be launched at the beginning of next year. Now when will the inventory be cleared?
Although Mphone’s A1E chip cost is high enough, and Zhou Xin’s business strategy determines that he can’t let Mphone dive like Samsung mobile phones, but it’s hard for Mphone to maintain the price of $599 after the launch of the second generation Mphone .

Of course, even if the price is reduced in the future, it will not be reduced too much, because the second-generation Mphone will most likely go to $999.

Lei Jun smiled wryly after hearing the applause from the audience: "It seems that the price is the most touching. I said so much before, and everyone just applauded politely.

The price of 4099 yuan is already the biggest benefit I can get for everyone. "

For Chinese consumers, the most attractive feature of Mphone is actually the game function.

Mphone is not an old product, but a product that has been on the market for more than two years. The developer conference of Mphone has been held twice.

As developers earn real money from Mphone, there are more and more game developers on Mphone.

In addition, Riot Games, managed by Zhou Xin, has maintained a good cooperative relationship with a large number of game development companies. Just to show Zhou Xin face, they will port some games that can be ported to the Mphone platform.

When the Samsung A288 was launched, it sold more than 11 because of 7000 built-in games, and there were hundreds of mobile games in the Mphone store.

Moreover, Mphone's color screen and full keyboard support more mobile games.

"After watching the news about the Mphone conference, I admit that I am really moved. The price is only 4099 yuan, and I have already been shaken.

If it is 4999 yuan, I will definitely hesitate. I will wait for the Mphone to drop in price or buy the second-generation Mphone directly.

But at the current price of 4099 yuan, I can only enjoy this price for ten days, and I can't control my hands anymore.

Will everyone buy it? "

After the price came out, Mphone became popular all of a sudden. Before that, the popularity was around Zhou Xin himself, but now everyone started to discuss whether to buy Mphone.

After all, the price is very fragrant.

"I should buy one. The biggest problem with Matrix is ​​that it only has direct sales, which means you can only buy it from its flagship store, or buy it on the official website and then pick it up offline.

This leads to no channel price. "

"I read the explanation from Matrix's official website that NewPay has not yet officially opened, and after NewPay officially opens, you can purchase online and complete the payment directly online.

Before the official opening of NewPay, online purchases can only be paid in stores.Therefore, the 100 yuan coupon purchased for 1000 yuan can be kept until the end of the year. "

Now pay 100 yuan, Matrix cooperates with the operator, and the user completes the payment by sending a text message to deduct the phone bill.

"I run a mobile phone store, and to be honest, Mphone's price/performance ratio is really high.

Among the mobile phones displayed in our store, some of the best-selling products at the same price as Mphone include: Ericsson 6688, Motorola's A6188, Ericsson's R380 and Nokia's 8850.

I don’t know if everyone knows about PDAs?Is it a handheld computer? Mphone is a lot like a handheld computer.Among the products I just mentioned, Ericsson 6688 and Nokia 8850, I suggest you not to buy them, as they have no other advantages except for their good looks.

Compared with Mphone, their appearance can't compare.The other is the Ericsson R380. This mobile phone is actually a bit like a PDA. It supports a mobile browser, supports sending and receiving emails, and the keyboard can be opened. After opening, the screen is a whole touchable screen.

However, the battery life of the R380 is really poor, and the user experience is also very poor. It cannot directly send text messages continuously. After you send a text message, you have to re-select a contact before sending a text message.

In short Ericsson R380 software design is very anti-human.

Motorola's A6188 is also a touch screen, with a pen, but there is no Internet access and not many applications, only three built-in small games.

However, the A6188 is quite cool, with a transparent flip cover and a whole screen, and the whole process is controlled by a touch pen, which is really cool.

These mobile phones at the same price are really incomparable with Mphone in terms of functionality.Mphone's app store alone can throw them three blocks away, and I'm already preparing to sell all mobile phones with a price above 4000 yuan.

Don't say that mobile phones with the same price can't compare with Mphone in functionality, even mobile phones with higher price than Mphone can't compare with it.Let me tell you based on my five years of experience in the industry that Mphone is really cost-effective. "

Ericsson R380 is the first mobile phone equipped with Symbian system. The biggest problem is actually the poor battery life. Only 950mAh battery life needs to support Internet access.

Functionality is the biggest advantage of Mphone, with the support of Mphone and the vast number of developers in Silicon Valley, Mphone's application store can be said to be all-encompassing.

In addition, the current supervision is far less strict than that of the later generations, and the supervision is even only the spontaneous supervision within Mphone.And now, unlike later generations, app stores in different countries will be partitioned, and you can only see the apps in the region to which your country belongs.

You can search online for applications developed by developers from all countries in the world based on the Mphone platform.

After Mphone landed in Neon, many individual developers of Neon developed text-based galgames based on the Mphone platform, and Mphone was therefore hailed as a magic machine in the niche circle of Neon.

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(End of this chapter)