The Millennium Semiconductor Survival Guide.

Chapter 245 Xiaomi Press Conference

The time went back more than a year ago, when Hu Zhengming had just taken over Xinxin Technology, and he had traveled almost all the major first- and second-tier cities in Huaguo. He realized that under the restrictions of the Wassenaar Agreement, Xinxin’s development path was impossible. Copy the development path of TSMC.

Huaguo's chip industry only needs to meet the needs of Huaguo's 13 billion consumers to support a large number of enterprises.

Under such strategic thinking, Hu Zhengming and Guan Jianying went to San Francisco and held a meeting with Zhou Xin on the future development direction, and finally decided to target the Huaguo market to create a consumer electronics brand that fits Huaguo's current situation.

The Matrix brand is too expensive and requires the most advanced chip technology, which cannot be produced by the current Huaguo chip industry.

They need more cost-effective products, and they don't need to pursue the most advanced performance in terms of performance.

In this way, Huaguo's chip manufacturing industry can develop with the help of Huaguo's local market.

Therefore, they finally named the brand Xiaomi, and the logo is MI, which is also a way of playing around the corner, giving consumers a hint that Xiaomi is a sub-brand of Matrix.

Matrix's logo is M, and Xiaomi's logo is MI, only one I is different, of course MI is more rounded.

After the establishment of the company, Hu Zhengming planned to launch two high-profile products, one is the Xiaomi mobile phone with the help of mobile phone integrated chips, and the other is the Xiaomi computer.

The mobile phone has nothing to boast about, it is nothing more than the use of industrial design language with enough sense of technology and future. Technically speaking, it is not much different from the big and small mobile phone brands that have appeared on the market in the past six months. difference.

The self-developed mobile phone integrated chip is a major advantage. In addition, Matrix has established a strong voice in the supply chain in the past three years, so that Xiaomi mobile phones, like Xiaomi in the original time and space, have unique advantages in the supply chain and can control costs. low enough.

The Xiaomi computer is the flagship product to be launched at the Xiaomi conference, because the chip of the Xiaomi computer is a Pentium-M type chip jointly developed with Intel. Xinxin Technology participated in the design and was manufactured by Xinxin Technology. A chip customized for the Huaguo market.

Pentium is Pentium, which is the X1993 processor production line launched by Intel in 86. Later, Intel successively launched low-end brands such as Celeron and the Xeon series specially provided for servers.

As for Core, Core will not be born until 2006.

Of course, Xinxin and Intel jointly developed this chip, and Xinxin Technology played a very small role in it. It was nothing more than sending a group of technicians to jointly develop it with Intel's team.

This product is also optimized based on the Pentium chip under the 0.18 micron process, because the most advanced process of Xinxin Technology's chip factories in the mainland is 0.18 micron.

At present, the most advanced process in foreign countries has reached 90nm, and the wafer fab built by Xinxin Technology in the future will also evolve from 0.18 micron to 0.13 micron. Currently, technology transfer and equipment purchase are still being discussed.

Although the Pentium-M chip is specially supplied by Huaguo, the technology is not backward. It is optimized on the basis of the Pentium 4 chip and uses Intel's latest NetBurst architecture.

奔腾4从2000年推出以来，最早的奔腾4芯片就是0.18微米制程，奔腾4是一个系列，是一个持续了6年的系列，见证了芯片制程从0.18微米到65nm。

Zhou Xin fell into memory after hearing Cao Yongluo's question. He knew how difficult the birth of Xiaomi Computer was.

From the establishment of the project to today, because Xiaomi Computer was only designed to make the chip domestically produced, Pentium-M is a joint research and development, and Huaguo's production accounted for more than half of the proportion. It is not too much to say that Huaguo is domestically produced.

Later, it was found that the memory sticks seemed to be able to be produced by itself. Hua Hong specialized in memory chips after cooperating with Xinxin.

Later, I found out that there seemed to be companies in China that were also making hard disks. Great Wall launched the first mechanical hard disk as early as 1999, and the sales were good. Later, because of frequent quality problems, it formed a joint venture with IBM in 2001. The hard drive brand called Yituo.

Later, the chip, memory, and hard disk were all solved. Why can't all domestic accessories be used?

Based on this idea, Xiaomi Computer has spent a lot of effort in choosing a supplier, and Zhou Xin hopes not to choose the Wanwan brand as much as possible.

For motherboards, ASUS and Gigabyte are good, and if you want to pursue cost performance, you can also choose MSI.Zhou Xin knew that the biggest opponent of Huaguo's semiconductor industry in the future would be Wanwan. Although the products used by Wanwan were also called national production, Zhou Xin did not want to indirectly subsidize the Wanwan enterprise.

Of course, there are other options for motherboards, and that is Lenovo. As the largest computer brand in China, Lenovo has its own motherboard brand called QDI, and is the largest motherboard supplier in mainland China.

Zhou Xin also didn't want to choose Lenovo, so he finally found a company called Xintianxia in Pengcheng. They have two motherboard brands called Panshi and Mercedes-Benz.

Later, when the contract was signed, I realized that they were the parent company of Shenzhou, which started out as a computer accessory company.

It is precisely because of such persistence that it took more than a year for Xiaomi Computer to be officially launched.

Zhou Xin knows how difficult it is, and it will not be easy 20 years from now, let alone now.

Zhou Xin replied: "Of course I will. I am the protagonist of this press conference. If I don't go, who will speak?"

It is precisely because Xiaomi Computer has concentrated the efforts of countless people, and it is even more related to the shaping of the Huaguo brand, Zhou Xin plans to do it himself, using his own reputation to bring the goods.

Cao Yongluo said: "Then when Shen Hai meets, I have been asking you all the time, but you still refuse to tell.

But you are also very courageous, you just slapped Jiaotong University in the face, and then went to Jiaotong University to hold a press conference. "

This is Zhou Xin's first press conference in Huaguo. Cao Yongluo held Hanxin's press conference before.

Zhou Xin said: "Isn't it better to settle enemies than to tie them together? Chen Jin and the corresponding personnel have all been punished, and Jiaotong University has also changed a group of leaders. It is a good time for me to go to Jiaotong University to clear up the misunderstanding.

It just happened to be a positive response to my attitude towards things and people. "

Xiaomi Computer’s press conference was held at Jiaotong University instead of Yanda University. First, because Shenhai is the main factory of Xinxin Technology, it is not opened at Yanda University. Students from Yanda University and even the entire Yanjing area will also help Zhou Xin. When tap water.

Opened at Jiaotong University, it is open to students from the entire Shenhai area and the Yangtze River Delta area.

The student group has a lot of time and it is easy to form a voice on the Internet. They have the time, willingness and ability to be tap water.

Therefore, although the product launch conference was held at Jiaotong University, far more than the students from Jiaotong University, students from universities in the entire Shenhai area were invited. Almost every university issued tickets, and the Second University of Technology received more than a few tickets.

The second is that it is full of topics in Jiaotong University, which is hot enough to attract a lot of attention. Using the traffic of hot events is not Musk's specialty, and Zhou Xin will also do this trick.

Cao Yongluo thought for a while and said: "That's right, it's your first product launch event in Huaguo, and every product launch event you held in Silicon Valley before has become a classic, and I believe this time is no exception.

It's really a big deal.Xiaomi will be a successful product, and the cost performance alone is enough to attract consumers.

Our price of 4000 is comparable to that of a computer with a configuration of 7000 yuan on the market. "

For Zhou Xin, every time he returns to Shen Hai, the leader of Shen Hai will be in charge of receiving him, and this time is no exception.

Zhou Xin didn't give Shen Hai any face about Hanxin, and Shen Hai didn't treat Zhou Xin differently because of this, and he was even more eager than before.

Zhou Xin's investment in Zhangjiang is one thing, and another thing is that Xiaomi's computer is produced in Pengcheng.In terms of the electronics industry, Pengcheng has more advantages, so most of Xiaomi's components from assembly to parts are made in Pengcheng.

This made Shenhai feel the crisis, and they could not bear the loss of Xinxin Technology's overall relocation to Pengcheng.Xinxin Technology's move to Pengcheng can drive a large number of companies in the integrated circuit field to Pengcheng, which is to send a complete industrial chain to Pengcheng.

No matter how rich and powerful Shen Hai is, he can't bear this matter. Now it's 2002, not 2022. Even Shen Hai can't accept it in 2022.

Therefore, even though the Hanxin incident has come to an end, Zhou Xin has publicly expressed his satisfaction with the outcome and hopes that similar incidents will not happen in the future. Shen Hai still dare not relax his vigilance.

We are direct competitors, and Pengcheng will do everything in private to poach Xinxin away. Shenhai is very clear.Because if Xinxin is in Gusu or Jinling, they will do the same.

"Zhou Xin actually came to Jiaotong University to hold a product launch event? It's been a long time since we met. Zhou Xin's brain circuit is really extraordinary."

"What's the matter? There are endless topics to talk about when he comes to Jiaotong University. He naturally chose to come to Jiaotong University. Originally, Zhou Xin's main business in China is in Shenhai. It is normal to choose Jiaotong University to hold a product launch in Shenhai.

I asked around my classmates from Jiaotong University, and they all expressed their excitement. Being able to listen to Zhou Xin's press conference live is something that many universities want but can't get. "

"It's better to be a famous school. There are various activities, such as our school is a university, and there are various morning and evening self-study. There are no celebrities who have come to our school."

"This is also a resource, but Jiaotong University is indeed a rare opportunity this time. Zhou Xin held a product launch conference in China for the first time, but I feel that the name Xiaomi is a bit low-key, and it does not fit Zhou Xin's naming habits."

"I also think, shouldn't it be called something like Future, New Power, or Emerging? Xiaomi? Why not call it Rice."

"Xiaomi Computer, I'm still very curious about the computer that Zhou Xin is going to launch. I was planning to replace the computer at home, so I'm still waiting for Xiaomi Computer."

"There are Xiaomi offline stores around my house that have been renovated. I passed by last time and took a look. The style of the Matrix store is similar to that of the Matrix store. It is softer than the Matrix store. The Matrix store has a sharp feeling. Xiaomi's store design The style is more like selling white goods."

"Did anyone get a ticket?"

"No, there seems to be more than 2000 tickets in total. Shenhai's various colleges and universities will share some, and then give some to the media and leaders. There are not many left that can be drawn for everyone."

"I'm a student of Jiaotong University. I didn't even get a ticket in our school's internal forum. There is a one-twentieth probability that none of the four people in our dormitory will get a ticket."

"It's still too hot, it's the same as concert tickets."

With the passage of time, information about Zhou Xin's product launch in Shenhai was gradually announced, which naturally attracted widespread attention, especially in digital forums where there were more discussions about this launch.

Everyone is curious about what kind of computer Zhou Xin is going to launch, and the past achievements make consumers look forward to it.

Zhou Xin walked onto the stage wearing a beige sweater with the largest MI logo on the back. When Zhou Xin took the stage, there were cheers, applause and even screams from the audience.

There are also students from Jiaotong University shouting.

After Zhou Xin calmed down, he said with a smile:
"This is the first time I have come to Jiaotong University, everyone is very enthusiastic, and they didn't boo me because I treated the students of Jiaotong University differently some time ago.

You called Jiaotong University just now, and Chen Jin is Chen Jin. I heard it, and I think so too. I never thought that Chen Jin could discredit Jiaotong University. The academic atmosphere of Jiaotong University would become bad because of Chen Jin.

Chen Jin and Hanxin are just waves in the century-old history of Jiaotong University, and they cannot affect the general trend of the development of Jiaotong University Haohao Tangtang. "

After Zhou Xin finished speaking, the audience cheered again.

Zhou Xin stretched out his hands and pressed down: "Okay, this is the end of the unhappy things like Hanxin, today is Xiaomi's product launch conference, not Hanxin's.

If Dr. Chen Jin can really develop Hanxin in the future and invite me to be the host, I will talk about Hanxin specifically.

Going back to Xiaomi, Xiaomi is a brand established specifically for the Huaguo market. Before Matrix entered Huaguo, I thought about whether consumers in Huaguo would really accept a product with such a high price as Mphone?
Of course, the sales data of Mphone in China in the past six months shows that everyone still supports Mphone very much.This kind of support not only supports the product power of Mphone itself, but also supports myself.

I am very grateful for the trust of consumers in Huaguo. Mphone is the product with the largest market share at the price of 5000 yuan, and even suppressed other mobile phone brands such as Motorola, Nokia, and Samsung at this price, and collectively lowered their prices.

But Mphone is still too expensive. I am from Huaguo, and I grew up in Huaguo for the first 20 years of my life. I know that Huaguo needs more cost-effective products and real discounts.

It is under this concept that we created the Xiaomi brand.

It also carries too much of our expectations, hoping to become a bridge between Huaguo consumers and Huaguo technology companies, and bring really good products to Huaguo consumers. "

Zhou Xin paused for a moment and continued: "Let me introduce this product in detail next.

First of all, it is stated that Xiaomi computers are all made by domestic brands or joint venture brands from the shell to the motherboard, to chips, hard drives, memory, and displays. "

　I owe a chapter, make it up next weekend
　　
　
(End of this chapter)