The Millennium Semiconductor Survival Guide.

Chapter 258 Benefit Sharing
Apple is different from Yahoo. Yahoo took the initiative to remind Yang Zhiyuan of the importance of the mobile Internet.

For Apple, Jobs realized that the mobile Internet may become the future after seeing the Mphone1.

Before and after the launch of the Mphone1 application store, Zhou Xin would discuss this topic with Yang Zhiyuan every time he met, hoping to make Yahoo a member of the MOS ecosystem.

Yahoo is not as powerful as it was at the end of the 20th century. Standing on the throne of the Internet and overlooking other Internet companies, Yahoo is now the head of the second-tier technology companies in Silicon Valley and the tail of the first-tier technology companies.

This does not mean that Yahoo is not important. Yahoo is still a large Internet company with a lot of cash flow and a large number of partners. If it can actively become a member of the MOS ecosystem, it will be of great help to the improvement of the MOS ecosystem.

Another very important reason is that Zhou Xin hopes that Yahoo will not fall so fast, and he does not want to see the global search engine market being dominated by Baidu.

It does sound a little strange that Baidu can dominate the global search engine market, but it is true. After merging with Google and going public, Baidu has become the role of Yahoo before, and it is in the capital market of Silicon Valley and the Internet.

If Yahoo is given enough time and resources to develop its search engine technology to a level comparable to that of Baidu, then Yahoo can definitely cause trouble for Baidu in the search engine market, and even threaten Baidu's dominance.

Zhou Xin hopes that the situation in Silicon Valley will be more chaotic, and the fewer monopoly enterprises the better. If there are only a few Internet companies like Google, FB, Apple, Microsoft, and Amazon, it will be too boring.

The fewer monopoly enterprises, the more room for NewPay and Mphone to play.

"Mobile Internet is the future. This is not my subjective speculation. It is the law of development in the real world. Compared with computers, mobile phones can be used anytime, anywhere.

For users, they need to find the computer, then sit in front of the computer, turn on the computer, open the webpage, log in, and then get feedback.The mobile phone is different. People carry the mobile phone with them, and even the step of turning it on is omitted. You only need to lightly turn on the screen and click on the application to get the latest feedback.

The time for each user to obtain feedback and give feedback is greatly shortened, and the advantages brought about are not simple addition, but the effect of one plus one greater than two.

Jerry, the mobile Internet is the future. It is difficult for Yahoo to compete directly with Baidu in the traditional Internet field. The mobile Internet is different. This is a gold mine that has not yet been discovered. "

These are the original words of Zhou Xin and Yang Zhiyuan when they talked. Of course, it is impossible for Yahoo and even Yang Zhiyuan to simply change their strategy because of Zhou Xin’s words. Zhou Xin’s words only gave Yang Zhiyuan a new inspiration. .

For Yang Zhiyuan, he even wondered whether Zhou Xin had ulterior motives. After all, Zhou Xin was the largest individual shareholder of Baidu, and he held more shares in Baidu than Robin, the founder of Baidu.

Could this be a conspiracy to make Yahoo give up competing with Baidu in the traditional Internet field?

After Yang Zhiyuan went back, he organized internal and external business consulting agencies, technology media, etc. to make a detailed due diligence report.

The report found that the average time spent by Mphone1 users on the mobile Internet is half that of the traditional Internet, and that the time spent by Mphone2 users on the mobile Internet exceeds that of the traditional Internet.

This makes Yahoo, which has already entered the field of mobile Internet, determined to make a major shift and elevate the mobile Internet to a more important position than the traditional Internet.As for why Zhou Xin reminded Yang Zhiyuan, Yang Zhiyuan can only understand that Matrix is ​​more important than Baidu in Zhou Xin's heart.

It's normal to think about it, Matrix is ​​his own son, Baidu is at best an adopted son, or an adopted son who is fostered in someone else's house.

Zhou Xin and Jobs put it another way: "Smartphones are an important development direction in the future.

However, Apple does not need to rush into this field. Smartphones are different from music players and require a lot of investment. If Apple fails to enter this field rashly, it will have a great negative impact on the company's overall operating conditions.

Apple can wait. "

As Zhou Xin is the major shareholder of Apple, it is reasonable to say that, among them, Apple has dominated the music player market, occupying more than 70.00% of the high-end market, and Sony is out of breath.

It is precisely because of the good performance of ipod2 and ipod zero that the bluetooth chip produced by Xinxin will open up the market so quickly.

At first, Jobs thought it was because Zhou Xin didn’t want Apple and Matrix to compete directly in the smartphone market. After all, one company’s shares belonged entirely to Zhou Xin, and the other company held a large amount of shares, which could be avoided by means of differentiation. Compete head-on.

He even wondered if Zhou Xin didn't want Apple to enter this field because Zhou Xin believed that Apple was a strong opponent. It was not arrogance. Since Zhou Xin would buy a large number of Apple stocks, it showed that he recognized the value of Apple.

After Mphone2 came out, Jobs no longer thought so, because Mphone2 was almost his ideal mobile phone form, and it was hard for him to imagine how to compete with Mphone2 in the field of smart phones.

Not only that, if it is to compete with Mphone1, Jobs estimates that at least 5 million US dollars will be invested in research and development, and it will take about two years to achieve a comprehensive breakthrough and gain a firm foothold in the smartphone market.

After seeing the Mphone2, Jobs could no longer estimate how much money he would have to invest in research and development in order to occupy a place in the mobile phone market.

As a new player in the smart phone market, it is difficult for Apple to compete head-on with Mphone2, but this does not mean that he has to give up, but it strengthens Jobs' determination to make a smart phone.

Because Mphone2 has perfectly revealed the prospect and development direction of smart phones, there are not many such potential and blank markets, and the music player market is too insignificant compared with mobile phones.

"That's right, Apple will enter the smart phone market, and we are already building a team to start research and development." Since the release of the Mphone2, a lot of Jobs' content on Weibo revolves around smart phones and Apple's plans to make smart phones.

When Mphone2 attracted the attention of the entire Silicon Valley and even the world, Zhou Xin was negotiating with various investment institutions about the first round of financing of Matrix.

After the news came out, the whole Wall Street boiled like a frying pan. I thought Matrix had nothing to do with them. After all, it was the consensus on Wall Street that Zhou Xin was not short of money.

Goldman Sachs deeply regretted why it gave Zhou Xin so much cash all at once.

Back then, under the leadership of Goldman Sachs, Time Warner spent $700 billion to acquire Quora from Zhou Xin. This was an opportunity of the times.At that time, Goldman Sachs had already smelled the crisis that Nasdaq was hiding under the flourishing flowers.

Goldman Sachs is not a small institution, but a top institution alongside Morgan Stanley, JPMorgan Chase, Citigroup, Merrill Lynch and other institutions. Any sign of their troubles will cause strong reactions from the market.

Under such a premise, it is almost impossible to get out of the NASDAQ crisis. The acquisition of Quora is the strategy of Goldman Sachs. With the acquisition of Quora as an excuse, it sells the stocks of Internet companies in the primary and secondary markets. , some of the cash in exchange for these shares became part of the acquisition of Quora.

In the acquisition of Quora, Goldman Sachs only needed to participate in part of Time Warner’s financing, and other investment institutions also participated in this matter. They only paid a small price and sold most of their risky assets before the crisis came. It is a deception strategy designed by Goldman Sachs.

The final result proved that Goldman Sachs' strategy was extremely correct. It became the top financial institution with the least loss under the Nasdaq bubble and the institution with the best income performance during that period. institutions of conscience.

The only thing I didn't expect was that Zhou Xin's follow-up development was so rapid. After getting 700 billion US dollars, Zhou Xin no longer had to rely on venture capital institutions. Instead, venture capital institutions begged Zhou Xin to give him money.

So when making every decision, there is no absolute good or bad, you can only choose based on the situation at the time.

Didn't Goldman Sachs know Zhou Xin's value in the Internet field when he made this decision?Obviously they knew, but at that time, the value was not comparable to their investment in Internet companies in the capital market.

"Newman is too shrewd. He knows how to share benefits at such a young age. Compared with Newman, the founders of other Internet companies in their 30s still take benefits too seriously."

"I don't think money is important to Newman, the fun of creation, control of the company, and leading the trend of the times should be more important than money.

But for us, money is power and social resources. We must participate in the financing of Matrix. Compared with traditional mobile phones, smartphones have obvious advantages, and Matrix’s position in this field is equivalent to Microsoft’s in this field. Same status as the personal PC era.

We missed the early Microsoft, and we can no longer miss the next Microsoft. Mobile phones will be a huge market no less than personal computers. "

When Microsoft went public, Goldman Sachs was Microsoft's sponsor and market maker.
Market makers refer to licensed dealers in the securities market, who continuously report to investors the buying and selling prices of certain securities, and accept the buying and selling requirements of public investors at this price, and use their own funds and securities to trade with them. Investors trade securities.

To put it simply, it is the banker of the secondary market. Goldman Sachs participates in all Microsoft transactions as a market maker. Whether it is buying or selling, the proportion of stocks traded remains above double digits, which is a very astonishing figure.

Goldman Sachs ate a lot of money in the process of Microsoft's listing, but there is still a regret, that is, Goldman Sachs did not participate in the venture capital in the primary market before Microsoft's listing.

The efficiency of making money is far more than doing coolies in the secondary market.

"What Newman wants, Goldman Sachs can also give him. We have been operating in Washington for decades, and Newman cooperates with us. We can help him distribute the benefits in the most perfect way."

"I still don't quite understand how Newman, as a native of China, understands the rules of the game in Washington so well. Matrix has shown its potential. He thought of bundling the interests of more people and letting them provide for the development of Matrix." help.

If Bill Gates could understand this truth back then, things would not have ended up like this, and he would not have been forced to leave Microsoft. "

"Yeah, what surprised me the most is that Newman didn't understand this truth after he made his fortune, but he understood this truth from the very beginning. Fist Games and Microsoft share interests. Quora didn't hesitate to sell it when it said it would sell it. Later, I even I suspect that Newman would still sell it to us even if we didn't ask such a high price.

NewPay is also the first to share benefits with investment banks. Newman knows how to share every step of the way and how to use the strength of others.

For other entrepreneurs, especially young entrepreneurs like Newman, they are almost full of arrogance, and only think of using external forces when there is no other way.

There is no way here. It’s not about life or death. It’s like they want to expand and lack funds. They will wait until that time point to find a way. Newman can always predict the development stage of the future situation long in advance and think of countermeasures in advance.

It also made it nearly impossible for us to control Newman. "

"Newman is special, he is so unique, that's why Wall Street attaches so much importance to Newman's project, even if it is a project like building a wafer fab in China with very limited returns.

If it weren't for Newman's title, this kind of project would only be appreciated by those manufacturing companies. How could Goldman Sachs and Citigroup participate in it. "

When Zhou Xin disclosed the news that Matrix would accept external financing through Bill Gates and some Wall Street executives, financial institutions around the world from Wall Street to the City of London to the financial center of the Lion City moved into action.

However, only American's top financial institutions are eligible to participate. They are the best resource brokers. Only they can help Zhou Xin find families and institutions with the most social resources in American, who can act as middlemen to transfer benefits smoothly. Send it to these tissues, and wipe a layer of oil in it by the way.

Only by tying as many of these people as possible to a chariot called Matrix, which is actually a new core technology, can Zhou Xin get enough time to develop.

Trading space for time was Zhou Xin's long-awaited strategy, and this was also the strategy Huaguo chose later. Why didn't he sell US debt with his brothers and sisters in the north in 08? To put it bluntly, he wanted to trade space for time.

Selling U.S. debt at that time may have won a short-term tactical victory, but strategically speaking, it will completely lose time.

Zhou Xin also only chatted with those top investment institutions, because he knows that from now to 08, the Elephant Party will gain most of the power in Washington, so he will be more inclined to the traditional forces of the Elephant Party.

The Elephant Party itself lacks tentacles in Silicon Valley, and it has begun to show signs of decline under the new medium of the Internet. Although it was put together by Bush before, it gained some power in the Internet field with the help of it, but these are not enough.

If you want to compete with the donkey party in the Internet field, this power is far from enough.

Therefore, when the news came out, the traditional forces of the Elephant Party were much more active than the Donkey Party.

　I was going to add an update, but there were too many trivial matters on the weekend and I didn’t make time for it. I will find time to add an update later, and I will definitely make up the [-] words owed!
　　
　
(End of this chapter)