The Millennium Semiconductor Survival Guide.

Chapter 269
Anna was not surprised at all after listening to it, because the concept mentioned by Cross, Zhou Xin made a similar analogy when defining new media, the order of magnitude of your readers corresponds to the real media.

For example, the level of [-] corresponds to regional media, and the level of one million corresponds to national media. Zhou Xin’s definition of new media has been used by Cross to brainwash them and let them further brainwash them in front of customers.

For customers who do not understand the commercial value of the official account, or those who understand some but not enough, Anna often uses this theory to promote to customers:
“It’s also advertising. If you advertise on traditional paper media, first of all, there are a lot of advertising spaces in paper media. The better you are, the higher the price of the advertising space. In addition, the quality of the advertising space is entirely determined by the paper media. Self-defined, lack of actual data support.

We have [-] users, which is equivalent to a well-known paper media in San Francisco. More importantly, we only have one advertising space, which is in the form of a long article to help you make software sexual propaganda.

There is relatively clear data in the background to see the conversion effect. "

The WeChat official account has not yet allowed these bloggers who specialize in operating the official account to insert shopping links. If bloggers are allowed to insert shopping links, the conversion rate will be more clear.

Tencent has discussed whether to add shopping links internally. It is not difficult to add built-in shopping links, and they can get a cut from it. All this looks good.

But there is a problem, that is, with the specific conversion data, the advertising effect of the WeChat official account will lose its imagination, and the conversion rate is in line with expectations. The ecology forms a devastating blow.

Like the Silicon Valley Big Bang run by Cross, a team of four can be supported by advertising revenue, and there are also senior professions such as legal affairs in this team.

After discussion by Tencent's commercial department, the result is that even if they want to open shopping links, they have to wait for the number of WeChat users to reach a higher level, and then conduct a small-scale pilot.

"Invite me to participate in the interview of the Big Bang in Silicon Valley?" Pony was a little confused after seeing the email sent to him by the head of the business department, and he carefully read the reasons written by the head of the business department.

Pony likes to communicate with his subordinates through emails. He is a typical reader and prefers to read reports written by his subordinates rather than listen to them.

This email mainly said a few points. First, Pony is a mysterious figure in Silicon Valley. Everyone knows that he is the helm of Tencent. Tencent is also considered the world's top unicorn company, but he has not shown his face in public.

Zhou Xin didn't like being interviewed back then, but at least he was on Charlie Rose's talk show. Pony didn't even accept a magazine interview, let alone a TV show.

Therefore, it is still a gimmick to publish Pony's first interview on the WeChat official account.

The second is that Tencent is now putting pressure on the two major manufacturers, Nokia and Motorola, and Pony should come forward to speak out, which is part of the business war.

Business wars are not complicated. There are octagonal cage battles staged by top rich people, let alone such long-distance talking guns.

Pony refused in his heart. He really didn't like this kind of occasion. If he had the time to accept interviews, wouldn't it be nice to reply a few more emails?
If it were Musk, he would definitely enjoy being on various talk shows.When Musk is interviewed by various media, he will first benchmark himself against Zhou Xin and talk about the commonalities between them:
"Like Newman, I am passionate about innovation and hope to subvert some old habits and ideas in the traditional financial field.

Innovation is also the source of inexhaustible motivation for Silicon Valley. Newman is very good at product innovation and some Internet concept innovations. He always has a clear insight into what consumers want and what form I should use to meet consumer needs.

And I am more innovating in the management model, giving talents a relaxed working environment as much as possible, and giving full play to their value and creativity. I am indeed inferior to Newman in product innovation.

It is precisely because Newman and I are so similar in innovation that X.com can become the second largest electronic payment software in the world and No. 1 on the road to catch up with NewPay. "

By touting Zhou Xin, Musk then raised his own identity, and further put X.com and NewPay together, giving consumers a kind of electronic payment software that X.com is at the same level as NewPay.

He does this kind of publicity in various media, and the capital strength behind X.com is strong, which can help Musk find enough influential programs of all kinds. This kind of publicity has helped X.com attract many newcomers. user.

Pony is different. He prefers to use products to speak, and would rather rely on product innovation and micro-iteration to attract users.

It’s true that Tencent likes to learn from others, but they don’t learn from them without thinking, but quickly iterate after learning from good things. Some products can’t see traces of benchmark products after a few rounds of iteration.

“I think it’s a good suggestion to participate in the interview on the WeChat official account, so that the relationship between our content ecology builders and us can be closer, but I won’t go, I’m not very good at being interviewed in public.

Let James Tipple go. "

Pony doesn’t care much about the format when replying to emails, as long as he expresses the content in place, after all, he is the CEO, and he can do whatever he wants at other times except for reporting to Zhou Xin.

James Dipper previously served as a senior marketing executive at BT Cellnet (a mobile communication operator) and GlaxoSmithKline, and later moved to Vodafone as a marketing executive, and was hired by Tencent North America as the senior vice president in charge of marketing and marketing.

He is obviously very good at dealing with the media, familiar with the playing methods of various media in North America, and is very skilled in handling similar incidents.

"Mr. James, will Nokia and Motorola's different treatment of Tencent lead you to find Newman to coordinate this matter?

Maybe Newman can't make Nokia listen to him, but Newman's companies have a lot of cooperation with Motorola. He went to coordinate with Motorola. Motorola should allow Weibo and WeChat to be listed on Motorola's mobile platform. asked Cross.

James was a little dazed, so he asked you if you would go home and ask your parents to help uphold justice: "I don't know, Newman doesn't interfere with Tencent's daily operations. He is very busy, so I don't know if he pays attention to this matter."

Cross nodded, and Brook tapped quickly on the keyboard of his laptop, "Tencent executives claim their business is insignificant in Newman's business map."

Yes, Silicon Valley Big Bang also operates a Weibo account. Regarding Tencent’s lawsuit against Nokia and Motorola, their Weibo account made a preview before the interview this morning:
"Today we will have the honor to interview a Tencent executive and talk to him about his views on some recent events."

There are a lot of old fans in the comments below. Everyone watched the big bang in Silicon Valley slowly grow from a little Xiami that no one paid attention to to such an influential self-media:
"Bang is promising, and he can interview Tencent executives."

"I still have a good vision, and the WeChat public accounts I follow have become first-class public accounts."

"Can you ask him why WeChat prohibits the official account from posting some content suitable for watching at night? Newman's control is too wide!"

"Apply Newman's open scale for mobile Internet applications, which is in American and not ancient Huaguo!"

Back at the interview site, Brooke waited for James to arrive in the garage and they specially prepared the room for the interview before posting on Weibo, in order to keep the other party from knowing about it.

Otherwise, if James knew that they had artistically processed his original words on Weibo, he might leave directly and refuse to be interviewed.

"It's completely understandable, after all, Newman's career territory is too large, and he doesn't have the energy to understand every detail.

I am very curious about the companies under Newman, Tencent, Matrix, Xinyun, and Xinxin Technology. Will there be cooperation between you?

Will there be a lot of linkage between you guys? "

James shook his head: "No, everyone is an independent company. Although the actual controller and major shareholder are both Newman, there are still other shareholders after all. The other shareholders of different companies are not consistent, and everyone's interests are also inconsistent. It is difficult for us to Do it like cooperation between different subsidiaries within a group.

Let alone the cooperation between different departments of a company. "

Brook posted on Weibo: "Tencent executives claim that their team is not familiar with Matrix's software ecosystem operation team. In the case of Motorola and Nokia, the Matrix team did not provide help."

Brook was trained by Cross. He has a good rhythm and can make your meaning into what he wants to express according to his understanding.

When Brook was posting, Anna sat next to him and watched to avoid legal risks, and Anna needed to nod before posting each time.

Anna was also a little tired. There was no legal affairs to review Weibo content, so she did three jobs for one salary.While helping Brook review Weibo content, she also smiled at James, giving him the feeling that he was valued.

It's obviously a good feeling to have a beautiful woman watching. James thought that apart from being a little rough and the host was a little out of tune, it was still a good place.

As for why they didn’t send the draft of the question to James in advance, it’s because when the two parties communicated, the Silicon Valley Big Bang said that they needed to act on the spot. Even if James said something wrong, they would delete the content in the final article. .

On the other hand, James thinks that if you hang out on my platform, you must give me face, otherwise it is not easy to handle you.

It is precisely because both sides have the confidence that Brooke tweets frantically, and netizens are carnival.

If the first Weibo can be regarded as Tencent's self-deprecating, then the second Weibo is revealing internal contradictions.

From the perspective of netizens, we can even see Tencent’s dissatisfaction:

"Tencent executives are expressing their dissatisfaction with their low corporate status"

"I can see it too, isn't this jealous of Matrix's high status?"

"That's for sure. Although Tencent is also very large, there is no way to compare it with Matrix. Matrix is ​​a combination of Apple and Microsoft in the new era. Tencent is at best an enhanced version of ICQ. How can it be compared?"

"It's still a big explosion in Silicon Valley. I've had enough of the old-fashioned tone of other media."

Brooke sat in front of his laptop and watched the message notification in the upper right corner of the browser quickly change to 999+. He realized that he had sucked in another wave of traffic, and grinned triumphantly.

"Mr. James, if Nokia and Motorola don't allow WeChat and Weibo to log into their mobile platforms, what kind of measures do you plan to take in the future?" Cross asked.

This is a routine issue, and their commercial department discussed it very clearly before: "We may adopt a gradual escalation method of stopping cooperation, asking Newman to help us coordinate, and prosecuting.

At present, the main cooperation between Tencent and these two mobile phone manufacturers is reflected in the fact that their enterprise communication software is sold to them by Tencent. In the future, we will suspend the contract and stop providing corresponding services to them.

The second is to ask Newman to coordinate. I will not do this for the time being, but it does not mean that I will not do this all the time. Newman will be able to suspend cooperation with these two companies in more aspects.

Even Nokia, which has little cooperation with us, still needs to rely on us in some aspects, such as Bluetooth chips. Without the Bluetooth chips provided by Xinxin Technology, Nokia's mobile devices will lag behind competitors in Bluetooth transmission.

Can you imagine a high-end smartphone without a Bluetooth chip from Xinxin Technology?

In the end, we may also take legal measures. "

After listening to Cross, his pupils shrank slightly: "I have two questions. Can you persuade Newman to do this to help Tencent?"

The subtext in his heart is that Weibo and WeChat are so important?
"The second question is whether Xinxin Technology has stopped selling Bluetooth chips to Nokia. Is there a risk of monopoly?"

James said without hesitation: "It's not because Weibo and WeChat are important, but because we have been treated unfairly.

Secondly, there are many Bluetooth chip manufacturers on the market, and we are just one of them. Stopping cooperation is also a commercial act, not a monopoly. "He answered decisively.

Anna felt disdainful in her heart, monopoly is not up to you, according to European and American maritime law systems, as long as there are similar cases, and if the judge is biased towards Nokia, you will be punished according to monopoly behavior, and Xinxin Technology will be forced to sell Bluetooth technology. possible.

Cross asked some more questions, and the focus of his follow-up questions was still on Newman, and they would all go around Newman.

Because Newman has popularity, the name Newman is the guarantee of popularity. This is the same as in 16/17, when the public accounts on WeChat seemed to be unable to write articles without Jack Ma. Any news hot spot can be compared with Jack Ma. Connect together.

Zhou Xin now enjoys the same treatment in American.

After the interview, James and Anna returned to his office after having lunch. After a busy day, he saw content sent by his subordinates on WeChat:

"Boss, we seem to have been calculated by the Silicon Valley explosion."

(End of this chapter)