The Millennium Semiconductor Survival Guide.

Chapter 276
Although only five short years have passed, both Charlie Rose and the audience here feel as if they have passed away.

The epoch-making role of smartphones is becoming more and more prominent. Silicon Valley entrepreneurs and Wall Street investors pay equal attention to the performance of Internet applications on mobile phones and PCs.

This is the first time since the Internet wave that a terminal can be compared with a personal computer in some fields, which cannot be achieved by a handheld computer or a notebook computer.

Some viewers over the age of 30 here have a feeling of watching Zhou Xin grow up.Hearing Charlie Rose's question, everyone wanted to hear Zhou Xindui's opinion.

To some extent, this is a question of the future direction of smartphone development.

Zhou Xin thought that such a trend would indeed appear for a long time in the future, but it took about ten years from the time when smartphones hit the stage of history to when consumers lost interest in Apple’s press conference.

Therefore, there is no need to worry that the early Mphones will not be popular, and Zhou Xin will not squeeze toothpaste like Apple, and will not learn from the good functions and designs of Android phones.

Even so, answering this question still requires skill, and he doesn't want to reveal too much to friends:

"This is how I look at this issue. The current applications have not fully utilized the advantages of smartphones. In the future, everyone will feel more and more deeply about the upgrade of smartphones.

Taking electronic payment as an example, from the initial online payment to the current QR code payment, after the launch of Mphone2, more and more offline merchants support QR code payment, which requires offline cooperation and the convenience of smart phones. It can break through the online and offline barriers.

In the early development of smart phones, the performance will be improved, and then developers can use smart phones to develop more and more complex applications. Later, when smart phones fall into the same bottleneck as personal PCs, smart phones will use offline feedback Come and influence online.

Connecting online and offline will bring new improvements to users. "

Zhou Xin paused for a moment and said, "At least in the short term, I don't need to worry that smartphones won't bring newness to everyone, and I can't see anything in the future."

Charlie Rose applauded: "It seems that Newman has a lot of ideas about how to break down the barriers between online and offline.

When I first came across NewPay, I thought it was a genius idea.

In the past, we always used past experience to solve problems. For example, traditional payment relies on credit cards and physical objects, and online payment also simulates the payment process by establishing a virtual account.QR code payment is completely different from the previous payment mode.

Newman even considered a complete system to ensure the security of electronic payment, so that no other electronic payment company can circumvent NewPay's patent wall to realize offline electronic payment. "

NewPay's QR code payment mechanism is for merchants to scan the user's QR code, so there is no risk of being stolen. In addition, banks, investment institutions, and various giants all have shares in NewPay, so NewPay can be under strong supervision. Survive in the cracks.

There were two anti-monopoly prosecutions in the middle, and it was believed that NewPay had achieved a substantial monopoly in the field of electronic payment with the help of QR codes. It was also called back by the lawyer team hired by NewPay. The lawyer team grasped one point, that is, electronic payment is just payment. A type of behavior.

The emergence of NewPay did not make traditional payments disappear. Banknotes and bank cards can still be used unimpeded. In addition, NewPay has related parties in Washington, NewPay can be regarded as a risky pass.

Charlie Rose continued: "What Newman said made me look forward to the future of smartphones even more.

NewPay has brought so many differences to our lives, and I am looking forward to how smart phones will have an impact on our real life in the future.

Although I really want to ask how smartphones will break through the online and offline barriers in the future, I believe this is a commercial secret, and if you reveal it casually, you can use Newman's idea to make a PPT and go to Wall Street to attract investment.

So don't ask too much here. "

After Charlie Rose finished speaking, there was a sigh from the audience, as if to say that Charlie Rose was really ignorant.

Zhou Xin smiled: "Haha, I wouldn't tell if you asked me."

Charlie Rose: "So I don't ask."

Zhou Xin said: "I can still reveal one thing, for example, talk shows can also be made into apps and put on smartphones, and users can listen to the shows with headphones in their spare time outside.

For example, our current interview programs can only put the audio online for consumers to listen to.

Of course, this is not to break through the barriers between online and offline, but to transfer some software on personal PCs to smartphones. The portability of smartphones determines that it will have more fans.

Compared with TV and computer, users naturally prefer to lie on the sofa and watch TV instead of sitting in front of a chair and watching computer. "Zhou Xin leaned back on the sofa and made a gesture of spreading his hands, showing his comfort.

"Compared with a TV, a smart phone can be carried anywhere. When you are in some boring occasions and don't know what to do, you can listen to programs to pass the time. There are definitely not a few users who have similar needs."

Charlie Rose was thoughtful, "It seems that I have to discuss it with the TV station. We can also enter the mobile Internet industry."

Zhou Xin said: "Yes, smartphones are a rare opportunity, and I think both individuals and companies can try to seize this opportunity.

This is an opportunity of the times that can be compared with the Internet wave in the 90s. "

Even so, most people are still cannon fodder, just saying that in the face of opportunities of this era, the probability of success will be higher than normal.

Charlie Rose got up and straightened his bow tie: "It seems that it's my turn to be an old man, and I also have an entrepreneurial heart.

Newman, if I were to start a business, what do you recommend I do? "

Zhou Xin said: "First, open an account on Weibo, so that you can share your experiences with various interviewees.

For example, for Newman interviewed today, you can post on Weibo and say: Newman is incredibly smart, he is the smartest guy I have ever seen.

Or interview the old Bush, you can also tweet: If your father is this guy, you can get into Yale with a score of 1206 on the SAT test. "

After the first paragraph, the audience and the host only thought that Zhou Xin was narcissistic, but after thinking about it, he thought it was Newman, and felt that it was not unacceptable.

After the second paragraph was finished, there was laughter from the audience. The ridicule is a common part of talk shows, but it is rare to see it as straightforward and humorous as Zhou Xin said.

Charlie Rose said: "As expected of the founder of the new media concept, he is ten times better than me in how to attract attention. If it were me, I would definitely not think of teasing the old Bush from this aspect.

I will only send: Dude, are you still short of grandchildren? "

There was laughter again, because the subtext of this sentence is that I want to be a prostitute too, implying that the power inheritance of the Bush family is so obvious.

After the two joked, Charlie Rose brought the topic back on track: "Even in the field of mobile Internet, I am more suitable for expressing related work.

Newman, not long ago Nokia and Motorola refused to allow WeChat to log into their platforms. This matter has been heated up in the media. I am curious about your personal opinion. "

Zhou Xin said: "Probably because they are too afraid to compete directly with me, so they can only use this monopoly method to deal with WeChat."

After Zhou Xin finished speaking, there was a burst of applause from the backstage, and some audience shouted: "You are right."

Charlie Rose asked: "Why didn't they target Weibo?"

Zhou Xin said: "Why not deal with Weibo, because the value of Weibo is not as good as WeChat, there are too many such community applications, and it doesn't make sense to specifically target Weibo.

Even if they do not allow Weibo to enter their platform, they cannot ban all community applications.

They can monopolize instant messaging software, at least on their own platform.

The approach of Nokia and Motorola does not have the aura and pattern of a century-old giant. This incident also makes me more confident in the competition between Mphone and their two companies. "

Charlie Rose nodded after listening: "Newman has never lacked confidence. When I interviewed you here and asked you how Quora beat your competitors, you didn't take any competitors seriously at that time.

Newman, why didn't Matrix do the same with them? "

Zhou Xin said: "Because it is unnecessary, even if Nokia and Motorola put their instant messaging software on the Mphone app store, they will not be able to compete head-on with WeChat."

Charlie Rose picked up the materials in his hand and started to talk: "We all know that the most important function of instant messaging software is the communication between users.

And WeChat can only be downloaded and installed on the Mphone platform, which will cause a problem, that is, users of Nokia or Motorola cannot communicate with users of Mphone through WeChat.

But they can use instant messaging software developed by Nokia or Motorola to communicate, whether cross-platform communication will become their unique advantage.

And then affect the number of users of WeChat? "

This question touches the core. It was thought by the program staff of The Charlie Rose Show. Not only did they want to know, but the audience also wanted to know why Zhou Xin didn't take countermeasures.

From the perspective of the American people, don't say that you have to fight back if you are targeted, even if you are not targeted. When you have an advantage, you must use this advantage.

The best case is that when IE and Netscape browsers fought, Microsoft directly forced the installation of IE, and then set up various obstacles for the installation of Netscape.

Zhou Xin said: "Because it is not necessary, what you just said is correct, that is, the most important point of instant messaging software is scale.

Scale effect is very important. Most of your friends use WeChat, so you will also use WeChat.

Regarding the question you just mentioned, I think that the number of consumers using Nokia smartphones is not enough to affect the scale effect of WeChat.

To put it more bluntly, in the smart phone market, Mphone is the absolute mainstream, and the traditional giants are not enough to play Mphone. "

Charlie Rose laughed: "You are still familiar with Newman.

I am looking forward to their two CEOs' thoughts after watching this program. "

Zhou Xin said: "They will definitely watch it, just to understand my thinking, they will all watch this episode.

I just want to say that Mphone's opponent is not Nokia and Motorola, Mphone's opponent is Microsoft. "

This is today's highlight. The regulatory authorities rejected the merger of Microsoft and Matrix in the front foot, and the merger of Matrix and Apple in the back foot, which caused violent shocks in American.

If Apple became an opponent of Microsoft in the 90s and then declined rapidly, then Apple, which has come back after merging with Matrix, is definitely Microsoft's biggest competitor.

Apple has its own operating system, and Matrix also has its own operating system. Compared with Microsoft, the biggest disadvantage of Apple and Microsoft was the scale of users.

Microsoft has billions of users worldwide, while Apple's users are only millions, not even tens of millions.

After merging with Matrix, relying on the halo effect of Zhou Xin, Apple can quickly expand its scale. At the same time, Mphone has tens of millions of users, and these users can be converted into Apple computer users.

So on the first day after the merger between Matrix and Apple was approved by the Nasdaq exchange, the front page of the Wall Street Journal read: "Apple-Microsoft's biggest competitor is back"

"People" magazine put the portraits of Zhou Xin and Jobs as the cover of the latest issue. Zhou Xin's portrait is larger in the upper left corner, and Jobs' is smaller in the lower right corner. The entire cover is very textured.

Seeing that Zhou Xin brought up Microsoft on his own initiative, Charlie Ross just took over the conversation: "We all know that Microsoft first wanted to acquire Matrix, and after the failure, Matrix acquired Apple.

May we consider Apple as your second choice? "

Zhou Xin said: "Whether it is Apple or Microsoft, the two choices have their own advantages and disadvantages, and there is no such thing as first and second.

In fact, I prefer to cooperate with Apple, because Microsoft's business is too complicated, so it is better for Apple to focus on the consumer electronics field.

The merger of Matrix and Apple can better achieve resource focus, and there may be some degree of internal friction if it merges with Microsoft. "

From the perspective of organizational personnel, Microsoft has not had a hard time, and its executives will not look up to Zhou Xin just because a foreign monk can chant scriptures, nor will they fully cooperate.

Just like Intel's interior is full of various homeless tribes and hills, Microsoft's situation will only get worse, not better.

As for Apple, if Jobs can be dealt with internally, Jobs will be able to deal with other people.

In addition, after the merger, Zhou Xin still holds more than 60.00% of the shares of New Apple, so the legal control is firmly in his own hands.

Charlie Rose said: "According to the latest product sales data released by Peter below, it can be seen that since the merger with Matrix, Apple has set a new sales record in this quarter, selling a total of nearly 90 Macs, and it is also the highest in the past three years. new highs.

Sales of notebook products, including Apple, also set new records this quarter, including 24 iBooks and 22 PowerBooks.

Some media believe that this is the Newman effect. The appearance of Newman has refocused consumers on an established company like Apple.

What do you think of this statement?And what do you think you can bring to Apple's original products after the merger of Matrix and Apple? "

(End of this chapter)