After rebirth, I just want to lie down and win

Chapter 447 We are all enemies in the future, Miss Duan calls
At the end of November, Xia Chuan and Li Huina returned to Jinling.

After getting off the plane and getting into the car seamlessly, Li Huina reminded: "Xia Chuan, should I eat with Xia Qing first, or with Jiang He first, or with the two of them?"

"It's good to have two together. Then you will stay there and be buried with me."

Xia Chuan almost asked Li Huina to get on the plane again, and asked her to go to the imperial capital to stay well, and don't be afraid that the world will not be chaotic.

Li Huina glared at him: "This young lady is in her prime. She has a great future waiting for me. It's really unlucky. Then I'll go back first. See you tomorrow, Secretary Pei, bye."

"Miss Li, goodbye."

After watching Li Huina leave, Pei Ying reminded: "Mr. Xia, there are still many things to do. Director Green's community has been built, and is currently intensively absorbing the opinions of game users to improve the game's construction."

"His efficiency is so fast that I am not used to it."

The corners of Xia Chuan's mouth rose slightly.

Inviting Green to come to China is the best decision in this game, because he doesn't need to bother to operate it at all, and Green will take full control of it, and it will be fine to pay dividends when the time comes.

Roll it all up, roll all the money into his pocket.

There are too many game users now, and the unit of "billion" is used when looking at the world. At this time, it is also time to engage in community, at least not too far behind.

Now the framework of PUBG is probably in place, and then it is assembled like parts.

At this point, Candy Crush Saga is in closed beta.

After that came the IOS platform and the Facebook platform. This was just the beginning of its impact on the free charts; among the many hits of Little Monster, they were basically the ones that killed the charts, without exception, and this time is the same.

"Mr. Xia, there is an email from Blizzard."

"Blizzard?"

"Well, I want to talk about IP over there."

Pei Ying said with a smile.

Xia Chuan raised his mouth slightly: "Blizzard also wants to take this opportunity to enter the mobile game circle. Their team should be able to make relatively good mobile games."

It should be Sega's move that created a breakthrough. They all felt that as long as the money was in place, the little monster would sell the IP in his hand.

Of course, Xia Chuan wants to sell some games that are about to fall behind and have reached the upper limit of their potential, and keeping them will not bring him a high income in the future. It is better to buy them out to other large companies at one time.

"Reply an email to Blizzard, saying that this side really has the idea of ​​selling IP, and asked if they are interested in 'Defending Carrot', including the follow-up setting, and the plan for the next year, the price is negotiable. "

"Ok."

Xia Chuan took a sip of champagne. Defending Carrot was overshadowed by other games of the company, and its development potential was limited. Now Clash of Clans is obviously more popular with the public.

When it first started, Sega's goal was actually 'Temple Escape'.

Unfortunately, he was strongly rejected.

You must know that Temple Escape is the trump card of little monsters. No subsequent parkour game can surpass it. Even Tiantian Parkour can only vaguely chase behind it.

This year, the revenue of Temple Escape has reached 14 billion US dollars worldwide, and the cumulative revenue is even more ridiculous. The daily online maximum has reached tens of millions. It is well-deserved to rank 'No. [-]' in the global downloads and revenue rankings.

In addition, he added the content of '2' to '1' on a whim, extending the life of the game.

In the days to come, Xia Chuan plans to move some with a long life cycle.

Instead of being popular for two or three years, and then starting to go downhill.

Of course, those with a short lifespan can be thrown to the research and development team for research, and even if the results are not good, they can be sold to other game companies to make a fortune, and it is impossible to lose money.

Candy Crush is such a long-lived game, the key is that it has more than one series; just like Angry Birds, it can extend various series styles, and there is always one that is suitable for casual players.

It can be seen from various data that King's top development capabilities and design skills can be glimpsed.

However, after he cut off Hu, King didn't know if he could develop new products. If not, could he take the opportunity to take over King's technicians and developers?
This is another qualitative leap for the little monsters as a whole.

Xia Chuan opened the mobile game platform and searched, but there was no Happy Xiao Xiao Le, which is also the next project of the key project team.

Although Candy Crush came out first, it cannot be denied that the global market of Xiaoxiaole is still huge.

Not long after, Xia Chuan returned to the company.

He went to the office building immediately, and today's headlines were already writing Li Huina's push.

A star is a star, and the treatment is different from that of normal people.

This time she came back and immediately became the focus of the media. She will soon arrange for Li Huina to return to Jinyi, and with a little hype, she will be able to write a touching story after another.

Presumably these are what Jinyi executives want to see. The nature of society is like this now, and it is too easy for the media. What you want others to see, that is what others see.

No matter how gimmick there is, no matter how much traffic there is, it will come.

"What were we talking about in the imperial capital? I just have something to ask you."

Zhang Ming pushed up the glasses on the bridge of his nose and said with a serious face: "As a news APP, we are still immature. Now our competitors are not only Baidu, but also UC. Now Tenda is also developing Penguin Browser. Watch out for news. We need to speed up development and need some money."

"I know, I'll take care of the money issue, you don't have to worry about it, just get the algorithm and push right."

Xia Chuan paid special attention to it when he went to the imperial capital, and now Tengda has also invested a lot of money in the news app.

Games are only one-sided, and only occupy a part of Tenda's development.

Tenda is still too big. Fortunately, the little monster is not small now. It is equivalent to standing on the shoulders of giants and developing, and the pressure will definitely be much less.

"Toutiao's current traffic is already good, should we separate out several departments to develop other subsidiary products?"

Zhang Ming is a little proud, now it's just a lack of money, nothing else.

In just a short time, Toutiao has quickly gained an advantage with its algorithm-driven news app, and it has become a trend. In addition to competition, it needs money to do other things.

"I don't limit your development, if you have any ideas, go ahead and do it."

Xia Chuan said seriously.

He definitely wants to decentralize power in this regard. Compared with Zhang Ming, he only knows a little bit of knowledge and is a layman. Is it in his hands not to delegate power and other projects?

He can only say that trying to give some targeted advice at critical times can play a supporting role.

He knows games and is good at them, but he really doesn't know much about news.

Zhang Ming was a little moved when he heard this. Xia Chuan invited him to join Little Monster. In fact, for a moment he wanted to go it alone and have a try, but the facts proved that he was right to join Little Monster.

Abundant funds, trust from his superiors, and Xia Chuan's unique insights allowed him to develop rapidly.

Without Xia Chuan, Toutiao would not be able to reach its current scale, and may still be in the groping stage.

In this regard, Zhang Ming was especially grateful to Xia Chuan for giving him this opportunity.

"Mr. Xia, thank you for your trust."

Zhang Ming took a deep breath.

Xia Chuan also showed a smile on his face: "Believe in your ability, let's do it, no one will restrict you in Little Monsters, and we will build an empire together in the future."

Zhang Ming has developed, and he will feel very troubled if he leaves the little monster.

Posting Weibo Toutiao, Wukong Q&A, Douyin, Knowing Chedi, and even social products are all what he wants. This is his confidence to gain a firm foothold in the Internet circle.

He can't do it by himself, but he can find someone to do it for him.

This person is undoubtedly Zhang Ming.

Zhang Ming is his friend and also a cornucopia, whoever digs it will get rich.

Who can be innocent at this level?
Of course, he also felt that his worries were unnecessary. Since he had cut off the headlines, even if Zhang Ming left Little Monster and wanted to do something similar, his energy would be limited.

So it's the best choice for him to stay with Little Monster and hold shares in Toutiao.

Of course Xia Chuan would satisfy any of his demands, and he followed his goal ahead of time.

"In this way, let's set a goal for ourselves first."

"Target…"

Zhang Ming thought deeply for a moment.

Xia Chuan said seriously: "Go to the office and sit for a while. Let's talk slowly. I happen to be free now."

"Row."

Zhang Ming walked in front, and the two sat down in the office after a while.

"Before setting a target, we must know who our enemy is."

"In terms of product form, Tenda News, Weibo, Zhihu, Weishi, Autohome, WeChat..."

"That's right..."

Sitting in the office, the two talked freely.

Here Xia Chuan had to review the 3 ​​"three-stage rocket" strategy that was in full swing after the 360Q war.

With the help of free anti-virus tools and software, 360 Security Guard + 360 Anti-Virus has developed hundreds of millions of users. Then it uses anti-virus tools to import a large number of users into 360 Browser. The third step is to embed search in the browser to monetize search ads.

In this strategy, 360 promotes high frequency and low frequency, converting users from anti-virus software users who use it every day to search users who use it on demand, and successfully completes the monetization of products to advertising.

After hearing this, Zhang Ming sighed with emotion.

"Our product strategy is actually the same. We will develop into a high-frequency app, and use this high-traffic and high-frequency app to drive the rapid growth of other apps, thus forming a product matrix of 1+multi-apps and realizing monetization."

"When our product is independent and has flow and potential, it must compete with similar products."

Whether it is Douyin, Wukong Q&A, or Understanding Chedi, its initial traffic support is inseparable from Toutiao.

But at a deeper level, it is the long-term battle between their strategy and business model and existing companies.

"Treating Weibo as a platform, the final bosses are actually Baidu and Tengda."

"understood."

As Xia Chuan said, these are all big bosses, and they are not the ones who can be touched by the headlines at present, let's talk about Weibo first.

Xia Chuan left the office building refreshed. If things go on like this, more and more talents will gather around him, and he won't be able to keep them without any means.

As soon as he entered the office building, Pei Ying walked over excitedly: "Mr. Xia, there is a message from Blizzard. Mr. Marcus said that he will come over in person, and he will be here soon."

"Then arrange a time."

Xia Chuan regained his energy, and happened to be talking with Marcus from Blizzard about the development copyright of Warcraft.

In this way, the research and development of the Hearthstone game can be put on the agenda next year.

Xia Chuan didn't dare to be too greedy, he was too busy with too many things now.

There are quite a few games being developed in hand, and it needs to be slowed down unless the technical team continues to expand.

However, he doesn't have that time now.

"Make me a cup of tea."

Duo duo duo.

As soon as the words fell, there was a knock on the door.

Pei Ying opened the door, and the smiling middle-aged man greeted her eyes. Every time she felt that he was a little greasy, he smiled like a fox.

As soon as Cheng Yixiao heard the news of Xia Chuan's return, he immediately came over: "Mr. Xia."

"Sit down and make a cup of tea for Mr. Cheng."

"Ok."

Pei Ying didn't take the golden melon seeds, she couldn't bear it.

"I just sat with Zhang Ming for a while and talked about the development. There is a lack of money there."

"I'm short of money here too..."

Cheng Yixiao straightened his back and said: "Mr. Xia, in terms of e-commerce, we have too many competitors. It is even more difficult than the cold winter of group buying. JD, Taobao, Meituan..."

"Don't worry about money."

Xia Chuan sat there like a pinnacle of Dinghai. He was not short of money, but he had to give them a sense of urgency.

It is a very good time to start e-commerce now, and we will miss the opportunity sooner or later. In the future, the core of Kuaishou will be on e-commerce, and he also needs to strengthen his own commercialization.

But the current Kuaishou is just a short video platform, and it is not enough to form a complete ecology of e-commerce.

So, a lot of money is needed.

And his opponents are Tenda, Meituan, JD, Taobao...

Unexpectedly, after leaving the imperial capital, he and Wang Huaidong would immediately become business rivals.

But this is also something that cannot be bypassed. Everyone values ​​​​this cake.

Xia Chuan had already considered this situation when he was working as a Kuaishou.

The game sector is like a charger, which can continuously support his capital chain.

Tengda is a big dog, and he is also not short of money.

Unless users stop playing games, he will always have money to use.

But before that, you can cooperate with brands like JD to develop an external link.

There are not so many brand influences, competitors.

In terms of logistics, after-sales service, quantity of product SKUs and overall product quality, which are the advantages of comprehensive e-commerce, the current disadvantages of Kuaishou e-commerce are still very obvious.

Therefore, this is also the direction of key development in the future.

A large number of consumer complaints and occasional Kuaishou head anchor "rollover" incidents show that there are still many problems to be solved in the future of Kuaishou e-commerce.

JD, Taobao, these two Big Macs.

Now that P Xixi has not been born yet, he also has this idea, but he can't do it alone, he has to find a partner.

After seeing off Cheng Yixiao, Blizzard from abroad soon called.

Now international video calls have not yet developed, but international calls are also quite convenient.

Just as Xia Chuan hung up the phone, the kung fu phone rang again while drinking tea.

He took a deep breath and looked at the unfamiliar caller ID. Who could call him on this phone?
"I'm Xia Chuan, who is it?"

"President Xia, I'm Duan Yutong..."

This submissive voice couldn't coincide with the arrogant young lady in his eyes at all.

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Ps: Ask for full booking, monthly pass.

Recently, the follow-up has been pulled up a bit, and the update should be stable.

(End of this chapter)