Rebirth 1984: Starting from the development of Hanka

Chapter 140 Gameboy goes on the market and becomes popular in Japan

"Director Duan, our factory has sold 25 units of Xiaobawang learning machines, and 75 pirated game cassettes, making a fortune! The benefits of the factory have turned around in one fell swoop, and by the end of the year, every household can Have a good year!"

The retail machine of Xiaobawang learning machine is 599 yuan, but the production cost is only 450 yuan, and it has a profit margin of 149 yuan. However, dealers and retailers have to make a large part of the profit, and the profit left to Zhongshan Rihua Electronics Factory is only 70 bucks.

However, as we all know, the home game console industry makes profits not by selling game consoles, but by selling game cassettes.

The profits of pirated game cassettes are even higher, and the retail price is as high as 60 yuan or more.

The production cost of a pirated game cassette is about 50 yuan. Among them, the circuit board and memory chip EPROM are the most expensive, but it happens that Wujiang Group can provide them, and they are cheaper than foreign ones.

In the mid-to-late 90s, with the improvement of technology, the production cost of a game cartridge dropped sharply. A game cartridge can be bought for a dozen dollars, and an "all-in-one game cartridge" can be bought for tens of dollars.

However, at present, the price of game cartridges is still quite expensive.

This is because the electronic components are provided by Wujiang Group. If you buy foreign chips, the price will only be higher.

The Xiaobawang learning machine is very popular, and Rihua Electronics Factory is making a lot of money, but Duan Yongping still wants to continue to expand the market share of the Xiaobawang learning machine.

"Xiaobawang learning machine is selling well. It is gratifying to congratulate, but everyone should not slack off, because there are many brands of learning machines on the market. For example, the learning machine launched by a company in Shenzhen is only a few days later than ours. It is also very popular. We will continue to work hard and create greater glories!" Duan Yongping looked around the crowd and said loudly.

When everyone heard the words, they nodded excitedly.

"Director Duan, how can we boost sales?" Someone asked loudly.

Duan Yongping replied in a very positive tone: "Of course it is advertising! Before, we only advertised in newspapers. Now that our factory has made money, we can advertise on TV stations. In this way, the effect will be better!"

Duan Yongping's words were once again unanimously approved by everyone.

Immediately, everyone discussed how to shoot the TV commercial.

So far, everyone has not thought of asking Cheng Long to be an advertising endorsement...

Otherwise, the Xiaobawang learning machine will be gone~
(Xiaobawang’s classic advertisement: I think back then I used my fists to fight the world, but now in this computer age, my son wants to use Xiaobawang to fight the world.)
……

……

The development of domestic learning machines is in full swing.

Abroad is the world of "Qongqi game consoles"!

"Qongqi Game Console" is pressing harder and harder, and now the total sales volume is nearly 3000 million units.

It is estimated that by the end of this year, the total sales of "Qongqi Game Console" will exceed 5000 million units.

Today, Wujiang Group has established offices or branches in almost every country in the world. While vigorously promoting game consoles, it is also promoting BB players, typewriters, PCs, Wujiang batteries, chips, comics, cartoons, toys and other products.

The group's turnover has grown by leaps and bounds.

In addition, the development speed of Wujiang's flagship stores is like a rocket. It has 670 flagship stores around the world and plans to increase to [-] flagship stores this year.

The fastest-growing area of ​​Wujiang flagship store is Tokyo, Japan. Wanjiang Real Estate, a subsidiary of Wujiang Group, is responsible for purchasing the storefront or building its own store.

Wujiang Group has a large amount of foreign exchange abroad, part of which is handed over to Wanjiang Real Estate to purchase real estate in Tokyo.

After the "Plaza Accord" was signed, Japan's real estate bubble grew bigger and bigger, especially in Tokyo, which claimed that the entire United States could be bought with only the land in Tokyo.

With the support of Wujiang Group, Wanjiang Real Estate Company has become a well-known large-scale real estate company in the city of Tokyo, and even ranked among the top ten real estate companies in Tokyo (only in the Tokyo area).

Tokyo, Japan has the fastest real estate appreciation, and Zhao Ye doesn't really want to develop a real estate business in Japan, so of course he must focus on the most profitable places to develop.

At this time, Wujiang Group has 186 flagship stores in Japan, which are widely distributed in first- and second-tier cities in Japan.

Owning a flagship store is equivalent to mastering a certain distribution channel.

When dealing with other channel providers, you will not be opened up by the other party and ask for prices.

Wujiang Group's new product, the handheld game console Gameboy, was launched shockingly under such circumstances.

April 1987, 4, April Fool's Day.

There are a lot of Gameboy advertisements all over Japan, Wujiang's flagship store and distributors who have previously cooperated with Wujiang Group have hung promotional banners at the entrance of the store.

"Following the "Qongqi Game Console", Wujiang Group has launched a new game console - a portable handheld game console Gameboy, allowing you to play Borderless games anytime, anywhere! ! ! "

The phrase "Made in Wujiang is a high-quality product" has long been deeply ingrained in the hearts of players and merchants.

The Gameboy handheld game console obviously has the potential to explode, anyone who is not blind can see it.

Therefore, when major merchants promote it, they all go all out.

In order to attract traffic, major media also actively reported on Gameboy.

"Tokyo Daily" stated: "After Wujiang Group released the handheld game console Gameboy, well-known people in the industry said that Wujiang Group will surely surpass Nintendo and become the master of the new game era!!!"

"Akihabara Newspaper" said: "Gameboy turned out to surprise the world!"

TV Tokyo reported: "Gameboy is perfect, every child's dream must be to own a Gameboy."

……

Gameboy has become popular faster than "Qongqi Game Console", not only because of the reputation of Wujiang Group, but also because Gameboy itself is very good, and it is very suitable for handheld games when paired with "Tetris" and "Pokemon". It is difficult for Gameboy not to be popular.

Not much to say about "Tetris", it is a perfect match with Gameboy.

And what about Pokemon?In the previous life, Nintendo actually launched the Gameboy version of "Pokemon" first. Nintendo was not optimistic about this game at first, but unexpectedly, "Pokemon" suddenly became popular, and it became out of control, and finally became Nintendo's most popular game. A super IP that makes money.

……

A Japanese elementary school.

"Watanabe Jiro, after school, let's go to Wujiang's flagship store. I heard that Wujiang Group has launched a new game console. It's a portable game console called Gameboy, which can be put in your trouser pocket and played anytime, anywhere! "

"Koji Nishimura, you are not lying to me, today is April Fool's Day! How can there be a game console that can be put in a trouser pocket!"

"Who's lying to you? I just met Miyazaki Chou on campus. He just bought a Gameboy. I'm so envious!"

"Okay, then let's go and have a look after school. If the game console is fun, I will secretly take my father's money to buy a game console. I just know where my father's private money is kept!" Watanabe Jiro Said proudly.

When Nishimura Koji heard the words, he showed envy on his face. Looking at other people's fathers, they all know how to hide private money, but his own father can't hide private money. Dad is really useless...

At around 5 o'clock in the afternoon, hundreds of people lined up at the entrance of Wujiang's flagship store, and the winding queue directly blocked the road.

Passers-by were surprised when they saw it.

"What are you selling here? There are so many people queuing up?"

"I heard that Wujiang Group has released a handheld game console. This product is very popular!"

"Really? I'll go and have a look too!"

"Let's go together, Borderless games are very fun!"

……

Inside a Wujiang flagship store in Tokyo.

"Auntie, I want to buy a Gameboy." Eleven or twelve-year-old Daro Kono walked to the counter and shouted excitedly to the salesperson.

"Okay, kid, what color do you want? We have two colors here, black and white."

"White."

"Okay, the price of this Gameboy is 15000 yen, and a pair of AA batteries and a "Tetris" game card will be given as a gift."

"I want "Pokemon"!"

"The price of the Gameboy version of "Pokemon" is 8000 yen, but it's worth it. You can play "Pokemon" with Gameboy and play online with other players, so that your own Pokemon can evolve into new ones. Oh, the form. For example, when two Gameboys are close together, they can play together through the infrared connection.”

Can play online?Can it evolve into a new form?
After hearing this, Kono Dalang became even more excited!

Isn't it just 8000 yen?must buy!
"Auntie, here's the money, I want to buy "Pokemon"!"

"Okay, kid, do you want other games? For example, the fighting games "Street Fighter" and "King of Fighters". , you can take it with you at any time, and play whenever you want! "

Kono Dairo looked at his wallet, hesitated for a moment, and asked, "How much is "Street Fighter"?"

"It's not expensive, only 7500 yen." The salesperson replied with a slight smile.

Kono Daro took out all the money left in his wallet, and there was a total of 8000 yen left, which was enough to buy the "Street Fighter" game card.

"Auntie, I want "Street Fighter". Here's the money." Kono Dalang counted the money and handed over 7500 yen.

"Okay," the saleswoman handed the game card to Daro Kono very neatly, then took the money, glanced at Daro Kono's wallet by the way, and asked enthusiastically, "Kid, what do you need?" Don’t need to buy a game console case? With the protection of the case, the Gameboy handheld game console will not be easily damaged! I have dozens of cases to choose from, and they are not expensive, only 500 yen, so you can choose whatever you want.”

Hearing this, Daro Kono was stunned for a moment, looked at the dazzling array of game console casings inside the counter, and then looked at the only 500 yen left in his wallet...

"Auntie, I want this Pikachu shell!" Kono Dalang gritted his teeth, took out the remaining 500 yen from his wallet and put it on the counter.

"Okay, kid, Auntie will get it for you now!!!"

(End of this chapter)