Rebirth 1984: Starting from the development of Hanka

Chapter 32 Lenovo Hanka goes on the market (for collection and further reading)
New Technology Development Company of Institute of Computing Technology, Chinese Academy of Sciences, referred to as Institute of Computing Technology (predecessor of Lenovo).

As soon as the Chinese Card was invented, Yanagawa immediately invited Ni Annan to join the Computing Institute, and said that the Computing Institute would be responsible for the production and sales of the Chinese Card.

Because this Chinese card also has the phrase association function, it is directly named "Lenovo Han Card".

Of course, it is also possible that it is a matter of touching porcelain to rub off the heat.

One is imagination and the other is association.

For those who don't know the truth, they may think of the same product.

"Zhao Ye advertised in the "Computer World" newspaper, which made Imagine-Hanka so popular!"

"We can learn from him too!"

Liu Chuanzhi opened his mouth and spoke in a straightforward voice, without any shame in learning from Zhao Ye.

In the conference room, everyone couldn't help nodding their heads in agreement after hearing the words.

As the saying goes, "the smell of wine is also afraid of the deep alley".

In this era, information dissemination technology is still very backward, and the form is single, and the main modes of dissemination are mainly newspapers, radio broadcasts, and a small amount of television.

Therefore, without advertising in newspapers, they really don't know how to promote their products.

Since everyone unanimously agreed to advertise on the "Computer World" newspaper, Yanagawa decided to spend 6 yuan for the advertisement.

At two o'clock in the afternoon, Liu Chuanzhi and a colleague came to the "Computer World" newspaper.

Editor-in-Chief Zhou Zian learned that people from the Computing Institute of the Chinese Academy of Sciences had come, so he personally entertained them. After asking them why they came, his expression was slightly taken aback.

The inventor of Imagine-Hanka, Zhao Ye, was originally from the Institute of Computing Technology, Chinese Academy of Sciences...

Now the Institute of Computing Technology of the Chinese Academy of Sciences has also developed a Chinese card.

Zhao Ye VS Institute of Computing Technology, Chinese Academy of Sciences? ? ?

What kind of enmity is there between the two?
This can't help but make people wonder...

Zhou Zian's gossip mentality is not too serious, but he can imagine what other media will write about when the Institute of Computing Technology of the Chinese Academy of Sciences is dueling with Zhao Ye.

Of course, although Zhou Zian had a good relationship with Zhao Ye, he still accepted the advertisement of the computing company out of professionalism.

"Have you thought about the advertisement?" Zhou Zian asked.

"Think about it."

Liu Chuanzhi nodded.

Wujiang Company's classic advertising slogan "Humanity has lost its imagination, what will happen in the future", naturally the computing company can't use it, which makes Liu Chuanzhi quite regretful.

It would be great if we replaced "imagination" with "association"!

Human beings have lost their associations, what will happen in the future?

It sounds better to read, what a pity!
Liu Chuanzhi sighed slightly.

Zhou Zian continued to ask: "Then what is the advertisement?"

Liu Chuanzhi said slowly: "Technology creates freedom, Lenovo Hanka, Lenovo Infinitus!!!"

The main purpose of this advertisement is to highlight that the phrase association function of Lenovo Hanka has no limit, and it can associate all the phrases you can imagine.

Zhou Zian nodded secretly after listening to the advertisement, thinking it was pretty good, but it was not as deep as the advertisement of Wujiang Company.

"Mr. Liu, do you want to use a full page to advertise?" Zhou Zian asked.

"Yes!!!" Liu Chuanzhi nodded in response. He has always compared the computing company to Zhao Ye's Wujiang Company. Imagine-Hanka's advertisement is a full page. If Lenovo Hanka is not a full page, the momentum will be weak first. up.

……

A few days later, Lenovo Hanka's advertisement was published in the "Computer World" newspaper.

Once the news spread, it caused a sensation in Zhongguancun.

You know, the most famous company in Zhongguancun is Wujiang Group, which sells Chinese cards.

Now that the Institute of Computing Technology of the Chinese Academy of Sciences has launched the Hanka, can Wujiang's Imagine-Hanka maintain its market position?

"It is said that Imagine-Hanka was developed by Zhao Ye alone, while Lenovo Hanka was jointly developed by several researchers from the Institute of Computing Technology, Chinese Academy of Sciences. I think the collective strength must be stronger than one person!"

"That's true!!! What's more, it was developed by the Chinese Academy of Sciences, so Lenovo Hanka must be ahead of Imagine-Hanka in technology!"

"Didn't everyone realize that Lenovo Hanka is a business opportunity? I guess Lenovo Hanka must be very popular!"

"Well, I think so too!"

"..."

Many people in Zhongguancun decided to contact the computing company to purchase Lenovo Hanka.

At this moment, Liu Chuanzhi, Ni Annan and others were all standing in front of the company phone, both nervous and excited.

Everyone looked at the phone, full of anticipation.

Jingle bell jingle bell...

With the first ring of the phone, it has been continuous since then.

As of 7:50 p.m., the Computing Institute had received nearly [-] yuan in sales orders, and achieved a "good start". Among them, there were private orders, government units or scientific research institutions, and more Distributors all over the country buy Hanka cards as little as a few yuan at a time, and as many as ten yuan or more.

The background identity of the Chinese Academy of Sciences has indeed brought great benefits to the computing company.

In fact, the advertisements in newspapers, many people are most worried that they are fake.

But with the endorsement of the Chinese Academy of Sciences, how can it be false?

Therefore, the success of Lenovo Hanka was already in Zhao Ye's expectation.

The success of Imagine-Hanka is due to its first-mover advantage, and it is the first advanced and mature Hanka in the mainland, so it can arouse people's curiosity, shock and strong desire to buy.

……

"Boss, the Chinese Card developed by the Institute of Computing Technology, Chinese Academy of Sciences has come out!!!"

At this moment, many people in Wujiang Company are anxious.

Isn't this trying to grab the Imagine-Hanka market?

If Lenovo Hanka is made bigger, how can it be achieved?

Many people suggested that Zhao Ye find a way to suppress Lenovo Hanka.

"Boss, why don't we lower the price and start a price war with Lenovo Hanka! I don't believe that Lenovo Hanka can still be sold!" Song Yashan excitedly said.

"Boss, let's continue to advertise in newspapers, we can't let users only know Lenovo Hanka!" Fu Xiaoyue followed closely.

"..."

Everyone gave Zhao Ye a lot of suggestions.

Zhao Ye's expression remained calm, making it impossible for anyone to know what was going on in his mind.

At this time, everyone saw him smiling, and said calmly: "Okay, everyone, don't worry, the soldiers come to cover up the water and soil, Lenovo Hanka will not be able to threaten us!"

"Boss..." Fu Xiaoyue wants to say something else. Her job number is 002, and she is the second employee in the company. She has personally experienced the growth of Wujiang from a small and weak company to the present. Everyone has worked hard. , success does not come easily.

Many people in Zhongguancun have begun to speak badly about Imagine-Hanka, and Fu Xiaoyue can't help but feel a little worried.

Zhao Ye waved his hand at Xiaoyue, and interrupted her, "I've made preparations for a meeting in the conference room at 5 o'clock in the afternoon."

"Okay, boss!" Fu Xiaoyue nodded helplessly.

……

Zhao Ye went back to the office, opened the safe, and picked up the Chinese card information that he independently developed and designed with the WPS function added.

It was almost five o'clock in the afternoon, and the Hanka development team had already arrived in the conference room early.

Before Zhao Ye came, everyone was discussing Lenovo Hanka.

"Lenovo Hanka's technology is fundamentally better than our company's Imagine-Hanka, but it has the identity of the Chinese Academy of Sciences on its back."

"To be honest, Lenovo Hanka does have merits, and the function of phrase association is good. For customers, it is enough to be able to type Chinese characters and have the function of phrase association. The problem now is that Lenovo Hanka is better than Imagine- Hanka is 500 yuan cheaper."

"The functions of Chinese cards are similar, and there is no generational difference in technology. Many institutions or individuals can develop them. Therefore, it is not difficult to speculate that more and more Chinese card brands will appear on the market, and the competition in the Chinese card market will It's going to get more and more intense..."

"Yes, so how can our Wujiang company consolidate the market advantage of Hanka?"

A developer just sighed, then the door was pushed open, Zhao Ye walked in, followed by a secretary, holding a stack of printed materials in his hand.

Everyone stood up immediately, looked at Zhao Ye, and greeted in unison: "Hi, boss!"

"Yeah." Zhao Ye nodded and smiled, "Everyone sit down."

Immediately, he went straight to the first seat and sat down.

Before everyone could open their mouths, Zhao Ye turned to the secretary and said, "Distribute the information first!"

The secretary responded and quickly distributed the materials.

Zhao Ye looked confident, and said slowly: "Lenovo Hanka is nothing to be afraid of. This information in everyone's hands is a brief introduction of Imagine-Hanka version 2.0. As for the specific development and design information, I have already completed it, but I have not taken Just come out."

When everyone heard this, they quickly browsed the information in their hands.

Then, everyone was shocked.

"Why didn't I think of adding WPS-Office to Hanka? The boss is a genius!!!"

"Haha, as long as customers buy our Imagine-Hanka2.0, they don't need to spend extra money to buy wordStar software! Moreover, WPS-Office is a Chinese office software, which is easy to operate and easy to learn. WordStar is an English software, which is difficult to learn. , but also understand English. If I were a client, I would definitely like to use WPS-Office."

The more everyone thought about it, the more excited they became, and the more they thought about it, the more they admired Zhao Ye!

This unrestrained imagination will create a classic Hanka product again! ! !
At this moment, no one has the slightest fear of Lenovo Hanka.

We are the strongest without borders! ! !

From the next day, Wujiang began to focus on manufacturing Imagine-Hanka2.0, with a complete technical reserve, as long as it is engineered, scaled, and mass-produced.

There is not much time left for Lenovo Hanka...

PS: Let's vote more
(End of this chapter)