Rebirth 2010: I add some points to be a boss
Chapter 236 Seize the customers of Bay Semiconductor Manufacturing Co., Ltd. and release the potenti
Chapter 236 Seize the customers of Bay Semiconductor Manufacturing Co., Ltd. and release the potential of 260 billion production capacity!
In mid-July, the sun was scorching and the wind was blowing, and the air was filled with scorching heat.
A black Rolls-Royce was speeding along the viaduct towards Pudong Airport. The purple-leaf plums on both sides of the green belt were fully mature, hiding among the lush branches and leaves.
"Buzz!"
Chen Heyu took out his mobile phone and found that it was Secretary Zhou of Electronic Port, so he pressed the answer button.
"Mr. Chen, are you here?"
Zhou An asked eagerly.
"Two to ten minutes."
Chen Heyu glanced at the remaining driving time and replied with a smile.
"Come on quickly, I beg you, my boss has been at the scene for more than half an hour, and the shadow of the plane has not yet been seen."
Zhou An hurriedly urged.
"The flight at 10:45, what are you doing so early?"
Chen Heyu was puzzled.
"Isn't it 9:45?"
Zhou An was stunned. He checked the itinerary repeatedly yesterday. He remembered clearly that the first batch of lithography machines from Shanhai Microelectronics will land at Pudong Airport at 15:9 on the 45th.
"Did the people below make a mistake?"
Chen Heyu kindly reminded.
"Oh, I'll check right away."
Zhou An's brain was like pouring a large bucket of ice-water mixture, and his heart was cold for a moment. No accident, he really got the time wrong, and dragged the boss to waste an hour in vain.
He found the email sent by his assistant, which clearly stated 9:45.
"Hey, Xiaoye, the arrival time of Shanhai Microelectronics lithography machine, please help me confirm the invitation letter sent by the other party, what time is it?"
Zhou An slapped his thigh suddenly and found the problem.
"Wait a minute, Secretary Zhou, let me see now... the time is 9:15 on September 10th."
Xiaoye found the original email and replied immediately, not realizing what happened.
"Okay, I see."
Zhou An gritted his teeth and looked at the text of 9:45 on the screen of the mobile phone, and suddenly froze in place.
Whether Xiaoye intends to or not, the problem needs to be solved after all, but no matter how to explain it to the boss, he can't think of a proper solution for a while.
"What the hell, I'll deal with you when I go back."
Zhou An thought coldly that the reason why he didn't reprimand the other party on the phone was because he was afraid that things would become serious. After the boss found out, he would have to follow suit.
Just when he was panicking, Chen Heyu finally arrived at the airport.
"Mr. Qin, you've worked so hard in the hot weather. It's all because of some problems with the boarding of the Windmill Country. It was delayed for an hour and kept you waiting."
He said apologetically to the old man next to Zhou An.
"This is the most advanced lithography machine purchased by a domestic chip company. I need to be a witness. Why talk about hard work? It's more about pride."
Elder Qin said with a smile.
It's not that other companies can't afford NXT 1950i lithography machines, but that the design and packaging levels are not up to standard, so it's meaningless to buy them back.
When Zhou An heard this, a trace of gratitude flashed in his eyes, and Chen Heyu had cleverly helped him get over the blame.
"As expected of being the No.90 entrepreneur born in the 1s, he is indeed a fine individual."
Zhou An thought to himself.
"Boss, 20 super-heavy trucks have just passed the pass, and they can go to the unloading area to pick up the goods at any time."
He Tingbo stepped forward and whispered.
"okay, I get it."
Chen Heyu nodded.
"Mr. Qin, Secretary Zhou, we can go there. The preparations are well arranged. The plane will arrive in about 10 minutes."
he said with a smile.
"Let's go together, Xiao Zhou, follow up."
Mr. Qin took the lead and strode towards the tarmac. Unknown to him, he thought that he had paid for the 10 lithography machines.
Chen Heyu laughed, without thinking too much, the staff with Shanhai Microelectronics followed closely behind.
The roar of engines gradually came from the sky, and a large transport plane swooped down and slid slowly on the runway.
Finally, it docks firmly at the unloading area, and there is a tall rail-type lifting tool next to it, which is convenient for loading and unloading heavy cargo.
"Xiao Chen, is your company sure to break through the 14nm process?"
While waiting, Elder Qin couldn't help but ask sideways.
Compared with the 28nm chip manufacturing process, 14nm is the current mainstream in the world, representing the peak level of human high-precision processing.
"Mr. Qin, the predecessor of Shanhai Microelectronics is Zigang Electronics, which is only a semiconductor industry of wafers and low-end chips, and its research and development capabilities are weak..."
Chen Heyu smiled wryly, and didn't finish the rest of the sentence.
"Hey, I'm too impatient. I understand that every step of the chip's process node requires a lot of effort. Work hard. If you need help, just ask."
Elder Qin promised.
"Xie Qin, Hucheng has given Shanhai Microelectronics a lot of support, and we still need to gradually improve our scientific research strength in the future."
Chen Heyu replied politely.
After he realized the mass production of 28nm chips, various support policies came pouring in like raindrops. Although Shanhai Microelectronics did not need it, Secretary Zhou allocated 20 billion Chinese dollars from the special fund to support the company's development.
In other respects, various patents and R&D awards have been softened, and 7000 million bonuses have been earned in bits and pieces, as well as tax incentives and talent support.
At that time, Chen Heyu really felt the state's support for the chip industry. As long as you have achievements, you can give money to others and place orders, pushing you forward.
"Boom!"
I saw a house-sized container hanging on a robotic arm and gently placed on the truck. A car can only put down half of the spare parts.
"It's a pity that the lithography machine involves too many technical chains, and I can't handle it by myself, otherwise I have to get a share of Ames' bowl."
Chen Heyu thought.
A lithography machine is 3.1 million Chinese dollars, and the cost is only 1.2 million Chinese dollars. The gross profit rate of Ames is as high as 60%.
But there is no way to be annoyed, unless he can monopolize two to three key steps in the design, manufacturing, packaging, testing and sales environment, he will have a chance to be accepted by the World Semiconductor Association.
Just like Ames, although it claims to be the world's number one supplier of chip equipment, only 10% of its parts come from the mainland, and the other 90% rely on imports, mainly from the beautiful country, the neon country, the Korean country, and the beer country. wait.
In addition, the three core technologies of the DUV lithography machine: light source, lens, and workbench, none of the technologies started from Ames. The light source technology is provided by the beautiful country, and the lens and workbench are provided by the beer country.
To master the key technology, he needs to plan slowly.
The plane kept falling, and a total of 20 transport planes were used for this delivery. By the time all the parts were unloaded, it was already 14:30 in the afternoon.
"Mr. Qin, next, I have to watch over the transport team to send the equipment back to the company. Excuse me, I will visit you when I have time."
Chen Heyu said.
"Go, I will go over to inspect the equipment after the equipment is successfully installed and debugged."
Elder Qin nodded slightly, and said with a satisfied smile.
Subsequently, super-heavy trucks with a width of 3.5 meters and a length of 10.8 meters drove to the headquarters of Shanhai Microelectronics, pulling dozens of tons of lithography equipment.
The site where the first batch of lithography machines will be placed is in Guanglan Electronic Port. For this reason, Chen Heyu has prepared a medium-sized production plant.
Lithography machines are very delicate and sensitive pieces of equipment that need to be placed in a specific environment to ensure proper operation and optimum performance.
For example, the temperature should be kept between 20°C and 24°C, and the relative humidity should be between 40% and 60%, because changes in temperature and high or low humidity affect the accuracy and stability of the photolithography process.
It wasn't until 18 o'clock in the evening that all the equipment was unloaded. The installation engineer sent by the windmill country just had a face-to-face meeting and went directly back to the hotel to rest.
According to their work schedule, it's time to get off work.
"Mr. He, you've worked hard, let's talk about it tomorrow."
Chen Heyu replied that he did not have the bad habit of forcing employees to work overtime.
the next day.
Joyce led the team of five engineers to start the assembly, installation and commissioning of the equipment to ensure that the equipment can operate normally.
This work lasted for a full week.
Then, Joyce went on to train the operators of Shanhai Microelectronics to help them become proficient in the operation and maintenance of lithography machines as soon as possible.
"The entire photolithography process will go through dozens of cycles of exposure, development and baking, etching, ion implantation, photoresist removal, deposition, and photoresist coating. transferred to the wafer to form the final on-chip circuit as a 3D building..."
Joyce explained in English.
Chen Heyu stood aside and listened carefully. There are more than 40 operators who are proficient in English beside him. While listening and asking questions, he must figure out all the details of use.
After the work was over, he quietly invited the other party to the office.
"Joyce, I want to hire you to come to Shanhai Microelectronics for technical training every three months. The fee for each session is 10 euros. What do you think?"
Chen Heyu cut to the chase.
If the other party disagrees, he will continue to increase the price!
"10 Euro notes?"
Joyce quickly realized his real purpose, quickly shook his head and refused, and said with a straight face: "Chen, I will not sell you the company's core technology, and I will truthfully report this conversation to the company."
"You may have misunderstood me. I'm not interested in the research and development technology of Amasi. I just want to improve the operation level of the company's employees."
Chen Heyu explained with a smile.
"really?"
Joyce was suspicious.
Amasi's engineering team usually provides comprehensive technical support and services, and the training is completely free. The high price of 10 euros made her suspicious.
"Yes."
Chen Heyu took a deep look at the other party. There is no one in this world who doesn't love money. First cast some bait, and then increase the stakes later, not afraid that the other party will not be tempted.
If the other party refuses to agree, he will leak the transaction records. Anyone who reads them will not believe that Joyce received 40 euros a year for a few free training sessions, but did not disclose any technical solutions.
This is a perfect trap!
Joyce felt that something was wrong, but faced with the temptation of 40 Euro notes, she agreed after careful consideration.
After all, my annual salary is less than 10 euros. Who doesn't want to make money easily?
Seeing this, Chen Heyu grinned.
After sending Joyce away, Chen Heyu arranged for brokers to secretly search for people, went to Neon, Korea, and Beautiful Country, recruited Chinese people with research and development experience at high prices, and came to Shanghai for a "business trip"!
In short, "buy" if you can "buy", "steal" if you can "steal", whatever means!
After the first 10 sets of NXT 1950i DUV lithography machines arrived, they were quickly put into production. The production capacity of Shanhai Microelectronics expanded rapidly by 10 times, and the number of wafers processed in a single month exceeded 30 pieces.
At the same time, it announced that the cost of OEM has started to increase, because the yield rate of chips has gone up, reaching 88%, approaching 90%.
Bay Semiconductor's market share in mid-range chips is gradually losing. Domestic mobile phone manufacturers with self-developed chip capabilities have begun to expand cooperation with Shanhai Microelectronics. For a while, the chip export business of Neon and Korea has been affected to a certain extent.
"If the production capacity is fully released, at least the 260 billion market can be eaten, and the customer base must continue to be found."
Chen Heyu murmured.
Before breaking through the 14nm process, it is extremely difficult to replace Bay Semiconductor as an OEM for Apple.
We can only place our hopes on Rebus!
In midsummer and July, Shanhai Microelectronics successfully broke the circle and became an idol sought after by young people.
"Shocked! A semiconductor company in Shanghai has won an order for Apple's iPad Air 2 chips!"
"Dami Group announced that it will equip the new generation of Zimi mobile phones with domestic self-developed chips, and the foundry business will be provided by Shanhai Microelectronics!"
However, in the eyes of GSMC, Sanxing, and Nikang, Shanhai Microelectronics in the summer of 2015 is still a small player, and it is only suitable for the mid-range market.
(End of this chapter)
In mid-July, the sun was scorching and the wind was blowing, and the air was filled with scorching heat.
A black Rolls-Royce was speeding along the viaduct towards Pudong Airport. The purple-leaf plums on both sides of the green belt were fully mature, hiding among the lush branches and leaves.
"Buzz!"
Chen Heyu took out his mobile phone and found that it was Secretary Zhou of Electronic Port, so he pressed the answer button.
"Mr. Chen, are you here?"
Zhou An asked eagerly.
"Two to ten minutes."
Chen Heyu glanced at the remaining driving time and replied with a smile.
"Come on quickly, I beg you, my boss has been at the scene for more than half an hour, and the shadow of the plane has not yet been seen."
Zhou An hurriedly urged.
"The flight at 10:45, what are you doing so early?"
Chen Heyu was puzzled.
"Isn't it 9:45?"
Zhou An was stunned. He checked the itinerary repeatedly yesterday. He remembered clearly that the first batch of lithography machines from Shanhai Microelectronics will land at Pudong Airport at 15:9 on the 45th.
"Did the people below make a mistake?"
Chen Heyu kindly reminded.
"Oh, I'll check right away."
Zhou An's brain was like pouring a large bucket of ice-water mixture, and his heart was cold for a moment. No accident, he really got the time wrong, and dragged the boss to waste an hour in vain.
He found the email sent by his assistant, which clearly stated 9:45.
"Hey, Xiaoye, the arrival time of Shanhai Microelectronics lithography machine, please help me confirm the invitation letter sent by the other party, what time is it?"
Zhou An slapped his thigh suddenly and found the problem.
"Wait a minute, Secretary Zhou, let me see now... the time is 9:15 on September 10th."
Xiaoye found the original email and replied immediately, not realizing what happened.
"Okay, I see."
Zhou An gritted his teeth and looked at the text of 9:45 on the screen of the mobile phone, and suddenly froze in place.
Whether Xiaoye intends to or not, the problem needs to be solved after all, but no matter how to explain it to the boss, he can't think of a proper solution for a while.
"What the hell, I'll deal with you when I go back."
Zhou An thought coldly that the reason why he didn't reprimand the other party on the phone was because he was afraid that things would become serious. After the boss found out, he would have to follow suit.
Just when he was panicking, Chen Heyu finally arrived at the airport.
"Mr. Qin, you've worked so hard in the hot weather. It's all because of some problems with the boarding of the Windmill Country. It was delayed for an hour and kept you waiting."
He said apologetically to the old man next to Zhou An.
"This is the most advanced lithography machine purchased by a domestic chip company. I need to be a witness. Why talk about hard work? It's more about pride."
Elder Qin said with a smile.
It's not that other companies can't afford NXT 1950i lithography machines, but that the design and packaging levels are not up to standard, so it's meaningless to buy them back.
When Zhou An heard this, a trace of gratitude flashed in his eyes, and Chen Heyu had cleverly helped him get over the blame.
"As expected of being the No.90 entrepreneur born in the 1s, he is indeed a fine individual."
Zhou An thought to himself.
"Boss, 20 super-heavy trucks have just passed the pass, and they can go to the unloading area to pick up the goods at any time."
He Tingbo stepped forward and whispered.
"okay, I get it."
Chen Heyu nodded.
"Mr. Qin, Secretary Zhou, we can go there. The preparations are well arranged. The plane will arrive in about 10 minutes."
he said with a smile.
"Let's go together, Xiao Zhou, follow up."
Mr. Qin took the lead and strode towards the tarmac. Unknown to him, he thought that he had paid for the 10 lithography machines.
Chen Heyu laughed, without thinking too much, the staff with Shanhai Microelectronics followed closely behind.
The roar of engines gradually came from the sky, and a large transport plane swooped down and slid slowly on the runway.
Finally, it docks firmly at the unloading area, and there is a tall rail-type lifting tool next to it, which is convenient for loading and unloading heavy cargo.
"Xiao Chen, is your company sure to break through the 14nm process?"
While waiting, Elder Qin couldn't help but ask sideways.
Compared with the 28nm chip manufacturing process, 14nm is the current mainstream in the world, representing the peak level of human high-precision processing.
"Mr. Qin, the predecessor of Shanhai Microelectronics is Zigang Electronics, which is only a semiconductor industry of wafers and low-end chips, and its research and development capabilities are weak..."
Chen Heyu smiled wryly, and didn't finish the rest of the sentence.
"Hey, I'm too impatient. I understand that every step of the chip's process node requires a lot of effort. Work hard. If you need help, just ask."
Elder Qin promised.
"Xie Qin, Hucheng has given Shanhai Microelectronics a lot of support, and we still need to gradually improve our scientific research strength in the future."
Chen Heyu replied politely.
After he realized the mass production of 28nm chips, various support policies came pouring in like raindrops. Although Shanhai Microelectronics did not need it, Secretary Zhou allocated 20 billion Chinese dollars from the special fund to support the company's development.
In other respects, various patents and R&D awards have been softened, and 7000 million bonuses have been earned in bits and pieces, as well as tax incentives and talent support.
At that time, Chen Heyu really felt the state's support for the chip industry. As long as you have achievements, you can give money to others and place orders, pushing you forward.
"Boom!"
I saw a house-sized container hanging on a robotic arm and gently placed on the truck. A car can only put down half of the spare parts.
"It's a pity that the lithography machine involves too many technical chains, and I can't handle it by myself, otherwise I have to get a share of Ames' bowl."
Chen Heyu thought.
A lithography machine is 3.1 million Chinese dollars, and the cost is only 1.2 million Chinese dollars. The gross profit rate of Ames is as high as 60%.
But there is no way to be annoyed, unless he can monopolize two to three key steps in the design, manufacturing, packaging, testing and sales environment, he will have a chance to be accepted by the World Semiconductor Association.
Just like Ames, although it claims to be the world's number one supplier of chip equipment, only 10% of its parts come from the mainland, and the other 90% rely on imports, mainly from the beautiful country, the neon country, the Korean country, and the beer country. wait.
In addition, the three core technologies of the DUV lithography machine: light source, lens, and workbench, none of the technologies started from Ames. The light source technology is provided by the beautiful country, and the lens and workbench are provided by the beer country.
To master the key technology, he needs to plan slowly.
The plane kept falling, and a total of 20 transport planes were used for this delivery. By the time all the parts were unloaded, it was already 14:30 in the afternoon.
"Mr. Qin, next, I have to watch over the transport team to send the equipment back to the company. Excuse me, I will visit you when I have time."
Chen Heyu said.
"Go, I will go over to inspect the equipment after the equipment is successfully installed and debugged."
Elder Qin nodded slightly, and said with a satisfied smile.
Subsequently, super-heavy trucks with a width of 3.5 meters and a length of 10.8 meters drove to the headquarters of Shanhai Microelectronics, pulling dozens of tons of lithography equipment.
The site where the first batch of lithography machines will be placed is in Guanglan Electronic Port. For this reason, Chen Heyu has prepared a medium-sized production plant.
Lithography machines are very delicate and sensitive pieces of equipment that need to be placed in a specific environment to ensure proper operation and optimum performance.
For example, the temperature should be kept between 20°C and 24°C, and the relative humidity should be between 40% and 60%, because changes in temperature and high or low humidity affect the accuracy and stability of the photolithography process.
It wasn't until 18 o'clock in the evening that all the equipment was unloaded. The installation engineer sent by the windmill country just had a face-to-face meeting and went directly back to the hotel to rest.
According to their work schedule, it's time to get off work.
"Mr. He, you've worked hard, let's talk about it tomorrow."
Chen Heyu replied that he did not have the bad habit of forcing employees to work overtime.
the next day.
Joyce led the team of five engineers to start the assembly, installation and commissioning of the equipment to ensure that the equipment can operate normally.
This work lasted for a full week.
Then, Joyce went on to train the operators of Shanhai Microelectronics to help them become proficient in the operation and maintenance of lithography machines as soon as possible.
"The entire photolithography process will go through dozens of cycles of exposure, development and baking, etching, ion implantation, photoresist removal, deposition, and photoresist coating. transferred to the wafer to form the final on-chip circuit as a 3D building..."
Joyce explained in English.
Chen Heyu stood aside and listened carefully. There are more than 40 operators who are proficient in English beside him. While listening and asking questions, he must figure out all the details of use.
After the work was over, he quietly invited the other party to the office.
"Joyce, I want to hire you to come to Shanhai Microelectronics for technical training every three months. The fee for each session is 10 euros. What do you think?"
Chen Heyu cut to the chase.
If the other party disagrees, he will continue to increase the price!
"10 Euro notes?"
Joyce quickly realized his real purpose, quickly shook his head and refused, and said with a straight face: "Chen, I will not sell you the company's core technology, and I will truthfully report this conversation to the company."
"You may have misunderstood me. I'm not interested in the research and development technology of Amasi. I just want to improve the operation level of the company's employees."
Chen Heyu explained with a smile.
"really?"
Joyce was suspicious.
Amasi's engineering team usually provides comprehensive technical support and services, and the training is completely free. The high price of 10 euros made her suspicious.
"Yes."
Chen Heyu took a deep look at the other party. There is no one in this world who doesn't love money. First cast some bait, and then increase the stakes later, not afraid that the other party will not be tempted.
If the other party refuses to agree, he will leak the transaction records. Anyone who reads them will not believe that Joyce received 40 euros a year for a few free training sessions, but did not disclose any technical solutions.
This is a perfect trap!
Joyce felt that something was wrong, but faced with the temptation of 40 Euro notes, she agreed after careful consideration.
After all, my annual salary is less than 10 euros. Who doesn't want to make money easily?
Seeing this, Chen Heyu grinned.
After sending Joyce away, Chen Heyu arranged for brokers to secretly search for people, went to Neon, Korea, and Beautiful Country, recruited Chinese people with research and development experience at high prices, and came to Shanghai for a "business trip"!
In short, "buy" if you can "buy", "steal" if you can "steal", whatever means!
After the first 10 sets of NXT 1950i DUV lithography machines arrived, they were quickly put into production. The production capacity of Shanhai Microelectronics expanded rapidly by 10 times, and the number of wafers processed in a single month exceeded 30 pieces.
At the same time, it announced that the cost of OEM has started to increase, because the yield rate of chips has gone up, reaching 88%, approaching 90%.
Bay Semiconductor's market share in mid-range chips is gradually losing. Domestic mobile phone manufacturers with self-developed chip capabilities have begun to expand cooperation with Shanhai Microelectronics. For a while, the chip export business of Neon and Korea has been affected to a certain extent.
"If the production capacity is fully released, at least the 260 billion market can be eaten, and the customer base must continue to be found."
Chen Heyu murmured.
Before breaking through the 14nm process, it is extremely difficult to replace Bay Semiconductor as an OEM for Apple.
We can only place our hopes on Rebus!
In midsummer and July, Shanhai Microelectronics successfully broke the circle and became an idol sought after by young people.
"Shocked! A semiconductor company in Shanghai has won an order for Apple's iPad Air 2 chips!"
"Dami Group announced that it will equip the new generation of Zimi mobile phones with domestic self-developed chips, and the foundry business will be provided by Shanhai Microelectronics!"
However, in the eyes of GSMC, Sanxing, and Nikang, Shanhai Microelectronics in the summer of 2015 is still a small player, and it is only suitable for the mid-range market.
(End of this chapter)
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