Rebirth 2010: I add some points to be a boss

Chapter 256 Apple's chip foundry business, Dim in a dilemma!
Pudong, Century Building.

"boss!"

"Mr. Chen!"

When Chen Heyu arrived, He Tingbo and Wang Maosong had been waiting under the building for a long time with financial, marketing and legal personnel, looking up from time to time.

"Have you brought the inspection report on chip stability and yield?"

Chen Heyu nodded and asked He Tingbo.

"it's here."

He Tingbo took out a document from his bag and handed it to him.

Chen Heyu took it, glanced at ten lines, quickly flipped through it, and after just a few tens of seconds, wrote down all the content, and said with a smile: "The contributions of the members of the beta test team are not low, and the bonus levels for this quarter are all adjusted to A."

Don’t underestimate the 3% yield difference. For the OEM price of more than US$1 for a single wafer, there will be a difference of US$9 million in one year!
A mere quarterly award is not enough to reward employees for improving and optimizing the manufacturing process, and there will be opportunities for promotion and salary increase waiting for them later.

As soon as the group walked dozens of steps, Lu Lei and his subordinates greeted them.

"Mr. Chen, we meet again! I heard that you like drinking coffee, but I don't know if my collection suits your taste?"

Lu Lei said aggressively.

"President Lu, you're welcome. I can come, naturally with sincerity. The taste depends on how well the apples are cooked."

Chen Heyu pointed out something.

The two looked at each other and smiled, and walked into Apple's headquarters in Dahua District side by side.

Come to an exquisite and luxurious meeting room, the decoration style is mainly beige, the color is simple and yet high-end.

"Mr. Chen, why not try the quality of these beans."

Lu Lei beckoned, and there really was a female assistant holding the coffee and gently placing it in front of Chen Heyu.

Chen Heyu smiled and motioned He Tingbo to pass the test report to Lu Lei, while he slowly tasted the coffee.

"coming!"

Lu Lei secretly thought, straightened his back immediately, picked up the report and looked at it seriously, and when he saw the "good product rate 94%", he couldn't help asking: "Mr. Chen, is this data reliable?"

What he doubts is that the leading chip foundry like Gulf Semiconductors only has a yield rate of 90%, so why does Shanhai Microelectronics rely on it?
"I understand Mr. Lu's idea, but you have to know that Shanhai Microelectronics' lithography machine is currently the most advanced DUV equipment in the world. It can minimize process variability and The generation of defects, thereby improving the quality of the chip."

Chen Heyu explained.

"Precise ion implantation machines and electron beam exposure machines will also help a lot in improving the yield rate, right?"

Lu Lei narrowed his path.

It shows that Apple knows that Shanhai Microelectronics has bypassed Gulf Semiconductor's banning methods through non-compliant methods.

"Of course, the accuracy and stability of the equipment are crucial to improving the yield rate."

Chen Heyu smiled lightly, narrowed his eyes slightly, and said indifferently.

"Mr. Chen, what is the purpose of your visit today?"

Lu Lei stopped halfway through his words, pretending to be puzzled.

"Old Fox!"

Chen Heyu snorted coldly and cursed in his heart.

"Sunhai Microelectronics is asking for the OEM chip processing business for iPhone 6s and iPhone 6s Plus. If you have any conditions, I will consider it."

He leaned back on the chair and said lightly.

"Or, if you don't have the authority to call the shots, I can chat with Dim personally."

Chen Heyu teased that it was a retaliation for Lu Lei's arrogance.

"Apple needs the global authorization of Moss's third-generation intelligent voice system!"

Lu Lei pondered for a moment, then cut to the chase.

Third Generation?
"Mr. Lu, did you remember wrongly? Where did Moss get the third-generation smart voice product?"

Chen Heyu asked back, still with a noncommittal attitude.

"I think there must be!"

Lu Lei leaned forward, cut the thorns and cut the railway, and looked at Chen Heyu with burning eyes.

Two years ago, Moss's second-generation voice system began to be commercialized. It has been so long, and it is impossible to stagnate in research!
Not in line with common sense!
There are no three generations, at least there are products of version 2.5!
The idea of ​​Apple's top executives is very simple, take part of the chip order and replace it with the latest intelligent voice system.

In particular, the second-generation authorization cooperation signed by Future Technology and five mobile phone manufacturers, Lianxiang, Zhongxin, HOC, Huayao, and Kupai, will come into effect soon.

If the problem of software shortcomings cannot be solved, Apple will have to face the encirclement and suppression of six mobile phone brands in China, and it is very likely that it will lose market share in the Greater China region step by step.

This is what Apple's CEO Diem doesn't want to see!

"Did someone leak the company's research and development progress?"

Chen Heyu secretly doubted.

"Only the second generation. Frankly speaking, the third generation is still under development. If the technology is mature, Future Technology will hold a new product launch as soon as possible."

His heart skipped a beat, his expression was normal, and he spoke in an official tone calmly.

The third-generation Moss voice system, he didn't even give Rebus, how could he give it to Apple?The other party is simply thinking about farting!
The atmosphere in the conference room fell silent instantly, and no one spoke for a long time.

"The second generation is also fine. Apple accepts this replacement condition. From 2016, we will entrust the chip processing business in Dahua District to Shanhai Microelectronics."

After thinking about it for a few minutes, Lu Lei took the initiative to speak.

"Wait! Business in Dahua District? Sorry, then Apple can only get Moss voice authorization in Dahua District."

Chen Heyu said coldly.

"Mr. Chen, the annual shipment of Apple mobile phones in Dahua District is as high as 4000 million units. This order is not small."

Lu Lei persuaded with kind words, his head was a little swollen.

"There is no way around this. Apple wants to exchange 20% of the chip foundry orders in exchange for Moss' worldwide authorization. This is really unacceptable to me."

Chen Heyu shook his head and directly refused.

In 2015, the global annual sales volume of Apple mobile phones was 2 million units. Taking the mainstream A9 chip as an example, the cost of a single chip was 25 US dollars. Roughly calculated, the annual OEM revenue will exceed 50 billion US dollars.

Accounting for 20% of Bay Semiconductor's sales, this bite will make Zhang Zhimou feel the pain!

4000 million chips, but $10 billion, is less than 4% of sales for Bay Semiconductor.

How about dismissing the beggar?

"Mr. Chen, it's not that the company is unwilling, but that it's the major shareholder of Gulf Semiconductors, which is also Apple's core investment institution. To sell 20% of the order share is already the best effort Dim can make."

Seeing that Chen Heyu had lost interest in negotiating, Lu Lei hurriedly said in a sincere tone.

"Pioneer? Bedley?"

Chen Heyu asked.

"I hope Mr. Chen can understand that Apple is a company with an extremely dispersed shareholding structure, and the truly influential major shareholders are behind the scenes."

Lu Lei nodded, confirming Chen Heyu's question, and then spoke slowly.

"These Big Macs are really pervasive."

Chen Heyu was stunned. During the ten days in the beautiful country, he understood the huge power of these two fund companies. They invested in almost all the technological innovation companies in Guigu, covering Intel, Gugou, Weisoft and many other companies. The overlord of the computer field.

Even Musk's Space M has them.

"Apple wants worldwide licensing, no problem."

Chen Heyu shrugged and said with a smile.

"Mr. Chen, you said that as long as you don't continue to cut the chip business of Bay Semiconductor, I am willing to make concessions in other areas."

Lu Lei breathed a sigh of relief, and said with a happy face.

"I have to pay more!"

Chen Heyu said simply and rudely.

"As far as I know, the authorization fee for Moss's second-generation intelligent voice system is 140 Chinese yuan per unit. What price does Mr. Chen want?"

Lu Lei asked.

Taking advantage of the situation, he pointed out the authorized price for rice, and secretly reminded Chen Heyu not to go too far.

"Dami is a subsidiary of Future Technology. It's normal to give certain discounts. Apple can't get this kind of treatment. It's 400 yuan a piece."

Chen Heyu wrote lightly.

"Mr. Chen, the net interest rate of an Apple mobile phone is only 20%. You open your mouth and want to take 7%. Is this possible?"

Lu Lei laughed angrily, his body trembled unconsciously, and he almost turned around and left.

400 yuan?
Chen Heyu regards himself as a major shareholder of Apple!

"Everyone is a smart person. No matter how much Apple's gross profit or net profit is, as long as you add the cost, the interests of shareholders will not be reduced by a single cent."

Chen Heyu replied lightly.

"But it will change Apple's global pricing strategy!"

Lu Lei said in a muffled voice, with a wry smile on the corner of his mouth. He understood that the last time he communicated with Chen Heyu about the foundry business of the A8X chip, he didn't see the other party's true face at all.

"Could it be that Apple is not willing to pay any price, just want to get the global authorization of Moss II, how can there be such a cheap thing in this world?"

Chen Heyu curled his lips and said in disdain.

"The price needs to be consulted with the headquarters. Mr. Chen has a short rest, so I'll excuse you for a while."

Lu Lei exhaled heavily, he was overwhelmed by the qi, and his lungs were aching. As the person in charge of Apple's Dahua District, he hadn't experienced such useless air for a long time.

During the negotiation process, they were crushed all the way, and there was no room for negotiation.

"Please!"

Chen Heyu grinned, picked up the coffee cup, and took a sip.

Asking prices all over the sky, just sit on the ground and pay back the money!

He also never thought that Apple could accept the unreasonable sky-high price of 400 yuan, let alone that it could beat the other party in the global mobile phone market with its software advantages alone!
Rice still has a long way to go if it wants to compete with multinational giants like Apple and Sanxing.

First-class photographic imaging system!

Top industrial design standards!
Powerful chip processor!

A smooth and memory-saving mobile phone system!
……

These are the directions that rice technology needs to work hard to optimize!

He knows that Rebs is working hard on self-developed chips, but it is difficult to see results in a short period of time, which is why he decided to open up authorization.

The two-year development window period has allowed rice to gain a firm foothold in the Huaguo market and achieved certain results in the international market.

Next!
Rice's future depends on his own ability. If he has been a child who is unable to walk steadily, how long can he support him?
When the time is right, rice equipped with Moss' latest intelligent system and hardware advantages will be qualified to gallop in the international market.

"Mr. Lu, I don't have much time. If Apple is not interested, I can choose Sanxing."

The moment he stepped out of the room, Chen Heyu said something slowly.

After hearing this, Lu Lei's face changed drastically!
Although the mobile phone market in Greater China has unlimited potential, compared with the global market, it only accounts for 20% of the market. If Sanxing is allowed to get the authorization first, he cannot imagine such a situation.

Immediately, leave in a hurry.

"Boss, do you think Apple will agree?"

He Tingbo asked in a low voice.

"It's not a big problem, it's mainly a difference in price, let's see Dimu's courage."

Chen Heyu said with a smile.

……

"Boss, the other party is very strong and has killed the authorized price of 400 yuan per unit. We currently only have two options.

First, an additional part of the chip foundry orders will be handed over to Shanhai Microelectronics;
Second, agree to the authorization fee increase plan, try to reduce the cooperation price, and speed up the upgrade of Siri. "

Lu Lei was alone, reporting in an office.

His character is cautious and introverted, and he said two options, but he didn't say anything. Both of these two paths need to be tailored to the specific ratio, and only Dim has the authority.

"In terms of orders, there is really no way to continue to increase. Let's discuss the authorization price with him. If it is less than 200 yuan, he can agree."

Dim was silent for a while, the boss, before replying.

How easy is it to optimize Siri?

Gugou, Weisoft and Amazon have invested huge R&D funds and recruited a large number of computer engineers. After two years of building intelligent voice assistants, they are only 30% as effective as Moss.

He had given up on this path long ago, otherwise he would not have authorized Lu Lei to start negotiations.

"I'm afraid Chen Heyu will not agree to this price."

Lu Lei hesitated.

"Then according to the original plan, first get the authorization of Dahua District."

Dim replied.

"But the other party clearly stated that if Apple does not agree to his conditions, it will go to Sanxing to communicate with the authorization of overseas markets."

Lu Lei added.

"Fuck! Greedy Chinese, let him die!"

Dim was furious.

Sanxing is Apple's strongest competitor. If Sanxing obtains overseas market authorization first, it will be a huge disaster for him.

For a while, Dim was in trouble.

(End of this chapter)