Rebirth 2010: I add some points to be a boss

Chapter 314 It was originally my order!Apple new product launch conference!

Shanhai Microelectronics Headquarters Building.

In a conference room facing south, it presents high-grade tones of black, white and gray, and the overall design is extremely simple and stable.

The ground is covered with a layer of dark gray carpet, the grid curtains are half opened, and the sunlight outside the house is directly coming in, making it bright and transparent.

On the main seat of the desk, sat a young man in his early twenties, wearing a white shirt and a royal blue suit, with a slender and tall figure, delicate and handsome features, and short, thin hair that was extremely tense.

"Everyone, wait a moment, there are still two business representatives who have not arrived."

The young man took the initiative to speak, with a gentle tone.

"Mr. Chen, can Shanhai Microelectronics really provide the ion source generation and ion beam control technology for etching equipment?"

Li Zhiyao asked eagerly.

"nature!"

Chen Heyu smiled, among the group of people in front of him, he was the only one who liked Li Zhiyao the most.

The other party was in his early 40s, with a half-cut hairstyle, a pair of thick black-rimmed glasses, and very thick eyebrows, which was impressive. He seemed more like a research and development engineer.

In fact, Li Zhiyao, who graduated from the Department of Chemistry of HKUST, went to the Golden State University in the beautiful country for further study after receiving a master's degree. He obtained a Ph.D. from the Department of Physics in only three years. .

From 2002 to 2006, Li Zhiyao worked as an engineer in the Guigu Intel R&D Center, and began to contact the etching process in the IC manufacturing process;
In 2007, Li Zhiyao joined the PSM laboratory as the director of the technical line, and it took less than five years to make PSM the world's largest supplier of etching machines.

PSM's market share even reached 40% at one point. Li Zhiyao became famous in the first battle, and many multinational giants offered him generous treatment and offered him an olive branch.

However, after serious consideration, he actually gave up his annual salary of one million dollars, returned to China and founded Xinweiyuan, advocating the localization of chip production equipment.

This kind of behavior aroused the dissatisfaction of the PSM management, and repeatedly sued Xinweiyuan on the grounds of "competition regulations" in an attempt to suppress Huaguo's etching industry.

All kinds of coquettish operations did not defeat Li Zhiyao, but made him more and more courageous. Three years ago, he built a machine that can provide plasma etching for 65-16nm chips.

Although there is a certain gap with the world's top technological level, it is in an absolute leading position in China.

"Dong dong dong~!"

There was a soft knock on the door.

"Please come in!"

Chen Heyu raised his voice and replied.

"Crack" sound!
He Tingbo led Luo Wenshan and Zhang Boyuan in, and introduced with a smile: "Boss, this is Mr. Luo from Weiner Technology, and this is Mr. Zhang from Hongtang Semiconductor."

"Mr. Chen, look forward to it for a long time!"

Luo Wenshan and Zhang Boyuan said in unison, scanning the situation around the house, basically domestic etching equipment manufacturers with some technical strength were all sitting securely in their seats.

"Two, please sit down."

Chen Heyu nodded slightly, signaling Xiao Yao to turn on the screen projection.

"Everyone is the mainstay in the industry, and they are also very familiar with the annual market size of etching machines. It is estimated that in 2016, the total global sales will reach 63 billion US dollars.

As the largest equipment purchaser in Yazhou, Huaguo accounts for more than 50%, but the proportion of localized equipment is only 16%. It has to be said that this is a pity. "

He said neither in a hurry nor in a hurry.

A group of people are either expressionless, indifferent, or slightly ashamed. In their view, there is nothing wrong with importing, as long as they can make money.

As for who owns the technology, it doesn't matter!
"Of course, I invite everyone to come here, not just to preach, but to strengthen the influence of Shanhai Microelectronics in the field of front-end production equipment. Here are some technical patents. If you are interested, you can take a look first."

Chen Heyu is concise and clear.

On the screen is the analysis report of the global etching machine market. The Dahua District has the highest consumption amount but the lowest market share.

84% are dependent on imports. Once they encounter a sales ban in the future, they will not even have the ability to resist.

Li Zhiyao couldn't help but sighed, it was difficult to change the current situation on his own.

Even if he researches a product whose performance and function are infinitely close to those of Applied Materials and PSM etching machines, it is still difficult to move forward without order support.

Domestic wafer processing factories and chip manufacturers will still choose big foreign brands. If there are still a small number of procurement contracts for scientific research institutions, his company would have been ruined long ago.

Ion source and ion beam control: Patent No. CN201601385289.1!

Reaction chamber design: Patent No. CN201601385280.5!

Contact Probe and Probe Control: Patent No. CN201511382280.9!

Cleaning and Liquid Handling: Patent No. CN20160237889.3!

Automation and control system: Patent No. CN201512384681.7!

……

A stack of more than a dozen patent documents is all about the core technology of the etching process, providing a detailed solution!

This?
Li Zhiyao was stunned for a moment. With his ability, he could easily identify the authenticity of these patents.

Most of the technical solutions are a level more advanced than the latest products of Neon High-tech, Applied Materials, and PSM.

"Mr. Chen, where did you get these patents?"

Li Zhiyao asked subconsciously.

"Some are self-developed, and some are purchased from countries such as Neon and Korea. It is inconvenient to explain the specific method."

Chen Heyu said casually, implying something.

"Mr. Chen, tell me directly, what price do we need to pay if we want to use these patents?"

Luo Wenshan asked directly, he thought everything through on the way.

Instead of living in vain, it is better to make a fortune. Shanhai Microelectronics has a good reputation. Although the asking price is high, it really gives technology.

Let them do their own research and development, invest hundreds of millions every year, and the results are zero!

Neither the management nor the board of directors could accept it. Gradually, they were only willing to eat leftovers and scramble for the low-end market that others do not want.

"A single patent licensing fee is 2000 million Chinese dollars a year, plus a 20% net profit commission. Not every company is eligible. I will examine the manufacturing capabilities of all parties and the proportion of annual R&D investment."

Chen Heyu said lightly.

Manufacturing capabilities cover multiple dimensions:
First, production capacity: an efficient factory should have sufficient production capacity to meet market demand, including production line configuration, equipment quantity and production scale, etc.

High production capacity can ensure the on-time delivery of etching machines, and at the same time provide flexible production plans to meet the needs of different customers.

Second, manufacturing quality: ensuring that the quality of the etching machine produced is stable and meets the design requirements, which involves process control, selection of materials and parts, and strict quality inspection process.Superior build quality enhances equipment performance, reliability and durability.

Third, manufacturing cycle: Efficient factories need to have the ability to complete order production in a short period of time, including the entire manufacturing process from receiving orders to equipment delivery.

The proportion of R&D investment is testing the innovation of each factory. If you are reluctant to optimize the manufacturing process and upgrade the production equipment after making money, you will still not be able to become a partner of Shanhai Microelectronics.

Chen Heyu's meaning is very clear, he doesn't collect all garbage!
"Mr. Chen, I have no problem. I fully agree with your conditions. Your company is welcome to send a working group to settle in at any time to inspect our production environment."

Luo Wenshan was humble and the first to respond.

The representatives of the remaining eleven companies looked at each other in blank dismay, wondering in their hearts: "Couldn't this Lao Luo be entrusted by Chen Heyu?
You don't even have the intention of counter-offering, so you dare to agree? "

What a mess!

Everyone looked at Li Zhiyao, because he was the leader of Huaguo's etching equipment manufacturer, and he was a well-deserved boss.

Li Zhiyao still lowered his head, flipping through the technical documents in a trance, turning a blind eye to the eyes of others.

"Mr. Li! What do you think?"

A general manager of a company sitting beside him asked in a low voice.

"what?"

Li Zhiyao came back to his senses, with an expression of unsatisfactory expression on his face, and looked at Chen Heyu again with a strong feeling of admiration.

He has heard people say that Chen Heyu is also a talented scientific researcher, and he has dabbled in computer algorithm models, EDA architecture, metal materials and chip design, and he feels a kind of breath of the same kind.

It can be seen from the layout of the office that it is completely different from the traditional Chinese businessmen.

There are no luxurious and heavy mahogany tables and chairs;
There is no arty landscape painting;
No exaggerated antique ornaments;
The spacious room is divided into two large areas, half of which is a rectangular meeting area, and the other half is equipped with a half-moon sofa and a simple desk.

Close to the wall, there are four tall bookshelves densely packed, and each floor is full of books.

All are highly professional introductions, journals, and literature. This is a technology-oriented entrepreneur!
"Mr. Li, is Xinweiyuan willing to join? Let us start a new era of Huaguo's semiconductor industry together?"

Chen Heyu looked at him with burning eyes, with a hint of expectation.

"Mr. Chen, I have a question. With the technical patent in your hand, you can do it alone. Why do you want to drag us?"

Li Zhiyao asked softly.

"Old Li, you are so confused!"

"What pot can't be lifted without opening it!"

A group of people immediately complained in their hearts. Since they came to Shanghai, they are ready to cooperate. They just want to lower the price and get more benefits.

In private, eight companies joined together to put pressure on Shanhai Microelectronics, and they were only willing to pay 10% or 5% of the commission.

"The core goal of Shanhai Microelectronics is in the field of chip design and research and development, and equipment supply. I think it should be handed over to you, and professionals should do professional things."

Chen Heyu explained with a smile.

In fact, he doesn’t like this little profit. It’s good to be a good technical solution provider. The more comprehensive its ecological chain, the stronger the viability of Shanhai Microelectronics.

For example, platform builders such as Gugou and Weisoft share the source code of the system to create enduring corporate vitality.

This is the underlying reason for him to be the Dream game platform and the semiconductor industry alliance.

Just imagine, 99% of the game makers in the world can only use the Dream game cabin to run the new games developed.

Then, he will be able to become the world's largest equipment supplier, which is still a unique position.

Li Zhiyao remained silent, carefully pondering Chen Heyu's words, and then smiled lightly. He didn't really believe the other party's lie, but he already had a decision in his heart whether he could get in the car or not.

"Mr. Chen, I hope we can cooperate sooner."

He stood up and said solemnly.

"President Li, you're welcome, sit down and talk."

Chen Heyu waved his hand, feeling secretly happy. With Li Zhiyao's approval, the representatives of other companies all nodded in agreement after some thought.

Compared with the technology authorization fees of chip technology, Shanhai Microelectronics' commission ratio in the front-end equipment manufacturing industry is quite conscientious.

After signing the contract, everyone drove to a nearby hotel to take the opportunity to communicate and negotiate.

Chen Heyu invited Li Zhiyao to take a car together, and asked with a smile: "Mr. Li, you must have suffered a lot when you gave up your high salary and returned to China?"

"Hey! I finally made it through. I know Mr. Chen's idea. He wants to use the advantages of the downstream industry chain to feed back the upstream with technology and drive the upgrading of Huaguo's semiconductor industry. But we must pay attention to the malicious competition from foreign giants."

Li Zhiyao said with emotion.

"As long as Shanhai Microelectronics maintains its technological leadership, it will not be afraid of these troubles."

Chen Heyu smiled lightly.

Xinweiyuan built an advanced etching machine three years ago, but no one bought it, so what can we do?
Applied Materials, Neon High-tech, and PSM learned about it, and immediately adjusted their business strategies in the Dahua District, with prices lower than Xinweiyuan.

The performance may not be much different, but the three giants rely on mature industrial systems and have higher profit margins. Coupled with some unknown rebate operations, domestic chip companies have chosen to import equipment.

Chen Heyu knew very well that the first-generation step-by-step projection lithography machine was played to death in this way.

Decades ago, in order to curb the development of Huaguo's self-developed lithography machines, multinational companies canceled the equipment blockade together.

Don't think this is a good thing!
Continue to look at the following show operation. The lithography machine suppliers of Neon and Beautiful Country promise that as long as the Huaguo enterprises that buy their lithography machines, their responsible persons are welcome to visit the headquarters, visit and travel, round-trip air tickets, hotel accommodation and all travel expenses , all borne by them.

At that time, being able to go abroad was definitely a lofty thing. Those companies that originally wanted to purchase step-by-step projection lithography machines changed their minds and canceled their orders.

No matter how good a product is, if no one cares about it and has no commercial value, it is not far from extinction.

In that year, Huaguo's self-developed lithography machine manufacturing process was only 3-5 years away from the world's leading level.

The great development opportunity was missed, wasting the hard work of a generation of scientific researchers.

Since then, the idea of ​​"making it better than buying" has been deeply rooted in the hearts of the people, and the way forward for domestic lithography machines has been completely blocked.

Thinking of this, Chen Heyu was in a daze, and smiled unconsciously.

"Mr. Chen, you built a rocket base in Qindao?"

Li Zhiyao felt that he was done, and asked about it off topic.

"Yes, Shanghai City and Qindao each have a large R&D center, and there is also an intelligent manufacturing base in Qindao, which is preparing to support a set of the most complete rocket assembly workshop, engine assembly workshop and component testing workshop in China.

Spending money like water, aerospace is really a costly project, so don't blame Mr. Li, I'm too hard on commission. "

Chen Heyu joked.

"No, no, the heat treatment industry is also 20%. We have no dissatisfaction. You are willing to give everyone a chance. It is too late to be grateful."

Li Zhiyao said with a smile.

When Chen Heyu heard the words, he didn't talk to him. He couldn't believe that he was grateful, and everything should be done according to the contract.

If you are obedient, he will pull it; if you are not obedient, then let it fend for itself.

Overseas semiconductor equipment giants have never expected that Shanhai Microelectronics, a chip foundry, is quietly deploying, accumulating strength, and thinking about completely replacing them.

……

"Mr. Chen, do you have time tomorrow? I have a business, I want to chat with you."

Lu Lei, president of Apple Greater China, called and asked.

"For the autumn new product launch?"

Chen Heyu asked back.

"That's right, is Boss Chen interested?"

Lu Lei said with a smile.

"It was originally my order. Mr. Lu, don't forget that we signed a contract. Within three years, Apple's global chip foundry business will belong to Shanhai."

Chen Heyu said with a smile.

"Then see you tomorrow?"

Lu Lei suggested.

"The day after tomorrow, I just want to go to Yancheng, to save Mr. Lu from making an extra trip."

Chen Heyu thought for a while and said.

(End of this chapter)