my movie years

Chapter 143 Is this the box office that a literary film should have?
If you want to gain something, you must do a good job in publicity. No matter how good a movie is, it will be difficult to succeed if the publicity work is not done well.

From the completion of production to the release of "The Undertaker", the time is quite short, which is mainly to catch up with the selection date of this year's Oscars.

Because it is a literary film, the investment scale is not large, and there is no box office pressure, so many necessary promotional procedures for commercial films are omitted.

"The Undertaker" didn't even hold a premiere ceremony, but before the release, Zhang Hao and the publicity department arranged and discussed various publicity strategies.

The most important of these are all kinds of advertising soft texts.

This form was very common later, but at this time in 2011, it was still a very new thing.

Ever since, when the publicity began in October, a large number of various soft articles appeared on forums, post bars, blogs, etc.

The main form of soft articles is to write some moving stories to arouse people's interest. At the end of the article, "The Undertaker" is introduced to achieve the purpose of attracting the audience.

Literary and artistic films like this cannot use the overwhelming publicity of commercial films, and the effect is very good with such soft-spoken publicity.

Starting from October 24th, "The Undertaker" began to be screened in some theaters, gradually accumulating word of mouth for the film.

At the same time, after the screening began, the media's evaluation was also unlocked simultaneously, further expanding the scale of publicity.

As a loyal fan of Zhang Hao, Zhou Yang, who also needs to contribute articles, immediately grabbed the screening of "The Embalmer" in a nearby theater.

Last time he wrote several film reviews about "The Prestige", which were well received by fans.Especially the aspect of plot analysis has aroused discussions among netizens.

In addition to writing film reviews, Zhou Yang is also currently planning to transform into a video blogger explaining film and television, first post a video on Youku to see the effect.

This "Department Master" is the first video of his first transformation into a video blogger, so Zhou Yang came to watch it immediately.

The number of on-demand screenings is relatively small, and this movie theater under China Film Group only has this one today.

After Zhou Yang checked the tickets and entered the theater, he found that almost all of the more than 80 seats were filled.His position is not bad, in the middle of the sixth row, just right for watching the big screen.

Zhou Yang sat in his seat, listening to the chatting of the people next to him.

"This movie has Hua Tsai and Zhou Xun. I have been looking forward to it for a long time."

"This is still Zhang Hao's work. Zhang Hao is a director I like very much recently. I follow all his works."

"Hey, you said Director Zhang has a good image, why don't you go to act?"

"I don't know. He graduated from the director department, not the acting department."

"Many directors can also act. Look at the National Teacher, Feng Dapao is good."

"Stop talking, the movie is about to start."

Zhou Yang withdrew his thoughts and watched the movie quietly. After watching it, he was immersed in it.

Jiang Zhicheng, who was far away in the capital, also grabbed two tickets for the screening, and when he was happy, he invited his goddess Ye Xiaoyi to watch the movie together.

Recently, because of Ye Xiaoyi's relationship, he and Wu Dazhuan have shown their special abilities. Now many students know that Jiang Zhicheng and Wu Dazhuan are fighting for Ye Xiaoyi together.

But the goddess seems to have no interest in the two of them. She laughs and laughs all day long, discussing Zhang Hao's movies and Zhang Hao's recent developments with everyone.

When Jiang Zhicheng saw that "The Undertaker" was released, he immediately took it to heart, and managed to grab two tickets for on-screen screenings, and then invited Ye Xiaoyi to watch it together.

Of course Ye Xiaoyi was happy to see Zhang Hao's new movie, so she followed Jiang Zhicheng with great interest.

To be honest, although Zhang Hao's previous three works left a good impression on Jiang Zhicheng.But Zhang Hao is still not an excellent director for him, until this film.

No one knows what kind of movie those audiences who watched the screenings saw. After the movie screening, most of the audiences who came out had red eye sockets, and they were obviously in tears.

The same goes for Zhou Yang, who was originally a sentimental person. After watching "The Undertaker", he was so moved by the plot of the film that he wept in the theater.

It stands to reason that it would be embarrassing for a grown man to cry while watching a movie, and Zhou Yang was also a little embarrassed.

But when he saw a 1.8-meter-tall, burly man with a beard sitting next to him, he was moved to tears, and after crying, Zhou Yang was not embarrassed.

The two even shared a pack of tissues to wipe their tears, and the tissues belonged to the big man.

The movie "The Undertaker" can make a strong man cry, which is enough to witness the power of this movie.

When Zhou Yang came out, he was still thinking that Zhang Hao left behind the suspenseful narrative rhythm of high IQ that he was always good at, and just like the spring breeze and drizzle, he told a touching story silently.

It is commendable that Zhang Hao broke through himself and broke through the limitations.It proved that he is not only an excellent director of commercial films, but also a good hand at playing sensationalism.

When returning home, Zhou Yang's wife was still surprised, and asked quickly, "Why are you crying?"

Zhou Yang said embarrassingly: "You have seen all this, so I'm so embarrassed."

"What's wrong? What happened?" Zhou Yang's wife asked with concern.

Zhou Yang wiped the corners of his eyes with a tissue and said, "It's nothing, but watching the movie was too touching, and I haven't come out yet."

"It's Zhang Hao's movie again?" Zhou Yang's wife curled her lips in disdain and said, "I was tricked by you last time to watch that "Fatal Magic" together. I slept in the movie theater for two hours, and it wasn't good at all. .”

"It's different now. You absolutely love this movie. The drama starring Hua Tsai and Zhou Xun is very touching." Zhou Yang said.

"Pull it down!" Zhou Yang's wife obviously didn't believe it: "I will never go to the cinema to watch his works again, they are so ugly.

Go to bed early after you finish your work, I'm going to rest, and I have to send my child to school tomorrow morning! "

Having been harmed by Zhang Hao once, Zhou Yang's wife has zero trust in Zhang Hao, and Zhou Yang has no choice but to write a copy first, and post a forward-looking film review in conjunction with the movie trailer.

Here in the capital, Jiang Zhicheng no longer cared about the feelings of the goddess Ye Xiaoyi, he was completely immersed in the plot of the movie.

After he came out, he said to Ye Xiaoyi, who also had red eyes: "I think this is the best film work of director Zhang Hao's career, and it is also one of the best film works in the history of Chinese films."

Ye Xiaoyi nodded in agreement.

"When the movie premieres, I invite everyone to watch it again. More people should know about such a good movie." Ye Xiaoyi said.

What Ye Xiaoyi actually thought in his heart was: It was useless to maintain the image of a goddess, but in the end she cried in front of Jiang Zhicheng.

If she wants to cry, she can't cry alone, she needs to find more people to cry, so as not to lose face.

Jiang Zhicheng didn't think too much about it. He and the goddess empathized because of the same movie, which made him feel connected with the goddess.

What is it called?This is called soul resonance.

Obviously, with the increase in the number of screenings, the movie "The Undertaker" has gained more praise.

Although "The Undertaker" has not yet been released on Douban, it has gathered quite a few film critics.

A Douban netizen posted a film review without saying a word: "Hitchcock said to the younger directors: Let the audience know what you want to do next, but let them worry about how you can do it.

The plot of "The Undertaker" has no surprises, it's quite satisfactory, the audience can guess that it's pretty close, but it's still moving.

From Lin Sen's unwilling entry into the profession to his recognition and love of the identity of an embalmer, and the people around him gradually understanding the embalming work and its value, these stories are all linearly advanced.

However, the director of the film relieved the audience's worries with a soundtrack, just the right details and simple philosophical penetration, and told an old-fashioned story full of emotion.

Let the conceited and intelligent audience go deep into the play, laugh and cry.Master Xi can give director Zhang Hao an excellent award. "

Netizen Pujiedai also said: "Encoffining is not only the last farewell of the living, but also the free and easy journey of the dead. Between life and death, everything is solemn."

Everyone has different feelings when watching this film, and finally these feelings collectively become the word-of-mouth of the film, just like a trickle of water converging into a vast ocean.

Of course, not everyone likes the film "The Undertaker".

For example, some netizens said that the portrayal of female images is too rigid, and some say that the plot is too hypocritical, which is not enough.

However, there are only a small number of negative reviews, and most netizens still hold a favorable attitude towards the film.

And many netizens also paid attention to the beauty of the picture presented at the end of Zhang Hao, the vast and endless plain, Lin Sen playing the cello in the field.

Next to a river, Lin Sen sent a stone letter to Axiang, and the scenes are so beautiful that they can be used as screensavers, forming the whole film.

Coupled with Hisaishi's beautiful music, people are immersed in the atmosphere created by the film and are reluctant to come out for a long time.

Douban has always been very harsh on domestic films, but it seems to be particularly tolerant towards Zhang Hao, and a group of Zhang Hao's fans have also gathered on Douban.

Anyone who cares about all kinds of celebrity gossip and gossip should know that Douban has a goose group, and all kinds of celebrity gossip are flying all over the sky in this goose group.

But I don't know why, someone was looking for Zhang Hao's black material here, but found nothing, and was chased and scolded by the goose group netizens.

As a result, Zhang Hao is now called Douban's son and looks down on other directors. Douban is very special to Zhang Hao.

"Manslaughter" scored 8.1 points, "Genius Gunner" scored 8.3 points, and "Fatal Magic" even scored as high as 8.9 points, becoming Douban's TOP250 works.

Even "Shark Beach", written and supervised by Zhang Hao, has a score of 7.8 on Douban, which is a good commercial film.

According to this trend, the current word-of-mouth reputation of "The Undertaker" will definitely not be low on Douban.

It is true that Douban ratings are often not objective and fair, but there is nothing to do, who makes this website the largest and most authoritative rating website in China.

When many media editors introduce a movie, they always include the box office of the movie on Douban to increase their authority.

When "The Undertaker" was in full swing, Zhang Hao was exploring the great power of "Painted Skin 2".

"Mimi, what do you think of my two scripts?" Zhang Hao finished his work in front of the laptop, and called Da Mimi to come and have a look.

At the end of the day's filming, Da Mimi worked very hard, his body slumped in Zhang Hao's arms like soft mud, looked up, and asked in surprise: "Is this the script of two TV dramas?"

"Yes, it's not bad, it's prepared for you." Zhang Hao said proudly.

Da Mi Mi became interested in an instant, one stood up and quickly snatched the laptop over to look at it for himself.

""Want to See You" and "The Distance Between Us and Evil"? They are all not bad!" Da Mimi praised after roughly reading the introduction of the plot.

"Yeah, when you become independent next year, you can organize and shoot these TV dramas yourself." Zhang Hao said.

"Hey," Da Mimi threw himself into Zhang Hao's arms, and kissed him on the mouth: "Thank you, dear."

"Don't thank me first, the contract ends next year, what do you think? Do you want to open your own studio?" Zhang Hao asked.

"I have thought about it, why don't I sign with your studio." Da Mimi said.

"Our studio doesn't have any artist management business."

"That's right, I just started the artist brokerage business right after I came here, right? Sign some potential newcomers and arrange some resource projects." Da Mimi snapped his fingers and talked about his own plan.

In fact, at the beginning of the establishment of Haotian Studio, it was essentially serving Zhang Hao's own film projects. At that time, Zhang Hao hadn't thought so far.

With the development in recent years, the scale of the studio has become larger and larger, and it has gradually become less like a studio.

Cai Runping, the executive of the studio, also suggested to Zhang Hao to reorganize the studio, establish a formal film company, and expand the scope of business at the same time, just like Huayi.

But Zhang Hao is still thinking about it. He is a director, and running a company transformed into an entertainment media company is not what he is good at.

If Da Mi Mi comes, maybe this aspect can be handed over to Da Mi Mi.

In the previous life, there were many top stars under Mimi's hands, such as Reba and Zhang Binbin.

As for the reorganization and establishment of the company, it will cause hatred and hostility from other companies, so there is no need to worry about it.

Zhang Hao has always been his own boss and invested in his own projects.

After the establishment of the company, good projects are still played with partners, and everyone cooperates to win-win and combine into an interest group.

Then, Zhang Hao thrived under the protection of this interest group.

Chen Gezi has been unable to do anything about him, is it because his project can make money, and those partners spontaneously protect him, leaving Chen Gezi with nothing to do.

After thinking so much, Zhang Hao patted Da Mi Mi's thigh and said: "Okay, you are welcome to join our studio next year, no, it should be reorganized next year, what do you think is a good name?"

Da Mi Mi pointed his finger at the corner of his mouth and said, "Why don't you call him Jiaxing?"

"Why?" Zhang Hao asked curiously.

"My manager's name is Zeng Jia, and you are very good at it." Da Mimi explained.

Zhang Hao was speechless, and retorted: "Why, my lady boss is you, not Zeng Jia, it's not appropriate."

"What's that called?" Da Mi Mi was also distressed.

So, the two naming wastes studied the name of the new company on the bed.At the end of the study, all the clothes on my body were gone, and then I exercised together to burn calories.

After thinking about it for a few days, but still didn't understand it, Zhang Hao and Da Mimi simply gave up.

Within a few days, "The Undertaker" was officially released on a large scale in theaters.

The film is solely owned by Haotian Studio, and China Film and Bona Films are responsible for distribution.Originally thought that the box office of literary films would not be too high, but who knew that "The Undertaker" created a surprise on the first day.

"How much did you say?" Yu Dong opened his eyes wide in disbelief.

The subordinates once again reported: "On the first day, it got 1903.8 million box office, and won the single-day box office champion."

Hearing this data again, Yu Dong didn't even care about self-cultivation, and couldn't help but swear: "Fuck, this kid, is he going against the sky?"

The subordinates also exclaimed in amazement: "Yeah, we didn't expect this result. It's really amazing to get this data with less than 20.00% of the film arrangement."

The result of "The Undertaker" is not surprising, but it is shocking enough to get this box office with less than 20.00% of the five films.

You must know that the Hollywood blockbuster "Rise of the Planet of the Apes" will be released on this day. The film schedule of this film is as high as 30.00% five, and it only got 1504.7 million box office.

As a literary film, "The Undertaker" defeated "Rise of the Planet of the Apes" with a film schedule of less than 20.00%30.00, which is unbelievable.

The third master also listened to the report, he was not surprised, but thought that this was the effect that the lineup of Zhang Hao, Hua Tsai, and Zhou Xun should have.

"How much did you invest in the film?" San Ye asked.

"The production cost was 1200 million. The main reason is that Hua Tsai and Zhou Xun both received very low salaries, and the publicity was only about 500 million. There was basically no publicity." The staff reported.

The third master nodded, and then said: "Since the film has an excellent box office performance, we should arrange more films to support our outstanding young directors."

The subordinates understood in seconds: "Mr. Han, don't worry, I will immediately notify the theater department to increase the number of films for "The Undertaker"."

At the Wanda Cinemas, the person in charge received a call from the big boss: "Give me the lineup of "The Undertaker", we want to support domestic films."

While agreeing, the person in charge complained in his heart: What is supporting domestic films? It’s not because he wants to make money by watching other people’s movies, and wants to continue to win over them.

In this way, on October 29th, the screening rate of "The Undertaker" increased by ten percentage points to 30.00%.

Correspondingly, the screening rate of other films will drop, and "Rise of the Planet of the Apes" will drop to 30.00%, which is still not enough to compress other films released.

This year's Zhang Hao seems to have the same taste as last year's Feng Dapao's "Tangshan Earthquake" and "If You Are the One 2".

On the third day of release, that is, Sunday, "The Undertaker" continued to cut 2094.7 million box office, beating "Rise of the Planet of the Apes" with 6629.7 million in the first week's 5908.9 million, and won the weekly box office champion.

After "Manslaughter", Zhang Hao finally won the weekly box office champion again. Now he has two weekly box office champions, just like Guo Fan.

Such an excellent box office of "The Undertaker" naturally attracted a lot of attention.

The media began to report overwhelmingly, shifting the focus away from the touching plot and focusing on the box office.

In addition to the word-of-mouth marketing of the previous film screenings and the marketing of online soft articles, Zhang Hao's box office appeal was mainly responsible for such a high first-week box office.

The outstanding performance of several consecutive films has allowed Zhang Hao to accumulate a large audience, and loyal audiences will support the film immediately regardless of the quality of the film.

The audience who waited and watched received unanimous praise from the film, and they would also go to the cinema to support it.

Vaguely, Zhang Hao created a label for himself that Zhang Hao's product must be a boutique.When the audience sees that the director is him, they will subconsciously think that the film is a good film.

In addition, thanks to the year-by-year expansion of the movie market, audiences are eagerly looking for movies they can watch.

As long as the filming is okay, it can be successful in theaters, and it is no longer a dream for a literary film to exceed [-] million yuan.

Furthermore, Hua Tsai is Hua Tsai after all, and the number of fans and fans accumulated over the years in the industry is huge.

As long as the film has a good reputation, the films starring Hua Tsai can generally achieve good results.

In addition, Zhou Xun is also an actress with box office appeal, as "The Wind" has proved this point.

Therefore, the success of "The Undertaker" is not an accident, but an inevitable result of the superposition of various factors.

According to the forecast of authoritative media, "The Undertaker" will eventually have a box office of 1.8 million, and even [-] million is not impossible.

　Zhang Hao and Da Mimi's partnership company, what is the name?Everyone give an opinion!

　　
　
(End of this chapter)