my movie years

Chapter 186
"Batman: Beginning of War" was only held for three days in China, and it was promoted in the three major cities of Beijing, Shanghai and Guangzhou.

After that, Jeff Robinov returned to North America with the main creators to carry out the most important North American road show promotion.

"Are you really not going to North America with us?" Before leaving, Jeff Robinov asked.

"No," Zhang Hao shook his head and said, "The highlight of the movie is not me as the director. I have successfully completed the task, and the rest is up to you."

"Okay then, I will communicate with Time Magazine, and arrange for you to be on the cover of the July interview and the Asian edition." Seeing this, Jeff Robinov stopped forcing Zhang Hao to go to North America.

"Time Magazine" is one of the most influential magazines in the world. Star singers such as Cheng Long, Li Lianlian, Gong Li, International Zhang, Amei, Jay Chou, Fan Binbing, Li Yuchun and so on have all appeared in its Asian edition cover.

According to the arrangement, if Zhang Hao becomes the cover character of the July issue, he will be the first Chinese-language filmmaker to appear on the cover of Time Magazine as a director.

Of course, this is more or less suspected of operating in the dark, who made Time Magazine a media magazine owned by Time Warner, the parent company of Warner Pictures.

Zhang Hao decided not to go to North America to participate in promotional activities. First, he worked too long and needed to take a vacation. Second, the North American media had nothing to say about him.

It was all kinds of troubles when he went there, and Zhang Hao also understood what Chinese movie stars suffered in Hollywood, so he didn't want to make trouble for it.

In the case of only $6160.9 million box office in the first weekend in North America, "Batman: Beginning of War" maintained a healthy decline in the studio in the second week. It fell by 40.00% on Monday, May 1041.2th, and it scored [-] in a single day. million dollars at the box office.

Tuesday is the half-price day for movie tickets, which attracted more audiences. The box office of the movie rose by 20.00%.

The stable box office trend has surprised Warner Pictures inexplicably.If this box office rate is maintained, "Batman: Beginning of War" is entirely possible to get a North American box office of more than 1.5 million US dollars.

Coupled with overseas box office and later peripheral income, it can completely achieve profitability.

However, such box office results are a bit rubbish compared with "Iron Man 3". "Iron Man 3" was released a week earlier than "Batman: Beginning of War", and it has already scored 7.21 million box office worldwide.

The film has been released in other parts of the world one after another, and will become Marvel's second film to break the billion-dollar box office.

Bruce Wayne was just resurrected, but Tony Stark was on takeoff and never landed.

The obvious box office comparison made the executives of Disney and Marvel Studios feel relieved.In the eyes of Robert Iger and Kevin Feige, as expected, Batman is no match for Iron Man.

Perhaps, the Superman movie released in June can still make Warner Pictures and DC struggle a bit.

It is also such an obvious contrast that makes Robert Iger and Kevin Feige ignore the most important point. Batman has finally resurrected from the haze of the past 15 years and re-entered the eyes of movie fans.

As the most popular superhero ever, Batman's background is obviously much stronger than that of the second-line Iron Man.

In North American movie theaters, we can see a very amazing phenomenon, that is, most of the people who go to see Iron Man are young people, while most of the people who go to see Batman are middle-aged people.

Think about when Batman was still popular 15 years ago, the middle-aged people at this time were almost young people at that time, so seeing Batman again in the movie theater immediately aroused their nostalgia.

This is also the reason why "Batman: Beginning of War" has a strong box office. Batman fans back then still can't forget this superhero.

In an IMAX cinema affiliated to AMG in Chicago, Adam Jayer has seen "Batman: Beginning of War" twice.

He watched it again today, and after he came out, he began to think about how to shoot the next movie.

The last ending of the film leads to the clown. Adam Jere knows that the next villain is the clown, but it is difficult to find an actor with the clown.

Walking out of the theater, Adam Jayer was thinking wildly when he suddenly heard a middle-aged fat fan accepting an interview with a reporter.

"I'm so excited to see Batman again. I've been a fan of Batman since I was a child..." As he spoke, the middle-aged fat man even shed tears of excitement.

When the reporter asked what he would like to see if there was another film, the middle-aged fat man replied: "If possible, I hope Jack Nicholson will play the clown again. He has left a deep impression on me."

Adam Jayer snickered, thinking that this is impossible, Jack Nicholson is too old to be qualified for this role.

It is estimated that suitable clown actors need to be found among younger actors.

Walking out of the theater, Adam Jayer found a Batmobile in the movie parked at the entrance of the theater. Many people gathered around the car to check in and take pictures.

There was a staff member next to him, and Adam Jere was excited, so he hurriedly asked, "Miss, did this come today?"

The staff replied: "Yes, this is an exhibit."

"Can it be driven? If it can be driven, I will buy this car." A young man who looked wealthy next to him asked.

"Excuse me sir, this car has already been sold, and it will be shipped away after the exhibition," the staff said.

The young man looked disappointed, but still unwilling, and asked, "Where can I buy this car?"

The staff patiently explained: "For specific information, please pay attention to Lamborghini. In addition, we also have models of this car for sale."

If you don’t have a car, you can have a model. Adam Jere, who has a hobby of collecting, immediately followed the staff’s guidance and walked into a peripheral merchandise store.

There are already a variety of movie peripherals in the store, including Iron Man armor models, Leonardo DiCaprio dolls, etc.

This also includes the Batman suit, as well as the Batmobile model noticed by Adam Jayer.

Adam Jere saw that there were not many Batmobile models left, so he quickly took one of them and went to the counter to pay.

"A total of $1288, sir," said the cashier.

Without saying a word, Adam Jell immediately took out his credit card and swiped it, and took the Batmobile model home.

In fact, during the period just after watching the movie, seeing the peripheral products of the movie is the time when the audience is most prone to impulsive consumption.

If these peripheral products are placed in the Chinese mainland market where supervision is not yet strict, it is estimated that expensive genuine licensed peripheral products will soon be replaced by pirated ones.

But in North America, where the surrounding industries are developed, this situation will not exist.

The production cost of a Batmobile model is only a few tens of dollars. If it is manufactured by a Chinese factory, it may cost less than ten dollars.

But with the genuine authorization, it can be sold for hundreds of dollars in an instant, and the hardcover version can even be sold for thousands of dollars. The profits in this can be imagined.

It's no wonder that Hollywood film companies, especially giant companies with extensive channels, attach so much importance to peripheral industries.Compared with the box office, peripheral income is the biggest profit of a commercial film.

In the new weekend, "Batman: Beginning of War" will be screened in Japan, South Korea, Southeast Asia, the United Kingdom, France, Germany, Australia and other places.

The film was released in North America for ten days. Under the impact of "Star Trek Into Darkness" which was released the following weekend, the box office of "Batman: Beginning" broke through 1.08 million US dollars, reaching [-] million US dollars.

And the film performed very well in the Chinese mainland market. It grossed 8.63 million RMB at the box office within ten days of its release.

Even Warner Pictures estimates that the film is likely to earn more than 14 million US dollars at the box office in the mainland, equivalent to about [-] billion RMB.

This is not impossible. You must know that "Avatar" released in early 2010 has received a box office of 13 billion, and "Transformers 3" has also received a box office of more than one billion.

Since the end of last year, three domestic films have broken one billion box office.

Therefore, a Hollywood film directed by a well-known Chinese-language film director is of such excellent quality that it is very likely to get a box office of more than 14 billion and create a new box office record.

However, what surprised Warner Pictures the most was how well the film performed in other Asian markets.

Before the rise of the mainland market, the island nation has always been the world's second largest film market, but this market seems to be unfazed by superhero movies.

"The Avengers" only earned US$1300 million at the box office here, compared with US$8100 million in the mainland market.

"Iron Man 3" is also miserable. So far, the box office in the island country has not exceeded [-] million US dollars, which shows the prejudice of island country fans against Hollywood super-English blockbusters.

But this prejudice became invalid when it came to "Batman: Beginning of War", because the director is Zhang Hao, who won the highest award and honor in the island country film with "The Undertaker".

Zhang Hao has a large number of loyal fans in the island country, and his films have achieved quite good results here.

This time is no exception. The island country was screened a week later than North America and the mainland. In the first three days of the weekend, it scored 13.8 billion yen at the box office, equivalent to almost 1500 million U.S. dollars, instantly surpassing the total box office of "The Avengers" in the island country.

And this is not the end, there is still a long run time, the film is expected to win the box office of 3000 million US dollars in the island country is not a problem.

The same situation happened in South Korea. Zhang Hao is also very popular in South Korea. He also won the Blue Dragon Award for Best Foreign Language Film.

In the latest ranking of Korean fashion magazines, Zhang Hao was listed as one of the directors that Korean actresses most want to work with.The popularity is second only to Jay Chou, and is the second most popular Chinese star, if Zhang Hao is also a star.

Therefore, the combination of Hollywood and Zhang Hao caused a great sensation in the Korean film market, creating a record of 550 million movie viewers in the first weekend.

Coupled with the box office revenue in other regions, "Batman: Beginning of War" won a global box office of 7354.6 million US dollars in its second weekend outside of North America and the mainland.

Together with the box office in North America and the mainland, the film's global box office totaled 3.04 million US dollars.

At this point, it can really be declared that Batman has ushered in a new life, and the reboot that Zhang Hao is in charge of has been a success.

Afterwards, the film still has a long screening period. Warner Pictures optimistically estimates that the final box office of the film may exceed [-] million U.S. dollars.

This is the joy of a good harvest. Warner Pictures held a celebration banquet in the headquarters building on Monday, the third week after its release in North America.

All the main creators of the crew participated, except Zhang Hao was missing.

As the greatest hero, what is Zhang Hao busy with at this time?He is working with Penguin China Film Bona and other companies to plan two large-scale film and television city projects

(End of this chapter)