my movie years

Chapter 203 The Marketing Journey of Overwhelming Word of Mouth

Chapter 203 The Marketing Journey of Overwhelming Word of Mouth
Zhou Yang sat down in the CINITY cinema and looked at the people around him. Only half of the more than 100 seats in the cinema were occupied, and the producer did not invite many people.

Because it was a trial screening, there were not so many bells and whistles. As the director of the film, Zhang Hao just showed up and left in a hurry.

"Hi, which media are you from?" A beautiful woman next to him greeted Zhou Yang.

"Hi, my name is Zhou Yang, I work for We Media, and Ah Dou is back, my online account." Zhou Yang replied.

The beauty instantly remembered: "I know you, I have watched your commentary video, my name is Liu Xiran."

After getting to know each other, the two chatted.

"I first fell in love with Zhang Hao's movie, "Genius Gunner" starring Da Mimi. At that time, I thought to myself, how can there be a director who is so good at making movies."

"I paid attention to him when I was Director Zhang's first film, and I worked as a part-time film critic at that time, and it was his films that made me turn to explaining films."

Both of them are fans of Zhang Hao, and they have many topics to talk about.

After about 10 minutes, the film officially begins.Although it was a trial version, the film was already a full version, and it passed the review and got the leading title.

Zhou Yang and Liu Xiran ended the topic and focused on watching the video.

After flashing the leading logo and various producers, a female voice sang, and then a line of subtitles appeared: In space 125.5 kilometers away from the earth, the temperature changes suddenly between 53.3 degrees Celsius and minus [-] degrees Celsius.

Sound cannot travel, there is no air pressure, no oxygen, life in space is impossible.

With an electronic noise-like soundtrack, the four characters of gravity emerged, pulling the expected emotional value of the audience to the highest level, and then disconnected.

A beautiful earth appeared on the screen, occupying most of the screen, and it was extremely beautiful.But there was no sound, the theater was so quiet that Zhou Yang could hear his own breathing.

"What's the matter? The theater sound is broken?" Liu Xiran asked in a low voice.

Not only her, Zhou Yang, but also more than 40 other media reporters and self-media film critics had doubts, and they all thought that the theater sound was broken.

But before they could tell the staff, a distant call sounded.

It turned out that it wasn't the theater's sound that was broken, it was Zhang Hao's movie magic, and he played some tricks.Zhou Yang noticed that in the subtitles at the beginning of the film, there was a message that sound cannot be transmitted in space, and he didn't expect to play this trick as soon as it came up.

Zhang Hao's directing skills are becoming more and more proficient, and he is already a master.

Next, there is a shocking long shot, how to describe this long shot, it is extremely beautiful, so beautiful that Zhou Yang thinks this movie will leave a name in film history.

As the earth rotates, spaceships and satellites gradually enter the picture, and the voices of the astronauts are clearly visible.

Before the screening, there was no news at all. Except for Da Mi Mi, no one knew who the actors were.Until Hua Tsai's camera appeared, there was a lot of exclamation in the theater.

Even Zhou Yang recognized Wu Jing's voice, but it didn't take long for Wu Jing to hang up without showing his face.

Then there is a series of thrilling space escapes, Hua Tsai cameo not long ago, also drifting in the vast expanse of space.The earth is so close, but he is getting farther and farther away from the earth.

Next, the astronaut played by Da Mi Mi will go on a journey to survive alone.

Zhou Yang has seen many 3D effects of domestic films, and it is hard to describe them in words.The picture is gray and the color tone is not clear, making people dizzy.

However, the 3D effect of "Gravity" has completely reached the international first-class level, and the movie-watching experience it brings to the audience is unmatched.

There was no voice to discuss the plot of the movie in the theater, and everyone was shocked by this space science fiction movie.

I have predicted what the sci-fi film directed by Zhang Hao should look like before, but I never expected that it will bring such a huge shock to everyone.

In the second half of the film, the astronaut played by Da Mimi returns to the earth from space, rubs in the atmosphere, and is accompanied by passionate music, which is so shocking.

Da Mimi swims out of the sea, as if life moves from the sea to the land, full of philosophical charm.

At the end of the film, although none of the main creators were present, all the people present stood up involuntarily and gave their warm applause to this epoch-making film of Chinese-language films.

It was so wonderful, so unexpected.

When they went out, Zhou Yang and Liu Xiran looked at each other, and they both saw the disbelief in each other's eyes.

"I know Director Zhang's level of filmmaking, but I didn't expect it to be this level. It's really amazing."

"Director Zhang is already recognized as a film master. In my opinion, he has surpassed the national teacher and can be called the No.1 Chinese film director."

"I'm afraid other people will not agree with what you said." Liu Xiran laughed.

"It's okay, I think my opinion is correct, I think this movie can create miracles, not only here, but also in the world." Zhou Yang said.

"I think so too..." Liu Xiran agreed.

Back home, Zhou Yang immediately recorded the film review after the preview, and commented on "Gravity" in line with the trailer.

"Hi everyone, I'm A Dou, I was invited by the producer this time, and I had the honor to watch "Gravity".

Let me make a conclusion first: this is an epoch-making Chinese-language film, pay attention, I am not talking big, you will understand when you go to the cinema and watch this movie. "

"I also had the honor to meet director Zhang Hao, but he didn't watch it with us, but just said hello. Next, I will talk about my feelings about this film."

"I think 'Gravity' is the best space movie ever made, even in Hollywood, it's the best space movie ever made.

I grew up watching space movies, it was my big love.

I'm a fan of Star Wars, Star Trek, etc., always have been.

I longed to go to outer space, and after watching Gravity, I felt like my wish had come true.

The 3D effect was unexpectedly good, and the excellent effect of the CINITY theater made me unable to stop.Every frame of the movie can be used as a wallpaper for ultimate aesthetic enjoyment.

It is suggested that when the film is released, everyone must go to the film to watch the IMAX3D version. You will feel that the trip is worthwhile. If you have the opportunity, CINITY Cinema is the best choice. "

Zhou Yang started a fanatical bragging about "Gravity", making everyone think he took money.

"If it wasn't for Zhang Hao's film, I thought Adou would be out of money again."

"Zhang Hao's film can also match the money, there is no difference."

"A product produced by Zhang Hao must be a high-quality product, I choose to believe it."

"I'm already looking forward to it, when will the film be released?"

"The file has been set, April NO.30."

After Liu Xiran went back, he also wrote an article, praising "Gravity":
"The most successful thing Director Zhang Hao has done is to truly express the state of weightlessness, he will take you to outer space, you will feel the magnificence of space, and you will also see the beauty of the earth.

The feeling of floating in space without gravity, and the loneliness, the fear, the beauty, I feel like I've been in outer space.

If you go to this movie, it's hard not to feel that authenticity the way I did. "

Not only that, as Zhang Hao's number one media outlet, "Film Weekly" under Six Princesses also wrote a film review:
"What I love about this film is that it takes cinematography to a new level.

I know it's difficult to shoot when the actors are in constant motion, but they did it, and they did a great job.

I know they used a lot of robotics, and the latest lighting rigs, which were all new, and it worked out really well.

It's not like the people who used to see people flying with wires hanging. This film is more realistic. You will feel the weightlessness, and the astronauts have received good physical training, and you will empathize with it. "

And "Sina.com" focused more on Zhang Hao himself: "Zhang Hao has explored too many cutting-edge technologies for Chinese-language films in this film.

How to try to industrialize film and how to carry out technological innovation, Zhang Hao told everyone in a different way.

It's not that we can't do it, but it depends on your attitude and whether you are willing to do it. "

The media unanimously praised it. Ning Hao, who had been to the set of "Gravity" and was invited by Zhang Hao to watch the premiere of the film, was also interviewed by the media.

He said: "The 3D effect of this movie is simply unparalleled. I have been to the set and saw the Titan robotic arm, light boxes and other technologies.

These techniques are not even applied in Hollywood, but Zhang Hao did.

In addition, the performance of Mi Mi itself cannot be ignored. It is precisely because of her wonderful performance that this movie is destined to be famous in film history.

She deserves a couple of Best Actress trophies during awards season..."

Ning Hao has already gone out, how could he not have a senior like Guoshi? He also accepted Zhang Hao's invitation to watch the premiere.After he came out, he told the media: "Young directors of this generation have imaginations that break through the sky, and Zhang Hao has done a great job.

I now think that Zhang Hao is already a leading figure in Chinese-language films. "

The national teacher himself took the initiative to give in, and Zhang Hao's title as the No.1 Chinese film director is solid and unshakable.

The unanimous praise makes the audiences who haven't seen it feel itchy, and everyone wants to take a look and see what this movie that is destined to be famous in film history looks like.

But the film will not be released until April NO.30, there is still a long time.

So the audience watched the trailer over and over again, guessing the various details and specific content of the film.

Until now, Hua Tsai and Wu Jing who cameo have still not been revealed.

The current audience has obviously not been baptized by bad movies to be tenacious, nor have they distrusted the various false word-of-mouth marketing of the movie.

It is said that most of the audience believe that the film is good.

The movie "Gravity" has raised the audience's expectations to the highest level, and no one can predict what kind of energy it will explode in theaters.

However, before the official release, Zhang Hao watched the new film "Source Code" produced by him and directed by Guo Fan.

"Source Code" has also been finalized and will be released in June.

(End of this chapter)

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