my movie years

Chapter 212 Box Office Distribution and Overseas Strategy

"The box office of "Gravity" broke 28 billion worldwide, and Zhang Hao's great power is approaching..."—"UC News"

According to domestic media practice, the bigger the number, the better. US$28 million sounds a little small, not as good as RMB [-] billion.

"When the global box office of "Gravity" is growing by leaps and bounds, we also received the news that Zhang Hao and Da Mimi are entering the marriage hall." - "Penguin News"

"Zhang Hao and Da Mi Mi, the golden boy and girl, have finally achieved a positive result, let us bless them." - "Sohu Entertainment"

""Gravity" entered the top ten of the global annual box office for the first time. Although this is not the first time for Zhang Hao, it is the first time for a Chinese-language film." - "Sina.com"

"It should be noted that in the second half of the year there will be many heavyweight blockbusters released, and the top ten position of "Gravity" is not guaranteed.

In addition, the film has already scored nearly 19 billion at the box office in the mainland, and is about to break through 20 billion, creating a new record. "—"Beijing Daily"

"How long can Zhang Hao and Da Mi Mi's marriage last? There are countless temptations in the entertainment industry. Unless the two retire now, they will face a test." - "Southern Metropolis Daily"

Almost all other media reported positively, either wishing Zhang Hao and Da Mi Mi, or congratulating "Gravity" for ranking in the top ten annual box office in the world.

Only the southern media headed by "Southern Metropolis Daily" have all kinds of bad words and doubts.There are also various well-known big Vs on the Internet, expressing doubts in fancy ways, and are not optimistic about Zhang Hao and Da Mimi's marriage.

Some theaters raised movie ticket prices without permission, which was first reported by the southern media.

In the eyes of the southern media, Zhang Hao is far inferior to the national teacher, very far behind.

The reason is self-evident, it is nothing more than Zhang Hao's performance is too good, he has proved himself in the international market.

Before their masters were in a hurry, these southern media began to get anxious for their masters.

Who said that there is no freedom of speech in China, isn't it quite free!If they were on the other side of the Pacific Ocean, the editor-in-chief of their newspaper would have committed suicide with eight bullets in the back the next day.

The media was busy, and the netizens were unambiguous, and began to worry about whether "Gravity" would make money for Zhang Hao.

"In fact, the cost of the film has been recovered only through the domestic box office, and the overseas box office is pure profit."

"Excluding the domestic box office, the film made roughly $1.4 million?"

"Hiss~ Are there so many? Robbing a bank is not so fast, is it?"

"Miscalculated, do you think foreign box office doesn't need to be divided? It is divided into local theaters and distributors, and it is only tens of millions of dollars in your hands."

"No matter what, if the box office is high in the sharing model, it is much better than the buyout model."

"Yes, it's just that overseas box office supervision is more difficult. Those Hollywood demons dare to take money from Wall Street vampires."

"Both sides are not good things, but Warner Pictures will not cheat the director."

"why?"

"Because Warner Pictures still relies on Director Zhang to direct the second Batman part, and cheated him of his money, can he direct it for you?"

"Then it's over if you change the director. Do you have to use Zhang Hao?"

"You're Zhang Hao Gege's little blackie, aren't you? Do you understand that the director is the core of a movie, and the same movie with different directors may be completely different.

For the sake of safety, Warner Pictures cannot afford the risk of changing directors. "

"Upstairs, do you eat pancakes? What pigeons, that's my brother."

Lively is lively, except for a small number of people, they are actually just fun people, eating melons online.

Zhang Hao and Da Mimi didn't stay in North America for long before returning to China. There is still a lot of work to do in China.

First of all, it is the first box office split of "Gravity".

The accounting firm, which works in the same building as Tianmi Film and Television Company, had to work after receiving the money. Together with the lawyer, they began to calculate cracklingly.

From May 27th to May 31st, Gravity won 4058 million box office, and the box office decline remained healthy, thus pushing the total box office of "Gravity" to 18.7 billion in the mainland.

The film was released for 32 days, with a box office of 18.7 billion, and the Dragon Boat Festival holiday will follow, and the box office of "Gravity" will definitely rebound.

"Gravity" also received an extension key and will remain in theaters until the first weekend of August.

The long screening time, relying on the accumulation of time, is enough to push the film to a box office of 20 billion.Even being bold, it is not impossible to hit the box office of 21 billion 22 billion.

The first round of account sharing is 18.7 billion.

There is a very simple formula for box office sharing: total box office*91.7%*37%.

A film’s total box office needs to pay 5% of the film industry’s special development fund, and 3.3% of related taxes and fees. The remaining 91.7% will be shared by theater distributors and producers.

However, the actual calculation is often more complicated. In fact, sometimes the producer and the distributor are the same, and they can get more money.

For a company like China Film that has both production and distribution and control of theaters, basically the money from the theaters goes into its right pocket, and the money from producers and distributors goes into its left pocket.

Anyway, it's all my own money, it doesn't matter which pocket it is.

Therefore, it is no wonder that after becoming one of the largest theater chain operators in the country, Wanda has to intervene in film production.In fact, according to Wang Yiwan's plan, Wanda will also get involved in the movie peripheral industry.

After all, box office revenue is only part of a movie's revenue, often less than half of a movie's profit.

But then Wanda was hit by a thunderstorm, and even the theater chain couldn't sustain it, so it couldn't enter the broader movie peripheral market.

The box office share of "Gravity" is very simple. The film is a key support project of Big Scissors. Not only has it applied for tax exemption, but even the film special fund that refuses to reduce or exempt only takes [-]%.

In other words, 97% of the box office of the film can be split, which is 18.14 billion, and the theater took another 18.14 million of the 9.07 billion, which is 50.00%.

The theater chain took 18.14% of the 7 billion miles, almost 1.27 million, and the remaining 7.8 million was the money of the producers and distributors.

There are only two mainland distributors of "Gravity", China Film and Bona, Tianmi Film and Television Production Company is the producer and producer, Penguin Light and more than a dozen other small and medium-sized companies are investors.

China Film Group did not participate in the investment, but took part of the distribution agency fee from here according to the distribution ratio, and Bona participated in both the investment and the distribution

According to the previous distribution agency contract, the two companies received the lowest distribution agency fee, so Bona and China Film Group first paid 0.91 million yuan.

Only 6.89 million box office is left for the major investors to share.

The cost of "Gravity" production and publicity has reached [-] million.This point of splitting the box office seems to be just returning the capital and earning some hard-earned money.

If this is the case, let alone promote domestic sci-fi movies, it would be good for Zhang Hao not to be laughed at by other colleagues.

It’s better to make a comedy or a bad youth movie after working so hard for more than a year, and then rush to release it in two or three months, and then just lose money.

It turns out, however, that Gravity is much more than that.

In fact, since the box office of "Gravity" became popular overseas, ordinary people are amazed that "Gravity" continues to create good results, while people in the industry are concerned about the revenue of "Gravity".

Since last year, some Chinese-language film directors headed by Zhang Hao have been able to share 25% of the box office in Asia, and it is after tax.

This was discussed with the local government, not Zhang Hao’s company and the local distribution. He does not have that much power to interfere with a country’s film distribution strategy.

Why do some Chinese-language directors get the 25%, just like not all Hollywood movies can enter the mainland market, and not all Chinese-language movies can be released in other parts of Asia.

In the Asian market alone, "Gravity" brought back US$3150 million in revenue to the producers and distributors, equivalent to more than RMB 2.2 million.

This is a pure profit, and there is no need to consider the issue of capital return, because the goal of capital return has already been achieved through the mainland market.

This is the advantage of having a strong local market. It is the same in any industry. If the local market is kept, the rest will be profitable.

What's more, as of May 31, the box office of "Gravity" in North America has reached 5368 million US dollars, and the combined box office of Europe and other countries has reached 2400 million US dollars.

What Warner and the domestic side signed is a step-wise sharing agreement, and this step-wise sharing agreement has now been triggered.

The box office continues to accumulate, and when the final accounts are distributed, it will be tens of millions of dollars in revenue.

Zhang Hao successfully proved that domestic science fiction films can also make money, and they make a lot of money.

Don't forget, box office revenue is only a part of the overall film revenue.As time goes on, the proportion of box office revenue is declining.

"Gravity" has not yet been painted, and the copyright income has already been very promising, especially in the popular online video, the bids are getting higher and higher.

In addition, there are so many incomes from overseas copyright markets, as well as incomes from co-branded books, comics, game linkages, etc. that have yet to be developed.

Among other things, Penguin has just acquired Qidian under Shanda and integrated it into a China Literature Group.

During the release period of "Gravity", a sci-fi essay competition was also launched. In addition, a joint activity was launched on Qidian, QQ Reading and other clients.

These are all monetization methods, and Penguin is very familiar with this aspect.

But without Zhang Hao, can penguins do so many activities?I can't do it, I don't have the ability.

Penguin doesn't have a second Zhang Hao to make movies for it, so in these activities, Zhang Hao's company and all investors have money to share.

Make the surrounding cake bigger and share the money with everyone. This is the long-term way for movies.

The basis of everything around is the quality of the movie itself, the box office, and the degree of development of the surrounding area.

You said that the box office of "Manjianghong" is higher than that of "The Wandering Earth 2", which is no problem.

Objectively speaking, the film quality of "Man Jianghong" is actually considered qualified. It is a commercial film that is acceptable in the Chinese film environment. It is no wonder that the film has a high box office.

But what about the peripheral sales of "Man Jianghong"?
In the previous life, I always heard that the sales of the little broken balls were crazy, such as stupid robots, digital life cards, and even a book that was sold out as soon as it went online.

However, "Manjianghong" is well-learned and well-educated, and a Qin Hui peripheral was released, but it was scolded bloody.

It is undeniable that a small number of people really want Qin Hui to stand up, feeling that he has been kneeling for a thousand years, too long, and tired.

But when he stood up, it was tantamount to making everyone kneel down again.Watching the excitement and eating melons is eating melons, kneeling down again, the audience will not do it.

The audience is an idiot, and he can enjoy watching a bad movie.The audience is also smart, he knows what is a bad movie and what is a good movie.

Good movies are also supported, and bad movies are not let go, but one day bad movies will be cast aside.

As a result, it’s okay for the film to be fun in the theaters, but it still wants to make the audience kneel down again, so the audience will tell the capital with practical actions: I am too strong to kneel down.

Of course, there are all kinds of birds in the forest, and it is not surprising that there are some strange ones out of the 14 billion birds.

Therefore, the merchandise of "Manjianghong" could not continue to sell, but the merchandise of "Little Broken Ball 2" became more and more popular.

If the production cost of "Manjianghong" is really 2 million, Zhang Hao can say with certainty that, with the addition of peripherals, the income of this film is far inferior to that of "The Wandering Earth [-]".

But it is hard to say about the cost of film production. Some people say that [-] million is [-] million, such as Zhang Hao.

Some people say [-] million, but maybe it's actually only [-] million.

After all, it is the work of a great director, no matter how high Xiao Xianrou's salary is, he will have to lower his salary to act in the work of a great director, otherwise he will not be able to act.

Great directors are irreplaceable, but little fresh meats are not. There are a lot of little fresh meats in the circle, why should it be you?

Where did the remaining [-] million come from and where did they go? This is a question worth thinking about.

In addition, there is also the issue of overseas revenue of the film.

Unlike Hollywood imports to the mainland, which are divided into accounts and not bought out, Chinese-language films are generally in the buyout mode and do not share accounts.

It is because of the uncertainty of the overseas market that if the box office hits the street, not only will Chinese-language films not get a penny, but they will also have to pay overseas distributors a distribution agency fee.

In addition, it is also because of the issue of distribution channels.

This time, Warner Pictures, a Hollywood giant, released it on its behalf. When "Gravity" opened in North America in its first week, there were 1550 theaters, and it rose to 1700 theaters in the second week.

Then it gradually declined, and by June it was less than [-].

Hou Jianchun, a well-known film critic who went to North America to watch "Gravity" and Zhang Chui, said on his Weibo:
"I went to see several movie theaters in Los Angeles. Basically, the attendance rate of "Gravity" in the VIP hall can reach 3%, the attendance rate of ordinary [-]D theaters is about [-]%, and the attendance rate of IMAX theaters is [-]%.

And many of them are not local Chinese audiences, there are more white and black audiences and even more female audiences. "

This is a fact that Hou Jianchun personally investigated, and it is also in contrast to Sony Columbia Pictures' "Godzilla".

The theater attendance rate of "Godzilla" is not as good as that of "Gravity", but there are still thousands of theaters in June, and "Gravity" has less than [-] theaters.

But even so, the movie is making money anyway.

However, the films of other directors did not have the luck to find a giant like Warner Pictures to distribute the films on their behalf.

They distributed the film to Zhang Hao because Zhang Hao brought them a huge amount of income, and they also relied on Zhang Hao to direct the second part of Batman!
What can you bring to others?Playing with women's unspoken rules or a little fresh meat and a bad face?

There is no shortage of this aspect, and it involves major business operations. Countless facts have proved that relying on women's unspoken rules is unreliable.

Besides, people like macho men, preferably the ones with eight-pack abs, even those with little fresh meat and handsome faces won't work.

When you get there, maybe it's someone else's woman playing with you, and it's not you playing with women.

Therefore, all problems are actually a problem in the final analysis, which is a problem of one's own strength.

"Gravity" went to sea this time, which can be regarded as an example for all Chinese-language movies, proving that the overseas account distribution route is feasible.

And the higher the box office, the higher the income, which is definitely much more than the buyout income.

However, high-yield and high-risk coexist. If you want to get a split income, it depends on the abilities of the major film companies and film producers themselves.

Guoshi's "Hero" also took the buyout route back then. As a result, overseas publishers made a lot of money, and Guoshi only got a buyout fee.

The only film that received overseas share is actually "Crouching Tiger, Hidden Dragon".

However, this film is essentially produced by a Hollywood company. From the perspective of cultural attributes, it is a Chinese-language movie, but from the perspective of commercial attributes, the film is actually a Hollywood movie.

Within one system, the share is guaranteed, and in the end the film lived up to expectations, earning $1.3 million in North America.

The $1.3 million in that era is not the same concept as it is now.What's more, the production cost of "Crouching Tiger, Hidden Dragon" was only 1500 million US dollars, and the producer made a lot of money.

With the increasingly fierce competition for summer slots, the box office of "Gravity" in North America has gradually declined. Even if it lasts for a while, it is impossible to surpass "Crouching Tiger, Hidden Dragon" at the box office.

What's more, with the continuous impact of blockbuster films, North American theaters have continuously reduced the number of theaters where "Gravity" will be shown.Since June [-]st, there are less than [-] theaters still showing movies.

The box office of the film has also declined rapidly, with a single-day box office of only a few tens to more than 100 million US dollars.

To be sure, the day when "Transformers 4: Age of Extinction" is released in North America is the day when "Gravity" will be drawn.

Because North American theaters want to free up more IMAX theaters for "Transformers 4: Age of Extinction", "Gravity" drove the IMAX 3D movie viewing boom, and the Autobots took all the benefits.

North America still prefers its own stories to those from across the Pacific.

In addition, it is worth mentioning that, with the popularity of "Gravity" in a small area around the world, Mi Mi, who is the absolute leading actor, can finally be named an international superstar in front of him.

Compared with other international superstars whose names do not match their reality, Da Mi Mi is somewhat convincing.

If you think it is not convincing, just look at the global box office of "Gravity" as high as 4.5 million U.S. dollars. This is an achievement that many Chinese-language movie stars have failed to achieve.

However, there are still people who are dissatisfied. Lao Fan, who failed to play tricks at the celebration banquet last time, is also dissatisfied.

What she said to her friends in private, saying that Da Mi Mi relied entirely on Zhang Hao to get what she is today, somehow got out.

Therefore, Da Mi Mi, who stood out from the competition with Bawuhua, will soon face competition with veteran actresses.

The alternation of old and new is an eternal theme.

But the old one doesn't necessarily want to be replaced so early. He hasn't enjoyed enough of the life under the spotlight and has so many fans, so he still has to struggle.

It's just that how effective this struggle will be, only God knows.

　When I wrote it, it was wrong. When I saw that it was [-] words, I was suddenly dumbfounded.

　　There is one more chapter tonight (ask in a low voice, I shouldn’t be owed, should I pay it off?)
　　
　
(End of this chapter)