my movie years

Chapter 273 Putting TV Ads
Let's put aside the matter of variety shows and come back to movies.

The big scissors sent it for review, the film only cut some small details according to the big scissors' requirements, and the rest was not cut.

Obtaining the version number and leading logo means that the film can enter the stage of publicity and release.

As a result, the announcement of "The Martian" has suddenly become violent from the previous slowness.

Tianmi Film and Television Production Company has rich experience in distribution, and the process is also very mature. Several fixed partners, Bona China Film and Enlight Pictures are traditional distribution companies.

Penguin has the advantages of Internet channels and extensive publicity channels.

As March approached, the publicity and distribution work began to work hard.

Large screens in commercial plazas, movie theater entrances, bus stops, etc. in major ticket warehouse cities, such as Shanghai, Wuhan, Guangzhou, Beijing and other prosperous commercial areas, have begun to place large-scale advertisements.

The more publicity investment, the more box office can be produced.

The game of wine is not afraid of deep alleys has long been inapplicable in the era of rapid development of modern information.

In addition, "The Martian" also launched a movie trailer for the first time on Mango Channel.

In the past, it was not that there were no movie trailers on TV stations, but most of those TV stations were pay TV stations, and there were not many viewers.

"The Martian" is the first movie to be advertised on satellite TV, and it is still on the first-line satellite TV of Mango TV.

No need to guess, this is also one of the conditions negotiated between Mango TV and Tianmi Film and Television Company.

In terms of reputation, Mango TV is as notorious in the field of TV stations as Penguin Games is in the field of games.

But you can't just do things based on your reputation or your own preferences.

If you choose partners according to the standard of good people, there are not many good partners in the world.

What's more, Mango Channel's platform traffic is really large, and it has been the number one station in the region for many years, there is no doubt about it.

Until now, Zhang Hao's mother, Zhang Yu, still watches "Everyday Upward" every Friday and "Happy Camp" every Saturday.

During the period when Da Mi Mi was raising a baby at home, she followed Zhang Yu to watch these two programs every day, and the summed up in one sentence is:

I didn't think watching these two programs was so interesting before, but now I am very happy to watch them, they are so interesting.

One Saturday night, the whole family finished dinner and stayed in front of the TV to watch TV programs.Xiao Tianquan felt very bored, because his parents had to watch "Mentally Retarded Camp" again.

He disliked the show very much and felt that the show was completely fooling the audience.

So while parents were watching, Xiao Tianquan played games with his mobile phone and chatted with his classmates.

"Quanquan, turn down the volume of your phone." Parents were dissatisfied with the loudness of Xiao Tianquan's phone, so they shouted.

"What? It's very quiet." Xiao Tianquan muttered, but still lowered the volume, and prepared to put on headphones.

Just then, before "Happy Camp" aired, an ad never seen on TV appeared: a movie trailer.

Xiao Tianquan's parents were immediately dumbfounded: "What kind of advertisement is this?"

When Xiao Tianquan saw the advertisement, he immediately jumped up excitedly: "This is a science fiction movie advertisement."

"A sci-fi movie commercial? What kind of movie? Is it a Hollywood movie? It looks so high-end!" In the inherent perception of my parents, only Hollywood can make sci-fi movies.

Xiao Tianquan immediately looked at his parents with disgust: "Mom and Dad, this is clearly a domestic film."

The advertisement is very short, only 30 seconds, the standard movie trailer, but it appears on the TV, there is a kind of indescribable weirdness.

But the effect is good, the commercial is over quickly, and the audience's discussion of the film's trailer continues.

Xiao Tianquan gave Zhang Hao's achievements to his parents who didn't know him well: "Director Zhang hasn't turned 30 this year, but he is already a world-renowned director.

He has long directed the first Chinese-language sci-fi film, which earned a global box office of 4.8 million US dollars. This "The Martian" is also a domestic sci-fi film. "

Although he seldom goes to the cinema to watch movies, Papa Xiao is still very clear about the concept of the global box office of 4.8 million US dollars.

"Doesn't this mean that the film directed by Zhang Hao is currently the highest-grossing Chinese-language film in the world?"

"That's right, and this is only a Chinese film." Xiao Tianquan said proudly, as if all these achievements were made by him.

"And he also went to Hollywood to develop. The "Dark Knight" I told you had a global box office of 16.61 billion US dollars."

It was the first time for Xiao's father and Xiao's mother to realize the achievements of this young man who was nearly 15 years younger than them.

In the past, when their son recommended Zhang Hao to them, they didn't care. They thought that Zhang Hao was the same idol star Xiao Tianquan chased before.

Finally, Xiao Tianquan added: "Actually, after director Zhang Hao made a domestic sci-fi film, we also feel that domestic sci-fi films have risen.

As a result, until now, only Zhang Hao can do it alone. "

Papa Xiao thought for a while and asked, "The movie I watched just now was released on April 29, right?"

"Yes……"

"That's alright, just take advantage of May Day, and our whole family will go to the movies together. It can be regarded as supporting domestic sci-fi movies." As the head of the family, Xiao's father made a decision immediately.

"Great, we can go to the movies together." Xiao Tianquan cheered.

In the living room of Xiao's family, there were happy discussions. Xiao Tianquan accompanied his parents to watch the show, and at the same time read Zhang Hao's movies and his deeds.

The whole family hasn't chatted together like this for a long time. I didn't expect Zhang Hao to have the effect of a family healing agent.

Similar things happened in countless mainland families. Many adults who don't watch movies suddenly discovered that there is a movie trailer that is so attractive.

So the idea of ​​going to the cinema to watch a movie suddenly came up, and I took the whole family to watch it together.

In fact, this change can also understand why the Chinese film market is getting bigger every year, which was unimaginable before.

In the past, watching movies was actually a very luxurious entertainment. Only a small number of people born in the [-]s and [-]s were busy with their livelihoods and could often go to the cinema to watch movies.

So for quite a long period of time, the scale of the film market was not large.

If you don't have money to watch, you won't go, and if you don't go, you can't cultivate a fixed audience of moviegoers.

Of course, circumstances change.

With the development of the times, the lives of the masses are getting better day by day, and the once high-threshold movie consumption is no longer so out of reach.

With the post-[-]s becoming the backbone of society and the growth of post-[-]s, a new generation of young people are more willing to spend and go to the cinema to watch movies, forming a large-scale movie-watching crowd.

However, those born in the [-]s and [-]s did not start to go to the cinema because of their better life.

This is also the reason why the Spring Festival has become the hottest time. Only at this time, parents with traditional consumption concepts will enter the movie theater.

There are many reasons, the above is only one reason.

However, "The Martian" advertised on Mango Channel, which achieved unexpected results.

Many people who are old and only want to watch TV have discovered that domestic films have quietly developed to this point while they are not paying attention.

The most outrageous thing is that there are domestic science fiction films, and they didn't notice it before.

Because in the previous inherent cognition, sci-fi movies, like high-tech, are things that only Americans can play.

The world is changing so fast, adults feel that they may need to keep up with the times, go to the cinema and watch "The Martian" to find out.

(End of this chapter)