my movie years

Chapter 281 "The Martian" Box Office Explosion in the First Week
After the premiere ceremony, Zhang Hao started the national roadshow with the main creator.

Considering the simultaneous release in Hong Kong, Macau, Taiwan, Japan and South Korea, roadshows in Hong Kong Island, Seoul, Busan, Tokyo, and Osaka were also arranged.

Make money from other people's pockets, and do some publicity in the past.

By the way, it also means to show off your muscles, lest netizens from the two countries always look down on the domestic aerospace industry.

In addition, through the planning of the publicity and distribution department, Zhang Yidiao's magical Martian square dance instantly became popular culture.

Now not only the aunts love to dance "The Most Dazzling National Style", but also many young girls and boys.

The aunts were surprised to find that their territory had been seized by these young people for exactly the same reason.

"It's not from your house, why can you dance but I can't?"

Of course, aunts will not give up easily, who is not dancing with?So in some city squares, the two sides grabbed the territory.

There are also some city squares where everyone joins and dances together if they can't beat it.

A young man with a background as a dance teacher also taught the aunts to dance the magical Martian square dance.

"The Most Dazzling National Style" and "Above the Moon" and other legendary Phoenix songs resounded in every square, basketball court, and football field across the country.

What's more, these square dance videos were widely released on the Internet, setting off a wave of Internet pop culture.

Major Internet celebrity anchors have imitated the Martian square dance, posting their own videos online, or live broadcasting, adding to the fire while eating their own traffic.

Even this trend has spread to the entertainment circle, and stars from all walks of life have begun to imitate and show off their Martian square dance.

This trend has turned into a whirlwind of national entertainment, and the traffic and heat brought by the spread of Mars Square Dance are instantly fed back to the "The Martian" movie itself.

As a result, the movie itself has enjoyed a traffic bonus, and the box office has risen to a higher level.

This textbook-level publicity made other film companies look stupid.

At the same time, it also confuses other film companies, attributing the elements of the success of "The Martian" to good publicity, completely ignoring its excellent quality.

But it’s not without smart people. For example, Zhang Hao’s loyal fan, Zhou Yang, who is already a well-known blogger in the film and television area, analyzed the reasons for the success of "The Martian".

""The Martian" is based on science, and the optimism and comedy elements in the film make the film more like a daily life sketch.

It's just that director Zhang Hao has changed the style of science fiction and told a relaxed and interesting story. Although the style has changed drastically, it is also easy to handle.

This unique comedy element has become the reason for its popularity.

Because this will make the film more real and down-to-earth, and it will no longer be a mysterious unknown world, and there will be no advanced theories and speculations.

Instead, from shallow to deep, it is very popular to popularize some knowledge for everyone. "

Well-known film critic Hou Jianchun also said in his column: "Judging by the standards of commercial films, "The Martian" is a very smart big production, and the ups and downs of the plot also brought simple and pure satisfaction to the audience.

Less ambitious than most Hollywood sci-fi, "The Martian" plays its cards right: It's a commercial blockbuster with brains that has more real-life resonance. "

Zhang Hao's brother Ning Hao was interviewed immediately after watching the film, he said: "From the processing of the film, the combination of picture and plot, everything is perfect.

Zhang Hao didn't show off his skills, he didn't have any profound movie skills, he just simply told a story of survival and rescue on Mars.

However, such a simple method reveals Zhang Hao's more mature film techniques, which can be called sophisticated.

The lead actor Zhang Yi is also a bright spot, fully displaying his strength at the actor level. I think he will have a place in the film industry in the future. "

The above are the film reviews of professionals, while ordinary movie fans expressed more.Many first time watching a domestic sci-fi film, the excitement is self-evident, and they start to speak incoherently.

A high school student who called himself Xiao Tianquan posted on the Internet how his whole family went to the cinema to watch movies.

"I'm so excited, it's the first time my parents and I are going to the cinema together, it's a great feeling.

The film is very good, not at all inferior to Hollywood blockbusters of the same level.

After watching it, my parents said that the trip was worthwhile. They never thought that this is the level that domestic science fiction films can achieve.

The protagonists in the film speak Chinese, and they are still a little uncomfortable for a while.

But if you immerse yourself in it, you will find that the film is so wonderful, unexpectedly wonderful. "

There are countless other film reviews such as being pleasantly surprised, exceeding expectations, and not expecting at all.

Under the textbook-level publicity and distribution operation, coupled with the film's super high quality and reputation, "The Martian" opened a box office of 8.93 million on the first day (including the midnight show).

This result, of course, broke the first-day box office record in the mainland film market.

However, this is not the end. With the official arrival of the May Day holiday, on Friday, April 9.35th, "The Martian" once again slashed 18.28 million in a single day, and took [-] billion in box office in two days.

Xing Yeh's "Mermaid" had a box office record of 18.19 billion in the first week, which was broken by Zhang Hao with "The Martian" in less than half a year.

What's even more frightening is that there is still one day left in the first week of the film.

On May 6.47st, which was Sunday, the box office of "The Martian" fell, with a single-day cut of 24.75 million, making the film's first week's box office reach [-] billion.

This is the box office for the first three days. The highest box office record last year was 24.34 billion in "Monster Hunt", but "The Martian" broke it in three days.

In this way, Star Master's "Mermaid" may not last long at the top of the box office list in film history. "The Mermaid" has a total box office of 33.86 billion, but "The Martian" is about to reach 40 billion.

This kind of achievement is terrible, and it shocked all the film companies, investors, and capitals.

I'll go, is making a movie so easy to make money?How to shoot and how to make money, everyone hurry up to join, hurry up to make movies to make money, it is too late to go.

Not to mention those people, even the partners Bona Pictures, Enlight Pictures, Penguin Pictures, China Film and other companies were shocked.

Wang Changtian of Enlight Pictures has been laughing so hard these days, cooperating with Zhang Hao's company is the wisest decision in his life, and Enlight Pictures has made a lot of money.

Judging from this situation, the sack may not hold the money, and he has to use the truck to carry the money.

Zhang Hao himself was surprised, he expected that "The Martian" would be a big hit at the box office, about 15 billion in the first week's box office.

Who would have thought that there would be 24.34 billion in the first week, which can be said to be completely unexpected.

But in fact, this is understandable. "The Martian" did not suddenly emerge and become popular.Before the box office exploded, the film was fully warmed up.

First of all, good publicity, as I have said before, has attracted a large number of audiences who usually do not go to the cinema to watch movies.

Secondly, its excellent and neglected quality.No matter how good the publicity is, it will suffer from Waterloo if the quality of the film is not good. It is impossible to maintain such a high box office curve.

The third point is the lack of domestic science fiction genre films.

After the birth of "Gravity", the domestic audience's expectations for excellent domestic science fiction films have been increasing day by day, but the film companies have not many works that can be produced.

Lu Xiaohan and a certain Shuangzi collaborated in a sci-fi romantic comedy "My Alien Boyfriend", which was sprayed bloody by the audience.

But the more I look forward to it, the audience is hungry and thirsty, and they have been longing for excellent domestic science fiction films for too long.

The fifth point is also caused by the current film market environment.

The current film market environment can be said to be rampant with bad films and traffic.Movie fans have been tricked into the cinema over and over again, only to return disappointed again and again.

There are too many bad movies, and they have become mainstream and sold well at the box office. This is a great blow to movie fans' enthusiasm for watching movies.

It is also because of this that it is not surprising that "The Martian", which turned out to be born, has been loved by the audience with its full sincerity.

At the very least, Zhang Hao and the main creators did not treat the audience as fools, and the audience felt that the main creators respected them and took a serious attitude towards the film.

All of these factors combined to make "The Martian" a big hit at the box office in its first week.

It can be said that the movie "The Martian" is a painful blow to all kinds of bad movies that are popular today.

But unfortunately, there are very few people who can clearly see this.

Most people only know that it is too easy to make a fortune by making movies now, so hurry up and invest in this industry.As for how to do it, they don't care.

The strong first-week box office of "The Martian" can be said to overwhelm other films, and their performance has declined.

Except for "The Best Love Letter When Beijing Meets Seattle", which is still struggling, the other films have avalanche, which can be called a disaster.

The distributors of these films have regretted it. If they knew that "The Martian" was so fierce, they would have moved the schedule earlier.

But it's too late now, it's already been released, so we can only resign ourselves to fate.

At the same time, this year's May 2016st schedule in [-] is also the one with the highest box office box office over the years, even higher than this year's Spring Festival schedule.

However, because too many audiences were driven into the cinema in the first week, the follow-up box office of "The Martian" will definitely not maintain such a high range, and it will show a sharp decline.

But even so, according to the expected performance of the film, it is enough to push "The Martian" to a box office of 40 billion.

Whether it can exceed 50 billion depends on whether there is that luck.

According to the goal, the goal of "The Martian" in the mainland market is to preserve capital, and now this goal has been completed.Even relying on the mainland market, "The Martian" can achieve high profits.

But don't forget, it's not over yet.

Other Chinese-language films are not very competitive in overseas markets, but because of Zhang Hao's relationship, the overseas trip of "The Martian" is not like this.

When domestic media and movie fans focused on "The Martian" creating miracles in the mainland market, Japan, South Korea, Hong Kong, Macao and Taiwan markets also began to create surprises.

It can be said to be frightened, because the box office results are unexpectedly good, completely outside the expected range.

　I changed the graphics card, but the computer turned on, but the display did not respond. I checked for a long time and thought that the graphics card I just bought was broken. I worked on it for more than two hours.

　　As a result, I saw that the CPU power supply was not plugged in, and my eyes were speechless...

　　In the limited exemption, wait until the limited exemption is over, and start to make up the chapters owed before, okay.

　　
　
(End of this chapter)