my movie years

Chapter 296 Large-Scale Overseas Release

When Zhang Hao finished his vacation leisurely and slowly and took care of his children at home, the film market in July was also very lively.

As of July 31, "The Martian" has received a box office of 45.6 billion, firmly occupying the top position in film history.

The film also received an extension key again and will continue to be released until the first weekend of September.

It can be said that the influence of the film has completely spread to the summer file, and fully enjoyed the benefits of the summer file.In the end, the film lived up to expectations and made a lot of money for all the investors.

But in other Asian markets, it's time for "The Martian" to be drawn one after another.On Little Days, the film grossed $8460 million at the box office, and South Korea also grossed $6476 million.

On Hong Kong Island, the film currently has a box office of 8138 million Hong Kong dollars, surpassing Star Master's "Mermaid", temporarily ranking first in this year's Hong Kong Island ticket list.

Although "Chill 2", which was released on July [-], is fierce, it is still difficult to shake the position of "The Martian".

As "Ming Pao" said, "The Martian" is an epoch-making Chinese film, and perhaps this is the reason why the film is so popular on Hong Kong Island.

In other Asian markets, the film also took in $5680 million, bringing "The Martian" to $8.11 million.

This is 8.11 million US dollars, not 8.11 US dollars, which is an achievement that many Chinese-language movies can't achieve in a lifetime.

With this movie, Zhang Hao once again proved his ability.

The investment of "The Martian" is high, but the huge returns brought by it make any film company greedy.More importantly, there are many surprises around the film.

The models of the Mars rover, the Mars base, and even the spacesuit and Wentian spacecraft in the film are selling like crazy on the Internet.

Despite the impact of piracy, the sale of peripheral products alone has created a profit of more than 1.5 million yuan in the mainland.

Japan, South Korea, Hong Kong, Taiwan and other regions also created a lot of surprises in the surrounding areas, making all the companies that invested in "The Martian" earn a lot of money.

This is not over yet, as I said before, the box office of a movie is only a part of a movie's revenue, and as time goes by, the proportion keeps declining.

Marvel movies are a typical example. Don’t look at how much Marvel movies earn at the box office, but they earn more from peripherals.

The most important thing is that this part of the periphery does not need to be shared with the theaters. You can find an agent, keep the share very low, and then do it.

And the subsequent copyright income is even bigger.

Not only that, but the partner also collaborated with the space agency to publish a popular science novel based on "The Martian", which introduced in detail how Ma Juemin survived on Mars.

This popular science book of about 10,000+ words was sold out after it was launched on major e-commerce platforms, and fans were full of praise for this book.

Even as a popular science book for children, this book is not boring, but full of wit and wit.

In addition, during the film's release, the film official also carried out joint activities with Jinchang and Mangya, the filming locations.

Among other things, the two places that were not visited by many people instantly became tourist destinations no less than Jiuzhaigou.

It has brought new development to the local cultural tourism industry, and also promoted the development of related industries such as accommodation, catering, and service, and the economic benefits are very considerable.

Yangma Finance Channel even published a program on this topic, analyzing the commercial influence of "The Martian".

Therefore, movies are sometimes movies, but not all movies, it can affect all aspects of society.

The textbook-like business operation case of "The Martian" has become a model for major film companies to learn from.

But whether it can be learned and integrated is a matter of opinion.

What is certain is that with the maturity of the mainland film market, it has begun to pay more and more attention to peripheral industries, and this market has become a red sea.
The competition in the future will be more intense, and it depends on each person's ability, who can eat more meat.

In addition, the new film "Jedi Escape" starring Cheng Long and Da Mimi was also released.According to the trajectory of the previous life, the leading actor in the film should be Lao Fan.

But now, Da Mi Mi not only snatched Lao Fan's position, but also snatched her project.

Although the quality of the film can only be said to be average, but with the unbroken word-of-mouth of the eldest brother Cheng Long and the strong appeal of Da Mi Mi, the film scored 6.27 million box office in the first week.

This result is not bad, and it should not be a problem for "Jedi Escape" to break one billion in the end.

In addition, "Captain America 3", which was released later than "The Martian", but it was drawn at the end of July.

The film finally won a box office of 11.21 billion, which can be regarded as the best achievement for a single-player Marvel movie in the mainland market.

It is said to be a single-player movie, but it is actually "Avengers 2.5", not only Captain America, but also Iron Man, Hawkeye, Black Widow, War Machine and Vision.

The new heroes Spider-Man and Ant-Man have also been added. With this lineup, the ticket is a bit unreasonable.

The global box office of the film did not meet the expectations of Disney and Marvel, and it has only won a box office of 11.58 billion US dollars.

Another movie worth mentioning is "Warcraft". This movie also had the participation of Yan Zu, and it won a box office of 14.21 billion.

However, the global box office of the film is only US$4.2 million, which is not enough compared to its US$2 million investment.

The biggest contribution is actually the mainland market, North America only got 4700 million box office, and the producer suffered a lot.

Looking at the production investment companies again, there are Universal, China Film, Penguin Pictures, and LeTV Pictures.

"The Great Wall" also has these four investment companies. It seems that this joint investment has little future!Take one shot and one shot.

Zhang Hao doesn't believe that "The Great Wall" can change fate against the sky. He would rather believe that he is Qin Shihuang than believe that the national teacher can turn the world around.

In addition, it is the film "X-Men: Apocalypse" related to [-]th Century Fox.

Ever since Zhang Hao made a move, all of Hollywood has realized that [-]th Century Fox is on the verge of collapse.This time the new film is released, many people are waiting to see the bad luck of [-]th Century Fox.

Marvel Pictures also participated in this project. Compared with the previous hope that the film will hit the market, because of the current situation changes, Marvel hopes that the film can make money.

But Marvel joined too late, the project was basically completed, and [-]th Century Fox didn't let Marvel have too much control.

The film still sold some money, 6.33 million US dollars worldwide, and the peripherals could make a fortune, which made [-]th Century Fox breathe a sigh of relief.

But sometimes, a movie can't save a film company, but a movie can become the fuse and make a company collapse.

It can be said that once the next [-]th Century Fox movie hits the street, it will usher in the day when it will be dismembered by many Hollywood companies.

And, that day isn't too far away.

So Disney and Marvel are very anxious. They have been thinking about returning the "X-Men" series to the Marvel universe, and they have been in contact with [-]th Century Fox executives.

But somehow, now all of Hollywood is aware of the situation facing [-]th Century Fox.

So careerists are ready to move, but they will not let Disney monopolize [-]th Century Fox.

Disney is now worried that if the film copyrights held by [-]th Century Fox, such as "X-Men", are acquired by Warner and merged into DC, then things will be a big deal.

Although this kind of thing is very difficult to operate, it is not impossible.

Moreover, [-]th Century Fox also invested in James Cameron's "Avatar" series, the first of which firmly occupied the top spot in film history.

The sequel to "Avatar" is a huge cake, and everyone wants to control this market.

Entering August, "The Martian" officially landed in major markets in North America and Europe, and began its second round of large-scale screenings.

Although "The Martian" in Asia has created very good results and topped the global box office list, it is still a very strange Chinese-language movie for North American fans who don't care about the world.

North American audiences who have watched "Gravity" have a fairly high acceptance of "The Martian".

But in the long-term propaganda, the big eastern country on the other side should not have the high-tech performance in the film, and even land on Mars.

This is different from the outdated theories promoted by the New York Times, Zhang Jiadun and others and the media.

Thanks to the marketing of the media and Hollywood, North American people have wrongly estimated the level of technological development in the world today.

Many North Americans believe that the high technology shown in Hollywood is real, and the big eastern country on the opposite side is really in the tribal era, and they can't even eat enough.

How could it be possible for people in the tribal era to land on Mars? It's impossible.

But the fact is right in front of you, the poster of the movie is hanging at the entrance of the theater.Believe it or not is one thing, but there is curiosity.

Moreover, Warner Pictures has been promoting that the director of "The Martian" is Zhang Hao.

"The Dark Knight" directed by Zhang Hao still has a certain reputation.At least ask North American movie fans, there must be more fans who know about Zhang Hao than those who know about Guoshi.

It is also because of this that "The Martian" was released on August 1580th local time, with a box office of 5675 million US dollars on the first day and [-] million US dollars in the first week.

According to this curve, "The Martian" can cut a box office of more than 1 million US dollars in North America, which is enough to make the agent distributor Warner Pictures make a fortune.

Not only that, the film also continued to create good results in other regions, with a total of US$3779 million in box office in the first weekend in more than a dozen markets in Europe, and US$598 million in box office in other overseas regions.

Most importantly, the film has gained a good reputation from the media.

The British "Times" rated "The Martian" as one of the most outstanding space films, and the French "Film" magazine also commented that this film is enough to become a classic in film history.

On the website of Rotten Tomatoes, the freshness of Rotten Tomatoes of the film is 80.00%, and the popcorn index is 85.

On IMDB, "The Martian" has a score of 8.3, making it into the TOP250 list.

Of course, not all media have given favorable comments. The BBC commented that if a Chinese-language film is allowed to dominate the world film market, it will be a kind of harm to the film industry all over the world.

"The New York Times" also described "The Martian" in terms of general, ugly, and boring.

It's hard to watch, and there are countless viewers who have seen it.

However, the unobjective comments made by these relatively influential foreign media are nothing in foreign countries. On the contrary, they have become the reason and basis for the domestic colonists to criticize "The Martian".

(End of this chapter)