my movie years

Chapter 323 Peripheral linkage
As of May 7.21, "Inception" has won a box office of US$[-] million in Asia.

Despite the impact of various negative news, the film still beat Marvel's "Guardians of the Galaxy 2", which was released on May [-], and once again won the global weekly box office champion.

And the score of 7.21 million is temporarily ranked No.3 in the annual box office list.

Currently No.1 is "Beauty and the Beast", a Disney movie, which earned $12.43 billion. No.2 is "Fast and Furious 8", with a total of 10.81 billion US dollars.

The film is still being released around the world, and after "Fast and Furious 8", it can still get a lot of box office.

With the accumulation of two weeks, "Inception" came to the third place in the global box office.

Moreover, the film still has a large number of overseas markets that have not been released. It may be that Zhang Hao's first annual global box office champion is coming.

At the time of The Dark Knight, there was a Star Wars reboot.

While "The Dark Knight" raked in nearly $17 billion worldwide, "Star Wars: The Force Awakens" took in $20 billion at the box office.

"Star Wars: The Force Awakens" lost most of its box office in 2016, but it is considered a 2015 movie.

So it is a pity that Zhang Hao missed the title of the first global box office champion of the year.

And last year, "The Martian", a Chinese-language film, hit a box office of 11.22 billion U.S. dollars, shocking the world, but still failed to win the global annual box office champion.

This year's champion is "Captain America: Civil War", which scored 3 billion worldwide, defeating Zhang Hao again to win the global annual box office champion.

Coincidentally, both films were released by Disney, and they can be called Zhang Hao's lifelong enemies on the road to domination.

Disney doesn't think so. Zhang Hao is also a stumbling block for Disney. Disney is still arguing over whether to kill Zhang Hao or Zhao'an.

Coincidentally, "Beauty and the Beast" is also Disney's.

In the past few years, Disney has completed its domination of the world's film industry, forming a pattern of Hollywood with one superpower and many powerhouses.

This year, in addition to the already released "Beauty and the Beast" and "Guardians of the Galaxy 2", Disney also has "Star Wars: The Last Jedi", "Thor 3", "Pirates of the Caribbean 5: Dead Men Tell No Tales" and other films to be released. .

It can be said that Disney movies can be seen in almost every schedule.

In addition, strictly speaking, "Spider-Man: Homecoming" produced by Sony Columbia Pictures and Marvel is also a Disney film, which can be counted as Disney's performance.

Which of these movies is not a well-known top IP, an original action sci-fi movie like "Inception" is not very competitive at first glance.

Unfortunately, "Inception" was born in the mainland, in the hands of Zhang Hao.Relying on the support of the local market, the film has achieved unprecedented success.

It can be understood that if "Inception" was in the hands of Nolan and produced at this time, it may not be able to achieve such a good box office result.

The reason is simple. The living space of non-adapted original films is getting smaller and smaller, and their value is also shrinking, and they are abandoned by Hollywood.

The reason why I say that is because it has something to do with IP linkage peripherals.

Original movies, no sequels, to put it bluntly, they are making a lot of money.However, in the film industry where sequels are popular, such a production model is obviously against the wishes of the film company.

And adapting a movie can not only make a sequel, but also link with surrounding comics, theme parks, dramas, games, etc.

We've all heard of games with Spider-Man and Batman, but never heard of games around Gravity and The Martian.

"The Martian" is okay, at least a book was published and sold for a little money.

"Gravity" purely depends on the box office. If the box office hit the street at the beginning, the audience may not see "Inception" now.

Failure will make people tend to be conservative. In order to ensure success, Zhang Hao had to choose a more secure plan.

Fortunately, "Gravity" was successful, so Zhang Hao was able to take more daring adventures in "Inception".

In fact, Penguin wanted to learn something from Hollywood, and persuaded Zhang Hao more than once to make some IP adaptations.

"Ghost Blowing the Lantern", "Tomb Raiders Notes", with so many novel copyrights under China Literature, there are always a few suitable ones.

No matter how bad it is, Tianmi Film and Television Production Company holds "Three-Body Problem", the most influential Chinese science fiction work, and it's time to come out.

But every time at this time, Zhang Hao always said that there was no rush, that the time was not yet.

This is Zhang Hao now. If he changed the time and person, Penguin might have to kidnap him forcibly.

Speaking of "Inception", the film's good results were within everyone's expectations.One day Zhang Hao's film loses money in the street, that's the big news.

But, I can't see it right now.

And at this time, a clever little cutie came up with an idea.Seeing that "Inception" has made the background world view so perfect, can we develop dramas and tell other stories in the world of Inception.

Going a step further, is it possible to develop games, comics, and novels, and the peripherals will be linked together.

Although it's an original movie, it can't stand the popularity of this original movie and make money.Once you make money, you want to make more, which is fine.

This matter was reported to Zhang Hao, but Zhang Hao did not blindly object, but asked the relevant person in charge to propose a proposal.

If it is appropriate, he will not object.

It's done, of course, and Zhang Hao can also get a share.But Zhang Hao is not to blame if it is bad, even though he is the creator of the IP.

What Zhang Hao didn't expect was that the peripherals of "Inception" actually created a lot of income.

The dream machine, the top, and the released maze collection are all peripheral products of the movie.

Although facing the serious impact of piracy, it seems that the younger generation of audiences who have watched movies are more willing to support genuine ones.

While the theaters of "Inception" were slashing the box office, the peripherals also created a sales figure of more than 5000 million in the mainland in two weeks.

Including Japan, South Korea, Hong Kong, Taiwan and other regions, this number has exceeded 8000 million.

This is not counting the income from joint products. If all of them are included, the sales of these peripherals alone will create a value of 2000 million.

It seems that this amount of money is far from the box office of "Inception".

But don't forget, there will be times when the film will be down, but the peripherals can always be sold.Not to mention, the subsequent copyright is another big income.

By this time, it can be said that "Inception" has achieved great commercial success and is regarded as a model of the perfect combination of film art and business.

In addition, the film has also widely driven the economic chain.

During the continuous popularity of the film, many interpreters, dream philosophers, and psychologists expressed various opinions.

Books like "Inception and Philosophy", "Dream Metaphors in Inception" and other similar books were published soon.

Is the movie really that amazing?I'm afraid not.

But it is true that the popularity of the film made a large number of people full.

In fact, this is not the first time Zhang Hao has done this, which is why his films have a wide influence beyond the meaning of the film.

Seeing these huge commercial benefits, it seems that the previous ups and downs are all normal.

Everyone will be jealous and say a few sour words.

(End of this chapter)