my movie years

Chapter 375 The tricks of Hollywood companies
In North America, "The Dark Knight Rises" won with difficulty, but in the Chinese market, "The Dark Knight Rises" won with ease and pleasure.

According to the original time and space, the box office of "Avengers 3: Infinity War" was only more than 20 billion RMB, and the fourth part will be released next year.

Zhang Hao also made targeted strategies based on this point.

According to Zhang Hao's original idea, "Avengers: Infinity War" won North America, and "The Dark Knight Rises" followed closely, with a smaller gap.

Then relying on the Chinese market, "The Dark Knight Rises" smoothed the gap, and then widened the gap. In the end, "The Dark Knight Rises" won.

But unexpectedly, the North American market created a big surprise for itself.

The Dark Knight Rises won, tens of millions of dollars, not by much, but a win is a win.

Perhaps Marvel has produced too many Marvel-style movies in the past ten years, which has gradually bored the audience. The emergence of superhero movies with a different style like "The Dark Knight Rises" is particularly attractive to audiences.

According to a theater survey by NBC TV, apart from die-hard Marvel fans and DC Batman fans, the proportion of general movie fans who want to watch "The Dark Knight Rises" reached 50.00%, and "Avengers 3" was 40.00%.

Of course, there are many viewers who actually watch both films.

Some fans even said that they watched "Avengers 3" in the morning, "The Dark Knight Rises" in the afternoon, "Avengers 3" again in the evening, and "The Dark Knight Rises" the next day.

The survey data is excellent, but it is not enough to explain the reasons for the victory of "The Dark Knight Rises".

On Rotten Tomatoes, "The Dark Knight Rises" has a popcorn index of 94 and a Rotten Tomatoes freshness rating of 90.00%.

The former represents the audience's reputation, and the latter represents the ratings of professional film critics and media. Both of them have achieved good data.

"Avengers: Infinity War" is also good, with a popcorn index of 3 and a Rotten Tomatoes fresh rating of 80.00%.

But both data, like the box office, are slightly lower than "The Dark Knight Rises."

On IMDB, the two films scored simultaneously three days after their release. "The Dark Knight Rises" scored as high as 9.1 points, as one of the highly praised film reviews wrote.

“Since Begins, this movie has created an unattainable ceiling for superhero movies.

If you asked me about the greatest superhero movie series in history, I would tell you it is the "Dark Knight" series. "

"Avengers: Infinity War" scored 3, which is also a pretty good score.

The ratings of the two films will definitely drop in the later period. This is inevitable. After all, except for "The Dark Knight", no superhero film can achieve a rating of more than nine points.

Currently, two movies have not been included in the IMDB TOP250. When the ratings stabilize, there will be a chance to enter the TOP250 list.

By the way, the current top three on the IMDB list are "The Shawshank Redemption" with a score of 9.2, "The Dark Knight" with a score of 9.2, and "The Godfather Part I" with a score of 1.

When it comes to Chapter... No, Douban, the situation is different. "The Dark Knight" firmly ranks first on Douban's TOP9.4 list with a high score of 250.

Following closely behind was Zhang Hao's last year's film "Inception" with a score of 9.2, followed by "The Shawshank Redemption" with a score of 9.2, and "The Godfather Part I" at No. 1 with a score of 9.1.

Douban deserves to be known as Zhang Hao. When it comes to Zhang Hao, Douban fans' professionalism and boasting level make other movie fans feel ashamed.

After paying attention to the North American box office and audience ratings, let’s take a look at the Chinese market where “The Dark Knight Rises” won relatively easily.

After grossing US$2.26 million at the box office in the Chinese market on its first weekend, "The Dark Knight Rises" continued to explode the following week, grossing US$4.31 million in ten days, firmly suppressing "Avengers 3"'s US$3.25 million.

In the Chinese market alone, there is a gap of more than 3 million US dollars, not to mention that in the small days, "Avengers: Infinity War" suffered a disastrous failure.

In the small market, "Avengers 3" can't compete with Zhang Hao. In this market, the gap has widened by more than 5000 million US dollars in ten days.

When I was young, I still had a strong movie consumption capacity, but I just wasn’t interested in superhero movies.

The reason why the "Dark Knight" series is popular is not only that Zhang Hao is the pride of Asian movies, but also because most of the movie fans in their childhood viewed the movies as action movies and police movies.

It’s not wrong to look at it this way. Ignoring the label of Batman, Zhang Hao is indeed produced in the style of action movies and police movies.

What's more, he made a lot of improvements to the film. The most obvious difference is the action scenes, which are more than one level better than Nolan's version.

The scene in the city hall where the police and citizens confront the thugs was even rated as the greatest movie scene of the year by the Asahi Shimbun.

In comparison, the charging confrontation between Wakanda and aliens in "Avengers 3" is simply weak.Compared with the heroes of Marvel who fly into the sky and escape from the earth, Batman's physical combat is more appealing to the fans of the Little Days movie.

It is also because of the gap opened up in the Asian market that after ten days, "The Dark Knight Rises" dominated the global box office list with a score of 10.36 billion US dollars.

The figure of ten days is indeed an exaggeration, but don't forget that the film was released simultaneously around the world, so it is not surprising that this result is achieved.

"Avengers: Infinity War" had limited success in other markets, and ultimately lost to "The Dark Knight Rises", which took in $3 million.

If it weren't for the efforts of the European and Oceanian markets, "Avengers 3" would have lost even more miserably.

Ten days later, other regions that had not released the two movies also began to release them one after another, and a new box office growth point came again.

10.36 billion US dollars has exceeded the previous performance. Warner Pictures has made a lot of money, but the performance can be higher.

A good domestic film and television UP owner calculated the box office share for Zhang Hao after the ten-day box office was released.

At the beginning, Zhang Hao and Warner Pictures signed a tiered box office share. If the movie reaches one billion US dollars, he can get a capped 15.00% box office share.

It doesn't seem like much, because Hollywood superstars generally follow the 2 plus 2 model, which is a salary of 2000 million US dollars plus a 20.00% box office share.

But be careful, there is something fishy about this box office share.

The trick lies in whether the share is net profit or total box office share. There are many ways to do this.

For example, everyone knows the "Harry Potter" series. The world-famous movie series is also produced and distributed by Warner Pictures.

As the three young leading actors grow up, their pay increases as they grow older.Soon the agent and family behind the young leading actor were dissatisfied with the pay and threatened to strike to get Warner to agree to a share of the box office.

For this kind of youth movie series, Warner did not dare to take the risk of changing the starring role, so it had to agree to the request for a share of the box office.

But when signing the sharing agreement, Warner played a trick and did not specify how it was divided.

The film was a huge success, grossing over a billion dollars at the global box office.

When the three young leading actors and their agents came to divide the accounts with great interest, Warner told them that the film had lost money and there was no box office to share.

This is how the same thing?In fact, the reason is very simple. Warner said that what you signed at the beginning was the net box office share.

What is net box office? Only when profits are made can there be net box office. How can there be net box office when losses are incurred.

The film has already grossed a billion dollars at the box office, so how could it still be losing money?
There is a lot of knowledge here. Warner Pictures first established a separate studio, with separate accounting and separate production.

In other words, it is equivalent to this independent studio borrowing money from Warner Pictures to make "Harry Potter".

After this back and forth, there were too many places for manipulation in the current accounts, which resulted in losses.

As a result, the film suffered a loss on its books, but Warner earned a lot of money and became fat and healthy, and the food looked quite indecent.

The three leading actors and the people behind them were very angry and took Warner Pictures to court.

But since the filming of the latest "Harry Potter" has begun, the case has been dropped.

After this incident was exposed, the public once again saw the conscience of Hollywood studios. No, they had no heart at all.

If the money is gone, you can make more, but if your conscience is gone, you can make more.

But Warner doesn’t cheat everyone. They didn’t cheat Zhang Hao, and the contract was for a share of the total box office.

Judging from the current box office data, Zhang Hao can take away 1.55 million US dollars in box office split, which is quite a terrifying figure.

In comparison, a salary of 1500 million US dollars is nothing, let alone Lee Fuzhen's 30 billion won.

It’s not surprising that such a high split was made. In the 90s, Spielberg alone took away 2 million US dollars for “Jurassic Park 2”. That was 90 million US dollars in the [-]s!
This is the ability of a top commercial director, with top box office appeal and top remuneration.

And this is not the end, "The Dark Knight Rises" is still making rapid progress in the global film market.

(End of this chapter)