my movie years

Chapter 400 The standard of good looks

In this era, traffic is something that cannot be avoided, and only proper utilization is the best policy.

This time, the three-character brother is a good example of utilizing traffic, but he was not the one who received the most attention before and after the movie was released.

As the second male lead, the three-character younger brother attracts enough pages.

But the center of the stage belongs to sister Zifeng and Haoran, especially sister Zifeng. Her performance in the film can be said to have conquered everyone.

Film critic Hou Jianchun, who watched the media preview, said: "Zifeng's performance completely exceeded my expectations. Under Zhang Hao's film lens, she showed amazing charm.

The touching eyes, the touching plot, everything is so perfect. "

After the screenings started one after another, the focus of the media shifted from the three-character brother to sister Zifeng and Haoran. After all, they are the leading actors.

As for the reputation of the screenings, as expected, it was very good.

When a movie is released, there is a saying of giving red envelopes.It means giving red envelopes to the media, and then letting the media praise you when reporting, so as to create a good reputation.

But most of the time it turns out that this is just false marketing, and the audience won’t believe it easily after being fooled a few times.

But there is another kind of person. Even if their film is poorly shot, there are still people who will praise it and say it is good-looking.

This kind of people are famous directors. A typical example is the movie "The Ferryman" directed by Zhang Jiajia, with many big-name stars joining the cast.

Most importantly, the film was produced by Sunglasses King, who is also one of the screenwriters.

However, after the film was released, its box office reputation was a double disaster, with a Douban score of 4.1 and a box office of only 2.36 million. The audience criticized it as a bad film.

In the previous life, this film had a box office of 4.82 million. Although the reputation was still bad, it had recovered its money, but now this box office cannot recover its money at all.

Perhaps because of poor box office performance, or perhaps because he thought the film was really well shot, the Sunglasses King responded domineeringly to the negative reviews:

"In fact, the world is so big, not just the north and the south. Blindly pursuing perfection is tantamount to being complacent. In your eyes, it is a movie, but to me, it is a world.

The so-called great successes and great shortcomings, only when there are shortcomings can there be progress.

Ferryman, ferrying others to ferry oneself..."

As soon as this response was posted, it immediately received responses from many celebrities. All celebrities said that they liked "The Ferryman" very much and thought it was a good movie.

But in this way, the audience of the movie was ignored as if they were air, which made many netizens very angry.

This incident reflects the current situation in the Chinese entertainment industry today: The current entertainment industry and film and television industry no longer care about the audience's opinions. What is important is that it is eye-catching enough to make money back.

In addition to the general trend of the overall environment being impetuous and harsh, some celebrities and producers are no longer afraid of being criticized by the audience.

Because there will always be someone to pay the bill, movies with high box office but poor reviews appear one after another.

Previously, Feng Dapao called the audience idiots, and later, the Sunglasses King responded in this way.

It can be said that the current entertainment industry no longer respects the audience very much. It does not care about what the audience thinks and acts arbitrarily.

Therefore, at this time, talents such as Zhang Hao, Guo Fan, and Wu Jing are extremely precious, because directors and actors who respect the audience and the market in this way are already rare.

Cheng Long and Xingye, who have been famous for many years, also contributed two super bad movies during this year's Spring Festival, "Detective Pu Songling" and "The New King of Comedy".

From a cinematic point of view, these two films are not even a movie, they are a complete farce.

The audience who had been deceived naturally responded unceremoniously to the two films. The poor box office is the best proof.

At this time, what Zhang Hao said in an interview several years ago was revealed by netizens, and he was dubbed a prophet by netizens.

"I think film production must respect the audience. The film itself is actually a very popular art, and the standard of judgment is in the hands of the audience. When you don't respect the audience one day and only think about making money, you will definitely be criticized. Backlash.”

Therefore, there is a very strange phenomenon in the entertainment industry today. For other people's movies, a number of stars support and say good things, and the audience may have to consider whether it is true or false.

But no one thinks it's inappropriate to say that Zhang Hao's movies are good, because Zhang Hao's movies don't pretend to be good like other movies, Zhang Hao's movies are really good.

For a movie, if the movie looks good, it is the highest evaluation.

For so many years, Zhang Hao has always regarded this as his creed and constantly instilled this creed in directors such as Guo Fan and Xin Shuang.

Directors who adhere to this creed are also called Zhang Jiaban, or Zhang family directors.

It is worth mentioning that Da Mi Mi also wanted to praise the Sunglasses King, but was stopped by Zhang Hao.There are so many people who admire people's stinky feet, but you are a powerful person. It's a bit cheap to praise others' stinky feet.

Da Mi Mi thought it made sense, so he didn't go to support her, and even asked the Five Golden Flowers not to support her.

So when other stars in the entertainment industry kept praising "The Ferryman", the post-[-] young people were silent collectively, as if "The Ferryman" did not exist.

This strange phenomenon made netizens marvel.

When "The Fault in Our Stars" was screened, the post-[-] actresses became active and strongly recommended the movie on Weibo.

Sister Fairy, Shishi, Tangtang, Yingbao and others can play even more vigorously, even more powerfully than the big power.

However, other entertainment stars did not learn from them this time. They remained silent like last time and also joined in the praise.

In the words of Zhang Hao's good friend Xiao Ming: "Praising "The Ferryman" is just work, but praising your movie is sincere."

Zhang Hao was speechless for a moment, but this is indeed true, because this movie meets the standard of being good-looking, and there is no psychological burden when people praise it.

So, amid a chorus of praise, the film officially premiered.

The plot story is actually very simple. The girl Haizao suffers from cancer. Although her condition has improved, Haizao has lost hope in life.

Later, she met An Ming, a boy from a patient mutual aid group who also suffered from cancer.

Two young people in similar situations were attracted to each other and gradually came together, performing a romantic tragicomedy.

There are no big climaxes or ups and downs in the whole story, just like a basin of warm water, quietly seeping in and cooking the audience.

After all kinds of dazzling shots, Zhang Hao chose a plain lens language this time, which looks simple and returns to nature.

The powerful camera language, the touching plot, and the melancholy soundtrack composed by Jay Chou immersed the audience in the atmosphere of this story.

Most importantly, the overall atmosphere of the film is not sad, and the girl Haizao's humor amused the mainland audience in the theater.

Sister Zifeng and Haoran's performances are very touching. This is no longer a show, the audience is willing to believe that this is a true story.

When the film ended, some viewers in the theater realized that they had shed tears of emotion without realizing it.

As for the evaluation of the film after it came out, the first two words are that it looks good.

Good-looking is a very simple condition, but many filmmakers cannot achieve this.But Zhang Hao used a simple and touching story to tell everyone what a good movie is.

But it is a pity that not everyone can do all this. After all, making movies requires talent, but making money does not require talent.

Making money only requires speculation and calculation. Things like talent have no value in the face of making money.

(End of this chapter)