The king of Korean entertainment

Li Renzhong, the president of the ky newspaper, graduated from Korea University, started as a reporter in his father's newspaper, and after experiencing various experiences, he has now started to help his father handle various affairs of the newspaper.

Since the birth of the Internet, newspapers have been in decline, which is inevitable.Moreover, the newspaper industry in South Korea is very competitive. There are dozens of medium and large newspapers alone, and there are countless other small newspapers and various weekly newspapers.

ky newspaper is a medium-sized comprehensive newspaper, covering sports, economy, society and so on.Of course, entertainment news is also essential.

Although the scale is small, the history of ky newspaper is not short. Since its establishment in the 60s, it has experienced ups and downs, and it has been strong until 09, but it has been in decline just like the development of newspapers.Originally, Li Renzhong's father had already hesitated in his heart whether to give up the ky newspaper. Unexpectedly, one year after graduation, Li Renzhong suddenly decided on this path, and he has been running it until now.

What is unexpected is that Li Renzhong is very talented in this area!Originally, the ky newspaper office could only be regarded as a small and medium-sized newspaper office, but under his painstaking planning, it developed into the current medium-sized newspaper office.

At this moment, Li Renzhong was sitting in the living room waiting for Jin Shengyuan to come.

But his appearance was a little strange, with a blush on his face, bright eyes, flashing with excitement, pushing his glasses from time to time, turning his head to look around, like a primary school student waiting for get out of class to finish.

Because Han Zhimin had a job at hand, he called Jin Shengyuan and returned to his office.Li Renzhong was already an acquaintance, so there was no need to be too polite.

Finally, amidst Li Renzhong's endless calls, Jin Shengyuan came to the living room.

"Hello, Shengyuan." Li Renzhong stood up like a spring rebounding, stepped forward a few steps, and stretched out his hand to Jin Shengyuan.

"Brother Renzhong, hello." Jin Shengyuan looked at Li Renzhong's overly excited expression with some curiosity, and joked with a smile: "Is there any happy event for Brother Renzhong? Could it be that he is about to get married?"

"No, no." Li Renzhong also said with a smile and waved his hands.

After exchanging a few pleasantries, the two sat down and finally got down to business.

"Sheng Yuan, are you buying some small newspapers recently?" Li Renzhong asked.

"Well," Jin Shengyuan glanced at Li Renzhong with a light smile and nodded, not wondering how he got the news.

"Is Shengyuan planning to enter the newspaper industry?" Li Renzhong stared at Jin Shengyuan seriously and asked with a solemn expression.

"I have this idea." Jin Shengyuan guessed Li Renzhong's intention in his heart.

After hearing Jin Shengyuan's words, an inexplicable look flashed in Li Renzhong's eyes, as if he let out a breath, as if hesitating for something.

Jin Shengyuan didn't urge him either, and waited quietly.Obviously, it is impossible for Li Renzhong to come here just to ask himself this question.

After about 5 minutes, Li Renzhong seemed to have finally made a decision, or he didn't want to think about that issue for the time being, so he raised his head and said to Jin Shengyuan: "Shengyuan, you don't know much about the newspaper industry." Speaking of this topic, he There was a confident and proud look on his face.

Jin Shengyuan didn't speak, but leaned forward with interest, pretending to be listening attentively.

"Big newspapers, in addition to working hard to run good news, also pay great attention to participating in social activities, holding performing arts festivals, awarding art awards, organizing various forums, etc.; while small newspapers operate in a different way. They do not pursue original news. The newspaper concept does not want to interfere with the society, but to find a way to build a good relationship with the top management of large companies, solicit sponsorship and advertisements, and even make soft advertisements for large companies!" Li Renzhong said, "So, if you want to develop in the newspaper industry, Sanyuan, Acquiring a few or a dozen small newspapers and merging them will not be effective.”

Jin Shengyuan squeezed his chin without any trace, but said without any strange expression on his face: "Where is the medium-sized newspaper?"

Li Renzhong smiled and continued: "In South Korea, there are only three real big newspapers, 'Towards the Middle East', with rich income and rich financial resources. In other newspapers, advertising revenue generally accounts for 60%-80% of the total income of the newspaper. It is said that without advertising revenue, it would be difficult for the newspaper to operate normally..."

What Li Renzhong told him was the way of life of major newspapers in South Korea.In fact, these contents did not help him, but he did not interrupt Li Renzhong either.His ultimate goal was not newspapers.

I see!Jin Shengyuan finally guessed the purpose of Li Renzhong's coming from Li Renzhong's words and inadvertent expression.

"Brother Renzhong wants to cooperate with me?" Jin Shengyuan asked with a smile when Li Renzhong finished speaking and picked up the water glass.

As soon as the water glass touched his lips, Li Renzhong put it down, nodded briskly and said, "Yes!" That's why he came here today!Although it was the initiative, he still hoped that this sentence could be proposed by Jin Shengyuan, because he was the weaker party.

"Shengyuan's funds seem to be abundant?" Li Renzhong asked suddenly after nodding.

"It's okay," Jin Shengyuan said with a smile, "However, my purpose is not just for newspapers."

Li Renzhong was taken aback.

"Well——" Jin Shengyuan pondered for a while, as if he was figuring out his words, and then asked: "If there is enough funds, can Brother Renzhong integrate a fourth-largest newspaper within a year?" Considered.

"Fourth? Integration?" Li Renzhong slowly chewed the meaning of Jin Shengyuan's words, then looked at Jin Shengyuan with a complicated look and said, "This needs at least a few hundred billion won!"

"Money is not a problem." Jin Shengyuan nodded.

Li Renzhong's eyes froze for an instant, and he couldn't help biting the tip of his tongue, only after confirming that he had heard correctly, he lowered his head and fell into deep thought.

During this period of time, Jeju Island Green Tea and Jeju Best have been in frequent contact recently, and they said to the outside world that they are "in-depth cooperation". Li Renzhong, who has a "sensitivity", saw Jin Shengyuan's shadow behind this, and then found out after investigation that Jeju Island green tea is actually his business!

After that, Li Renzhong unbelievably studied Jin Shengyuan again, but the more he studied, the more he felt ashamed.Excellent foresight, the overall view of the big picture, knowing people and making good use of them...Compared with Jin Shengyuan, he seems to be an immature student who has not experienced wind and rain.

However, the fact is that Jin Shengyuan is three years younger than him!

After being hit hard, Li Renzhong accidentally discovered the news of Jin Shengyuan's acquisition of the newspaper, so he took the initiative to seek cooperation from him.He has his own advantages. The contacts accumulated by the newspaper, the contacts he met through the teachers of Korea University, and his professional name are all what Jin Shengyuan needs.

However, he did not expect that Jin Shengyuan's heart was so big!And the funds are also huge beyond imagination!Immediately, his thoughts couldn't help boiling up, and he felt a little proud of his decision—it was so wise!

"My idea is this..." Jin Shengyuan began to explain his plan to Li Renzhong in an orderly manner.He bought the tabloid office just to test the waters, but he didn't expect to make a little joke.His plan is to integrate these small newspapers into a medium-sized newspaper, and then carry out acquisitions, mergers, and continuous expansion, and finally use it to achieve his goal - a TV station!

In 08, the Korean National Assembly passed the "Newspaper Law", "Television Broadcasting Law", "iptv Law" and other controversial laws. Recently, some lawmakers raised the issue of a new media bill, one of which is "allowing newspapers and media to enter TV Media business management"!This is the news that Park Sang-jung heard by chance when he was inviting someone to drink. He thought that Kim Sung-won might be interested, so he told him.

Of course, this bill has only just been proposed, and it has not even been formally discussed, but it just gave Jin Shengyuan time to make arrangements in advance-as for whether this bill can be passed, he has no doubts, because this is a general trend of development, and it cannot Avoiding it is just a matter of time.

After hearing this, Li Renzhong picked up the water glass and moistened his dry lips. Jin Shengyuan's heart was bigger than he wanted!The funds involved here... hey!If you are not sure of Jin Shengyuan, you will not do this. What a worry!

After pondering for a while, after digesting what Jin Shengyuan said, Li Renzhong said: "First of all, it is necessary to acquire a large newspaper. Medium-sized newspapers, inject funds, and expand it... In addition, there is no real fourth-largest newspaper industry. The competition between each is fierce, and it is not necessary to really surpass them to set up a TV station. We can use some For other relationships, Sheng Yuan’s popularity can also be used at that time, and this kind of matter will definitely require a vote.” In words, Li Renzhong has already classified himself and Jin Shengyuan as one.

Jin Shengyuan is not an omnipotent and omniscient genius. The appearance of Li Renzhong not only saves him a lot of unnecessary attempts, but also greatly increases the success rate and provides him with a more perfect idea.

After that, Jin Shengyuan and Li Renzhong had a preliminary discussion on the cooperation between the two parties.It is said that it is a cooperation, but Li Renzhong is actually working for Kim Sung-won. Since he learned that Kim Sung-won can spend hundreds of billions of won in one go, he has defined his position.

Although it is only a preliminary discussion, the conversation between the two has taken the first step to change the entire structure of the Korean entertainment industry and TV media industry!

……

It was the first time for the two of them to have such an in-depth long talk, Li Renzhong suddenly had a feeling of "seeing each other late", and was very annoyed at himself for not having a long talk with Jin Shengyuan earlier!Although he doesn't know much about the newspaper industry, he is like a "lighthouse" in terms of the overall situation. A few simple conclusions and questions can make his eyes shine.

It wasn't until nine o'clock in the evening that Li Renzhong declined Jin Shengyuan's invitation to dinner, and couldn't wait to go home to sort out the materials.

Jin Shengyuan stretched his waist, patted his stomach, and returned to the room while thinking about what to eat at night.

"Huh? Xiaoxian, why are you still here?" Jin Shengyuan asked in surprise when he found Xu Xian still in the living room as soon as he entered the living room.

(To be continued)