Start by selling a house and investing in stray water polo

Chapter 24 I Want All the Peripherals

"Boss He is such a shrewd abacus!" After hearing what He Zheng said, Guo Fan looked him up and down very seriously and said, "If this deal is done, wouldn't Boss He be the biggest cash cow for our crew in the future?" Stolen?"

In the routines of some novels, Guo Fan at this time should not understand the value of these peripheral products at all. He felt that the deal was too good-for-nothing, and without thinking, he exchanged all these things to He Zheng happily, and finally I also feel like I got a great deal.

But Guo Fan is obviously not such a person.

Maybe there are many directors in Huaxia who can't see the value of these peripheral products, but Guo Fan is different.

As early as a few years ago, after Guo Fan had just finished filming "You at the Same Table", Guo Fan and other five directors were selected by the radio and television video office under the Ministry of Rites, and they were sent to Hollywood to visit and study together. It took about half a year.

There were 4 other people who went with him, namely Lu Yang, Ning Xiaohao, Chen Shi, and Xiaoyang.

These five people later set off a big storm in the national film market and produced amazing works.

During the half a year in Hollywood, Guo Fan fully learned the operation experience of Hollywood's industrialized film market.This made Guo Fan more determined that he wanted to make sci-fi films, and at the same time, it also made Guo Fan understand a lot of Hollywood marketing routines.

For example, the biggest profit source of a movie may not be the movie box office, but the peripherals of the movie.

Before going to Hollywood, Guo Fan had always naively believed that the profit of a movie was in the movie box office, but after studying in Hollywood for half a year, he realized that this is at most half of the profit of a movie, and it may even be 1/10 in the end. [-] doesn't even count.

And the profitability of a movie is long-term, not short-term.

Take a movie with a box office of over 1 million US dollars as an example. The initial and most obvious revenue comes from the box office share. A box office of 4 million US dollars can get about 000 million US dollars in share.

However, movie theaters are only a part of the source of income. Movies in the United States are generally released on DVD after they are released in theaters, and then make a fortune through the DVD and disc rental market.

Generally speaking, for every DVD released, the producers of the movies can earn about three dollars.

Later, although the DVD industry declined, video websites began to rise again. Every time a user orders and watches, it can bring a certain amount of income to the film producer. Although this income does not seem high, it is accumulated year after year. Down, it is also a considerable income.

In addition to the income related to the movie itself, the most important income is the peripheral income mentioned before.

Take "Star Wars", the most successful series of movies in the history of Hollywood movies, for example, the various peripherals related to the movie have been sold for an unknown amount.

For example, the Millennium Falcon in the movie, just authorizes Lego to release the assembly model that has been worn out for a thousand years, and the licensing fee can be divided into millions of yuan in one year.

And "Star Wars" can get a total of nearly 1 million US dollars in IP licensing fees from Lego alone every year.

And this is just a hot spot. There are many other things such as clothing, models, trendy toys, etc. According to the financial report released by Disney, the IP and peripheral income that "Star Wars" brings to the company every year are astonishingly high. $13 billion.

The total box office of the nine Star Wars series is 90 billion U.S. dollars, of which the share of the box office attributable to the production company is about 40 billion U.S. dollars.

In other words, the one-year peripheral IP revenue of the Star Wars series is equivalent to one-third of the total box office revenue of the nine movies.

Regardless of extreme examples like Star Wars, in most cases, for a movie with a total box office of over [-] million and a certain popularity and influence, the income from peripheral products is basically close to the total profit of the movie box office. One of the most important sources of income for those studios.

Before going to Hollywood to study, Guo Fan didn't know these things at all.

After he came back, he didn't want to know too much, so when He Zheng proposed to obtain the rights to all peripheral IPs of the "Wandering Water Polo" series of movies, Guo Fan directly named He Zheng's shrewd calculation.

This guy wants to rely on the payment of props to directly earn a major income in the future of the entire "Wandering Water Polo"!

So when faced with this deal, Guo Fan immediately rejected it.

He even told He Zheng all the information he learned from Hollywood directly in front of He Zheng.

Regarding this, He Zheng scolded Hollywood for being troublesome in his heart, and said with a smile, "Yes, Director Guo seems to have learned everything about Hollywood, but since he has learned it, then Director Guo, you should understand that in Hollywood you can How many movies are there that can really sell the peripherals!"

Guo Fan stopped talking. Although it is true that the income from the movie peripherals is quite amazing, there is a prerequisite, that is, the movie must have a considerable popularity.

Star Wars can obtain such a large peripheral income, which naturally relies on their amazing market influence. Almost several generations of Americans have grown up under the influence of the Star Wars series.

And there are probably only a few movies that can enjoy the same IP influence, such as Marvel, Titanic, Jurassic Park, etc. The peripheral IP income of most movies is about equal to 0.

"Director Guo, to tell you the truth, since I want to win the peripheral authorization of the movie, I naturally have to investigate the entire market!" , a total of only 1 films or franchises have earned more than $21 million in profits."

"There are only 5 over $000 million, only 32 over $1 million, and the rest are under $000 million!"

He Zheng looked at Guo Fan and said, "This is one aspect. In addition, I also conducted a survey in another way, that is, how much box office a movie needs to ensure that the sales of the movie's surroundings can exceed 1 million US dollars."

"So I conclude that the average figure for this film is $5.6 million."

"Average box office over $5 million is $000 million"

"The average box office for a box office over $1 million is $000 million."

"The average box office gross over $500 million is $1.732 million."

"More than 100 million US dollars, the average box office of the surrounding area is actually 1.02 million US dollars."

"This means that even if I only want to earn a pitiful $100 million, the global box office of stray water polo will have to exceed $1 million."

"By the way, this figure is calculated using foreign markets. We can perceive the attitude of Chinese people towards the film peripheral market right now through personal experience."

"The consumption power of Chinese people in the film peripheral market is only about 1/3 of that of foreigners. In other words, if I want to earn 30 U.S. dollars, the box office of stray water polo must exceed [-] million U.S. dollars!"

"And I'm currently in charge of the props for the entire movie. Even if the movie is only half shot, and the remaining movie fishing tackle is added up, tens of millions of yuan will definitely be needed."

"Forget it, let's use 1 million U.S. dollars to calculate, 1 million U.S. dollars is currently equivalent to 7.5 million yuan!"

"Director Guo, do you think your film is capable of earning a box office of 7.5 million yuan?" Finally, He Zheng questioned.

(End of this chapter)