The talent of the anchor is too much

Chapter 131 Du Li's Proposal, Zhang Cheng's Idea

The cancellation of the Okushima project freed up a lot of time for Zhang Cheng.

Now he can focus more on his career.

One day, at the company, Du Li knocked on the door and entered his office.

"I have some proposals regarding the current financial situation of the company."

She cut to the chase.

Zhang Cheng was not surprised. Du Li had been employed for almost a week. After learning about the company's finances, she would definitely make suggestions based on her experience.

"Okay, you can just say it."

Sitting across from the desk, Du Li explained to Zhang Cheng with the data on her tablet.

"Now the company's profitability is very good, and the turnover is very high, but there is a problem, that is, the income model is too single."

"Almost all sources of income are due to your boss. Whether it is domestic or foreign live broadcast income, business income, etc., they all have a strong connection with you. This is actually very risky."

"Oh? What risk?" Zhang Cheng asked curiously.

"Of course the risk is yourself, the boss." Du Li said, "If something goes wrong on your side, the boss—don't get me wrong, it's just a hypothesis. Suppose your body suddenly gets sick, or your image is suddenly damaged and you can no longer live broadcast , Receive business, the company's cash flow will be broken instantly."

Zhang Cheng nodded, Du Li was right.

At present, the company does rely on him to make money, which has advantages and disadvantages.

The advantage is that he can monopolize the power. It's okay for the company to leave anyone, but it just can't do without him.

The disadvantage is as Du Li said, the profit model is too simple and the risk is high.

"Boss, if you plan to go public in the future, it is almost impossible to pass the listing application with such a single profit model."

Zhang Cheng said: "I don't think about going public, but the profit model can indeed be increased. Do you have any suggestions?"

"Of course there are." Du Li didn't think about it.

She manipulated the tablet and opened a plan.

"Considering that the company currently focuses on cultural entertainment, and cultural entertainment companies, there are only a few common profit models. Boss, you should know about economic entertainment companies. These companies will recruit and train artists. After the artists make a profit, Then take a share from them."

"Boss, you can do the same. You can sign a group of talented people, package and train them. Then use your personal high popularity to help them enter the public eye... After they make a profit, just take a share. "

After Du Li finished speaking, Zhang Cheng frowned slightly: "This..."

What Du Li said was indeed similar to entertainment companies, and also similar to live broadcast companies.

Isn't the live broadcast company also discovering anchors, and after they become popular, they share traffic, gifts, and advertising money.

But the problem is that Zhang Cheng didn't plan to set up a live broadcast company.

but……

Du Li's suggestion suddenly made Zhang Cheng have some different ideas.

"Du Li, your suggestion is good, but the domestic market in this area is already approaching saturation."

"Yes. There are a lot of large entertainment companies in China, controlling the entire entertainment circle, but with your personal popularity, boss, it's not a problem if you want to make some Internet celebrities a piece of the action."

Zhang Cheng shook his head: "It's not interesting to do that."

Du Li was taken aback for a moment, and then said seriously: "This is a matter of making money, it has nothing to do with whether it is interesting or not."

"You're right, but wouldn't you make more money if you opened up new markets?"

"New market? Boss, are you talking about foreign markets?"

"Yes."

"That's unlikely." Du Li immediately objected, "There are more forms of entertainment in foreign countries, and the scale is bigger. Our competitiveness is not enough."

"We're going, it's definitely not the bigger scale, but the fresher one." Zhang Cheng said, "Actually, many seniors and artists in our country have real skills and unique skills, but they are all applauded but not popular. , and many are struggling to even support themselves.”

"But with their craftsmanship, they will definitely attract a lot of attention overseas. You think, overseas live broadcasts make money, and gifts are not the big part at all. The big part is advertising. So as long as there are many viewers, even if no one sends gifts, it only depends on advertising You can earn a lot if you share the business share.”

Zhang Cheng speaks from experience.

His current simultaneous live broadcast at home and abroad, there are many domestic gifts, but few foreign gifts.

However, foreign platforms with fewer gifts brought him higher income from live streaming than domestic platforms.

The reason for this is that he broadcast live on foreign platforms. Although no one gave gifts, many people watched it.Advertisers of foreign companies found that there are so many people in his live broadcast room, so they will naturally put advertisements in his live broadcast room. The advertising fee, the rest of the platform's share falls into Zhang Cheng's pocket, which is more expensive than the gifts sent by viewers on domestic platforms. It adds up to a lot more.

So after Du Li gave his suggestion, he realized that he could completely replicate his model on some other domestic people with unique skills.

Of course, these people have no way to sign a contract with a foreign live broadcast platform on their own, but it will be much easier if Zhang Cheng's company acts as a bridge in the middle.

Of course, their popularity is definitely not as good as Zhang Cheng, but it is still no problem to make money.

Zhang Cheng expressed his thoughts: "Look, in this way, we can also share the money these domestic artists can earn. It can be said to be a win-win situation. Even on a larger scale, we can also share It can be regarded as contributing to the promotion of domestic culture, promoting cultural dissemination, responding to the call of the times, and there will be support and subsidies at the official level."

After he finished speaking, Du Li fell into short thoughts.

Then she raised her head and said slowly: "I have to say, you really convinced me. If what you said can be carried out smoothly, it is indeed a big business opportunity. However, regarding the preliminary assessment work of the seniors and artists you mentioned, It’s also a test. And they definitely can’t do double-ended live broadcast like you. Therefore, they also need to provide a special translation. The initial investment will not be small.”

Du Li paused and continued: "And the risk is not small. If it fails, all the money will be wasted..."

"If the money is gone, we can earn more. The main reason is that if this matter can be done, it will also greatly improve the image of our company." Zhang Cheng decided, "Let's do it like this."

"Okay, you are the boss and you have the final say."

Du Li picked up the tablet, got up and walked out, and paused slightly when he reached the door.

"Is this one of the steps you're talking about changing the world?"

"It can only be regarded as a small step. It may not be possible to get out." Zhang Cheng said, "However, it is worth trying."

"indeed."

After Du Li left the office, Zhang Cheng turned on the computer and searched for the Traditional Arts Association.

He still remembered the last time he went to the convention.He thought that some of them might be interested in his plan.

After all, it's not just about money. In Zhang Cheng's view, people who can achieve the ultimate in technology or art are obsessed.The latter especially needs audiences more. He believes that many artists care more about making more people see and love their art than money.

(End of this chapter)