Heroines: Opening Dialogue with Wu Zetian
Chapter 83 Creating Luxury Products!
Coming out of the shop, Shen Xinghe and Su Qingyue walked to the side of the road and got into a blue commercial vehicle, driven by Xiaochun.
Su Qingyue put the cheongsam in the package aside, and looked at Shen Xinghe.
Su Qingyue: Mr. Shen, is it true or false that you just said that you bought a cheongsam for 5 yuan?Is it really not a loss to do so?
Shen Xinghe: Of course it is true.And we can make a lot of money.
Su Qingyue: Really?
Shen Xinghe: Why do you think rich people buy luxury goods?Is it for use?
Su Qingyue: Of course not, the premium of luxury goods is very high, and I buy these because the brand effect can set off the identity.
Shen Xinghe: That's right, "I have what you don't" is the psychology of buying luxury goods, and what I want to do now is to make Suzhou embroidery cheongsam a luxury product!
Su Qingyue: Create luxury goods! ?
Shen Xinghe: That's right!Koharu!go to company!
……
Xingyue Media conference room.
"To create a luxury product, we must first start with the external packaging. It must make customers feel expensive at a glance! And there must be a striking LOGO. Our cheongsam brand name is tentatively named Xingyue. As for the LOGO design plan... Personnel department! Hurry up to recruit designers and set up a design department as soon as possible!"
"understand!"
"Marketing department! You need to recruit some programmers and build a brand website as soon as possible. This will not only increase our network channels, but also show the professionalism of the brand!"
"Yes!"
"Sales department! Now contact these factories according to the address I gave, and establish contact with them as soon as possible."
"Okay, Mr. Shen!"
"Quick, quick! Take action!"
After the meeting, Su Qingyue was left alone in the entire meeting room.
Su Qingyue clapped her hands and said, "Wonderful! As expected of Mr. Shen, your punching combination is really beautiful!"
Shen Xinghe said with a smile: "Everything is ready, I only owe the east wind! Whether the Su embroidery cheongsam can go further, I still have to rely on you!"
"Depend on me?"
"That's right! You are now our company's free spokesperson. As long as you wear Suzhou embroidery cheongsam on the show, I believe it will become popular soon."
……
three days later.
Star Moon Media.
Shen Xinghe looked at the completed website and nodded slightly.
"It's a good job, but the text introduction of the product needs to be revised a little bit. We need to highlight our handmade features! For example, in today's era of machine automation, this hand-sewn cheongsam uses traditional craftsmanship. It's the inheritance of Chinese intangible cultural heritage... something like this, understand?"
"understand!"
Shen Xinghe continued to look at the designed LOGO and frowned.
"It always feels like something is missing."
When he looked up and saw the calligraphy works hanging on the wall, he suddenly realized, pointed to the calligraphy works excitedly and said: "Abandon the previous LOGO, and make the LOGO into a thin gold body!"
"Yes!"
At ten o'clock in the evening, after all preparations were completed, Shen Xinghe finally posted the pre-sale link of the Su embroidery cheongsam on the established website, and set the price at 30!
……
a social platform.
@星月传奇: Xingyue cheongsam has started pre-sale, I hope everyone will pay more attention.Link.
@沉星河: Forward it.
@hostSu Qingyue: Forward it.
……
With a hint of curiosity, fans clicked into the link one after another.
The exquisite website immediately attracted everyone's attention, but when they saw the price of the cheongsam, they were stunned.
"Are you kidding me? A cheongsam sells for 30 yuan?"
"I admit that the craftsmanship of Suzhou embroidery cheongsam is very good, but the price is still too outrageous. Why don't I buy luxury goods with this money?"
"That's right, who would buy it at this price?"
……
#How much is the most expensive Suzhou embroidery cheongsam#
#星月传奇Crazy#
@喵喵喵: Crazy, a piece of "Suzhou female celebrity" can cost more than 1 yuan at most, and selling 30 yuan is a money grab!
@啧啧啧: No one will buy it! !
@喵喵喵: How precious is this cheongsam, and why is it so expensive?
……
Star Moon Media.
Su Qingyue looked at the comments on the Internet with mixed emotions.
"Shen Xinghe, isn't the price a bit high?"
"Rest assured, this price is just a good opportunity to add gimmicks."
"So...you will lower the price then?"
"Wrong! I will raise the price!"
"Increasing prices? Why?"
Shen Xinghe laughed loudly, and said, "If you bought something, and the next day he lowered the price, how would you feel?"
"Hmm... I should be very angry, I feel that I have suffered a loss, and I am a little angry!"
"What if it's a price increase?"
"Then I feel like I'm taking advantage! I'll be very happy!"
"That's right!"
Shen Xinghe nodded and said: "This is the psychology of customers. To make luxury goods, you can't be like ordinary goods. Luxury goods can only increase in price, even if they can't be sold, they can't be reduced in price!"
After speaking, Shen Xinghe picked up the phone and made a call.
"Hello. Teacher Zhang, I want to ask how many cheongsams you gave to Miss Su are left."
"30 pieces! Good! Next, please don't make this cheongsam anymore."
"No, no, don't get me wrong, what I mean is, just change the style a little bit, and don't have the exact same style as Su Qingyue."
"okay bye!"
After hanging up the phone, the corners of Shen Xinghe's mouth curled up.
"Next, it's hunger marketing!"
……
a social platform.
"Just now I went to the Xingyue cheongsam website again, and found out that the pre-sale of the cheongsam has been changed, and it has become a limited edition of [-] sets worldwide! And there is no delivery date yet!"
"It's so expensive and there are only [-] sets? Where did you get the courage?"
"If someone buys it, I'll live broadcast it!"
"Don't lie to eat and drink!"
……
Inside a villa in Shanghai.
Two gorgeously dressed women are drinking coffee.
One is the daughter of the Huang Group, named Huang Luoluo, and the other is her best friend, the famous anchor Zhou Yi.
Zhou Yi took a sip of coffee and said, "Luoluo, do you know Xingyue cheongsam?"
"I know, I was scolded on the hot search just now, it's really ridiculous, isn't it just Suzhou embroidery cheongsam, and it's so expensive?" Huang Luoluo was noncommittal.
"I just went to their website and looked around, and found that this cheongsam seems to be a limited edition, and there are only [-] sets in the world!"
"Limited edition?"
"I want to buy a set to see? At that time, I can also show it to the water friends during the live broadcast, so as to increase the popularity of my live broadcast."
"Hahaha, you don't want to do something again, do you?"
"Now this live broadcast, no one will watch it if you don't do it!"
"All right, all right, then I'll risk my life to accompany the gentleman, and I'll buy a set too, so we can just make a pair!"
"Thank you Luoluo! You are so kind!"
Request collection
Su Qingyue put the cheongsam in the package aside, and looked at Shen Xinghe.
Su Qingyue: Mr. Shen, is it true or false that you just said that you bought a cheongsam for 5 yuan?Is it really not a loss to do so?
Shen Xinghe: Of course it is true.And we can make a lot of money.
Su Qingyue: Really?
Shen Xinghe: Why do you think rich people buy luxury goods?Is it for use?
Su Qingyue: Of course not, the premium of luxury goods is very high, and I buy these because the brand effect can set off the identity.
Shen Xinghe: That's right, "I have what you don't" is the psychology of buying luxury goods, and what I want to do now is to make Suzhou embroidery cheongsam a luxury product!
Su Qingyue: Create luxury goods! ?
Shen Xinghe: That's right!Koharu!go to company!
……
Xingyue Media conference room.
"To create a luxury product, we must first start with the external packaging. It must make customers feel expensive at a glance! And there must be a striking LOGO. Our cheongsam brand name is tentatively named Xingyue. As for the LOGO design plan... Personnel department! Hurry up to recruit designers and set up a design department as soon as possible!"
"understand!"
"Marketing department! You need to recruit some programmers and build a brand website as soon as possible. This will not only increase our network channels, but also show the professionalism of the brand!"
"Yes!"
"Sales department! Now contact these factories according to the address I gave, and establish contact with them as soon as possible."
"Okay, Mr. Shen!"
"Quick, quick! Take action!"
After the meeting, Su Qingyue was left alone in the entire meeting room.
Su Qingyue clapped her hands and said, "Wonderful! As expected of Mr. Shen, your punching combination is really beautiful!"
Shen Xinghe said with a smile: "Everything is ready, I only owe the east wind! Whether the Su embroidery cheongsam can go further, I still have to rely on you!"
"Depend on me?"
"That's right! You are now our company's free spokesperson. As long as you wear Suzhou embroidery cheongsam on the show, I believe it will become popular soon."
……
three days later.
Star Moon Media.
Shen Xinghe looked at the completed website and nodded slightly.
"It's a good job, but the text introduction of the product needs to be revised a little bit. We need to highlight our handmade features! For example, in today's era of machine automation, this hand-sewn cheongsam uses traditional craftsmanship. It's the inheritance of Chinese intangible cultural heritage... something like this, understand?"
"understand!"
Shen Xinghe continued to look at the designed LOGO and frowned.
"It always feels like something is missing."
When he looked up and saw the calligraphy works hanging on the wall, he suddenly realized, pointed to the calligraphy works excitedly and said: "Abandon the previous LOGO, and make the LOGO into a thin gold body!"
"Yes!"
At ten o'clock in the evening, after all preparations were completed, Shen Xinghe finally posted the pre-sale link of the Su embroidery cheongsam on the established website, and set the price at 30!
……
a social platform.
@星月传奇: Xingyue cheongsam has started pre-sale, I hope everyone will pay more attention.Link.
@沉星河: Forward it.
@hostSu Qingyue: Forward it.
……
With a hint of curiosity, fans clicked into the link one after another.
The exquisite website immediately attracted everyone's attention, but when they saw the price of the cheongsam, they were stunned.
"Are you kidding me? A cheongsam sells for 30 yuan?"
"I admit that the craftsmanship of Suzhou embroidery cheongsam is very good, but the price is still too outrageous. Why don't I buy luxury goods with this money?"
"That's right, who would buy it at this price?"
……
#How much is the most expensive Suzhou embroidery cheongsam#
#星月传奇Crazy#
@喵喵喵: Crazy, a piece of "Suzhou female celebrity" can cost more than 1 yuan at most, and selling 30 yuan is a money grab!
@啧啧啧: No one will buy it! !
@喵喵喵: How precious is this cheongsam, and why is it so expensive?
……
Star Moon Media.
Su Qingyue looked at the comments on the Internet with mixed emotions.
"Shen Xinghe, isn't the price a bit high?"
"Rest assured, this price is just a good opportunity to add gimmicks."
"So...you will lower the price then?"
"Wrong! I will raise the price!"
"Increasing prices? Why?"
Shen Xinghe laughed loudly, and said, "If you bought something, and the next day he lowered the price, how would you feel?"
"Hmm... I should be very angry, I feel that I have suffered a loss, and I am a little angry!"
"What if it's a price increase?"
"Then I feel like I'm taking advantage! I'll be very happy!"
"That's right!"
Shen Xinghe nodded and said: "This is the psychology of customers. To make luxury goods, you can't be like ordinary goods. Luxury goods can only increase in price, even if they can't be sold, they can't be reduced in price!"
After speaking, Shen Xinghe picked up the phone and made a call.
"Hello. Teacher Zhang, I want to ask how many cheongsams you gave to Miss Su are left."
"30 pieces! Good! Next, please don't make this cheongsam anymore."
"No, no, don't get me wrong, what I mean is, just change the style a little bit, and don't have the exact same style as Su Qingyue."
"okay bye!"
After hanging up the phone, the corners of Shen Xinghe's mouth curled up.
"Next, it's hunger marketing!"
……
a social platform.
"Just now I went to the Xingyue cheongsam website again, and found out that the pre-sale of the cheongsam has been changed, and it has become a limited edition of [-] sets worldwide! And there is no delivery date yet!"
"It's so expensive and there are only [-] sets? Where did you get the courage?"
"If someone buys it, I'll live broadcast it!"
"Don't lie to eat and drink!"
……
Inside a villa in Shanghai.
Two gorgeously dressed women are drinking coffee.
One is the daughter of the Huang Group, named Huang Luoluo, and the other is her best friend, the famous anchor Zhou Yi.
Zhou Yi took a sip of coffee and said, "Luoluo, do you know Xingyue cheongsam?"
"I know, I was scolded on the hot search just now, it's really ridiculous, isn't it just Suzhou embroidery cheongsam, and it's so expensive?" Huang Luoluo was noncommittal.
"I just went to their website and looked around, and found that this cheongsam seems to be a limited edition, and there are only [-] sets in the world!"
"Limited edition?"
"I want to buy a set to see? At that time, I can also show it to the water friends during the live broadcast, so as to increase the popularity of my live broadcast."
"Hahaha, you don't want to do something again, do you?"
"Now this live broadcast, no one will watch it if you don't do it!"
"All right, all right, then I'll risk my life to accompany the gentleman, and I'll buy a set too, so we can just make a pair!"
"Thank you Luoluo! You are so kind!"
Request collection
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