Return to the exciting era of 1999

Chapter 944 We are a local brand

This bit of progress alone is beyond the reach of many people.

"Mr. Sun, a reporter from Broadcasting Television is going to interview you, shall we accept the interview?"

Sun Zhengfa and his subordinates are having a meeting. Now the whole company, except the quality department, is the customs clearance department.The rest of the departments are shared by the group. It can be said that the entire milk powder factory is the most leisurely in the world.

The subordinate whispered a few words in Sun Zhengfa's ear. Sun Zhengfa moved his brows and made a gesture to ask the other party to wait. Then he closed the door of the office and called Ji Donglai.

"You can be interviewed, but remember to keep a low profile. Emphasize that we are a small brand. We are not planning to become a super milk powder factory, nor are we planning to supply the national milk powder market. We only provide milk powder to a limited group of people."

The success of this milk powder was unexpected for Ji Donglai, but he was actually competing with the person in the dark.Although he didn't know who the person in the dark was, Ji Donglai was serious this time.

Don’t you want me to succeed?I will give you a successful example to show you. The first is hunger marketing, showing weakness to the enemy.

What is a local brand?I just want to make quality products, rather than trying to sell my products to the whole world or the whole country.It’s useless. I guarantee that the quality will remain unchanged. Don’t treat me as your opponent, not now nor in the future.

On the one hand, we avoid making enemies, and on the other hand, we tell people who want to buy milk powder: The quantity is limited, how can a local company be so big?

There is another, more important thing to let everyone know: Yiyuan manufactures zero-added milk powder and has its own ranch, which is not in China and is not big.

Sun Zhengfa is now absolutely [-]% obedient to Ji Donglai's words and asked for some details. Only then did he achieve this price level, which is the opposite of the TV station.

As a rising star, the ratings of this TV station have always been very high, especially the beautiful host in front of me, who won the first prize and golden microphone in this year's host competition.

The other party is known for his sharp words in interviews, and few people can get an advantage from the other party. Sun Zhengfa has already given up, so it doesn't matter.

"Mr. Sun, we know that One Yuan has achieved great success in manufacturing zero-added milk powder. Can you share your successful experience with us? This is the first time we have heard of a company's milk powder that can be sold online. All in 3 minutes Sold out. The number of customers queuing up online to buy milk powder has reached [-]."

"What do you think of this phenomenon? Is it true that our country does not have good milk powder? Or do you have a unique secret?"

The beautiful host was indeed an expert-level speaker. She opened her mouth to dig a hole for Sun Zhengfa. Facing the other party, Sun Zhengfa just smiled, not as sharp as a winner, but remained silent for a moment.

"Host, I'm sorry. I quoted the CEO of our group as saying that those of us in the milk powder industry also belong to the food industry. The main purpose of making it is to protect the health of infants and young children for our group employees. The excess portion will be sold and posted on the Internet. It’s normal to be sold out and unable to buy.”

"So we say there is no such thing as success or failure, it's just that we only have so much milk powder prepared. After a few days, the cows produce so much milk powder, we distribute it to the employees, and the remaining ones are sold online."

"As for customers who choose to wait in line at our online factory to buy milk powder, we thank everyone for their trust in our brand. Made by One Yuan, you may have noticed that our milk powder does not have a good name. It is very long, difficult to pronounce, and very rustic. "When we chose the name, it indicated that we were a small local brand. In fact, it was milk powder specially supplied to the employees of a factory. If the surplus cannot be used, we must throw it away according to regulations when it expires. That's why we took it Selling it out is not as successful as you said, so our answer will disappoint you."

Faced with the host's question, Sun Zhengfa gave a very calm answer.It was the first time that the host was brushed against the edge of the hole he dug because the other party didn't give him a chance at all.

Local brand?Holy shit!Are you fooling a ghost?

If it is a local brand, why would you put it online?
But her name is really... too tacky.

It was reasonable to say that supplying goods to employees was reasonable, but the first move failed. The host looked at his list of questions and smiled again.

"Giggle, you can really joke. We all know that your company has its own pasture, which is entirely a dairy company. If a company is just to build a local brand, why does it go to so much trouble?"

"And we believe that zero addition is actually just a gimmick. Companies that supply milk all year round have big problems with preservation."

If you can pretend, I will ask you a big question and see how you answer it?After Jin Microphone finished speaking, he looked at Sun Zhengfa quietly. Sun Zhengfa had to admire the opponent's trick.

If Sun Zhengfa still has his previous mentality, ranking first in the country and occupying the top three in domestic dairy industry share... This question will directly put Sun Zhengfa into doom, now?

"The host asked a good question. We have our own ranch, which is listed on our official website. We have only one purpose, to ensure that our milk sources are not contaminated. If we purchase milk sources from other people, they will always be promising. Danger arises.”

"As for zero addition, it's very simple. We have a mobile milk powder processing plant, which is processed directly on the farm, and then the milk powder is sent to the country for sale. Of course, we also have to digest some of it abroad, after all, we have our employees there. "

"I came to Yiyuan Manufacturing by chance. At the beginning, I also wanted to be among the top three milk companies in the country. Later, Mr. Ji told me that if you have expertise, just do what you are professional at. We only make zero-added milk powder, so We’re not really looking for volume.”

"Cows go into estrus within a fixed period, and then after ten months of pregnancy, they will produce milk after giving birth to a calf. Most of the cows we buy are pregnant cows from herdsmen, and they are bred for a period of time, and then Get the milk.”

The calf also needs to be given part of the milk, and then the rest is given to people.At the fixed stage, the cow needs to recover, otherwise the quality of milk production will drop a lot.Our cows all graze on the grassland and walk at least dozens of kilometers every day.

So when the milk is produced, it is also on the pasture. If you tie it up, the quality of the milk will not be good...

In order to avoid the interview content of Jin Microphone, Sun Zhengfa directly introduced the topic to professional aspects.It was difficult to interrupt the person on the golden microphone. The other party talked for at least 5 minutes and almost dozed off when he heard the golden microphone.

(End of this chapter)