spirits light song

Chapter 302 Chapter 301

On the train heading north, Qin Pengyuan watched the scenery along the way through the window.

This time, instead of flying, he took the train and stopped in various important cities along the way to randomly check the local market conditions.

With the acquisition of a new winery last year, the northern market has a new fulcrum, the market value of the group continues to rise, and the brand value leaps rapidly.

According to the plan, he will take a longer business trip this time.

The final destination is in the three northern provinces, to participate in the opening of three provincial capital offices there.

In addition, he also wanted to appease the agents who were about to be banned in advance, especially Cao Mengxing.

As the train passed the north-south dividing line, the temperature dropped significantly.

"President Qin, after winning the northern market, we can be among the top in the industry, right?"

The secretary sat across from him and said something with a smile.

Of course he knows that it is not so easy to be among the top in the industry, and this sentence is more of a compliment.

"It's not that easy!"

Qin Pengyuan smiled faintly.

"Although there are new supply locations in the northern market, it does not mean that the market is invincible. There are a lot of real estate wines in the northern market, and it has always been the focus of competition among various brands;
It is really difficult to stand out. "

The wine culture here has a long history. The bitter cold wind made people get used to using wine to keep out the cold and keep warm, which later became a habit and formed a unique feature.

Resource integration is easy to say, but the actual operation is complicated and involves all aspects.

"Even if it doesn't work now, it will definitely be possible in the future."

The secretary chimed in.

"In market competition, people always come first, and products and technology are also part of the core, but they are not exclusive, only talents are unique!"

"Baijiu contains a kind of culture, and this culture will affect people, as well as all aspects of cities and regions. Therefore, the real control of the market is actually the control of thinking."

"To change a person's consumption habits is to change a person's thinking, which is not easy."

The secretary nodded after listening and stopped talking.

Qin Pengyuan was also contemplative.

It made him feel a little bit sorry to really give up on Cao Mengxing.

It's a pity that he was still reckless after all, and disappeared without a word.

When the train entered the territory of the three northern provinces, Qin Pengyuan chose to get off the train in a city, and then walked leisurely among the restaurants, seemingly eating, but actually inspecting.

"Boss, are you two?"

Walking into a clean and tidy restaurant, the waiter warmly greeted Qin Pengyuan and the secretary to sit down.

Qin Pengyuan finished ordering with a smile, and kept looking at the environment of the restaurant.

"Boss, what would you like to drink? Would you like a bottle of white wine?"

"What wine do you have? You recommend it."

The secretary knew what Qin Pengyuan wanted to hear.

"Everyone likes the newly launched Qinghe Baijiu. It tastes good and doesn't overpower it. It's very good!"

The waiter recommended it without hesitation.

Qin Pengyuan smiled and nodded:
"Girl, is there any liquor with a higher price? For example, it costs about 400 yuan. Drink it! You should drink it better."

According to his thinking, baijiu at this price is the main sales range of Xijiu, so he can avoid the recommendation of low-end Qinghe baijiu.

"At first glance, you are a big boss, and you know how to live! At this price, there is a Qinghe Baijiu that is worth the money. I will bring it to you to have a look! I guarantee you will be satisfied!"

The waiter turned to leave, Qin Pengyuan frowned slightly.

It's not that Qinghe Distillery doesn't know that the product update is slow, the packaging is poor, and almost all of them are low-end, but they didn't expect that the customer service maintenance is in place.

Just as he was thinking, the waiter came over with a bottle of Qinghe Baijiu.

The wine was placed on the table, which immediately caught Qin Pengyuan's attention.

Obviously, this is a packaging upgrade.

The outer box is heavy in texture and elegant in decoration, and the dark red color is simple but not simple.

"How much is this bottle of wine?"

Qin Pengyuan couldn't help asking, this is not only a Qinghe liquor product that he has never seen before, but this simple and elegant style is significantly improved from what he saw last time.

The brand is still the same, but it has completely changed its appearance, and even, in terms of design alone, it has distanced itself from those real estate wines.

"368 yuan, everyone said it was very delicious. Would you like to try it?"

The waiter thought of Gai Fei and nodded in praise.

"Is there any Greek wine? It's about the same price."

Qin Pengyuan asked one more question.

"There are also, but the price is a little higher than this one. And the taste is actually similar!"

"Okay! Just drink this."

After the waiter left, Qin Pengyuan was more sure of the need to ban the agent.

Obviously, the work of the agents here is not in place; or in other words, maybe other aspects are in place, but the random inspection failed.

Without our own personnel, it is difficult to control the market in place, which is the biggest problem for manufacturers.

The secretary opened the wine box and took out a uniquely shaped wine bottle from it.

Qin Pengyuan took it over and observed it carefully. The bottle was frosted, the dark red color was consistent with the outer packaging, and the golden bottle cap was the finishing touch, which was really high-end.

After taking the first sip of the wine, he tasted the flavor by himself, and suddenly felt a sense of déjà vu.

The biggest feature of Qinghe Baijiu before is that it is spicy and punchy, and it explodes in the mouth, which makes people very uncomfortable; but this wine is obviously softer, with a slight sweetness in the aftertaste and a mellow taste.

"Try this wine, it has the mellowness of Sichuan-Chongqing wine, but also has a bit of mellowness, which is not the same as before."

Qin Pengyuan looked at the secretary.

The secretary picked up the wine glass and took a sip, then nodded:
"This taste is like the sauce-flavored type, but it is not as strong as the sauce-flavored type, and it is stronger than the strong-flavored type. It is between the two, and the taste of the mouth is really good."

"It seems that everyone is moving forward! At that time, we almost bought this winery. I didn't expect that their local customer service is doing well."

Although Qin Pengyuan knew that Qinghe Distillery had many stubborn problems, he still recognized the sales of Qinghe liquor for this meal.

But this also shows that their own agents can't do well, or it can be said that this is the biggest advantage of being close to the manufacturer.

Immediately after arriving at Jincheng, the subordinates had been waiting for a long time.

"Boss Qin, you've worked hard!"

Subordinates expressed their understanding.

"How is the office getting ready?"

"Except for some small details, there is basically no problem. Please go and guide me."

Don't worry about the decoration, because the office has a unified design, as long as it is carried out according to the requirements.

"Help me make an appointment with an agent in this city. After seeing the situation of the office, I will meet with him first."

"Okay. I'll arrange it right away."

After the official meeting and talk, Jincheng's agents will disappear and be replaced by the office, completing the quiet transfer of personnel.

And the next thing Qin Pengyuan wants to see is Cao Mengxing, who has become quiet recently.

Cao Mengxing, it's time for us to say goodbye!
(End of this chapter)