spirits light song

317 Chapter 316, Men's Jealousy

In fact, Han Xining has nothing to do with Cao Mengxing.

But Qin Pengyuan mentioned this name in front of him twice, which made him feel deeply jealous.

Therefore, the programs formulated are also quite targeted.

First: Use culture to suppress culture, and time to suppress time.

The copywriting of Greek wine focuses on its own brewing process. Due to the special geographical location, Greek wine is unique in the special climate and environment;
As for the precipitation of time, although Xijiu can't prove that he has a thousand years of background, he has won numerous awards in China, using a hundred years of accumulation to challenge the guesses and legends of 2000 years.

So this first step, get rid of its false name;

Second: use the brand to overcome the brand, and use the channel to overcome the channel.

The layout of Xijiu in the early stage has made it a good word-of-mouth foundation in the north and south of the country. This invisible brand power is far more popular than advertisements;
In terms of channels, although the Jincheng office has just been established, the three provinces are already full of agents and there is no vacancy.

Although the depth of the channel is not as good as Cao Mengxing, the width of the channel is more advantageous than him.

This is the second step, forming suppression;

Third: kill the product with the product, and defeat the price with the price.

In Han Xining's plan, a low-end product should be developed, with a price of around 100-120 yuan, with simple packaging and high-quality wine, highlighting a price-performance ratio.

He wants to use this product to stir up the price range of low-end products, and then form a barrier for his core price area products.

At the same time, the price has been raised in an all-round way, and then the price is pulled back with promotions, forming a psychological hint: spend less money and taste more value-for-money enjoyment.

This is the third step, from small to big.

After reading the plan carefully, Qin Pengyuan immediately understood what Han Xining was thinking.

Ugh!
Maybe it was because he praised Cao Mengxing too much, which caused him to be so targeted.

But it's not a bad thing, this kind of jealousy can arouse his greatest ambition, so he won't worry that he doesn't care.

"I have read your plan. There is nothing wrong with the content, it's just..."

Han Xining listened carefully on the phone, just what?

"It's just that, isn't it a bit of a slant? You should target the entire market, not a certain competitor."

"It's not that the solution is impossible, but don't lose the big because of small things. After all, there are not only two brands in the market, and it's not about life and death."

Who knows, who is the praying mantis and who is the oriole?

Who knows who is the snipe and clam and who is the fisherman?

Tailor-made for a competing product, then limitations are bound to follow.

"Boss Qin, then look... what needs to be adjusted?"

Han Xining grinned, how could it make you look different if you don't have a tailor-made product?
"There is no problem with the plan, but in actual implementation, we must focus on the end of the channel."

"Although you are the person in charge of the Jincheng office, you are equivalent to the regional manager. You are also in charge of the other two offices. Be careful."

The operation plan involving the three provinces must not only focus on a certain point.

Cao Mengxing's channel advantage lies in its good customer sentiment and smooth access.

Moreover, he is a small sailboat, which can adjust its direction at any time, which the Xijiu Group cannot do.

"Good! I understand."

Han Xining submitted the plan through layers of processes, and then after layers of approval, finally started to implement it after Qin Pengyuan signed it.

It is definitely a very correct truth that has been verified many times.

And this point is also the most reasonable saying to make those lonely heroes.

If Han Xining's idea was followed, the plan might be implemented the next day without watching Qinghe Baijiu sell well.

Five days later, the first batch of products arrived.

During these five days, Han Xining aggressively recruited salesmen in Jincheng. At first, he checked the salesperson himself, and rejected those who felt incompetent.

But in the last two days, he found that it was becoming more and more difficult to find the ideal person.

Most of the people who came were those who were eliminated by their peers, or rookies who had never been involved.

This is also the biggest problem plaguing the other two offices.

But time did not leave him much time to adjust.

Advertisements are being bombarded in every corner. If you don't strike while the iron is hot, it will be meaningless.

Xijiu, which has been taking the mid-to-high-end route, has indeed attracted the attention of consumers as soon as it was launched.

Especially after tasting its soft and refreshing taste, everyone also recognized its taste.

But the biggest problem is people.

This is fine in other cities, but once it is within the sphere of influence of Cao Mengxing, the effect is reduced by more than half.

Even in Jincheng, he suffered a lot.

Yilin Trading's salespersons are not comparable to Han Xining's mob.

Because they have long-term experience and accumulation, as well as the bonus of subsidizing the purchase of houses, coupled with high IQ, once they enter the industry, they are all elites.

The difference between them and ordinary salesmen is that they will joke with the waiter, but never go too far; they will get closer to the waiter, but never cross the line.

The people Han Xining recruited obviously did not have such qualities and foundations.

In the previous past, they had broken through the bottom line and had an unclear or even deeper relationship with a certain waiter.

Some have been blacklisted by restaurants and waiters.

This is the greatest danger.

Another problem is that Qin Pengyuan's worries are not unreasonable.

Han Xining really wanted to prove himself!

The moment Xijiu, who was a big crocodile, competed with the little-known Qinghe Baijiu, he might have already lost.

Guo Degang once said that when discussing rocket expertise with a rocket expert, if the expert looks at you, he loses.

Han Xining should have been that expert.

His jealousy and competitiveness have overshadowed his normal heart.

If he also has a master of tigers and wolves, maybe he can really be invincible.

But how much water a barrel can hold depends on the shortest piece of wood.

The only shortcoming of Xijiu Jincheng Office is the salesmen who have not yet passed the survival of the fittest.

They began to become superior, and began to belittle Qinghe Baijiu with great fanfare as their advantage.

"The quality of Qinghe Baijiu is not as good as ours! It tastes much worse!"

"We are a well-known brand in the whole country. What is Qinghe Baijiu? How does it compare with us?"

……

The taboo of industry competition is blatantly and highly targeted belittling of competitors.

These are words that should not and cannot be put on the table.

But Han Xining's subordinates said it indifferently.

"Isn't this food too ugly?"

"Don't even want a face?"

Listening to the salesman's report, Ouyang Changyu felt contempt in his heart.

You can say that your product is good, but you cannot say that other people's products are not good, otherwise, it is not competition, but slander.

I don't know when Cao Mengxing will come back, everyone is waiting for him to give orders!

(End of this chapter)